The pressure looks to be getting to Mike Ashley.

The owner of Newcastle United and controlling shareholder at Sports Direct, has been getting criticism from all sides due to the way he runs his empire.

It is the Sports Direct AGM at 11am today but Mike Ashley has refused to attend and answer any awkward questions.

However, only minutes before that AGM is due to kick off, he has shown his ruthless side.

Having  previously refused to bow to pressure to get rid of close allies who have also been targeted for the failings of Sports Direct, we have now seen a sudden desperate wind change.

Mike Ashley has sacrificed his chairman Keith Hellawell and Non-Executive Director Simon Bentley, Sports Direct releasing a statement revealing their ‘resignations’ this morning.

In an obvious move to take the wind out of the sails of angry shareholders, Ashley has made these concessions.

Amongst the other (numerous) criticisms of the company, the lack of women in top positions has been regularly pointed out.

Mike Ashley this morning confirming that Nicola Frampton will join the board as from 1 October 2018.

Newcastle fans are set to protest inside and outside the Sports Direct AGM, those inside having bought a nominal amount of shares so they can attend and attempt to ask awkward questions.

Sports Direct Official Statement – 12 September 2018:

The Company wishes to announce the following changes to the Board.

Dr Keith Hellawell, QPM, has today informed the Board of his decision to step down as Chairman and as a director of the Company, having served since November 2009. Dr Hellawell will retire with effect from the conclusion of today’s AGM, and will therefore not be seeking re-election. David Daly, Non-Executive Director, will take up the role of Chairman at the conclusion of the AGM. He will also take on the role of Chair of the Nomination Committee.

Senior Independent Non-Executive Director Simon Bentley has also today decided to retire as a director of the Company, having served on the Board since 2007. He will retire with effect from the conclusion of today’s AGM, and will therefore not be seeking re-election.

Furthermore, Nicola Frampton is to join the Board as Non-Executive Director with effect from 1 October 2018, and Cally Price has been elected by the workforce as the next Workers’ Representative to the Board from May 2019.

Chief Executive Mike Ashley said: ‘I would like to thank Keith and Simon for their valuable service and significant contributions to the Company over the years. Meanwhile, we are delighted to welcome Nicola and Cally to the boardroom, and look forward to David Daly taking up the role of Chairman.’



  • panther

    this scumbag has absolutely no shame, might be loaded but hes morally bankrupt and probably has no friends he hasnt bought

  • Kenny

    Pressure is building on King Rat. keep up the protests

  • Alex

    “Dr Keith Hellawell”?

    What an insult to anyone who really earned such a title! Purely given to him as an honorific title by the University of Bradford.

    Faced calls to resign back in 2015, so well overdue. An odious little c0cksooking Blairite who I’ve always despised.

    • Carverlier football

      You absolutely shouldn’t be allowed to use the title from an honorary degree. I know how much blood sweat and tears went into my former partner’s doctorate. Ironically she refused to use the title outside of work.

  • GlasgowMag

    Smoke and mirrors nothing more and nothing less!!! Is the empire falling time will tell!!

  • Peaky

    Evil devious lying thieving fatbastard…..

  • TheFatController

    Ashley dumping allies to keep the heat off himself ?

    Who’d have thought ?

  • Tweed Mag

    Clumsy,amateur, desperate. Wonder what the pay off for Hellawell and Bentley amounts to? Neither of them had any influence at SD so there will be no real change. Ashley continues to alienate everyone he has contact with.

    • Steven05

      It’s a shame he won’t alienate himself from breathing

    • SuperDesHamilton

      Bet they end up in another business owned by fatty

      • 1957

        NUFC?

        • SuperDesHamilton

          You generally look after business unlike NUFC which he doesn’t unfortunately

  • Milburn_Taylor

    ignorant, ill mannered, self centred oaf.

  • Paul Patterson

    Slipperier than a snake . .

  • Toonrobbybobson

    Nothing will change. Its just like replacing Lee Charnley with a nobody who basically is just a buffer for smoke and mirrors for Ashley to hide behind. Hes just doing it for PR to bump the stock up and appease shareholders…

  • Leicester Mag

    One day this tower of greed and immorality will come crashing down. When it does I’ll raise a glass in celebration of the end of unfettered capitalism’s ‘finest’ exponents

    • drc74

      aka maxwell, tbh hes even fatter

    • Dave Pattinson

      The guy’s as slippery as hell, makes Arthur Daley look like an amateur. Would love to see the Emperor of Tat’s world come crashing down.

  • Wezza

    The noose is tightening!
    Just take your money and go!

  • multipolice

    bit like that scene from goodfellas,fat mikey covering his tracks,some poor sap will be found hanging in a freezer truck or a bin motor…..” i told you,what did i tell you,dont wear any expensive Sports direct clobber” 😆

  • Ron

    In the words of the song (almost)

    When the going gets tough,
    the accused start sacking.

  • Down Under Mag

    More smoke and mirrors. Sacking mouthpieces ot be replaced by more mouthpieces, none of whom are allowed any say of their own. Just yes men and that is why Ashley will never truly succeed because he only listens to those who tell him he is right…all those who disagree with him are booted to the side.

    • shortydave

      “…and that is why Ashley will never truly succeed …” not entirely sure what your definition of success is, but he seems to be doing fairly well for himself

  • Philippines

    Who GAF?

  • MadMag83

    On a side note, I’m all for women having equality in the workplace, but shouldn’t they be selected because of their credentials rather than their gender? Just makes them look like a token gesture.

    How long before Ashley makes a pass at one of them at one of his boozed up business parties?