Mike Ashley doesn’t care what anybody says.

The Newcastle United owner and Sports Direct controlling shareholder & Chief Executive, simply does what he wants.

If he doesn’t want he, or his minions, to face  up to tough questions, he will just cancel meetings, or failing that just not turn up himself and let others face the flak.

This being the case at both Newcastle United and Sports Direct.

On Tuesday the Newcastle United Fans Forum was scheduled to meet, even though the meetings and minutes are all controlled by the club and the fans present selected by Ashley’s people and not elected, it was cancelled with only 24 hours notice because Lee Charnley supposedly had just found out he was ‘unavailable’, this despite the meeting being arranged over four months ago.

Not one Newcastle fan seriously believes the Charnley unavailable story, instead it is abundantly clear that Mike Ashley and his people were scared to face questions from the fans.

As for Sports Direct, the latest news is even more laughable.

The Sports Direct AGM is the one real chance when shareholders can question those running the show.

Their AGM is on 12 September 2018 and Mike Ashley is the Chief Executive, founder of the company, owns around two thirds of the shares and what he says goes.

However, Sports Direct have now released a statement saying Mike Ashley will not be at the AGM because of ‘overriding demands on his time’, quite unbelievable.

The AGM is being held in London and the person who controls the whole company is too busy to attend and answer any questions/concerns from shareholders.

There have been reports of Newcastle fans recently buying nominal amounts of shares so that they can attend this Sports Direct AGM. It may seem a little fanciful to suggest that this could be a reason for Mike Ashley running  scared from attending his own company’s AGM but who knows in the cavalier ignorant way he runs his empire.

The news of Ashley’ hiding from the SD shareholders comes on the back of Sports Direct having been named the least reputable retailer in the UK. The Reputation Institute said Sports Direct scored poorly on four counts, which are workplace, governance, citizenship and leadership.

At the other end of the scale, the three at the top for best reputation were Amazon, Boots and John Lewis.

At previous Sports Direct AGMS, Mike Ashley has been given a hard time by shareholders, not liking the questions asked of him and having to fight off attempts by shareholders to get rid of people he has in place from his inner circle to run things and take the flak for him, such as Chairman Keith Hellawell. Interesting to see what happens in Ashley’s absence on 12 September.

  • Alex

    Anyone still think this bloke has a thick skin? He’s gutless and as soft as schyte.

    • panther

      chancer and cowardly opportunist

  • Kenny

    The Fat Rat is coming under pressure from all sides, S/D, the fans & a local MP asking awkward questions. let’s see what his vermin PR guy Bishop comes up with.

    • panther

      his latest efforts have been hillarious, even other teams fans are laughing, boohoo I havent been invited to the club I own, stupid fat clown

  • Wezza

    He is rattled, no question but this type of behaviour is typical.

  • Paul Patterson

    So the current protests are doing a sterling job. Keep it going. .

    • Kneebotherm8

      It definitely seems like they’re having an effect……..

  • Sickandtired

    He doesn’t attend the Fans Forum anyway, does he?

  • Steven05

    The time has never been better to fight and push as hard as we can

  • Oldgeordie

    Don’t see too many of his supporters posting at the moment. Silence is deafening.

    • Will In Despair!

      Delusions of grandeur often comes to mind, when I quickly pass over their posts 😉

    • Big Hairy Man

      He must still be sleeping 💤

    • Ben Jones

      I agree with the articles opening statement, he doesn’t care, if the shareholders of SD have a problem they know what they can do…sell up and ufck off

      • Kneebotherm8

        Ok Mike……

  • Angelswithdirtyfaces

    His business model is more Dickensian than 21st C. His attitudes appear modelled on unreformed Scrooge.

  • Stephen

    Has it ever occurred to anyone that the poor man might not be very well?

    • toonterrier


    • panther

      well I wish hed hurry up an die

    • Ron

      He’s a loonie – of course he’s not well, he’s deranged with cowardly tendancies.

  • Will In Despair!

    Lol; The Reputation Institute said Sports Direct scored poorly 🤣
    I bet the House Of Fraser is up there with the fastest that any business has lost its reputation and credibility – once it was know the 0dious goit had bought the business!

  • robbersdog

    Unbelievable; the man’s a complete joke.

  • toonterrier

    Fatties favourite song.
    There’s a hole in my pocket dear Rafa dear Rafa there’s a hole in my pocket dear Rafa a hole

    • Peaky

      …..”Wish the hole was in your head dear Fatso dear Fatso,wish the hole was in your head dear Fatso the hole”…..

  • panther

    Hope he loses everything, its all catching up to him now

  • Leicester Mag

    The similarities with Trump are astonishing a thin skinned febrile bully. Incapable of accepting criticism or even alternative views, they surround themselves with a cabal of weak yes men. I’m convinced an empty ground will hurt him still more.

    • Ben Jones

      Sounds like most the people who post in here to be fair, bullying people who have a different opinion by telling everyone to block and ignore them as they are incapable of accepting alternative views and want to be surrounded by people who agree with them only

      • Kenny

        Ah Benny, you troll piece of schit if anyone is a [email protected] it would be you and your ilk,

      • Danimal

        There are a couple of people who advocate blocking, that’s all. I note your level of anger and abuse rises when Shirebrook Trump is under pressure. It’s like the planets aligning.

        • Ben Jones

          and the absolute [email protected] who I replied to is one of them

          • Kneebotherm8

            Righto Mike…..

          • Kenny

            Now, now Benny be a good little troll & behave yourself

        • Kneebotherm8

          He lives in shirebrook…..in fact I think he is Mike…….

          • Ben Jones

            i’ve no doubt you do believe that

          • Kneebotherm8

            That’s my belief………Mike…

          • Ben Jones

            mike knows hebburn and jarra well then! fair play to him!

      • Kneebotherm8

        Owt you say Mike……

  • East Durham Mag

    The best way to fight Fatty is still in the pocket by damaging his business and income be it from Sh*t D*rect or NUFC. His poor reputation and public persona must now be affecting him now throwing his toys out of the pram.

  • GlasgowMag

    Could it be the Ricochet damage from the campaign is starting to take its toll I wonder!! His inner circle are definitely taking the flack but his defences are weakening and one day I can see a direct hit on the horizon!! I wonder if the next move by his PR team will be self promotional video campaign similar to what political parties do. One day during the break at an NUFC live Sky broadcast an announcement will come saying this is an SD non political broadcast by the Mike Ashley appreciation society then the first opening scene will with Mike sitting next to his family at breakfast!! 🤔🤔🤣🤣Ashley out!!

    • Kneebotherm8

      Him ‘n’ his mate penfold are having a cosy couple of weeks holiday away together…….that’s the reason they’re both unavailable……..they got a cheapie last minute deal………

      • Peaky

        …..all inclusive in Benidorm……Fatso will scoff & drink the place empty….😂🤣

        • Kneebotherm8

          Nae fireplaces in Benidorm….is there?………😂😂

          • Peaky

            Aye good point….Penfold will be sitting with an empty H of F carrier bag to do the catching….

  • Ashley-out

    Looks like Bishop has activated one of his Trolls Jones a real tossa if ever there was one

    • Kneebotherm8

      Not Jones………..it’s Mike…….he’s got plenty time on his hands to come on here……due to the fact he’s cancelled all prior appointments/arrangements

    • Ben Jones

      its an interesting tactic by them I must say, you’d have thought they would have asked for me to be more charming

      • Kenny


        • Peaky

          Didn’t Michael Jackson sing a song called “Ben”……he was a rat.

          • Kenny


  • Ron

    “It may seem a little fanciful to suggest that this could be a reason for Mike Ashley
    running scared from attending his own company’s AGM” no it isn’t.

    This is the act of a coward. He’s scared to face the criticism, scared to hold a promised meeting with the fans forum, scared to face his own share-holders (when
    he thinks fans have nominal holdings), scared to admit why the on-line sales have dropped through the floor, scared that it’s all unravelling, scared of his own shadow (mind if I looked like that he has a point), scared to go out in public, scared of lifts (even if his own pals are in there).

    He’s just scared, a cowardly excuse for a man. He’s a coward simple as that.

    Does anyone think the campaign isn’t working? It 100% is!

    • Ben Jones

      cowardly this cowardly that
      you’re such a brave boy Ron

      plus that staveley or anyone else whos interested in buying this club better take heed of what’ll happen if they upset the militoont army

      • Kenny

        👀 A troll

      • Kev Newcastle England

        Bent Jones

        • Kneebotherm8

          Ben………Tover or Dover?…..

    • Sing in the Leazes

      scared of lifts with good reason!! those steel cables can only hold 800kg

  • Cockneytrev

    Just shown himself up for the gutless coward he is,,, typical bully, cant take being pushed back…..

  • Kenny

    I hear Mitrovic has scored again 😁 and Gayle`s banged in 2

    • Carverlier football

      Mitrovic has just found his level, he’s a Championship player at best. Sorry what’s that? Premier League you say…? Ah…

  • ialyos206

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    S︀i︀ng u︀p a︀n︀d a︀dd m︀e: i︀︀a︀l︀ma︀z︀︀.︀c︀o︀m︀/︀p︀︀h︀︀o︀t︀︀o︀︀-︀︀2︀0︀︀4︀9︀7︀0

    • fanmachin

      ︀︀OMG︀! Y︀ou a︀r︀e s︀o f︀*︀c︀k︀*︀ng h︀ot! F︀ace r︀e︀ve︀a︀l i︀s s︀o f︀*︀c︀k*n︀g h︀o︀t︀! M︀O︀R︀E︀!? :︀D︀

      • Kev Newcastle England

        Fc uk of ytou supid slags