A news story breaking on Tuesday morning reports that Mike Ashley has slashed the price he is demanding for Newcastle United, in order to sell the club sooner rather than later.

It will take a lot to persuade the many sceptical Newcastle fans, including me, that Ashley has any interest whatsoever in selling the club, but as always, I hope one of these exclusives proves me wrong.

The Shields Gazette say/claim that their information is that Mike Ashley is now willing to take around £300m for Newcastle United, this is some £100m lower than the £400m that was widely reported as the asking price previously.

The newspaper doesn’t give any details as to their source for this story and as always, anybody can write anything about Mike Ashley selling/not selling NUFC and no way of proving the truth,, or otherwise, of it.

Looking for positives that could in theory back up this story, the start to the season could just maybe have convinced Ashley that this is going to be an even tougher task of surviving this time, compared to last year.

Whilst Newcastle have played four of last season’s top six, there are more tough games coming up, with no guarantee of climbing out of the relegation zone any time soon.

Whatever the truth or not about the Amanda Staveley led bid and other claimed ones, it is obvious to anyone that once you are in the middle of a football season and things are going badly on the pitch, an increased possibility of relegation has to bring the value of any football club down.

With Newcastle one of only two clubs to make a profit in the summer window, whilst every one of Newcastle’s rivals tried their best to strengthen, even Mike Ashley must realise that this season is in the balance, as Rafa Benitez can only do so much with the tools he has to work with.

Shields Gazette:

‘Mike Ashley is prepared to lower his asking price for Newcastle United – as fans step up their protests against him.

Ashley put the club up for sale 11 months ago as the team battled to stay in the Premier League.

The billionaire – who is focused on his Sports Direct empire – had indicated that he was looking for upwards of £380million.

However, the Gazette understands that Ashley is ready to revise his expectations and consider bids closer to £300million.

Ashley broke off takeover talks with financier Amanda Staveley in January.

Staveley’s PCP Capital Partners had lodged an offer of £250million, which was rejected by Ashley.

An associate of Ashley labelled talks with Staveley as a “complete waste of time”.

Ashley has had no success in finding an alternative buyer up to now.’

  • FatParosite

    Another fatty rouse…. Eat it up suckers…

    • Kenny


  • Kenny

    The Fat f##king snide already has over a £120m in Tv money hidden away
    so he still walks away with over £400m.

    • Emprex

      I think 90 Million of that was used to buy House Of Fraser

      • Kenny

        No, Sports Direct bought HOF, the Tv money will be in Mash Holdings, All His

  • Steve Smith

    I can see him rolling out the ico to claw back that 100m before he leaves. Funny how the “asking price” has dropped around the time there are talks of the crypto currency offering.

  • Martin

    Another lie put out by the Ashley / Bishop PR Machine to try and get the fans action to stop against his beloved SPORTS DIRECT. Also to try and remove the pressure and spotlight on him. This is even more the reason that the fans INCREASE the pressure on him and SD. Even if this is slightest bit true (which I highly doubt) then the protests and pressure need to increase to make sure he is out of the club and gone for good. Keep up the good work NUFC Fans and tighten the screw now!

    • Leazes.

      Absolutely, you got it spot on….expect more of these to be repeated by Douglas and the Chronicle….. they are dupes to Bishops PR.

      • Par84

        Yes agreed. I can see more articles posted today on this website which seems to be working in assistance with Ashleys / Bishops PR objective.

  • Martin Rooney

    Is this £300m for his equity or his equity and loan, we can never as he changes his mind like the wind it seems. I’ll believe it when i see it

    • Ron

      Equity + or – It doesn’t really matter if it isn’t going happen.

  • Leazes.

    The source is Miles Starforth I’m afraid….. he doesn’t say who his contact is….

    This is what Miles wrote…..

    ”However, the Gazette understands that Ashley is ready to revise his expectations and consider bids closer to £300million”.

    ‘He’s ready to revise’, so he hasn’t revised then!

    Sorry Miles you are being trained like a kitten following a bit of rolled up paper on a string.

    It seems that someone you are in contact with wants you and your readers to think the club is for sale….it isn’t and never was!

    Ashley lets go of the club and his online marketing takes a hit.

    • Ron

      But who is going to pay that for a Championship club, anyone with any sense needed to pay that at the end of last season when they had time to work with Rafa. They needed to invest to consoludate a top half finish and build on that.
      Instead Ashley seems to think he can get away charging top dollar for a relegation dog fight. That assumes of course that it’s true. The above proves to me it’s not.
      Doesn’t belong in a news section just a comic.

  • Paul Patterson

    Believe it when I see it . .

  • Lostprofit DBC

    Propaganda I’m afraid. Why do I say this, why can’t it be true? Because Ashley believes in being discreet, with non disclosure a key part of any negotiations. He hardly needs to alert buyers through a local north east newspaper.

  • SuperDesHamilton

    The shields gazette, says it all.

    Even if he takes a 100 mil loss fatty will get it back because make no mistake about it he’ll have his fat fingers in every possible future revenue stream available to us, just like the team formally known as Rangers

  • HarryHype59

    The Shields Gazette is usually more accurate and up to date than the Commie Gill , on NUFC issues.

    However, the only way Ashley will sell is when the third relegation occurs. He will of course have totally asset stripped the club before then.

    • Bowlsey

      You mean we actually have assets left to strip?!

      • HarryHype59

        This years TV money and the cash raised from selling Shelvey, Gayle and Lascelles.

  • Peaky

    Has he put bright green and orange stickers all around the stadium saying 25% off ???

    • Wor Lass

      Have you been in there after some new trainer socks?

      • Peaky

        Alas no….that was Nutty….he’s never been seen or heard of since….talking of which Rich Lawson doesn’t seem to get on here any more..

        • Wor Lass

          That`s a shame on both counts. Nutty said “so long” to Leazes and that he wouldn`t be back on again after that night when the trolls went ape!

          • Leazes.

            Maybe he’s got a new name….just a thought.

          • Wor Lass

            I haven`t spotted Nutty`s inimicable style so far. Unlike his errant sibling!!

    • MadMag83

      I think he’s put “Closing (going) Down Sale” signs up!

    • Ron

      Saving that for free sleeve sponsorship

  • Wor Lass

    You can imply anything you like when you use phrases like, “.. upwards of ..”, “… ready to revise his options ..” and “… bids closer to ..”. No source quoted, no specifics – Bishop and co are either fishing (if the fat bar steward does actually want to sell – a moot point in itself) or amusing themselves by dangling a carrot under the noses of disgruntled fans who are beginning to get under their skin. Next, it`s going to be all about how the fans` dastardly protests are scaring away some mysterious, publicity-shy, middle/far Eastern, mega-rich consortium which is desperate to take us to the “next level”. Unfortunately, that`s a project that Jabba has well in hand – the way things are shaping, he should have accomplished that by some time in May.

  • Lewis SG

    This is 100% bullshit. Believe it only when the sale is confirmed.

  • Anita kick up the Hoop

    Classic retail trick … set a price higher than anywhere near the going rate then dramatically drop the price to the one you wanted to achieve originally.. only that price is still higher than the £250 million offered last year …. when Ashley wanted £300 million .. the price he’s now dramatically dropped to! … and the deal will have sports direct STILL tied to the club and its earning potential you can be sure!

    • MadMag83

      Spot on.

  • GlasgowMag

    One word that covers this story [email protected]!!!

  • Peaky

    Bishop PR at its best coincidentally in time with KK’s book coming out…

    • Paul Patterson

      Yep, there will be more spin and lies come the start of October . .

      • Ron

        Spin and lies have been going on about 11 years what’s so special that make October stand out?

        • glassjawsh-got-banned

          it;s when KK’s book comes out I believe

  • Leicester Mag

    If there is a glimmer of truth in this then the worst thing fans can do is ease off protests. Just wait for the plea to do just that to avoid putting off potential buyers.

    • Leazes.

      Starforth’s article has already (at 9.50 am) had the effect of snowballing with half a dozen media outlets reporting it as fact….. this is how PR works.

      I’ve said for a while that Bishop was operating through the weakest links of Starforth and Douglas.

      He’s blatantly attempting to diffuse things and Starforth is sooooo gullible!

      Name your sources Miles!

      • Sickandtired

        Source:- Douglas, Chron
        “Speaking about the takeover, during a Q and A with ​the Chronicle, Douglas said: “I know of interest: I can tell you there are at least two interested parties I’ve been told about (one would be PCP Capital, who retain interest but not at the prices being quoted). But whether it ever amounts to anything more than that is the £400million question.”
        So, Douglas ‘knew’ about PCP (like who the F doesn’t?). That’s it.

        • Leazes.

          I know about PCP……. its one person with a lot of empty accounts!

          • Sickandtired

            You and I have covered this before. The main company is offshore, registered in the Caribbean. The UK and Jersey accounts mean nothing.

    • Sickandtired

      Duh, apart from it not being a fact, don’t you think that’s exactly what Fatty would want?

  • 1957

    Unless he needs the money desperately to fund some other personal project (which he shouldn’t) I can’t see this being true it’s just another piece of media fabrication or PR from Ashley’s team.

    I bet Ryder, Douglas and co are furious they didn’t think of this article

    • Leazes.

      Give them time it will be repeated as fact…. just looked…..there you go 10:16 Chronicle are now repeating Starforth’s claim from Bishop!

      • Sickandtired

        Chron repeating the Gazette who repeated last weeks Chron. It’s an echo chamber with zero facts attached.

  • Carverlier football

    The words see it, believe it, pudding, proof, knacker and lying spring to mind… So now it’s clear to the world and his dog that we’re going to be embroiled in a relegation battle he drops his price, funny that…

  • ZinUru

    He has pocketed the TV money and supposedly dropped the price by a similar amount, total bullshit

  • MadMag83

    Still too high a price, and before anyone thinks I’m undervaluing the club in comparison to others, those others have seen considerable investment.

    There are two types of investor, those who buy cheap and spend to improve to reach a higher level, and those that buy the finished article. NUFC require considerable investment in the squad so the price needs to be cheap, £300m is still too high given our perilous position.

    • Leazes.

      Doesn’t matter if its high or low….its not true!

      The article here has given the headline as fact…. it isn’t….

      Jim Robertson has become part of Bishops PR exercise in a rush to get a new story!

      • MadMag83

        I think there may be a tiny element of truth in there somewhere. Nothing is ever quite what it seems with Ashley. It could be that he isn’t particularly fussed about selling NUFC, but by putting out this story about a price drop, he hopes to appease the fans. And if it does generate interest in a sale, then he can use it as an excuse to not spend in January yet again. But if by some miracle an interested buyer is willing to pay the asking price, then he’s in the money and free of the aggro.

        Only time will tell.

  • robbersdog

    The premise that Ashley would suddenly drop the asking price by 25% is ridiculous. NUFC is a prime asset, not a 4-pack of tatty socks in the bargain-bin at Sport Direct. The man is a complete sh*thouse, but he’s no mug when it comes to squeezing every last bit of value out of his business assets.

    • HarryHype59

      It won’t be a prime asset if there is a third relegation.

  • BanJones

    Worthless words from a liar. Waiting for action.

  • Another clickbait for investors who will come asking but Ashley will tell them the price is still 350m+! Yet, again he uses his underground connections and is just dragging Newcastle United’s name through the MUD!

  • Coble’s Return

    If, in the seemingly extremely unlikely even that Ashley does enter into negotiations to sell, the buyer would be stark raving mad if they did not ensure that all contractual links to SD are terminated with the purchase. Advertising, merchandising – everything. When this b*stard eventually goes, when want to be sure that he stays gone.

    • HarryHype59

      That is one reason why no one is buying the club. SD probably have long term contracts in place regarding merchandising and advertising.

  • Toontaff

    Ashley’s money launderers will have the spin cycle on 1800! rpm

  • Sickandtired

    So, a repeat of the same [email protected] from last year at almost the same time.

  • magpiefifer


  • Cockneytrev

    He has no intention of selling the club,,
    If he is so desperate to get out,, take the £250 mil still on the table, job done!!!
    He’ll have all his media mates all over this, more free publicity and we will be in exactly the same position at the end of the season, minus a manager,,,
    UTTER [email protected]!!!!!!!!

  • geordiejay1983

    How did this fat cockney become rich anyway i smell something fishy and its not his sweaty balls.

  • Allan

    Keep up the work lads target anything and everything that has ASHLEY’s hand on it.
    Especially online, money is the be a and end all to him. So hit him hard.

  • Allan

    More of the same Bollocks from the fat bully boy. No doubt we’ll have the usual kiss arses of his, singing his praises again, out of work long ball merchant Alladyce , the poisoned dwarf, and the two tossers working in the Emirates.

    • HarryHype59

      “Out of work long ball merchant”

      Meet the next manager of Nufc.

  • morryJR

    He’s a billionaire….if he really wanted to sell the club he would be prepared to accept an offer that a potential buyer is prepared to pay….so 300m is still too high. He wouldn’t pay that for a club like ours which needs a lot of investment and no other prospective buyer wants to be ripped off either. His publicity machine is just trying to stem the flow of bad publicity and protests aimed at S.D now that share prices are falling. If he had any sense he would genuinely want to move on before the situation gets any worse…but of course he can never be seen to give in so he’ll try and drag it on ..and share prices will continue to fall ….and that’s exactly what he deserves.

    • Leazes.

      He’s not going to quibble over a few million is he….. that’s why this fake bit of news is nonsense…… the media were too willing to dance to Bishops tune!

      • morryJR

        Exactly. What on earth did we do to deserve such an odious character who openly admits that he isn’t prepared to put big money into our club but refuses to sell for a price which is a better reflection of its present value. Surely there must be a degree of malice in his behaviour.

        • Par84

          To Quote Derek Llambias a few years back when he was i charge
          “You guys don’t understand how f****** horrible we can be.”

  • Wezza

    BS propaganda.
    Does he really think this will stop the protests?

  • GToon

    I saw the title “Mike Ashley dramatically drops …” but unfortunately it was something about money. Never mind.

  • MC2

    I call bullshit….again 😕