The Magpie Group have released a statement ahead of Saturday’s match against Arsenal.

Their pledge is that:

‘Protest action will not cease and will likely escalate until Mike Ashley sells Newcastle United Football Club to a fit and proper person.’

To achieve this end of course, they need the help of the wider fanbase.

The next step is tomorrow, ahead of the Arsenal match.

The Magpie Group inviting the NUFC fanbase to join them outside the official Newcastle United (Sports Direct) shop at St James Park for a peaceful protest.

The protest will run from 2.15pm to 2.45pm, leaving fans with plenty of time to get into St James Park if they have a ticket.

Magpie Group Statement:

The Magpie Group announce details of protest:

Peaceful protest action to take place on Saturday 15th September 2018 at 2.15pm outside of Newcastle United club shop run by Sports Direct at St James’ Park.

Magpie Group will lead proceedings and provide material. No entry into the store will take place. Relevant authorities have been informed.

Newcastle United supporters encouraged to take part in an audible and visible display of displeasure against Mike Ashley and his running of their football club.

The Magie Group, an alliance of Newcastle United supporter groups, organisations, and social media accounts, today announce protest action against Mike Ashley’s running of their football club.

A peaceful protest will take place outside of Newcastle United club shop run by Sports Direct at St James Park on Saturday 15 September at 2.15pm until 2.45pm. Thereafter full attention will turn to supporting Rafa Benítez and the team.

Representatives of the Magpie Group will be present in high-visibility jackets to lead proceedings and provide protest materials. There will be no entry into the store, and all relevant authorities have been informed of the group’s plans.

With Newcastle United’s third home game of the 2018/19 Premier League season against Arsenal kicking-off at 3pm, supporters are strongly encouraged to attend in order to help create an audible and visible display of dissatisfaction with Mike Ashley.

This is another of what The Magpie Group envisage to be many protests against Mike Ashley and his Sports Direct chain. Protest action will not cease and will likely escalate until Mike Ashley sells Newcastle United Football Club to a fit and proper person.

Mike Ashley is one man, we are a city. If you love United, stand united.

  • Leazes.

    The pricing of the Clubs shirt is rather amazing……nay incredulous….

    The owner with the largest purchasing power of any retailer in the country, with links to the production process and can buy the items cheaper than any rival chose to set the price higher than the top of the ambitious clubs!….

    I’d say that wasn’t greed but an act of hostility because it doesn’t matter how many the club sell, they only get a token payment from Ashley’s S**** D****t.

    Carry on Boycotting all SD merchandise bearing United’s name!


    • Ron

      Probably a “token” to spend in the club shop! It’ll be used to kit out the squad!

    • Sickandtired

      Only £1.2 million of merchandise bought from SD in last accounts , allegedly, and the Club receiving a miserly £180,000 from sales
      Yet under H&S our merchandising was at £7 million. Numbers don’t add up by a country mile.

      • Leazes.

        HMRC should look into the entire Ashley shenanigans.

        • Sickandtired

          Definitely. £1.2 mil wouldn’t even cover the shirt sales to those in the ground, let alone everyone else and all the other kit and items.

          • AndyMag

            Either those figures are just SD stores, not including the official stores/website OR something nefarious is happening there. Granted fewer are buying the shirts but you could probably say at least a third of those in the stadium are wearing the new shirts, the numbers don’t add up.

          • Sickandtired

            The club has no stores of it’s own any longer. Everything merchandise wise and NUFC branded goes through SD, even the website.
            The last I read, we were supposed to have a global fan base of some 6 million.
            Like everything else to do with Fatty, nowt rings true.

  • paco

    The only protest that has any chance of achieving results is to boycott matches, however, NO, too selfish for that! Let’s as usual fuck-up someone else’s day instead

    • Paul Patterson

      How does that effect Ashley and support the team?
      A 10k drop won’t, nor would a 25k drop. Even an empty stadium would have minimal effect. The revenue lost would be a drop in the ocean.

      • Arty Hume

        Each to their own with respect to effectiveness to get rid of the FCB, however I agree with the boycott and have never been since Keegan left. My view is, when a live match is shown and the public see an empty ground, it send a message no amount of protesting can achieve, its been done before and failed. A complete boycott has NEVER been tried, so cannot be judged. IMHO it is the ONLY way if only for a few games that are shown on T.V, pack out the pubs etc, send a message. No it will not effect his revenue, but it will his reputation ( for what it is ) and his standing. It may even wake up the F.A as to how fit and proper owner he is/has become, they may look on this as a reason to make him sell.

    • Carverlier football

      I think both are valid courses of action and I support anyone who chooses to do either. Doing both at once would be even better… Targetting SD though I think will have the greater effect long term. Given the rather mild words I’ve been moderated for I’ve no idea how you got away with that one btw…

    • Sickandtired

      RFC supporters would disagree with you, as would LFC’s.

    • BanJones

      Fatty only cares about his baby , he named it Sports Direshite or something like that, that is his achilees heel and the only way we can hurt him is that route. A boycott would be water off a ducks back and very difficult to achieve.

  • Arty Hume

    I hope the folk making the protests have alternative brands to advertise such as D.W Sports etc, there is bound to be media coverage. That would be very good negative advertising for $h!tedirect. Collect a few carrier bags or things with D.W sports emblazoned on them, I’m pretty sure shopkeepers and their management would be only too happy to oblige. Makes a change from getting some mongers to wave a few bed sheets around grinning and shouting like the webbed feet mob down the road.

  • Ron

    I’ve just read that S D is looking for a new auditor and the top firms in the UK (EY, KPMG and PricewaterhouseCoopers) have removed themselves from the search.

    Apparently, it’s “potential conflicts of interest and reputation issues relating to the
    company’s corporate governance”. That’s clearly the disgusting working methods of MA in action – I reckon his shares will be in free fall.

    MA is clearly rocked with Toon armies meddling in his businesses. This is the only realistic way to driving him out of NUFC, so keep up the actions, and don’t step off the gas until he’s gone.

    • Sickandtired

      Aye, coz Grant Thornton are under investigation due to alleged dubious representation of SD accounts – and they were dropped as our Auditors after last accounts.
      Coincidence? Methinks not.

      • Leazes.

        They got Al Capone through the accountant.

        • Kenny

          the pen is mightier than the sword, i just hope HMRC come up with something

          • Leazes.

            I’d like to know how Deloitte came up with the justification of assets as a ‘debt’ twelve years ago?

            The stadium extension was bringing in an extra 15000 punters and £8m per season and that is in excess of the £5m interest to Barcleys bank….. how can they put it into the accounts as a debt?

            They are steering clear of SD as well.

          • Ron

            Assets are debits and debts credits – they are complete opposites.

          • Leazes.

            I’m talking about the stadium rebuild as an asset, it was generating money in excess of its cost.

          • Ron

            Debit the asset and credit the loan to pay for it.

          • Leazes.

            talent is an asset and little Albert has it.

          • Ron

            To his credit – aaagh

        • Ron

          I don’t suppose they registered the reasons at Comanies House did they? I’ll check.

          • Leazes.

            No they didn’t say!

          • Ron

            They have a duty to speak out if there is aq reason that’s why I checked.

          • Leazes.

            It just says if you (The Club) have any questions on your legal obligations we suggest you ‘seek legal advice’

        • Ron

          No clean letters – co dissolved

  • Sickandtired


    “As well as allegations of poor working conditions at the retailer’s warehouses, Sports Direct has also handed millions to Mr Ashley’s daughter’s boyfriend for his role as a property consultant.

    But Mr Ashley hit back on Friday, railing: “I have gone above and beyond to enable a significant leap forward in order to rebuild the reputation of Sports Direct in the City, and I have worked tirelessly with Keith Hellawell in his role as chairman to achieve this.

    “Despite this progress and the undoubted good performance of Sports Direct led by Keith Hellawell and myself, the company’s shareholders appear to be affected by the pressure of the media and certain other organisations, and they have failed to support Sports Direct, Keith and myself, on this journey.”

    He also claimed that “true entrepreneurs” will never be accepted in the public arena and hit out at the “media circus” surrounding Sports Direct, believing that the company will always be subject to “disproportionate scrutiny and misrepresentation”.

    Oh, he’s not a happy fat little bunny at all.

    • Kenny

      Pressure from all angles is getting to the Fat Rat

    • Leazes.

      maybe he’s just misunderstood?


      • Sickandtired

        As was Stalin…

      • Ron

        My definition of entrepreneur is different to his, I think of it as a person who takes risks in order to move his business on with a view to profit. He only looks at profit, and the only thing he takes is the booty he gets his hands on.

        • Leazes.

          ‘Entrepreneur’….. well running a shop and expanding it and taking control of distribution and with free marketing…. using OPB (other peoples brains), yes I’d define him as narrow(sic) channelled and greedy certainly.

          Likewise ‘asset stripper’ and ‘thief’ cant apply because he’s only stealing from himself.

          It worked, but it will all come tumbling down.

          • Ron

            Yes I was looking at it from NUFC point of view not SD.
            Silly me!

          • Wezza

            As well as using PR to fool the media and fans!

    • Ron

      “………and they have failed to support Sports Direct, Keith and myself, on this journey” – a bit like he has failed to support Rafa in his, eh!

    • Coble’s Return

      I bet he’s not happy. The shareholders are effectively telling him that his presence in the business is detrimental to its performance. It comes as no surprise that he cannot accept that the on-going scrutiny of SD is entirely down to malpractices brought about under his leadership of the company.
      His recent acquisition of HoF would suggest that this is unlikely, but it would be a real turn up for the books if he decided to sell his interest in SD (as he has done in the past). Presumably, if he no longer owned SD, he would no longer have any need for NUFC as an advertising board.

      • Sickandtired

        More likely he tries to take it back into his sole ownership I would think.
        As far as I understand he has over 61% again due to initiating a company buy-back?

  • Allan

    Keep up the pressure boys target anything and everything that ASHLEY has his fingers on, especially on line.

  • JohnnyH

    E-mail the Premier League at; [email protected]

    £120 million should be being invested in the club this year. Millions have been handed over to Ashley’s ‘holdings’ in previous seasons by the PL that should have been accountable in improvements in recruitment, infrastructure, facilities and youth development.

    Why dont they know where all of the moneys gone and why don’t they care?

    • wheyayeman

      Well said

  • kingfisher

    Magpie Group Statement:
    “The protest will run from 2.15pm to 2.45pm, leaving fans with plenty of time to get into St James Park if they have a ticket.”
    Surely they cannot be serious! Protest against the owner but leave plenty of time to get into SJP?
    The season ticket holders have two choices:
    1) If you want rid of Ashley, protest and don’t enter SJP.
    2) If you are happy with Ashley, don’t protest and watch the match.You can’t have your cake and it eat.🍰🍰🍰

  • Philippines

    I am sitting on my sofa in the Philippines and I just realised to my horror that I am wearing a pair of shorts I bought from Sports Direct a couple of years ago. I’d better have a fart.