There really are no limits when it comes to the new Sunderland owners having digs at Newcastle United, in an attempt to extend the honeymoon period with their new found fans.
When the summer takeover happened on Wearside, the new owners made a big show of going out drinking with supporters and giving numerous interviews to fan-based media/websites.
The new Sunderland Directors embarrassing themselves by having a go at Newcastle United and NUFC fans, attempting to curry favour.
They are now at it again, using the club’s official programme.
SAFC Director Charlie Methven wrote in Saturday’s programme v Oxford, bragging that the new Sunderland owners are the kind of characters who believe in ‘fearlessly going for it’, with the ‘positivity and desire required to be a winner.’
To push home this point, he contrasted their ‘fearlessly going for it….winner’ attitude, with that of Rafa Benitez. Trying to make fun of the Newcastle manager for his tactics against Chelsea in the recent match at St James Park, when a severely understrength Newcastle team came within seven minutes of a draw with Chelsea, losing only to a penalty that shouldn’t have been given and a cruel own goal.
Ironically, on Saturday the go getter winner attitude at Sunderland saw only one shot on target all game against Oxford, fluking a 1-1 draw.
It is truly comical that to try and score cheap points/laughs, a League One Director with no top level record of success, is trying to have a go at double La Liga, Champions League, Europa League winning Rafa Benitez.
You really couldn’t make it up.
Charlie Methven wrote in Saturday’s match day programme:
“The setting of stretching, but realistic targets is part of our business ethos, and one of the reasons we chose Jack Ross as manager.
“Whilst the other candidates we interviewed mostly tried to hedge their bets when asked what their first season target would be, given the overhaul required, Jack said that he would target automatic promotion and be disappointed not to achieve it.
“All three of us (Methven, Donald and Juan Sartori) believe that fearlessly ‘going for it’ – in life, in business, and sport – begets precisely the positivity and desire required to be a winner.
“Conversely, whether it be a previous SAFC manager (David Moyes) declaring in August that his team were relegation candidates, or the manager (Rafa Benitez) of a neighbouring (Premier League) club putting 11 men behind the ball at home and conceding 80 per cent possession, if a leader’s body language is negative then the battle is already lost.
“Falling short of a stretching target is disappointing, but forgivable.
“Not even stretching yourself in the first place is the prelude to failure.”