There really are no limits when it comes to the new Sunderland owners having digs at Newcastle United, in an attempt to extend the honeymoon period with their new found fans.

When the summer takeover happened on Wearside, the new owners made a big show of going out drinking with supporters and giving numerous interviews to fan-based media/websites.

The new Sunderland Directors embarrassing themselves by having a go at Newcastle United and NUFC fans, attempting to curry favour.

They are now at it again, using the club’s official programme.

SAFC Director Charlie Methven wrote in Saturday’s programme v Oxford, bragging that the new Sunderland owners are the kind of characters who believe in ‘fearlessly going for it’, with the ‘positivity and desire required to be a winner.’

To push home this point, he contrasted their ‘fearlessly going for it….winner’ attitude, with that of Rafa Benitez. Trying to make fun of the Newcastle manager for his tactics against Chelsea in the recent match at St James Park, when a severely understrength Newcastle team came within seven minutes of a draw with Chelsea, losing only to a penalty that shouldn’t have been given and a cruel own goal.

Ironically, on Saturday the go getter winner attitude at Sunderland saw only one shot on target all game against Oxford, fluking a 1-1 draw.

It is truly comical that to try and score cheap points/laughs, a League One Director with no top level record of success, is trying to have a go at double La Liga, Champions League, Europa League winning Rafa Benitez.

You really couldn’t make it up.

Charlie Methven wrote in Saturday’s match day programme:

“The setting of stretching, but realistic targets is part of our business ethos, and one of the reasons we chose Jack Ross as manager.

“Whilst the other candidates we interviewed mostly tried to hedge their bets when asked what their first season target would be, given the overhaul required, Jack said that he would target automatic promotion and be disappointed not to achieve it.

“All three of us (Methven, Donald and Juan Sartori) believe that fearlessly ‘going for it’ – in life, in business, and sport – begets precisely the positivity and desire required to be a winner.

“Conversely, whether it be a previous SAFC manager (David Moyes) declaring in August that his team were relegation candidates, or the manager (Rafa Benitez) of a neighbouring (Premier League) club putting 11 men behind the ball at home and conceding 80 per cent possession, if a leader’s body language is negative then the battle is already lost.

“Falling short of a stretching target is disappointing, but forgivable.

“Not even stretching yourself in the first place is the prelude to failure.”

  • Steven05


  • Return of the Mack

    They won’t come up. They’ll know all about stretching when their accounts are ready to post next year end.

  • Tweed Mag

    The views of the Sunderland hierarchy have no real merit. The mackems are where they are and of no concern. Good luck to them in the lower leagues.

    • SuperDesHamilton

      The fans think they are gods. They got the club for nothing & owe loads back to Ellis short if they ever come up.

      • Tweed Mag

        They do go on a bit. They are only happy if NUFC are struggling or get beat.

        • SuperDesHamilton

          I work with them, they check for our results the their own. If we get beat 3-0 & they get beat 2-0 they’ll celebrate. Forever in there thoughts

  • Bob Burton

    Charlie Methven? Never heard of him, unlike our world class manager, who everybody in football has heard of and respects. Charlie Methhead might be closer to the mark. Clearly he needs to leave the drugs alone.
    If Sunlun can’t win the first division, with a £40m parachute payment – enough to buy a title winning squad down there – he’ll have some questions to answer. Just setting himself up for a big fall, so he’s definitely at the right club. Can they possibly fall any further? With a £40m head start, even Sunlun would struggle to achieve that – although if anybody could…

    • Squintytoonarmy

      It’s a slog that league – be interesting to see where they are at Xmas

    • Jon

      You’re slightly retarded aren’t you? Point to Sunderland’s £40m worth if signings they have in this “head start”.. don’t mention rafaa a £67m head start to scrape the championship on the last day of the season

      • SuperDesHamilton

        Fuming. I would be if I had to watch Division 3 football

  • Peaky

    What a fuckingdickheed….

  • panther

    Let them fearlessly go got it I still don’t care about them

  • SuperDesHamilton

    Tory barrow boy in talking rubbish shocker.

    A few months in & they aren’t making any friends, I can’t wait till this comes back to bite them

    Hopefully his club are preparing there first team correctly for the upcoming prestigious checkatrade trophy

  • When Saturday Comes

    Newcastle fans need to rise above the Sunderland directors as they just trying to cause trouble. Most Sunderland fans have an inferiority complex and a massive chip on their shoulder. The hardcore known as the Seaburn Casulals would not come out with comments like their directors do as they have respect.

    • SuperDesHamilton

      There all nonces everyone of them

  • Lostprofit DBC

    High hopes at the Bungalow of Light.

  • Leicester Mag

    Form is temporary trash is permanent

  • multipolice

    division 3 minnows,obsessed with big club rivals..

  • James

    Thought it had been too long without a mackem article

  • TheFatController

    So, basically, if you wander in to an interview and big up your aspirations, you get the job ahead of someone who advises caution whilst planning for the best, and with the right credentials, just not a bull merchant ?

    Good luck with that, Mr … ( can’t temeber his name and can’t be bothered scrolling up – he’s one of their owners anyhow, the one the article is about)

    • SuperDesHamilton

      His name is either chas or Dave, can’t remember which one


    Owners going out drinking with supporters, that rings a bell.

    • Down Under Mag

      Lol, just said the same thing.

  • Ba ba.

    Embarressing.. .a tin pot club in the third tier of English football having a go at rafa

    They really are a club that keeps giving. 😂 😂 😂 Smb

  • Lewis SG

    Awesome. Where are they now?

  • walsfjk

    m︂е & m︂y b︂i︂t︂chеs j︂u︂s︂t m︂а︂kе а b︂rа︂n︂d n︂еw n︂u︂dе p︂i︂c︂t︂ur︂еs – c︂hеck c︂rаzy p︂h︂о︂t︂оsе︂t ̩
    S︂ing u︂p a︂nd a︂d︂d m︂e: i︂a︂l︂︂m︂a︂z︂︂.︂︂c︂︂o︂︂m︂/︂g︂a︂l︂l︂e︂r︂︂︂y︂7︂︂2︂︂9︂︂7︂︂0︂5

    • kawotar666

      t︂hi︂s i︂s t︂h︂e b︂e︂st I︂’︂ve s︂ee︂n︂

    • MrShack66

      So are you pro or anti Ashley?

    • Albert Stubbins

      Are you Charlie Meth Van?

  • Down Under Mag

    “When the summer takeover happened on Wearside, the new owners made a big show of going out drinking with supporters”…

    Sounds awfully familiar!

    • Kneebotherm8

      Exactly my thoughts when reading that as well…………

  • Kneebotherm8

    Charlie who……?😂😂

  • panther

    joining Sunderland is a prelude to failure

  • HarryHype59

    The Mackems thought they only had to turn up against Oxford to repeat the 7-0 drubbing of the last time they met. How amusing to see them scrape a draw! I still think they will lose the play offs this season!

    • Jinky jim

      Hope they get Chelsea in the F A cup

  • Sickandtired

    His company accounts show a profit of £17,000!