The long awaited Kevin Keegan autobiography is almost here.

It will be available from 4 October 2018 and looks a must buy/read.

It is entitled ‘Kevin Keegan – My life in football: The Autobiography’ and we are set to see some classic insight into what really went on with Mike Ashley.

Quotes (see below) have now appeared in the likes of The Sun and Chronicle, giving us a flavour of what to expect.

Kevin Keegan declaring that he wouldn’t even want to ‘share oxygen’ with Mike Ashley and his minions.

Whilst despite winning his constructive dismissal case after it was found that the Ashley regime had repeatedly lied, Kevin Keegan says that it was such a ‘harrowing experience’ and ‘so hideous’ going up against somebody with such ‘power and immense wealth’ such as Mike Ashley in court, it convinced the Newcastle legend he never wanted to work in football ever again.

Kevin Keegan – My life in football: The Autobiography:

“Perhaps I shouldn’t be surprised when Alan (Shearer), who is Newcastle through and through, has standards that surpass those of the club’s owner, and doesn’t feel the need to sugar-coat the truth in his television and media work.

“I have, after all, experienced the full force of the Ashley regime and, although I won my case against Newcastle for constructive dismissal, you can take my word that it wasn’t a pleasant experience being engaged in a legal battle against a man of such power and immense wealth.

“That it was Newcastle at the centre of this litigation made it an even more harrowing experience.

“Indeed, the whole thing was so hideous it convinced me I never wanted to work in football again.”

Sharing oxygen with Mike Ashley:

“This is an extraordinary club, run by unconventional people, and perhaps the most charitable way I can put it, as Jesus said on the cross, is to ‘forgive them for they know not what they do’. These people don’t know what a precious club this is.

“They don’t comprehend that football in this big, vibrant city is about self-esteem.

“They have made a toy out of Newcastle.

“As much as it pains me to say it, I have no desire to be associated with the place for as long as that continues.

“I will gladly return when they have gone.

“I look forward to the day when Newcastle is free of the man who has lurched from one bad decision to another, run an empire of self-harm and handed money and power to people who deserved neither.

“I don’t want to share my oxygen with these people, trust me.”



  • mactoon

    So Ashley convinced Keegan that he never wanted to work in football ever again. He also convinced me to stop watching the club I had been watching since the 1970’s and throw in my season ticket I had since the 90’s

    • Leazes.

      He’s done the same with thousands and still got away with it thanks to a complicit local press… Ashley wouldn’t have survived three years without Douglas, Ryder and Macdonald…. no matter what they are coming out with now, they were his salvation!

  • Leazes.

    Here’s a challenge for the next owner…..

    Keegan maybe wasn’t the greatest Manager in the World but he knew how to point the club in the right direction…..

    … Make Keegan Director of Football and you won’t look back and or think that the club isn’t doing everything it can to challenge and compete!

    • mactoon

      in an advisory role maybe but I would be worried that he has been out of the game too long to take on such an important role?

      • SuperDesHamilton

        Exactly it’s absolutely crazy to want him in such an important role. Advisory would be perfect

      • Leazes.

        I’m not talking about scouting players but running the club to make it work for the manager….

        1. Complete a mission statement for Newcastle United.
        2. Make every penny generated benefit the football.

        3. Liaise with fans groups not begrudging lip service
        4. Engage with community and City Council.
        5. Secure the best possible training facilities and
        6. Secure a growth programme to compete with rivals
        6. Aim for Stadium improvements growth
        7. Fill the shell of a club with professionalism and most of all
        8. Have a goal to aim for i.e. European Football.

        • Kenny

          Keegan would be the perfect fit for Newcastle

          • Leazes.

            My god its needed someone with direction and purpose since Ashley and his pet monkey Charnley started playing silly beggars.

          • Kenny

            Couldn’t agree more

        • mactoon

          Totally agree but I think Football Consultant would be a better title than Director of Football. Call him DoF and the next thing you know he would be signing Ignacio González 😊

        • panther

          Agree, got to rid ourselves of the filth first

        • Wor Lass

          Spot on!

    • Steven05

      Excellent shout 👌🏼

    • East Durham Mag

      Wholeheartedly agree that sentiment Leazes.

    • Kevin Christie

      Couldn’t agree more.

    • Geoff

      Completely agree with stuff like this. Maybe it’s sentimental bollocks, maybe I should learn from Beardsley’s lack of results with the kids, but frankly, I can’t bring myself to get upset about Beardsley’s success or lack thereof as a coach. We need more of that stuff, sentimental bollocks suits this club. I’d rather see the club make mistakes under enthusiastic club legends who are here because they love the club, than throw money around to secure the best and brightest who are simply here for the paycheck. Keegan, Shearer, Rafa, Beardsley – these are all names that any future owner should get on the phone to, they all ought to have a chance to be involved with the club in some capacity. I’d agree with what some others have said, mind – Director of Football is well and good, but that role should be purely about managing image, training facilities, working with the manager to plan an overall direction for the club. It should not be about antagonising or overruling managers, nor about scouting or selecting players. Managers at Newcastle should get a longer and better chance than they get elsewhere, and should be in charge of transfers, in and out.

      • Leazes.

        We need ‘Trust’ to return, and an end to the leeching which has characterised the last three regimes.

        We have entered each season with one arm tied behind our back for too long…. the club must be allowed all of its own income.

        This isn’t Leicester or Leeds or Bristol or Cardiff…. this is a Football City like no other in the Country.

        It’s been a shameful 12 years of neglect.

  • Paul Patterson

    ” . . Newcastle is free of the man who has lurched from one bad decision to another, run an empire of self-harm and handed money and power to people who deserved neither.”

    That should be engraved on the entrance to St James’ on the day he finally sells up.

  • Hopey

    Love Keegan, such a legend

  • Dillon Tovak

    Ashley ruining everything nufc related since 2007. And will probably be doing the same in 2027.

    • Peaky

      Nice to see you back Dillon.

      • Kenny

        Released on license along with Jezza, think the mad Monk had them

        • Peaky

          The trolls have all gone into hiding….obviously Baby Ben is back to school but the others ????

          • Kenny

            I’ll be after them, 🐀

          • panther

            Hopefully stuck in a lift in the towering inferno

          • Wezza

            Further proof that the trolls are just two brothers.

        • Dillon Tovak

          Day release.

          • Kenny

            😃

          • molend

            I hoped you were making another episode of the Magic Roundabout

      • Dillon Tovak

        Cheers 🍻

  • Kenny

    1 day we will once again see KK at St James Park, that day can’t come soon enough for me.

    • Peaky

      Me neither…..in whatever capacity…..his enthusiasm rubs off…Leazes quote about making him Director of Football is 100% spot on.

  • Keith Oates

    I’d love to see the Nine bar be called Keegans and a sign abouve the tiolets that says Ashleys.

    • Kneebotherm8

      Bog paper with Ashleys face on every sheet….

      • wheyayeman

        I’d give myself a big dose of Delhi Belli just to use the whole roll

  • t00nraider

    He should have stayed and done interviews ripping it out of Wise just like what Dec did in the jungle!

  • panther

    Love you Kev

  • Hughie_Gallacher

    Derek Llambias once said that we don’t appreciate how horrible Ashley and his minions can be.
    We still don’t. Most of us lack the depth of human experience to appreciate it. The only people who do are those, such as KK, who have had the misfortune to confront Ashley at close quarters.

    • Sing in the Leazes

      Jonas… poor bloke.

  • wheyayeman

    Keep talking King Kev, you have a big heart for this club and we all look forward to welcoming you back some day soon I hope. Again as leazes said KK would be a fantastic Director of Football he is the perfect fit to help us when it’s time to rebuild from the ruins of the evil empire.

  • 1957

    A little bit of investment in players, leading to improved results and possibly European football would have saved Ashley from numerous years of discontent (and abuse) from supporters and given SD an even higher profile through additional positive media coverage of a moderately successful club.

    The fact he continues to run the club for profit ( and his run ins with authorities) suggests he is someone who enjoys conflict… if that’s the case we will be lucky if we’re ever rid of him

    • molend

      First paragraph spot on. But the concomitant is that the club would now be worth a billion or slightly more. So from a business point of view how is that running it for profit? A clarty 23 million in the black on transfers doesn’t explain it.There has to be another agenda at work here, but he’s so secretive it’s hard to fathom.

      • HarryHype59

        It’s about Ashley’s obsession with creating favourable variances in short term budgets. There is no longer term brand development, based on sound business strategy.

  • Sing in the Leazes

    Maybe get KK in as an offensive coach?
    Head tennis and all that.
    Ironically KK was the most offensive manager we’ve ever had and Ashley is the most offensive owner.
    Pity the word has 2 meanings.

  • Wezza

    Can’t wait to read the book. Pretty harrowing stuff and the trolls actually back the owner.

  • Gallowgate1982

    KK describing why the club is special and deserves to be treated as such in 2 simple words in relation to its impact on our city. “Self Esteem”