As we all know by now, Sports Direct is Mike Ashley’s Achilles heel.

It is of course the reason why he bought Newcastle United, his people doing the negotiating telling John Hall that Ashley wanted the club so he could promote SD around the world and grow the brand/business.

With the Newcastle United owner refusing to allow the manager the transfer funds that are desperately needed, and to add insult to injury, Ashley has also failed to give the go ahead for ongoing essential investment in the Academy, the substandard training facilities, and even St James Park itself….fans have been left with little choice but to fight back.

Newcastle supporters looking at any way possible to hinder/affect Mike Ashley and there has been some considerable success on social media.

Mike Ashley’s PR agency/partner, ran by Keith Bishop, forced to make their Twitter account private, due to Newcastle fans causing them problems with interference on social media. Not exactly a great move/look for a PR agency to have.

Newcastle fans have also being  visiting the Sports Direct online store and filling their baskets with anything up to hundreds of thousand of pounds worth of products, meaning many lines show out of stock when punters are trying to buy.

With interference also being ran on the official Sports Direct Twitter account, Newcastle fans bombarding it with replies whenever trying to promote any products, it led to no promotional messages being sent out by Ashley’s people.

This is a Twitter account where usually at least half a dozen messages had been sent out every day, to promote various products and to try and stimulate extra sales.

The final promotional Twitter message was sent out on 23 July and then nothing, until 5.18pm on 20 August (yesterday), they chanced their arm again after exactly four weeks of silence.

It didn’t go well…

As of this morning, only 15 hours after the Sports Direct promotional tweet promoting a pair of Nike trainers went out, the Twitter message has attracted only 2 retweets, 20 likes, and 704 replies!

With protests outside Sports Direct high street stores and a campaign against SD and other brands via social media/online, it has clearly been having an impact. Mike Ashley and his PR people running their own dirty tricks campaign, with willing stooges such as Dennis Wise, Richard Keys, Andy Gray, Sam Allardyce, Simon Jordan, and even Shola Ameobi, willing to defend the NUFC owner.

Here are just a few of those 704 replies:

The Honest Johns:

‘Where’s the money Mike? #ASHLEYOUT’

James:

‘They look great for running in.

I would recommend them to Mike Ashley but

  1. a) he doesn’t know how to run a football club,
  2. b) he doesn’t know how to run an ethical, law-abiding business, and
  3. c) he doesn’t know how to run. #ifrafagoeswego’

Paul Robert Wood:

‘Hasn’t blown over yet #ashleyout’

Andrew Wells:

‘I’ll use sportsredirect instead.’

Richard Lavender:

‘I’m really surprised Nike associate with this company. That’s the perfect way to devalue your brand. Come on Nike you’re better than that.’

Alfie Boldon:

‘Get out of our club YFCB, #IfRafaGoesWego #boycottsportsdirect’

Daryl Taylor:

‘www.sportsredirect.com  UK’s number one’

Martyn Wheatcroft:

‘This post is barely 20 mins old and full of comments. Sitting around the pool reading it properly made me laugh out loud.’

Josh Thompson:

‘We will not stop.’

Steven Cook:

‘Hi Nike  are you happy that your brand is being tarnished by association with this company.’

Geordie Ahmed:

‘Oh dear, this didn’t go to plan did it.

You actually believed Keith Bishop when he says this will all blow over?’



  • Monkseaton Magpies

    Sad people with nothing else to do. While it will not make a jot of difference to Sports Direct profits what people here are trying to do is target innocent peoples jobs which is a disgrace eg playing with some one else’s lives. Really hard men going on twitter calling people names. The type of people who do that are a disgrace to even the low life in this country.

    • Chunkypunk

      Lots of people lost their jobs when Newcastle suffered relegation, twice. Thousands will lose jobs through his purchase of House of Fraser, not paying suppliers and basically cheating the system. I’m all for debate and I’m all for people being respectful but, people are taking a stand as they see fit, like you do in your own way. If you want to keep having your opinion, let them have theirs, which has resulted in a smear campaign against the owner and his businesses. Newcastle united has become tarnished while it has been owned by Mike Ashley, people have had enough.

      • Paul Patterson

        He’s put simply, an idiot, proving he’s either a troll, an Ashley stooge or a buffoon. He will back Ashley no matter what and has done in the past.
        This action taken by fans is perfect. It has no effect on the team/players and hits the problem where it matters, Ashley’s main interest. There is no problem with this sort of mischief making, tomfoolery at worst, clever and reactionary to a problem at best.
        As for the jobs issue, Ashley has been no saint with regards to his working practices and some wouldn’t be out of place in a Charles Dickens novel for the 21st Century.
        And as for anyone working in his shops on zero hour contracts- It might sound harsh but its high time they looked to get out and get a proper job as nobody can live/survive on that system.

        • Monkseaton Magpies

          Over two thousand people received a £65,000 bonus one year so not a bad company as you think. If you think threatening Sports Direct staff which has happened on several occasions innocent people then you are as bad as the morons ) and that is being kind) who post abusive messages. Cowards the lot of them the type of people you never see away at Millwall or West Ham.

          • Bradley Sparkes

            Wow Mike Ashley, if you think defending yourself on TheMag website is going to make a difference, you’re mistaken!

          • Viru leckworth

            Yes, it must be him. Who else has all the confidential accounts details he purports to be privy to?

          • Kneebotherm8

            They the zero hour contract workers?…….they got a 65k bonus?………fckn hell….and there’s me thinking they were all on the breadline……fearing for their jobs every day…….
            Oh hang on………the 65k profit related bonuses were paid to the loyal Ashley servants on his SD management team……who hire and fire the zero hours contractors at the drop of a hat and run the place like a Victorian workshop……….they’re the ones you’re referring to………

          • Superdooperhooper

            In the times today – Mike ashley puts 627 jobs at risk at xpo logistics because he won’t pay outstanding debt. He obviously wants to take the distribution to Shirebrook where he can get it done on the cheap by minimum wage agency staff. Defend that

          • Monkseaton Magpies

            I have lost my job because firms close down where I worked for economies of scale it happens every day.

          • Blackandwhite9

            Nah,….. I think you lost your job because you are a moron , nothing to do with economies of scale

          • SuperDesHamilton

            Didn’t think there was much graft on fantasy island

          • TheFatController

            They pretended they closed down just to get rid of you.

          • KRS1

            Ha ha genius!

          • panther

            everytime he walks by the shutters come down

          • KRS1

            Were you a lift engineer?

          • panther

            haha like it

          • panther

            thats what they told you, were probably sick of youre nonsence

          • JohnCornwell’sHair

            Well you certainly won’t see them at an away match that’s for sure.

          • panther

            hello mike,you fat ****

        • Lord

          There’s some brilliant posts on the Twitter feed. Some juvenile but some on the money.

          I particularly liked “I cleared of £76m of debt. Now you only owe me £144m”

          Should be the tagline of the season.

          • Monkseaton Magpies

            That shows how thick they are the debt was £148m before he took over. I have the Accounts. Lie after lie after lie on here.

          • Kenny

            No

          • JohnCornwell’sHair

            Wah Wah Wah

          • Lord

            That’s not true, liabilities were around £148m, that is not the same as debt.

          • Monkseaton Magpies

            If you are owed £8m and owe £156m out like we did it is debt.

          • Gallowgate Dave

            Explain what you mean by that Lord? I’ve noticed your posts before and think you talk a lot of sense but I’m not sure I see the distinction on this one other than, from my reading of the accounts at least, some debts were immediately repayable and others not. Can you shed any more light than that? I read the 2007 accounts to counter Bobbi and Monk but they do seem correct by my (limited) understanding? I still don’t know how they can argue 11 years of Ashley austerity only for the debt to remain exactly the same is a positive thing mind but they do seem to be correct about the level of debt then compared to the level of debt now?

          • Lord

            So there are two accounts to look at:

            1) The last accounts pre-Ashley, y/e June 2006, published May 2007
            2) The first accounts published by Ashley via Chris Mort, y/e 2007, published Jan 2008

            You can get both of these free from Companies House Beta.

            In the June 2006 accounts, go to page 35 and you’ll see a table of liabilities which total i£146m. Is this the figure Monk is referring to? It’s not clear, I asked him / her to give me the reference in a separate post but didn’t get any clarification.

            The table includes several lines for ‘interest bearing loans and borrowings’. This figure is coming in at around £64m and is what we basically think of as debt. It’s money owed to someone else, secured against something in the club and needs repaying on the terms of the lender.

            You also see a table of ‘total liabilities’ which includes this debt alongside a bunch of other stuff but the main ones are deferred income and Trade / Payables.

            Deferred income is actually money you have in the bank but you haven’t actually earned it. An example is season ticket income – money in the bank upfront taken before the matches are played. It’s recorded as a liability because it’s not yet been earned properly yet. It’s not a debt, it’s actually money you already have! You’re liable to provide something for the money already received.

            “Trade and other payables” is simply stuff you’ve been invoiced for but not paid yet. A relevant example is where you pay for players in stages over a number of years. That’s recorded as a liability because you are committed to pay it but on the terms of the seller. It’s not debt. This figure is balanced by ‘trade and other receivables’ which is the reverse – money you haven’t got but are owed by other parties – usually player transfers in this case. This is one reason why trade is not considered a debt as such, it’s the ebb and flow of cash between businesses trading with each other. Sure, it’s money that needs to be paid and in our case Payables > Receivables in both 2006 and 2007. A sign of an ambitious club with expectations of success maybe? One thing is for sure, they don’t attract interest (unlike the other debt).

            In the 2007 accounts, you can see the balance sheet on Page 15. The debt has been joined by an overdraft of £10m, so total debt up to around £78m (getting closer to the magic £76m), then you have a load of other stuff taking liabilities up to £160m.

            As I understand it Ashley simply cleared the interest bearing loans, which makes sense and he shouldn’t be criticised for that – we were paying £5-6m a year for those. He should be criticized for doubling that debt whilst we’ve been in a decade of austerity.

          • Monkseaton Magpies

            In simple terms deferred income is a debt as if we had not had the season ticket money in for the following year the bank overdraft would have increased. accruals are debts as they are liabilities not paid for. It’s in liabilities as it is not part of this years accounts.
            The debts are as follows on take over.
            Bank Overdraft £15m.
            Loans £23m
            Players other £40m
            Banks loan for stands £65m
            Deferred income/ Provisions £14m.

          • Lord

            You are basically mixing up every single negative line item on the balance sheet and calling it all ‘debt’. That’s not right.

            Let’s just agree to disagree.

          • Gallowgate Dave

            Thanks for such a detailed response mate. Your explanation on Trade and Other Payables/Receivables and Deferred Income was really helpful. I own my own business and have recently gone Ltd company but obviously nothing like the turnover of NUFC and I’m trying to make sense of these accounts to see if Bobbi and Monk raise valid points. Do you have a background dealing with this type of stuff?

            Regardless of how we classify debt though I’m also of the opinion that after 11 years of austerity and avoidable mistakes Ashley’s acumen can hardly be lauded as we’re at least in the same debt we always were but without competing on a sporting front. He’s either at best been relatively incompetent or at worst something more sinister like diverting merchandising proceeds.

          • Gallowgate Dave

            Just for the avoidance of doubt y/e June 2006 did you mean published June 2007 not May, as the May entry is only 2 pages long? Also I couldn’t work out your reference to page 35 of June 2006 accounts as it didn’t seem to state the figures you mentioned? And the 2007 accounts balance sheets seems to start on page 13, not page 15? I have the overdraft at that point of 15,383,000, not 10m? Sorry don’t want to be a pain, just want to make sure I’m looking at things right. I promise to start talking about footy not finance when Ashley leaves. Ha.

          • Lord

            So for the y/e2006, look at the entry marked

            15 May 2007 Group of companies’ accounts made up to 30 June 2006

            It’s 75 pages long

            For the y/e2007, look at the entry marked

            28 Jan 2008 Group of companies’ accounts made up to 30 June 2007

            This one is 46 pages long.

            For the pages numbers, yes, sorry, I was referring to the page numbers in the actual document (if you can read the tiny text), not the page of the pdf. So Page 35 of the accounts is page 36 of the pdf etc.

            As for my background, I too have my own company, running for 10 years, have about 50 employees, do most of the financial reporting myself. Sadly, I’m never going to have enough money to buy out our friend Ashley although we all love to dream, right? I’m not a financial expert at all and am prepared to be corrected on the details. But I know enough to realise how figures can be manipulated to suit your own agenda and a negative entry in the balance sheet isn’t necessarily some debt that White Knight Ashley has rescued us from.

            The last set of accounts I found particularly shady and there’s too many unexplained one off costs floating around (one for £30m if I remember correctly last time) that smell bad. It’s also worth spending a few minutes to read the last accounts pre-Ashley (y/e 2006) vs the most recent ones (y/e 2017). Note how much ‘football business’ is described in the 2006 accounts. There’s passion and pride that comes through – Alan Shearer’s ambassador role is mentioned for example. There’s no need for that, they just did it. Ashley’s last accounts are sterile and shady.

          • Gallowgate Dave

            Again great info mate, appreciate the exchange. Yes the “one-off onerous contracts” in the last accounts dressed up to make it look like the wage bill was £112 million in the Championship (and that figure was reported in the national media) despite selling off most of our top earners following relegation felt particularly disingenuous.

            I think it’s very telling that Ashley in his own letter to the Department for Culture, Media and Sport stated the debt he repaid was £76 million (now £144 million to him) and Martin Samuel at The Mail being forced into a correction, no doubt by his legal department following a challenge, as he’d overstated the debt.

            It’s just tricky making full sense of the accounts as a layperson, albeit like you I have some experience. Like you too though I sense that even a very experienced accountant would still find grey areas they would be unable to fully explain without further clarification by only reading the published accounts alone as while I’d imagine they are legally correct I’m positive they don’t include detailed explanations that would be of interest to us fans.

          • Monkseaton Magpies

            Please see comment below from me . Deferred income is a debt for the current financial year as it does not belong to this year.

        • panther

          most of them probably want to be fired

      • Monkseaton Magpies

        People from Sports Direct have been threatened and received abuse from nothing but a bunch of cowards. There are records of these instances in person, on twitter, e mail and by phone. A disgrace to society not only to our club. If we got Millwall in the cup away would not see them for dust.

        • Blackandwhite9

          I appreciate that people from sports Direct have been threatened and recieved abuse … from nothing but a bunch of cowards … but we can’t do anything about Ashley’s HR policies

        • panther

          I seriously doubt anyones having a go at the poor zero hour contract poverty stricken serf, just because desperation and an evil fat man has made the conditions so bad, think youre lying

      • Monkseaton Magpies

        Without his purchase of the House of Fraser they would have all lost their jobs so a big thank you to Mike for saving thousands of jobs.

        • panther

          for how long? and will they be forced onto worse contracts?

    • Kenny

      i am going to pester them all morning 😠

      • TheFatController

        Make them die from exhaustion putting your order together at Sh1tebrook.

        Monkseaton will be in a tizzy that we are murdering innocent staff.

    • jack

      Idiot

    • Steve Smith

      Make your mind up. It either won’t make a difference or it will.

      Get a life!

      • Monkseaton Magpies

        The people trying to muck up stock should get a life some poor bloke could get the sack for stock mismanagement because of these morons.

        • Steve Smith

          No he won’t.

        • TheFatController

          Drama 👸🏼

        • panther

          if they havent already fired him for going to the toilet

    • TheFatController

      I read that hearing a 5 year old’s voice. Made me chuckle.

      So thanks, needed a chuckle this morning. Keep up the good work.

      By the way, if it won’t affect SD profits, how will it affect people’s jobs? Not quite getting your point there …

    • Just tone

      If it’s not making a difference to profits how’s it affecting peoples jobs? Price hikes in season tickets and official merch is putting financial pressure on families up here do you care about that? Sports Direct is swallowing up competition and getting slave labor to manufacture the goods do you care about that? Do you care about zero hour contracts?
      Or do you just pick and choose your truths?

      • Monkseaton Magpies

        I wrote a letter bout the price rises to the club as I felt after eleven years of great pricing the increases were at least fifty pounds to high.
        For some one to fill a baskets with thousands of pounds worth of goods run them out of stock does not affect Ashley at all. Just some poor bloke at the other end who might get the sack for not knowing what he is doing.

        • SuperDesHamilton

          Did you write it in crayon?

    • SuperDesHamilton

      You can always get another job, you can’t get another club.

      • Carverlier football

        Can’t read the post but I assume from the replies that the humanitarian monk is concerned about the future employment of SD employees… Well happily any problems we create which are large-scale enough to threaten SD jobs would provide opportunities for SD’s competitors, so they can all go and work for them. It’s not like we have the power to influence overall demand for sporting goods…

        • SuperDesHamilton

          Humanitarian Monk at your service. He says anyone who protects are protesting so people lose jobs not the running of their club, in Monks mind this makes sense to the sane people it doesn’t of course

    • Big Hairy Man

      The low-life in this country is anyone who can support a lying, manipulative, self-serving scumbag like Ashley.

    • Blackandwhite9

      Don’t you just love it when simpleton’s try and use Sports Direct and “playing with people’s lives” in the same sentence … as a way of sticking up for FCB … unbelievable

    • JohnCornwell’sHair

      You of all people shouldn’t judge anyone for being sad with nothing better to do.

    • musicman2018

      What do you think? Is Ashley a good owner of Newcastle United? I’m interested in your view

    • drc74

      unlike your, fxckbuddy who has just at least shafted 600 peoples jobs and 10000 peoples pensions

    • panther

      yes it will, as well as some of the brands

  • Hughie_Gallacher

    Great stuff, Keep it up people!

  • Kenny

    that will be my morning busy on twitter 😃

    • Dont stop bobbi fleckman

      You could get a job

      • Kenny

        i have a job and make a hell of a lot more money than you

        • Dont stop bobbi fleckman

          If you can afford to play Twitter all day & make good money, well done Michael.

      • Blackandwhite9

        I’ve got a job … I work at Sports Direct … I’m on a zero hour contract.., so just sitting all day waiting for the call … it’s great this “ flexibility” isn’t it?

        • Dont stop bobbi fleckman

          Very good, you could always be flexible and work for someone else if you aren’t getting the hours.

          • JohnCornwell’sHair

            That’s right, the streets are paved with jobs.

          • Dont stop bobbi fleckman

            It’s a sellers market right now.

    • SuperDesHamilton

      I’ve been banned since last year, Permanently banned 😩

      • Kenny

        tut, tut

  • Leazes.

    I need a new pair of trainers or maybe 100.

    • TheFatController

      HMRC probably grew auspicious when they realised none of them can add up without fingers.

      • Leazes.

        Lets hope they are auspicious with Charnley and he’s given an extended holiday in Frankland.

    • Paul Patterson

      There’s always a cowboy flick on at Shirebrook . .

      • Leazes.

        Hang em High….sell em Cheap.

      • panther

        the fat, the bad and the very very ugly

    • H

      can you imagine waking up one day to find the dog had eaten 99 pairs of trainers during the night? Good job you offered such insightful advice.. thank you im going to go online and order 100 pairs

      • FatParosite

        Order 1000… I did…

        • Carverlier football

          Haha take out the pause in the middle and you’re the Yoda of trainers :)

      • FatParosite

        I’m currently running up a bill that could have bought Joselu….

        • panther

          I did that in the 99p shop

      • Leazes.

        keep it low numbers for different sizes

      • relaxed

        I don’t know if i can afford any
        I already have £14,468,000 in my basket

        • Hughie_Gallacher

          Tell Mike to take it out the tv money he hasn’t spent.

    • Hughie_Gallacher

      I reckon Wise and Ameobi would make an excellent comedy duo. Shola would be the Geordie dimwit always messing up the grandiose plans of southern wide boy Wise.

      • Leazes.

        Only fools and Horses has been done.

      • Kneebotherm8

        Geordie equivalent to Frank Bruno …….but thicker………know wot I mean Hughie….

    • Lord

      That’s very interesting.

      I know a bit about these schemes and they have been aggressively targeted by HMRC as you point out. Completely unscrupulous way of getting out of paying tax (legally sound but maybe not morally).

      I’m sure these guys aren’t the only ex-pros to partake but what a coincidence that the recent apologists are all involved, albeit in different companies.

      The plot thickens. I’m sure the HMRC are all over these but stirring it up would make these Ashley cap-tippers think a bit – getting a brown envelope from HMRC is one of the few things that would get these boys worried.

      Companies House Beta is great isn’t it. I’ve spent a few pounds there in my time but now it’s free, much easier to disprove some of the nonsense finance statements that swirl around on this site from some people.

      • Leazes.

        I came across a lot of names from the world of entertainment…. a couple of United players from yesteryear too. But Shola… oh dear…. blotted his copybook there….. one of his neighbours on Lindisfarne Road in Jesmond too.

        • Lord

          A cursory google of INGENIOUS FILM PARTNERS 2 LLP shows that HRMC are all over it and already ruled against it last year. I guess our friends would have got the tax sting this year.

          Now we know why Shola and Wise are popping up trying to get a bit more pocket money!

          • Leazes.

            Yes I know…. They’ve already resigned from it (the scheme) after 6 years or so …. but I’m wondering if it was of benefit during that period.

    • Steve Smith

      There’s not much in these to be fair.

      HMRC initially endorsed them to tax advisors etc and then realised they were losing more than they were making from the schemes so changed position and started targeting them.

      With the amount of footballers etc on them I don’t believe it’s for people smart enough to actually make their own money work (or avoid working).

      • Leazes.

        Most arent footballers…. they’re people who employ accountants to help them avoid taxation…. the figures are irrelevant. The argument is the morality of someone who embraces such schemes.

        • Steve Smith

          A lot of the footballers and actors aren’t smart enough to embrace it.

    • Leicester Mag

      SHOLA starred in Bambi on acid for a decade

      • Leazes.

        He helped keep the wage bill low….. Shearer will be forever grateful.

    • Dont stop bobbi fleckman

      Everyone is obliged to reduce their tax bill / maximise income. There is nothing wrong with avoiding tax, at the other end, we have people claiming all the benefits they are ‘entitled’ to.

      The issue is with the government who came up with the loopholes in order to curry favour with the media types. It’s only a problem if people are hypocrites, i.e. they demand more govt spending whilst they themselves are hiding money in film & media projects.

      • JohnCornwell’sHair

        Tory

        • Dont stop bobbi fleckman

          I was being critical or both Tory & Labour governments. Brown bought these tax breaks in and Osbourne extended them. I think it’s partly because so many kids are doing soft degrees in film etc that we have to give away tax money to keep them out of McDonalds.

          • JohnCornwell’sHair

            Daily Mail?

          • Dont stop bobbi fleckman

            Is that an offer or a question?

        • Leazes.

          A bit further off the edge of the world.

    • Superdooperhooper

      Wise has had his fingers in a lot more pies than that. 18 in fact. He was ‘director of football ‘ at kings coat homes Ltd. A property company had a director of football!

      • drc74

        Wise starred in LEGO the movie – Everything is awesome, everything is cool when your part of a team
        Everything is awesome, when you’re living out a dream

    • Wezza

      Thats a great find Leazes! The corruption is being exposed.

      • Leazes.

        I think its totally acceptable to call them all tax dodgers!

  • MadMag83

    Love the Despicable Mike and his minions 😂

    • Leazes.

      Yes so did I….. I’ve been plagiarised.

  • Carverlier football

    Excellent work all around. As everyone keeps mentioning the key is to not let it blow over – keep it up relentlessly.

  • robbersdog

    Mike Ashley really is a pantomime villain; he’s like the evil love-child of Cruella de Vil and Scrooge.

  • Lord

    “I cleared of £76m of debt. Now you only owe me £144m”

    Brilliantly succinct.

  • Slim_Newcastle

    Amazing work people. Legends all of you! Keep it up 🙌

  • mactoon

    Despicable Mike 😂

  • Kenny

    i think SD will be running short of Nike trainers

    • Big Hairy Man

      Got 4000 items in my basket but I can’t find my debit card.

      • Dont stop bobbi fleckman

        I’ve just bought a pair, good value.

        • Big Hairy Man

          How about the £25 bet? If you use Ashley’s accountants I’m sure we will have a net spend of many millions last transfer window and I will owe you money.

        • Blackandwhite9

          Lend big hairy man yet debit card … then he can get his as well

          • Dont stop bobbi fleckman

            he seems to have a lot of feet.

          • Big Hairy Man

            No thanks I’m sure I’ll find my card and then pay for everything … honest!

      • Geordiegiants

        Doesn’t work! I’ve tried it with 11 climbing ropes they have. I put all 11 in a basket, then I’ve went on to a different device and account and they are still available.

  • Tweed Mag

    Brilliant. Sports Direct are battling on several fronts and the second rate apologists have no answer. They are becoming a laughing stock.

  • Down Under Mag

    Fantastic, in hysterics at the minions…

    The sad part is he COULD have used NUFC to better his business internationaly and build a global brand, but instead chose to limit his ambition to TV revenue and embeselment of funds away from a football club that he thought he could do no wrong at. Well it turns out there is a breaking point for all fans at this club and he just found it! Bravo to all those brave souls fighting this war on the abomination to football!

  • Dont stop bobbi fleckman

    It’s a wonder why businesses ever want to be associated with us. Our fans are so precious, i wonder if any business owner wants to take us over.

    • JohnCornwell’sHair

      Chill out Bono

    • Monkseaton Magpies

      Any prospective buyers will be looking at this and saying if things do not go as well as planned they will attack our business, other directors interests and perhaps target their families. The Magpie Group are doing a great job not to find a buyer never mind find one.

      • SuperDesHamilton

        You gonna make a song up for the workers at HOF like Geldoff did for Africa?

      • Dont stop bobbi fleckman

        Exactly, it’s not exactly joined up thinking.

        This is rather: ‘Come and invest in our club, we’ll destroy your business if you don’t run it the way we like but, we haven’t got the guts to risk our own money to try and run it our way.’

        • JohnCornwell’sHair

          “destroy your business”?
          Wasn’t long ago you and your cohorts insisted none of this would make a blind bit of difference, where’s the consistency?
          We don’t demand a troll who’s right, only one who’s consistent.

          • Dont stop bobbi fleckman

            I don’t think it will make any difference to MA but it sends out the wrong message to investors.

            Personally, I’d like fans to invest but i think most of our lot are hypocrites.

          • Scott Robinson

            ‘ most of our lot are hypocrites’…said like a propa comb-over.

          • Dont stop bobbi fleckman

            A ” comb-over.”?

          • JohnCornwell’sHair

            Ashley isn’t looking for investors so crack on everyone.

          • Dont stop bobbi fleckman

            He wants someone to take the club on.

          • JohnCornwell’sHair

            Of course he does.

          • Dont stop bobbi fleckman

            As long as we’re not at the threat of relegation, i’d be amazed if a buyer isn’t sniffing by Christmas.

          • JohnCornwell’sHair

            They can sniff all they want, any deal will be so one sided it’ll scare off anyone with half a brain. There’ll be conditions and caveats coming out of the woodwork.

          • Dont stop bobbi fleckman

            So there should be. I’d expect the buyer pays around £345m so £201m for the shares and £144m for the debt. Given they could get the debt finances, that’s a lot of club for £200m.

          • KRS1

            After your predictions about net spend I am a little sceptical about your predictions. Would of course be happy if you were right. However the lack of spend will place us too close to the relegation zone and on it goes….

          • Dont stop bobbi fleckman

            The first time I’ve ever lost a bet on here was that net spend bet.

            as for selling the club, it seems primed to sell as far as I can see. A buyer can get £144m back almost straight away. There will be £40m in cash ready to put into transfer / wages.

          • KRS1

            Dependant on MA setting a realistic selling price and us not being cast adrift in the bottom 3. Trust Rafa to work his magic, not so optimistic that MA will play fair. Anything fans can do to irritate MA and disrupt his businesses and those of his minions thus making him consider if he really needs this hassle must surely be a positive, would you not agree?

          • Dont stop bobbi fleckman

            I’m not betting on the price but my guess is £200m + £144m for the debt so £344m all in. All we know is that he rejected £250m all in, most would think he was nuts to accept that.

            Anything the fans do to disrupt his business will only make a potential purchaser very nervous about getting involved themselves & far more likely to make the buyer pull out.

          • panther

            just like with Staveley?whatever you offer I want more

          • Dont stop bobbi fleckman

            Staveley’s offer was £250m including the loan, he’s not going to accept that.

          • panther

            thats not what she says, and Ill blieve her over anything ashley has to say

          • Dont stop bobbi fleckman

            What do you mean, that’s not what she says? She offered £250m, he didn’t accept there is nothing to argue about.

          • panther

            no he wants us to think that so we let him carry on with his plundering

          • Dont stop bobbi fleckman

            Ashley has his faults but plundering does not seem to have happened. If he was a plunderer, he’d be a worse plunderer than a football club owner.

        • Big Hairy Man

          He doesn’t risk his money either. He just takes.

          • Dont stop bobbi fleckman

            There’s £144m that looks like a risk, in fact, there is £276m that looks a risk.

        • SuperDesHamilton

          Or you could be mike Ashley ‘I’ll totally ruin your club at the expense of my business’

      • JohnCornwell’sHair

        You’re absolutely right, all prospective purchasers will now be put off ever buying the club, how could they risk making one wrong move and their entire family is subsequently targeted for immediate extermination. Do you think the Magpie group knows they’re the ones actually damaging the club?

        • Scott Robinson

          comb-over alert

      • Scott Robinson

        comb-over

        • JohnCornwell’sHair

          Brown cardigan

      • Big Hairy Man

        🔔🔚

      • TheFatController

        No they won’t, because they’ll not be stupid enough to come in and exploit our club for their business.

        You say that like prospective owners would see Mike Ashley as a benevolent owner and employer.

        They don’t.

    • glassjawsh-got-banned

      because protesting SOMETHING means we will protest ANYTHING amirite? too narrow (and thick) as usual bobbers.

      • JohnCornwell’sHair

        And a bit precious.

      • Dont stop bobbi fleckman

        We do seem to be a little whiny. The owner hasn’t done all we want so let’s ruin his business. We had a sponsor that some of our fans decided they didn’t like so it’s a protest against Wonga. It’s funny that we were OK with Alcohol, Ok with a bank that took out the economy, OK with NTL that preyed on the poorest & we’re ok with gambling. We do have weird morals.

        • panther

          No Ashley is a pirate and an asset stripper, Wonga are everything that is wrong with capatalism

          • Dont stop bobbi fleckman

            Except he’s only added value thus far?

            Wonga are an ok lender if you use them as intended. I lent my BiL £50 last month & he said thanks, I’ll buy you a pint when he paid me back. Effectively, I’d lent him 50 at 788% apr as the pint cost him £4 and he only borrowed the money for a couple of weeks. Short term loans are dear but the lender has to make a quid or two.

            We’ve had Alcohol sponsors and now gambling. Like Wonga, both of these are fine if the user keeps things under control.

            Wonga is not a problem, the borrower is the problem.

          • panther

            enticing desperate people to dig bigger holes, they are the problem

          • Dont stop bobbi fleckman

            Individuals have to take responsibility. In reality we should have had wonga now and Fun 88 before. We could have all got to be alcoholics with S&N + Greenalls, we could have signed up for all the HD channels on NTL, bought an over-sized TV, gambled with Fun 88 and then got it all paid for with a Wonga loan before blaming Capitalism for not having any money.

    • Big Hairy Man

      Our fans or customers as we have been so eloquently called would like what any customer pays for, a decent product, in this case football. However, when you pay s***** d****t prices for your stock you get a s***** d****t quality product.

      • Dont stop bobbi fleckman

        Sports Direct do some excellent products, a pair of adidas Stan Smiths are still the same if they come from Sports Direct or Harrods.

        I got a clearance pair of Chile 62’s a few months ago from Sports Direct in Leeds, those things are rocking horse doo dar.

        • Scott Robinson

          Look nice from the ankle down but not with the Dennis Wise comb-over

          • SuperDesHamilton

            If his wig was any bigger he’d look like cousin it from Adams family

        • JohnCornwell’sHair

          Funny then that Ashley can’t deliver good product with his football club.

        • Big Hairy Man

          Their own brands which used to be decent quality but struggling brands are now cheaply made, poor quality [email protected]

          • Dont stop bobbi fleckman

            It all depends, some of the Karrimor running stuff is quite good (for the money). I’ve got swimming goggles of his that are as just as good as the Speedo ones I had before. The Muddy fox cycling stuff is OK (I’m not a cycling buff though). Sondico are very cheap but their footballs are excellent, always have been. I’d agree Donnay hve gone downhill but the Slazenger Tennis brand is still very good.

          • JohnCornwell’sHair

            It’s all tat man, he buy’s struggling trademarks then gets it all made in the same factories, none of it has any relation to the brands heyday apart from the name.
            Dunlop, Donnay, Slazenger, Karrimor, Tap Out, Ocean Pacific, Lonsdale, Everlast, Kangol, Sondico et al

          • Dont stop bobbi fleckman

            Some is tat but Slazenger rackets & tennis balls are still very good. I was pleasantly surprised at the Karrimor running stuff. Once you get away from the core activity, the quality is dubious but on hte whole, I find them better than say, Kipsta at decathalon.

          • panther

            I will never find ou as Ive just made a mental note to boycott them all

          • Squintytoonarmy

            I remember Ocean Pacific was worn by a lot of the football casuals in the late 80s – it’s tat now

        • panther

          thats what you got for brains

    • musicman2018

      How much does Ashley pay you?

      • Dont stop bobbi fleckman

        £1.30 an hour, I operate from a small cupboard in Sri Lanka.

        • musicman2018

          Doesn’t surprise me,

          • Dont stop bobbi fleckman

            it would if you saw what I was wearing

          • musicman2018

            Fully kitted out

  • JohnCornwell’sHair

    Keep it up everyone, fill your baskets.
    If nothing else it’ll get on his fat t i t s

  • musicman2018

    Next Newcastle home game everybody bring a JD sports bag and wave it around as Newcastle United is a club of free advertising only seems fair JD gets a bit of free advertising as well.

    • Paul Patterson

      Doesn’t he own shares in them as well?

      • Geordiegiants

        He does!

        • Leazes.

          No he doesn’t he sold his shares

          • Geordiegiants

            He did yes that right.

    • Geordiegiants

      JJB now DW would be more appropriate as they are the ones that collapsed when the fatcunt blew his whistle.
      Jabba would hate it and DW would get some work off the jumblesales back.

    • Leazes.

      I cant…. I’m not going…. Ill thought out idea really!…… the online campaign is good though.

  • musicman2018

    Sky television have aligned them selves with Mike Ashley due to friends he has within sky.
    So Mike Ashley is always cast in a positive light from sky like he is some hero.
    If sky looked at the facts Mike Ashley would be ridiculed for the way he has run Newcastle United.
    Sky are a disgrace that’s why I’ve cancelled my sky sports suppcription, don’t pay money to get told by a supposedly impartial broadcaster that consistently defends and deflects Ashley’s actions, then turns it around that Newcastle fans are deluded for wanting Ashley out.
    If sky started loosing a lot of money in the north we would see if there still loyal to Ashley??????????

    • SuperDesHamilton

      Agree completely, that interview before spurs last season was disgusting that showed me their true colours

  • justchampion

    We need to take the anti SD to the game and put it out globally. Obviously no swearing because sky will mute it. Let’s pile the pressure on and make the SD shareholders take notice. Gru won’t like that at all…

  • Geordiegiants

    Nike is the next one to target, they will not put up with Mikes bad publicity.

  • Wezza

    MonkseatonMagpies must be the one who works for s****e d******t.

    • Leazes.

      Who cares

  • Leazes.

    I see Tax dodger Craig Bellamy is on the debate again, bloody hypocritical musings concerning Wet Spam.