Details of protests against Sports Direct and Mike Ashley have been confirmed on Friday night.

Newcastle fans operating under the banner of The Magpie Group, invite supporters to join them on Saturday morning ahead of the Tottenham match.

The peaceful protest will take place outside the Sports Direct store on Northumberland Street, starting at 11am and last roughly half an hour, which will then allow plenty of time for those fans going to the match to get up to and into St James Park.

Fans coming along to the protest are asked not to enter the SD store as part of the demonstration against the Newcastle United owner.

The statement reading:

The Magpie Group

[email protected]

www.themagpiegroup.co.uk

Friday 10th August 2018

The Magpie Group announce details of protest at Sports Direct Newcastle North

Peaceful protest action to take place outside of Sports Direct on Northumberland Street in Newcastle upon Tyne on Saturday 11th August 2018 at 11am.

Magpie Group will lead proceedings and provide material. No entry into the Sports Direct store will take place. Relevant authorities have been informed.

Newcastle United supporters encouraged to take part in an audible and visible display of displeasure against Mike Ashley and his running of their football club.

NEWCASTLE UPON TYNE, ENGLAND – Friday 10th August 2018: The Magpie Group, an alliance of Newcastle United supporter groups, organisations, and social media accounts, today announce protest action against Mike Ashley’s running of their football club.

A peaceful protest will take place outside of the Northumberland Street branch of Sports Direct (Newcastle North) on Saturday 11th August at 11am, it is expected to last until 11.30am.

Thereafter full attention will turn to supporting Rafa Benítez and the team.

Representatives of the Magpie Group will be present in high-visibility jackets to lead proceedings and provide protest materials.

There will be no entry into the Sports Direct store, and all relevant authorities have been informed of the group’s plans.

With Newcastle United’s opening game of the 2018/19 Premier League season against

Tottenham Hotspur kicking-off at 12.30pm, supporters are strongly encouraged to attend in order to help create an audible and visible display of dissatisfaction with Mike Ashley.

This is just the first of what the Magpie Group envisage to be many protests against Mike Ashley and his Sports Direct chain.

Protest action will not cease and will likely escalate until Mike Ashley sells Newcastle United Football Club to a fit and proper person.

Mike Ashley is one man, we are a city. If you love United, stand united.



  • Mrkgw

    Good luck to those protesting – you do us proud. We need this shocker out of our club as his remaining, means for another grim decade of misery. ASHLEY OUT!

    • Monkseaton Magpies

      To frighten pensioners doing their shopping pure scum bags with no parents or up bringing. If we got Millwall in the cup away you would not see them for dust be left to the usual suspects to defend the honour of Newcastle.

      • Mrkgw

        The protest will hopefully be done as intended – peacefully and whilst getting the point across. Ashley must go.

        • Garry Norman

          I live down south.The problem with a protest outside the Newcastle sports direct, and why it won’t spread or get much coverage is that practically no-one South of Gateshead gives a tiniest toss how Newcastle United, or even Sports direct itself is run.
          Did anyone on here care when Portsmouth were ruined from being a Premier League team?

      • Danimal

        “Defend the honour’?

        • Kev Newcastle England

          He thinks he’s a hard knock

      • Kev Newcastle England

        You pathetic ‘kin wan ker

    • Monkseaton Magpies

      P.S. Are you going to buy the club with your Ashley out comment.

      • Mrkgw

        If I had the means then of course I’d buy it. What sort of question is that!

  • Paul Patterson

    Corking stuff. Buying a £90m extra to his business empire, the day after the window closes. Pure PR to rub our noses in it. 💩🏠

    • Will In Despair!

      Gowd, I hate to say this; but it’s plain to see why he’s done this, he’s been after this brand for a few years :-(
      Yippee, now he’s got at his typical folding businesses then buy tactic, as per most his brands!
      Believe me, I detest this 0dious goit, yet if he’s able to save hundreds/thousands of high Street jobs and 31 stores, then they’re then luckily enough to be contracted to SD typical contracts, happy days for the UK ><

      • TheFatController

        Sadly for the employees of HoF, I can’t see how the expertise in tatt retail SD can bring to them is going to safeguard jobs?

        SD is all about stripping everything out and running at minimal cost.

        They’ll work out the cheapest way to undertake redundancies I fear, sadly. They don’t invest to grow, they strip lean to look after a few shareholders

        • Will In Despair!

          So very correct!

          As I’ve already posted; 0dious will asset strip, replace likes of management and def finance dept’s to his trusted inner circle, keep likes of sales staff until he can change all contracts, that’ll be nothing but detrimental, whilst opening doors to new brands for the goits empire.

          Lol, House of Fraser, Harrods of the high street, you just couldn’t make it up.
          A proven liar of the higest order, so why believe him with any of this!!

      • Paul Patterson

        Still doesn’t help NUFC . .

    • Jezza

      A business empire bought with money generated by NUFC. That’s why the television money went untouched and the club made a substantial profit on transfers.

  • James Mills

    The players showed us what to do, no media! So if people have to go only go to un-televised matches and empty stadium for when the toon get picked for tv is the way forward!
    & just a little something for those people who keep giving cashly their money, even the mackums managed to force out their unwanted owner, remember couldn’t even sell £1 tickets

  • panther

    Lets hop this is a weekly thing that will grow everytime till Baron Greenback leaves

  • Superdooperhooper

    What’s going on in that photo ? The fat slug is wearing a hi viz and pointing to his eye? Can anyone explain this ?

    • Ben Jones

      You just did

      • Jonas

        Your best post. Credit where its due.

  • Leazes.

    Liverpool Mission Statement

    1. To improve football performance through positive playing style and strategic player investment
    2. Improve to scouting and player recruitment process
    3.Improve the fan experience and interaction with the club
    4. Leverage the clubs international following to deliver profitable growth.
    (4. diverts to 1,2,3)

    Liverpool splashed out £177m – shelling out £67m on Roma stopper Alisson, in addition to adding Naby Keita (£52.8m), Fabinho (£43.7m) and Xherdan Shaqiri (£13.5m) to their ranks

    Newcastle United Mission Statement

    They don’t have one.
    We have a PR who says we are stronger than last year
    Ashley splashes out on House of Fraser.

    • Tony English

      We always (rightly) harp on about how much money Ashley has pocketed, so only fair we do the same with Liverpool, who banked £142m for Coutinho in January.

      Klopp since October 2015 has spent £114,850,000 net – so a little over £19m per transfer window.

      Still dwarf’s the pittance Ashley has given to Rafa – but not accurate to say Liverpool ‘splashed out £177m’.

      • Danimal

        Which proves the point that Ashley is being disingenuous when he pretends we want him to throw his personal money at it. Presumably Liverpool are investing profits back into the squad. If we were run properly we would have £19m per window to invest.

        • Tony English

          I’d love Rafa to have +£19m to spend every window.

          I don’t disagree with the sentiment, just the numbers.

          As I said we rightly question Ashley’s (lack of) investment, but if we’re going to look at net spend to make a point on our owners outlay, we have to use the same maths when praising Liverpool’s spend.

      • Mxpx

        They also spent 75 million on virgil van dyk of course and had also spent money on oxlaide chamberlain and gini wijnaldum so I think they probably spent more than they banked but really who cares about the balance sheet if your team is good enough to get to a champions league final!

        • Tony English

          Yes they have spent more than they banked if your just looking at transfer fees – as I said, £114million more than they banked – and the assets in their squad are worth FAR in excess of that.

          It just goes to show, if you are well run and invest wisely, you can invest sensibly, make top draw signings, have a valuable squad, and STILL make money. I’d be surprised if they are running at a loss.

          We’re not Liverpool, but there would appear to be very little reason why our finances couldn’t allow a spend an average of around £10million every transfer window ABOVE the income on player sales.

          The value of the club with Rafa still at the helm and a much improved playing squad would surely be higher and more attractive to a buyer.

    • ghostrider

      Trying to use a 67 million goalkeeper as some kind of ambition lol.
      No wonder people’s minds are monetary messed up.

  • Toon

    “Get out of our club” * 2 and then run up to the ground with season tickets to ensure you get a few beers in – power to the people!

  • Mxpx

    We’d do better saying nothing and leaving the stadium empty this is free publicity for sports direct

  • Tweed Mag

    I had no idea you had to wear a luminous jacket to play I-Spy. It is all about H&S these days. I wonder what he was looking at – perhaps another business going bust that he can pick up for nothing? The dates of the next transfer window so he can hide again?

  • mentalman

    Bringing a match live on sky to a stop will be the best way to protest

  • Monkseaton Magpies

    Are the Magpie Group going to buy the club like last time or frighten old age pensioners on Northumberland Street. The club have called on the fans to come together including Rafa and our captain. The people who do this are supporting Spurs on the day and are nothing but scum bags.

  • Down Under Mag

    It still annoys me the double standards of the media. Sky cameras are going to be out in force for the protests, not to help, not to make the owner stand up and listen, not to show a caring passionate loyal fanbase who want their club back…no, they will be hovering around like vultures waiting for that one dumb nut-case to start acting radgy and focus in on them hoping to see some bother and get it all on cameras with a follow up of “delusional Geordie disgrace”. If it were Liverpool being screwed over by their owner and having denied their manager what they wanted you cna bet the sky tv cameras would have been there and interviewing everyone to show how bad they have been treated and shove it all over the paperas, news reels and in every broadcast they can.

    Despite what has gone on with NUFC, despite they already have an insanely good teams, Spurs and Man utd have had more media coverage about their lack of activity than we have…always the same.

    • Mxpx

      Precisely the narrative will be “look at these horrible fans poor sports direct” Mike Ashley has a good relationship with sky and they will back him up free press for him

  • Alexander Tempest

    The best way to make a difference is to stop going to the matches. None of these protests in the past ever made any difference and I don’t see Ashley caring about this one either. An empty St James on Sky is the only thing that will make a difference.