The campaign against Mike Ashley and his ownership of Newcastle United continues.

Various sustained initiatives online have clearly created some problems for the NUFC owner’s retail empire so far.

Whilst the first on the streets demonstration of the new season took place on the opening day, around two thousand fans protesting before the Spurs match outside the Sports Direct store in Newcastle city centre, on Northumberland Street.

This is to be repeated, with Newcastle supporters asked to gather outside the SD store in numbers at 1pm this Sunday, three hours before the Chelsea game kicks off.

Friday afternoon has now brought news that the Magpie Group (a collection of NUFC fans/groups) have organised an open meeting with all Newcastle fans invited to come along.

There will be guest speakers (to be announced) and the meeting ‘Will discuss the current ownership of Newcastle United.’

Admission is free and it takes place at 7pm on Wednesday 5 September 2018. The venue is the Labour Club, on 11 Leazes Park Road (NE1 4PF), only a dodgy free-kick away from St James Park.

Get yourself along if you can make it.

The Mag – 22 August 2018:

The season kicked off with demonstrations outside Sports Direct, around two thousand Newcastle fans gathering outside the SD store on Northumberland Street before the Tottenham match.

Keith Bishop may have told Mike Ashley that this will all blow over by September but his PR minion may have just possibly underestimated how strongly supporters feel about the disgraceful ownership of our club.

Sunday sees Newcastle at home to Chelsea and protest organisers have asked fans to congregate at 1pm to protest, once again outside the Northumberland Street store.

Attempts to sicken Mike Ashley continue, with Newcastle fans continuing to try and be an irritant to his retail empire.

As well as other brands he operates, Sports Direct is being targeted online, with fans slaughtering attempts by SD to put out positive messages on social media to try and stimulate sales.

After a gap of a month with nothing sent out, the official SD Twitter account has attempted a few Tweets  in the past 48 hours and they have seen up to a thousand replies on each one, humiliatingly pointing out all of the disgraceful ways in which both Mike Ashley and his brands operate.

Newcastle fans also visiting the official SD online store and filling up shopping baskets so numerous lines show out of stock when customers are browsing.

Lets keep it going!

The Mag – 11 August 2018:

Newcastle fans were asked to demonstrate outside Sports Direct against Mike Ashley on Saturday morning.

The campaign gathering pace against Mike Ashley.

The plan was to demonstrate outside the Sports Direct store on Northumberland Street in Newcastle from 11am to 11.30am, giving fans plenty of time to then get to the match.

As you can see below, a great turnout as fans make their feelings known.

The Mag – 10 August 2018:

Details of protests against Sports Direct and Mike Ashley have been confirmed on Friday night.

Newcastle fans operating under the banner of The Magpie Group, invite supporters to join them on Saturday morning ahead of the Tottenham match.

The peaceful protest will take place outside the Sports Direct store on Northumberland Street, starting at 11am and last roughly half an hour, which will then allow plenty of time for those fans going to the match to get up to and into St James Park.

Fans coming along to the protest are asked not to enter the SD store as part of the demonstration against the Newcastle United owner.

The statement reading:

The Magpie Group

[email protected]

Friday 10th August 2018

The Magpie Group announce details of protest at Sports Direct Newcastle North

Peaceful protest action to take place outside of Sports Direct on Northumberland Street in Newcastle upon Tyne on Saturday 11th August 2018 at 11am.

Magpie Group will lead proceedings and provide material. No entry into the Sports Direct store will take place. Relevant authorities have been informed.

Newcastle United supporters encouraged to take part in an audible and visible display of displeasure against Mike Ashley and his running of their football club.

NEWCASTLE UPON TYNE, ENGLAND – Friday 10th August 2018: The Magpie Group, an alliance of Newcastle United supporter groups, organisations, and social media accounts, today announce protest action against Mike Ashley’s running of their football club.

A peaceful protest will take place outside of the Northumberland Street branch of Sports Direct (Newcastle North) on Saturday 11th August at 11am, it is expected to last until 11.30am.

Thereafter full attention will turn to supporting Rafa Benítez and the team.

Representatives of the Magpie Group will be present in high-visibility jackets to lead proceedings and provide protest materials.

There will be no entry into the Sports Direct store, and all relevant authorities have been informed of the group’s plans.

With Newcastle United’s opening game of the 2018/19 Premier League season against

Tottenham Hotspur kicking-off at 12.30pm, supporters are strongly encouraged to attend in order to help create an audible and visible display of dissatisfaction with Mike Ashley.

This is just the first of what the Magpie Group envisage to be many protests against Mike Ashley and his Sports Direct chain.

Protest action will not cease and will likely escalate until Mike Ashley sells Newcastle United Football Club to a fit and proper person.

Mike Ashley is one man, we are a city. If you love United, stand united.

  • Kenny

    Direct action is also needed by targeting Penfold & Sky on Sunday,
    Make them sick of their lives.
    Ashley out, you vermin scum !

  • SuperDesHamilton

    Good to see things gathering steam! I just hope people like Michael Martin don’t try and make it all about himself like he normally does

    • Dont stop bobbi fleckman

      We agree on Michael Martin, a gobshoot

      • SuperDesHamilton

        That’s being polite about him.

  • Monkseaton Magpies

    I love it when they say two thousand as that would have filled Northumberland Street. Take away the passers by and Shoppers and you can tell just a couple of hundred from the photo’s. Be interesting to see how many attend at the Labour Club and how they propose to buy the club the only way to get rid of Ashley.

    • MR J

      You obviously dont know Newcastle that well if you think two thousand would fill iNorthumberland street! Maybe two thousand is a slight exaggeration as last weeks press were estimating one thousand but I will bet that number increaes significantly in the near future.

      • Monkseaton Magpies

        Will see on Sunday but do not know anyone who went and I know a few who are not his greatest fans.

        • JohnCornwell’sHair

          What difference does it make to you how many are there?
          Good on them for at least trying, better that than roll over and bite the pillow.

        • Mugseaton Mudpie

          I would on behalf of all actual NUFC supporters ask you to return to support whichever team you actually support. I’ve made a list to choose from which should be within a 95% confidence interval… so is it 5under1and or Manure?

          • Monkseaton Magpies

            Been to more Newcastle games than anyone on this site and that is a fact the protesters are morons.

          • TheFatController

            But effective morons, I think we can all agree …

          • Davey drape

            super fan eh? just because you go to games you think you are far superior than anyone else who are either ill, can’t afford or refuse to go under ashley etc – well done super no1 toon fan

          • FatParosite

            He’s got nee idea where Newcastle is man…

          • Carverlier football

            He doesn’t go to games

          • Kev Newcastle England

            Great response to the clown

          • TheFatController

            Now come on, stop saying things you can’t prove.

            “I go to loads of games and support Ashley and his intentions for the club of never competing, and finishing 17th being class and another step closer to SD expansion overseas.”

            Yes, the two go together.

      • Wezza

        He doesn’t, he is from Manchester.

    • Big Hairy Man

      The way to get rid of him is to make his ownership of the club toxic for S***** D****t.

    • Vincent Gigante


      • Monkseaton Magpies

        Who to the Magpie Group they only have twenty quid between them.

        • TheFatController

          Have the preorders gitnto you, Mugpie? You seem very jumpy

        • Vincent Gigante

          He is openly trying to sell the club though? Isn’t he?

    • Wezza

      It seems these protests are really upsetting you. I wonder why that is?

      • Monkseaton Magpies

        They don’t just make me ashamed as hate the morons.

        • SuperDesHamilton

          Why do you hate yourself?

        • TheFatController

          Don’t you feel proud or find it heart warming that morons can organize themselves so well and look set to keep going well beyond the predicted September ‘blow over’ deadline?

          I find it a fascinating story, as does much of the media and other football fans.

          How is it going to end? They all ask, as ashley’s Reputation gets battered apart from the support of a much hatedfootballer and two forgotten sexist much-derided tv presenters.

          I’d almost miss it if it wasn’t there now. But don’t let that stop mike selling …

        • nufcslf

          Takes one to know one……Sports Direct Inited could finally be doomed and Newcastle United possibly given a chance. How awful.

    • TheFatController

      If he wants to keep the club we can’t buy him out.

      But he’s shown us he can be got at. The ‘untouchable’ is very much ‘touchable’

      As an example of how the apologists’ defences are being dismantled one by one, I said on here weeks ago, when you said protests against SD wouldn’t affect Ashley, I predicted the shareholders would start to get agitated, and explained the importance of Social media as a free mass marketing tool in retail.

      You mocked it, yet the Finacial Times ran a story this week of the first rumblings of discontent among shareholders at Ashley’s negative associations with NUFC bringing the company into disrepute.

      This will now never end til he has gone. It will escalate. Why?
      – because he’s shown he can be got to
      – because Rafa will not sign a new contract

      Brace yourself Mugpie, you’re going to be sad and lonely as people join the protests not walk away as they see Ashley trying to fight back.

      As Churchill said after El Alemain, ‘this is not the end, it’s not even the beginning of the end, but it is the end of the beginning’

      Ashley’s grip on the club has taken a downward turn. Like the War, churchill was right, it’ll soon move to the beginning of the end.

      He is one man, plus Dennis and two sexist presenters, we are a City.

      • mentalman

        It will suit him, he can allow the share price to drop and buy a load of shares back a lot cheaper than he bought them

        • Sickandtired

          Er, but, he didn’t buy his shares!

          • mentalman

            I meant sell

        • TheFatController

          If he owns over 50%, of the shares and the share price drops:-
          1. He’d lose more than he could possibly stand to make buying the other 40-odd percent and waiting for any hope of an increase to cover his massive losses
          2. Why would anyone – anyone – buy shares that are plummeting?

          You really haven’t thought that bitter twisted ‘angry at protests’ reply through have you? Are the protestors and unhappy shareholders getting to you?

          Ever read the FT? Or know what ‘share price’ means?

          I’m tempted to ridicule you, but you’ve done it to yourself ..

          • FatParosite

            Class…. hah hah hhahahaha

          • mentalman

            I know plenty about shares and that people make millions if not billions doing what i have said. Its a gamble and thats what he likes. Why would anyone buy a business which is going bust?

  • Mrkgw

    Best of luck with the protests – always great to see those involved pulling in the same direction in a big push to change the ownership of our club. Mike Ashley is no longer tolerable and his chances to have corrected a long string of wrongs has expired. His time at the club through the eyes of supporters is definitely up. ASHLEY OUT!

    • porciestreet

      Correct. Sadly I fear that these protests however good and strong they may be, will never be as good as something which is caught on camera , even at the risk of disrupting the players.
      However, having said that, both the team and management are fully aware of the depath of feeling amongst the fans and I wold suggest that they are prepared for it. Would be sswif try editted
      Sadlying, as Sky Sports is now so obviously in the employ of Sports Defect, there seems little doubt that any protest in front of the camera’s would be swiftly edited.
      There has to be a way to sicken the git.

      • East Durham Mag

        The problem there being the cameras can be manouvered around not to show flags, banners etc and sound levels altered. You would particularly expect the weasles at Sky to do both.

        • mentalman

          They can’t take the cameras off the pitch for long during the match

      • Vincent Gigante

        Empty the ground, live on sky

      • mentalman

        I wonder if anyone from the group has contacted any of the players

      • SuperDesHamilton

        Remember how long it took for any of the media to show them gallowgate flag signs against Burnley last season? That’s when it was undisputable sky is in bed with fatty

      • nufcslf

        Walk out, empty ground is the way. Cameras can’t hide that.

  • East Durham Mag

    Not to worry Mike it will blow over by September … whoops 🤣🤣🤣🤣🤣🤣

  • Vincent Gigante

    Walk out on Sunday and empty the ground, live telly.

    • nufcslf

      The only real way to have a true impact.

  • Wezza

    Keep up the protests lads, kudos!

  • Toon Si

    Did ya nar he dropped £50m cash to prop up GAME and bought half of their Belong brand in the metro? Over £160m on shops! Nowt on players 😡😡😡

    • Carverlier football

      I’d hate to think about all the conditions and concessions he put on those loans… Mainly because they still won’t be as bad as the ones he’s got on us as a 100% owned company

  • TheFatController

    I hope everyone has been circulating the brands Ashley owns / has shares in to friends and family and highlighting they are part of the evil empire .

    Feel free to share this tactic on the social media platforms of the brands – ‘I’ve told my family and friends not to shop with you due to Mike Ashley’ or some such ditty.

    Facebook is a great place for trashing brands you feel are unethical or not giving you satisfaction. It’s your right to complain, as a consumer. Just don’t complain to NUFC, they don’t deal in customer care.

    Funny that.

  • FatParosite

    Anyone… & I mean ANYONE pouring cold water on these actions is part of the background work being carried out by Bishop. They should be blocked by everyone and set adrift in their own empty echo chamber.

    • Vincent Gigante

      Rangers fans, as well as ordering gear online walked into sd and filled baskets, walked to the till, ran up a bill and changed their minds about the purchases, apologised and left.

      • Dont stop bobbi fleckman

        Sell the club to whom?

        If the magpie group had the guys of the original magpie group, they would be getting investors together to buy it.

    • Wezza

      Spot on!

    • Dont stop bobbi fleckman

      A positive meeting with ideas of buying the owner out is a great idea.

      If it’s a pitchfork and bedsheet waiving excercise like today, it’s utter nonsense.

  • nufcslf

    It’s about f**king time something along the lines of this was carried out in a serious manner. Still think it is too late and stands every chance of what Bishop thinks and will blow over with a couple of positive results. Hope not, but can see it happening.