Thursday saw the Premier League’s summer transfer window close, Mike Ashley ending it with a profit of over £20m on transfers in and out.

Newcastle United having the worst performance of all 20 clubs in terms of the net ‘spend’ on transfers.

When the NUFC owner promised Rafa Benitez the backing of ‘every penny’ in the transfer market, the other 19 clubs obviously offered their managers a few more ‘pennies’ to invest in the squad.

Friday morning then saw the confirmation that House of Fraser had gone into administration, this being quickly followed by news that Sports Direct (Mike Ashley) had bought it up for £90m.

Predictably, the two things (NUFC making Premier League’s biggest transfer profit and SD/MA buying up House of Fraser) have got some/many Newcastle fans angry.

However, personally I don’t think anybody should be getting upset about the House of Fraser deal, it’s a real red herring.

I actually think it is a positive, that House of Fraser have been saved. I wouldn’t want to work for a tyrant such as Mike Ashley but hopefully the fact that he (Sports Direct) has bought them up, will mean that a decent number of people will still have jobs next week/month/year.

Newcastle United not spending (instead making!) money this transfer window and Sports Direct making this retail purchase, were not dependent on each other.

What we should be getting annoyed/upset about is that firstly of course, Mike Ashley has no intention of selling Newcastle United, then secondly, the fact that he treats NUFC in a way that is so different to the rest of his business empire.

We don’t want/need any favours/help from Mike Ashley, just to be treated fairly and the club to be allowed to try and be as good as it can possibly be.

Sports Direct can well afford to buy House of Fraser, after all, they make hundreds of millions of pounds of profits each year.

Where the problem comes is that Mike Ashley simply chooses that Sports Direct don’t pay anything at all to Newcastle United, for the essential massive worldwide advertising/promotion they get via the Premier League’s TV deals.

In the 2014/15 NUFC accounts released in April 2016, Mike Ashley committed/promised that this was changing, that a market rate would now be paid in the future (see below).

However, when the 2015/16 NUFC accounts came out in April 2017, that appeared to have been reversed (also see below). The 2016/17 NUFC accounts came out n May this year but yet again didn’t show any payment had been made.

This is where the problem comes, Mike Ashley says that Rafa Benitez/the club has his full support but then massively handicaps them by cutting off any chance of growing their commercial revenues. I think at a conservative estimate, the way Sports Direct/Mike Ashley uses Newcastle United, it must be worth at least £10m+, just compare that to what FUN88 get for their £6.5m per season shirt sponsorship, the SD profile via NUFC must be worth at least two or three times what the betting company get.

There are other ways in which Mike Ashley pretty much guarantees Newcastle United won’t be a success on the pitch.

His aim with Sports Direct and other brands (including HoF as well now) is a simple one, make as much money as possible. To do this he will back them with investment where necessary, pay for plenty of stock on the shelves, as well as investing in the bricks and mortar.

At Newcastle United it is very different.

Mike Ashley’s aim is for the club to stay in the Premier League with the lowest possible spend. This has two main parts, on the one hand so SD get all that worldwide TV exposure, as well as ensuring the football club rises in value as an asset to be sold sometime in the future.

This doesn’t though equal any plan to try and succeed on the pitch, unless surviving in the PL on the cheap is a plan you can believe in.

If Mike Ashley actually embraced Newcastle United as a key and equal part of his business empire, who knows what it could achieve?

If he looked at all the ways the rest of his empire could help support the football club, rather than only taking from it.

I would include the Newcastle fans in this discussion as well.

A bit too late for it now of course but when you think back, why wasn’t Mike Ashley interested in making a connection between Sports Direct & associated brands and the Newcastle United fanbase?

Why not look to get potentially hundreds of thousands of Newcastle fans feeling they are part of your overall business empire and get even more money out of them? Give them a 10% off card to use, or whatever.

Instead of them ending up protesting outside your high street stores and running interference on all your commercial social media communication lines.

I think the bottom line is that Mike Ashley thinks Newcastle United is nothing special. The only special thing he sees is that it is a club with a massive fanbase who desperately want to be part of the club and watch their team.

The Mag – 14 April 2016

Extract from the 2014/15 Newcastle United Football Accounts

‘During the current and prior year, advertising and promotional services were provided to Sports Direct International being a company associated with the ultimate owner of the company, MJW Ashley.

No consideration has been paid by Sports Direct International for these services to date but Sports Direct International and the Company are in the process of agreeing an arms length rate for these services and the Company anticipates receiving payment for these services in the future.’

One year on and it would appear that despite last year’s announcement, nothing has changed…

The Mag – 11 April 2017

Extract from the 2015/16 Newcastle United Football Accounts

‘During the current and prior year, advertising and promotional services were provided to Sports Direct International PLC, being a company associated with the ultimate owner of the company MR MJW Ashley.’

With the club once again using the words ‘current and prior year’ they are pitching in both years/seasons together, suggesting there has been no change in terms of Sports Direct now starting to pay for the advertising/promotion provided by NUFC.

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  • Paul Patterson

    The ‘problem’ I have is that he looks after his retail empire but keeps Newcastle on a shoe string budget. I wouldn’t mind if he sold up and naffed off. It looks dodgy paying £90m and the TV money gets untouched.

    • ghostrider

      Hardly a shoestring budget.
      It’s only a shoestring budget because people have been saturated with fantasy elite club spending mentality and ridiculous wage demands of pathetic pampered players and agents.

      • Kenny

        💩 troll 🤡

      • TheFatController

        I see the medication to calm you hasn’t kicked in today yet?

      • Chuck D

        Brighton and Fulham, elite clubs?!

        Just 2 of many that have vastly outspent us

      • TheFatController

        Fantasy elite club ? Is that a make of condom?

        • ghostrider

          Depends where you’ve been I suppose.

    • Chuck D

      I think he may have bitten off more than he can chew with this.

      HOF has been slowly dying for some time and is another high street brand victim to changes in consumer habits.

      He wants to turn it into the ‘Harrods’ of he high street, which is a vastly different business model to SD.

      I don’t think he knows any other model, hence why he tried to apply it to a football club.

      This might hopefully force his hand to sell NUFC, but what state he will leave us in is a major worry.

      • TheFatController

        Agree entirely. His woeful football business ability shows to me home is a one trick pony – ruthlessly efficient in tatt retail.

        At £90m, surely he’ll just assert strip, pay redundancies and run at bare minimum ….

  • Your mum

    It may suggest that but the accounts do show £25m in commercial revenue, including advertising and sponsorship. How much was paid by SDI is not clear though.

    One thing people have to be clear on though. MA did not buy House of Fraser. Sports direct did, and he is a shareholder in that (61%). So whilst his name is put to the purchase it is not just his decision and nothing to do with NUFC as they are separate entities entirely.

    • Mark Potter

      I have always taken the opposite view on this point about the accounts to the Mag. The accounts must detail the interests of the ultimate owner (Ashley), because he doesn’t actually own NUFC shares, and is not a Director. The ultimate ownership is not obvious legally (though of course the info is publicly known), because it passes through two holding companies back to Ashley. When the accounts stopped saying Sports Direct got free advertising this means they started paying. If that wasn’t the case then the accounts are not disclosing a significant benefit that Ashley receives. They don’t have to say Sports Direct pays, nor how much, because they don’t have to itemize each commercial arrangement, you don’t see how much the shirt sponsor pays for example. But if part of Ashley’s business empire still gets a freebie, then they would have to say so. I can’t see how any other interpretation makes sense. And they also said they were going to start paying.

  • Mr Fallen

    Put into perspective, Mike Ashley has bought and saved a British firm and ensured 6000 people keep their jobs. (even in the short term)
    or he could have invested the money in Newcastle United to line the pockets of agents and mediocre French clubs selling tat.

    • Hughie_Gallacher

      Thank heavens for that nice philanthropist, Mike Ashley.

      He’d sell his granny for a decent profit.

      • Your mum

        Everything has a price mate (jk)

        • Kenny

          To scum like you it does troll🤡

          • Your mum

            you talk good england kenneth

          • Kenny

            You talk 💩 troll scum 🤡

          • Your mum

            I knew you’d understand. The irony lol.

    • Your mum

      True, but how would you suggest he got the money from SDI and into NUFC? Man city got hammered for their daft sponsorship deals by their owners other companies.

      • Kenny

        Scummy vermin 🐭🤡

        • Your mum

          You struggle with life don’t you Kenneth? Don’t you have a job to go to, a crayon to chew?

          • Kenny

            SCUM 🤡

    • X,WHY,Y MAN.

      HOF is now doomed to forever be a walking zombie and cheap version of it’s former self !

    • Kenny

      Another 1 post scummy troll 🤡

      • Mr Fallen

        Is everyone that doesn’t agree with you a troll ?
        Just because its the first time I’ve been inclined to make a post doesn’t make me a troll.
        I just wanted to make the point there is a distinction between buying a British business and keeping people in jobs, than investing money in a football club to be spent in an over inflated market on sub standard foreign players pushed by their agents to get a %.

        • Sickandtired

          He doesn’t, ever, keep people in well paid meaningful work. 80% of SD staff are on zero hours contracts.
          Our football club has been downsized to next to nowt.
          He put USC into bankruptcy (throwing 300 staff onto the dole at a Xmas time) then bought back the assets for pennies and reopened as Republic.
          He had and still has RFC over a barrel with their merchandising ‘deal’ (receive only 7p from every £1 spent).
          For your first post, you really should try and have a clue WTF you are going on about.

        • Wezza

          He’d have them all on zero contract hours and change it to a tat shop with appalling working conditions and penny pinching.

        • TheFatController

          Well, given the business was going under, and high street retail is not in any sort of boom period, i suspect ashley has bought it with no intention of running it as a going concern.

          He’ll asset strip it, sell much of the store land/property and thus the same people will be made redundant down the line.

          He’s done exactly what he does every time, bought a business in trouble to reduce its class and style and make it cheap and profitable based on a historic perceived value to the brand.

          So not really the saviour of a great retailer, see it more like the vulture picking on the rotting carcass …

    • Sickandtired

      PMSL! Like the perspective of throwing USC staff onto the dole to avoid a legitimate debt, then reopening as Republic?
      Get a grip.

  • GlasgowMag

    Sorry but I do see a connection NUFC is just part of the SD group of companies!! If he was transparent and everything was above board then NUFC would be listed at companies house under its own entity not under an umbrella like Mash where you have the ability to fudge the accounts!! So yes I do see a connection because basically over 120million from tv revenue has evaporated so where is the money!! Ashley out!!!

    • Your mum

      They are entirely different entities. If they were linked then NUFC would have a factor on the SDI shareprice. Im sure NUFC is under St James holdings or similar. MASH is just used for tax efficiency for his helicopters etc.

      • Kenny

        🤡 troll scum

        • Your mum

          No Kenneth, that’s called a fact. Stick to chewing crayons.

          • Kenny

            Manc scum 🤡

          • Your mum

            Kenneth, i live 3 mile from the stadium, that’s not Manchester.

          • Kenny

            Liar troll 🤡

          • Your mum

            Ok it’s Gosforth, it’s just on the border of Manchester, i’m sure you know it.

          • Kenny

            Lying scum 💩

          • Your mum

            How about I meet you there in 15 mins and you can show me where I’m lying.

          • Kenny

            Anytime you want scums shop 11am Saturday 🤡

          • Your mum

            No now, entrance to great park by the racecourse

          • Kenny

            Troll 💩 🤡

        • Your mum

          Epic debating skills.

          • Kenny

            Liar troll scum 🤡

      • Mark Potter

        It is under St James Holdings, which owns the shares in the club.

        MASH owns SJH and other companies that Ashley has an interest in, including his shares in Sports Direct.

        NUFC and Sports Direct are not run as one business group. Sports Direct has a number of shareholders who are not connected with NUFC in any way.

        • Kenny

          More troll vermin 🐭🤡

    • Sickandtired

      Nah mate. The club is part of MASH, 100% Ashley owned.

      SD is a PLC, with shareholders, and Ashley just happens to be the largest one. He’s still accountable there though, unlike here.

  • SuperDesHamilton

    Just reading it on the guardian, it said something along the lines of all the house of Fraser contracts will be brung into line with sports direct ones. Does that mean they aren’t worth the paper their printed on?

    Be brilliant when the perfume lasses are selling Eau de donnay

    • Kenny

      Eau de troll, reeks like the rest of him

      • SuperDesHamilton

        Ashley?

    • Peaky

      It’ll be a platform to sell cheap tat perfume that one of his daughters has designed….change the name……House of Fatso….

      • FatParosite

        Give the troll a wide berth Peaky….

        • SuperDesHamilton

          Give you a wide berth you fat mong. Leazes little rent boy

      • SuperDesHamilton

        A like it

        • SuperDesHamilton

          See how no one can have a laugh or discussion because people like parosite & Leazes & that Kenny just call anyone they don’t agree with a Troll

    • Dingus

      Eau de donnay. Rolls off the tongue nicely that one.

      • SuperDesHamilton

        3 for a tenner & a free sports direct, I mean house of Fraser mug

        • glassjawsh-got-banned

          Fraser Direct? Sports House? House of Direct Sports?

          • SuperDesHamilton

            Direct house of Fraser? Sounds quite classy utterly trashy

          • Danimal

            Shytehouse of Ashley.

  • X,WHY,Y MAN.

    One day there will be a reckoning you Fat Slob and I will be there to see it !
    You ain’t through this life yet, So just think on…

    • Peaky

      Yup….it happens….Maxwell,Ratner,Green…..

  • Ron

    At the risk of boring every one to death, doesn’t the new FRS 102 (Financial Reporting Standard) under S23 require SD to account for the fair value of the consideration received or receivable? In which case it should be shown as a cost in SD accounts and as income in NUFC co accounts. I might be wrong I’m no expert, but perhaps it would disrupt the AGM of SD if someone owning ONE of their shares (and therefore entitled to attend and vote) went to ask that and any other nasty questions.
    I warned it would be boring – sorry!

    • Ben Jones

      And to think you stay silent when people use ‘back pocket’ as an argument.

      • Kenny

        🐭🤡 vermin

  • Peaky

    Do H of F have a gardening section……something for Pedro to do that’s all……

    • Superdooperhooper

      No but he’s getting pedro a new lawnmower for the academy . That’s ashley investing in the club

  • Sickandtired

    If you think HoF staff – now working for Ashley – will fare any better than the rest of his employees, then dream on!

    • FatParosite

      Pension grab….

    • drc74

      tupe agreement anyone

    • Jonas

      Could be a bit like Ashley riding in to ‘save’ us, that worked out well.
      he paid an awful lot more for us and refuses to sell so as to the article I’d say were pretty fkn important to him.
      may mean more people, Hof staff, in the cue to slot him though

  • FatParosite

    Yawn…. It may have nothing to do with our transfer budget….. But what does Rafa’s contract have anything to do with the renaming of the ground? or employing Joke in Here…?? or divisive decisions designed to poke at the fans ire??? 1 word Ashley. It may not be relevant that Ashley is buying HOF to steal the pension fund but keeping the anger of those fans who file into the SJP IS relevant. We need to push the supporters who HAVE power into making the right decision. Take clever and insightful some place else were all stocked up here.

    • Ben Jones

      “Push supporters”….

      “The ‘right’ decision”….

    • SuperDesHamilton

      Leazes look, look what I’ve wrote…do you like it?! Upvote it so a can show the kids please

  • Dingus

    This motherf****r telling people what not to be angry about. What a tool. MA lies about how much NUFC generates, diverts funds to his own holding company, and uses it for his own personal gain. But we shouldn’t be angry? Get f****d.

    • Ben Jones

      Ok well you go and get yourself worked up at Mavis the cleaner from house of fraser metrocentre if its gonna make you feel better, but at least give her a chance to explain herself before you smash her

      • Dingus

        F**k Mavis. And f**k you. Troll c**t

    • nufcslf

      Bet the sheep on Saturday still say f**k all. Find it hard to believe that the stupud fat c**t can constantly take the pysh without the league or or FA not questioning a bloody thing. Will likely watch the Spurs match, but unlike years gone by I am f**ked if I will get up at 4 in the morning here to watch it live. Simply not that bothered.

      • Dingus

        I empathise completely. There’s no point in following the club if it no longer exists to serve the interests of the local community or to re-enforce the loyalty of its fans. It’s a completely empty, worthless endeavour.

        Excellent point regarding the apathy of the football authorities. Even a politician (a f*cking politician!) has gotten involved before them. That says a lot about the state of the game.

  • Wezza

    ‘ buying House of Fraser shouldn’t be one of them’

    What? Of course we should be angry since perhaps OUR money has gone to buy House of Fraser. He won’t invest in us OR let our own money be spent!

    • Tweed Mag

      Workhouse of Fraser from now on.

      • Ben Jones

        Another place you didn’t go anyway added to your vocal boycoutt list?

    • fistsofsteel2

      What you saying? He should have spent £90m on some egotistical footballer to kick a bag of wind about, pay them £100k per week; and sod 17,500 jobs at HoF? You sound like you’ve got your priorities right……!!!!

  • smithbob

    The key question now is how NUFC will help Mike run all these dept stores. So i ask if Mike is now Mr Grace, who fills the other key roles – Captain Peacock etc?

    • Peaky

      Bong eyed midget Wise on the make up counters…..

      • smithbob

        i had him down to run lingerie or possibly Kinear was better suited with his polished ways
        .

        • Peaky

          Definitely Pardew on shoes….

          • smithbob

            Michael Owen on store loyalty cards?

          • Peaky

            Steve Harmison doing anything Michael wants….

          • smithbob

            Sissoko – travel/luggage department

          • Peaky

            😂😂 you’ve started something now….Perez – hair gels…

          • smithbob

            beardsley – Store HR

          • smithbob

            and finally Nile Ranger on security

          • Peaky

            Can’t beat those last two….out on the drink now….Hophouse 13 calling….

          • Paul Patterson

            Bullying the young trainees . .

          • Peaky

            Ki could play the John Inman role….they’re both “free”…..

          • Tony English

            “I’m Ki !”

          • Peaky

            😂😂 So obvious I missed it…nice one..

          • Tony English

            I just sneaked in and put the last piece in the jigsaw mate. You done the hard work.

          • Danimal

            Steve Bruce as Mrs Slocombe.

  • Jimblag23

    So mike Ashley must have sold a lot of sports direct shares to free up £90m then?
    Pah he thinks people are so gullible.
    Scumbag liar.

    • Blackburn1066

      Sky Money

  • Peaky

    The Darras Hall housewives are going to be seriously pissedoff finding Donnay trainer socks,Lonsdale undercrackers,Firetrap jeans and Slazenger vests among the Chanel,Prada & Dior……

    • Geordiegiants

      It will be like a cheap whooas boudoir, with his jumble sale tags all over, Debenham is exactly the same now, cheap tatty shitfrom china.

  • magpiefifer

    Is it going to be HoF splashed over SJP now!!?
    Another emporium to steer clear of!!

    • Geordiegiants

      Was probably the only shop I used to go to the Metro centre for. Like you say another one to stay clear of.

  • Geordiegiants

    He should be stopped from buying anything that has a direct consequence on anyone’s life. The man is vile and treats everyone with contempt, yes he is saving jobs, but would you want to work for him?
    Philip Green, Jabba and the likes should be bought to task for their actions.

    • Peaky

      Throw Maxwell into that as well Geordie…..on the surface it looks like they’re martyrs of the cause but they’re in it for no one but themselves….

    • Blackburn1066

      Why do people on here keep saying he is saving jobs. He has at the moment saved a lot of jobs but in time the same people will not want to work in the shops that he runs. time will tell!

      • Ben Jones

        Haha. Very next sentence

      • Geordiegiants

        Is that not literally what I said above?

  • Superdooperhooper

    All I know is if I was a House of fraser employee I wouldn’t be cracking the champagne at this news. There’s only one way ashley knows and that’s down………market

  • East Durham Mag

    Another shop to keep out of, a real shame i used to like HoF

    • Blackburn1066

      Me too

  • TheFatController

    I think the workhouse of Fraser joke will expire on Monday .

    When the stores all become SD outlets, with chaos leaving with bags for life full of like then high tatt from sh1tebrook.

    Can’t believe Ashley has given us more another online retailer to attack.

    Maybe he bought Hof to give us more to do, divert away from Our SD attacks, spread it thinner.

    Now’s the time, now’s the hour. Tell HoF customers what the new owner is really all about …

  • Dont stop bobbi fleckman

    Dean, you have to get these things right. I’m sure you are just an amateur journalist and it’s perhaps unfair to be critical but Mike Ashley has not bought House of Fraser. Sports Direct have bought house of Fraser. Mike Ashley has a 53% shareholding in SD.

    • glassjawsh-got-banned

      You have to wonder if anyone is this dense and not doing it on purpose. Mike Ashley controls sports direct………sports direct controls house of fraser…. and so by the transitive property of not being a complete moron, Mike Ashley controls House of Fraser. If you didn’t say stupid things you wouldn’t even speak at this point.

    • TheFatController

      The article state ms ‘SD (Mike Ashley)’ as the buyer?

      Maybe it’s unfair to be critical of your reading skills ? You’re not a professional proof reader or researcher I presume? I’m sure you’re just an amateur reader.

      There’s a lot of words written in the article . Don’t beat yourself up.

      • Dont stop bobbi fleckman

        The entity seems to be interchangeable as far as the author is concerned. It’s s hoolboy stuff.

        • TheFatController

          As major (and majority) shareholder I fail to see why? Who’s voting him down on any decision when he has the vote sewn up on all decisions

          He answers to shareholders at shareholder meetings, not on the phone when making decisions

          It’s like pulling teeth

    • Blackburn1066

      He is a con man, get up to speed .

      • Dont stop bobbi fleckman

        Dean is? Lordy, you should have said, I was going to buy some Bitcoin off him.

  • robbersdog

    I’ve just cut up my House of Fraser card; pity, I used to like those shops. I wonder what the staff are thinking; they’ve still got jobs…working for Mike Ashley.

    • Blackburn1066

      House of Fraser tat shops, Min wage, pension gone, jobs gone. back to nowt.

  • My Cashley

    I love the timing of the announcement, the day after another shocking transfer window. Just another F you to the fans, shows the cut of his big fat gib

    • fistsofsteel2

      What spending £90m to hopefully save 17,500 jobs?
      Would you have preferred he’d spent the money on two top players, and let all those folk lose their jobs?
      So you think somebody kicking a bag of air around is worth more than 1000’s of people working at HoF?

      • Leazes.

        What are you babbling on about you idiot?

        • fistsofsteel2

          Don’t worry……it went straight over your head you moron.

          • SuperDesHamilton

            You aren’t allowed to argue with lord Leazes, he’s right & only his opinion counts

      • Blackburn1066

        The little fat man does not care about the 17,500 jobs he only care’s about the money he can make out of the stripping of the HOF.

      • SuperDesHamilton

        Yes

  • Hughie

    Agree it is ridiculous to link the H of F bail out to NUFC.

    The inadequate recruitment this summer appears to have been caused by a continuing policy that Ashley wants the club to be self sufficient, which is fair enough. I doubt if he has any involvement in the transfer business, but it is his shadowy lieutenants and Charnley (The Board) who are terrified of signing duds it seems. This is once again pure folly which has led to two relegations based on the recruitment of substandard players and managers. At least the club is now signing bargain basement people with PL experience, but again it is a high risk strategy. Presumably the transfer profit, if there is one as widely reported, has gone to MASH holdings to partly refund their 144 million loan, but why don’t they be open and tell us this, it would explain the situation?

    • Milburn_Taylor

      if it was truly self sufficient we`d have been able to buy Ronaldo, the money keeps disappearing

      • Blackburn1066

        N.U.F.C and the sky Tv money got him the HOF

    • Leazes.

      How can it be self financing when he takes free advertising and a percentage of shirt sales and ,merchandise….. the club is subsidising him and has for 12 seasons not the other way around!

      • Blackburn1066

        N.U.F.C and the sky Tv money got him the HOF.

  • GlasgowMag

    7am HOF announce going into administration employees think WTF!! 9am announcement made across the store tannoys buyer found cheer goes around the stores!! Little Willy from stores asks his manager who the buyer is, Manager says “I will phone head office to find out son” Big Bob area manager advises him it’s SD WTF!!!😂😂😂

  • Milburn_Taylor

    it`s a wonder he hasn`t set up charity shops selling a £2 pair of jockeys for £5

    • Blackburn1066

      He will, just you see. Ha! ha.

  • fistsofsteel2

    House of Frazer employ 17,500 people. Hopefully the £90m Ashley has paid will save many of those jobs.
    However I imagine some of the idiots on here are probably thinking he could have bought a megastar player for that – or two top class players.

    • glassjawsh-got-banned

      more likely half the current staff gets laid off and the other half goes on zero hour contracts

      • Blackburn1066

        Or on the dole.

    • Leazes.

      He got his hand on the HOF Pension scheme with £200m in it….. this is going to be an Asset Strip! Watch…..

      • TheFatController

        If I may be so bold, i think my identically-timed Post reads better ….

      • Blackburn1066

        Yep! That’s his game,

    • TheFatController

      Shall we re-group in two years’ time and see the fallout for jobs and pensions resulting from today’s purchase ?

    • FatParosite

      This is a pensions and asset grab… Ashley’s is no Jesus of the high street shopping saving jobs. Oh my word it beggars belief some people can be so naive.. Makems voting Tory. Switch on pancake head

    • Down Under Mag

      If you think all of HoF’s staff will keep their jobs then you really haven’t paid much attention to Ashley over the years have you?!?!? Do you recall him makign mass redundancies at NUFC to cost cut and make it more profitable for him? Do you not think the first thing he will do at HoF is sack a lot of people, rejig the workings and do his best to find an equivalent zero-hour contract for those who do want to keep their jobs??

      • Will In Despair!

        Correct, a certain number of jobs will be saved, which you could say is a positive!

        And including what FatParosite states; the 0dious ones quote regarding trying to save as many as possible of the stores ear marked for closure; I’d take with a pinch of salt – if it fits within SD structures.
        He’ll keep the sales staff for now, most management, possibly, the finance dept’s will be moved within his trusted circle, as per always, these personnel numbers will reduce, like management.
        As exactly what he did to Newcastle United, job positions that had been there for many a year, I know of this from experience 😭
        He’ll asset strip all he can; with little to no regard for any human costs!

  • Mrkgw

    His purchase today was a cynical knife in the back of our club and its supporters.

  • Desree

    I doubt the executives of HoF care who is buying.

    Just like the Halls didn’t care who bought NUFC.

  • Down Under Mag

    Ashey is a businessman and him buying up a struggling chain of shops…who cares, that’s his business and to be fair he’s saved a lot of jobs by doing so…i’m sure there will be mass redundancies ot come but that is an argument for another day. We all know the truth by now of the working conditions his staff work under…again, nothing to do with NUFC. What was annoying was that he had the money freely to hand to buy HoF at the exact same time that NUFC were delving once more into the bargain bin of football as he wouldn’t sanction any spending on his football club despite record tv deals and turning a profit in player sales.

    • Leazes.

      That’s not the point…. the very same account that takes United’s earnings is financing a game of monopoly for Ashley…. This club is subsidising HIM.