Mike Ashley is now into his 12th year of control at Newcastle United.
Fans desperately hoping that something will change.
The #IfRafaGoesWeGo campaign has got off to a bright start, only eight days since it kicked off and fifteen thousand people are following the associated Twitter account, whilst it has sparked off a building number of initiatives, intended to affect Mike Ashley.
It doesn’t take a genius to understand that the NUFC owner’s Achilles heel is his weakness, with much of the early attention/focused on that.
The official Sports Direct Twitter account were forced to stop sending out promotional messages advertising their wares, due to Newcastle fans bombarding any Tweet with ant-Ashley replies.
Mike Ashley’s PR outfit, the Keith Bishop Agency have been forced to ‘protect’ their Twitter account after getting similar treatment from Newcastle fans. A PR agency that won’t/can’t allow anybody to visit/interact with them on social media, unless given prior access, not exactly great for them…
Also, the Sports Direct online store has seen many Newcastle fans piling thousands and thousands of pounds of goods into their shopping baskets, meaning SD punters are seeing out of stock on many items…
Whatever the success or failure of what Newcastle fans are trying to do, it is definitely a case of what goes around, comes around, for Mike Ashley.
After 11 years and counting of defacing the Newcastle United brand, it has been a long time coming as Newcastle fans get active.
Much of the problem down the years has been that fans ave understandably become accustomed to just how bad things are at NUFC, forgetting what a normal football club is like and how out of step Newcastle are under Ashley.
Fabian Schar signed on Thursday, Rafa forced to shop for bargains and hopefully he can prove an exception to the general rule when it comes to cheap buys succeeding.
Look at these four images and see if you can spot the difference…
Newcastle’s latest signing:
How it used to be:
As you can see above, when it comes to promoting Sports Direct and the rest of his retail empire via Newcastle United, it isn’t just the vast array of advertising spots around St James Park on matchdays.
Whenever you see photos/video from the training ground, SD will always be prominent.
Then when a signing is made, you get these shockers above, just look how clean and classy the bottom one looks in comparison.
No other Premier League club does this, I don’t recall seeing a single one where the tunnel is defaced by crass advertising, and certainly not to promote the owner’s other businesses to the detriment of the football club.
Good luck everybody with their pro-Rafa/anti-Ashley protests, one day we will see Mike Ashley heading out of St James Park with a few vanloads of redundant SD advertising hoardings.
Here’s hoping it is very soon.