Earlier today (Wednesday) The Mag praised Sky Sports for their coverage of the protests against Mike Ashley.

The broadcaster giving really good reporting as Newcastle Central MP Chi Onwurah presented a petition against the NUFC owner to the House of Commons.

They also talked at some length about #IfRafaGoesWeGo Newcastle fan protests in general.

However, they just had to go and spoil it.

They went with a feature on Newcastle / Mike Ashley transfer spending over the course of recent seasons.

Nothing wrong with the topic but the execution of it was embarrassing.

Newcastle fans instantly pointing to this as the work of Ashley’s PR goon, Keith Bishop, pushing a story to Sky Sports.

Sky Sport showing this Newcastle United transfer spending chart:

mike ashley

As you can see, a couple of things stand out in particular.

Firstly, they have conveniently started the stats in 2014/15, not including the Summer 2013 and January 2014 windows when Newcastle United / Mike Ashley didn’t buy a single senior player, whilst sales of players in those two windows totalled £23m (all selling stats taken from the very good Transfermarkt site).

Secondly, the story of spending on players is not taken in the overall context of money going out AND in, in other words, net spending.

For example, in summer 2016 Mike Ashley may well have allowed £54.1m to be spent on players BUT a massive £89.7m was generated by players (Sissoko, Wijnaldum, Townsend, Janmaat etc) being sold.

Basically, that summer a whole team of players, and many more, left the club, so Rafa Benitez had no choice to bring in so many (12) players.

Spending £54.1m on players when you have sold most of your squad for £35m/£4om more than that figure, is completely different to if you had a net spend of some £40m or more.

Below I have matched  up the money generated by selling players (as per Transfermarkt) to go along the Sky Sports figures of what Mike Ashley allowed to be spent.

In these last nine transfer windows (starting summer 2014), NUFC have spent £209m according to Sky Sports, whilst Transfermarkt figures show £149.9m generated by sales.

So over the course of these last four and a half years/nine windows, Mike Ashley / Newcastle United have a net spend of £59.1m, an average net spend of £6.56m per transfer window.

However, if you include that 2013/14 season of no buys and £23m of departures (manly Yohan Cabaye), you then have a net spend of only £36.1m over five and half years. An average NUFC net spend of only £3.28m per transfer window.

With Everton spending up to £50m on Richarlison, promoted Fulham spending £25m+ on a midfielder, and Huddersfield £18m on their new club record signing, you just have to shake your head.

Spending in each of these last nine transfers according to Sky Sports and the in brackets the money generated by NUFC sales according to Transfermarkt.

Summer 2018

Bought £3.6m (Sold £17.8m)

January 2018

Bought £3.6m (Sold £17.8m)

Summer 2017

Bought £3.6m (Sold £17.8m)

January 2017

Bought £3.6m (Sold £17.8m)

Summer 2016

Bought £3,6m (Sold £17.8m)

January 2016

Bought £3.6m (Sold £17.8m)

Summer 2015

Bought £3.6m (Sold £17.8m)

January 2015

Bought £3.6m (Sold £17.8m)

Summer 2014 

Bought £3.6m (Sold £17.8m)

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  • ghostrider

    nothing embarrassing about those stats.

    • Martin

      Why dont you please go and choke on your boyfriend MA’s…….Wallet? You sad pathetic excuse of a human

      You must have really been a bully victim at school, SADACT!

      • Rich

        He still breast feedd

      • jack

        He’s an idiot mate , just block him

      • ghostrider

        Do you have anything else to add?

    • pedrodelgardo

      That is the final straw I am absolutely fuming you come on here winding people up, furious I am absolutely livid.

      • FatParosite

        That’s what he wants just block the pr1ck

        • ghostrider

          Keep telling them all that and they might get the picture. It’s easy to do…isn’t it?
          Maybe you won’t see this.

      • Paul Patterson

        What garbage did he say this time?

        • paul mclaughlan

          Just boring the pants off everyone as per.

      • ghostrider

        If you’re wound up then you’re wining yourself up.
        My opinions greatly differ from your opinions and the opinions of many others. Accept that and also accept that I have no need to spend all my time getting myself wound up over my football club and the running of it if I’m fairly content with the way it’s being run…and am willing to simply hope for whatever comes from each new day as teh season starts to progress.

        If you want to spend it standing behind baying crowds spewing hatred at Ashley and co, at every turn then fill your boots. Just don’t fill mine.

        • paul mclaughlan

          It’s not your club you monkey hanging idiot.

          • ghostrider

            It is my club, to myself.
            And if you’re going to name call then put some effort in.

          • paul mclaughlan

            You’re a monkey hanger. No effort required. You should support your hometown club instead of attaching yourself to our club.

          • ghostrider

            Your club is my club. You do not need to accept that because it matters not to me whether you do or don’t.
            How long have you been a fan?Can you beat close to 50 years?
            If not, then you really don’t have a leg to stand on in the “it’s my den” stakes….do you? lol

          • paul mclaughlan

            Went to my first match in 77 ten years old. Matters not even if I’d been a fan the last six months. Fact is I’m a Walker lad and you’re not even from the same county.

          • ghostrider

            Makes absolutely no difference as to where I’m from as for being a fan of Newcastle United, or whether you live a few miles from the ground or you live in the strawberry.
            You have no more claim on being a Newcastle Fan than I have or any other fan that supports the club.

            But you know what?
            You carry on thinking what you want to think Mr walker lad. If you feel the need, then imagine that you own the city and the club and nobody can be a part of it unless you say so. LOL.

            Carry on……..walker lad. lol

          • paul mclaughlan

            Don’t worry I will.

          • Kneebotherm8

            It’s fat Mikes club…………. no one else’s……

        • TheFatController

          That last line has me laughing out loud. The gift that keeps on giving, with your posts.

          Keep up the good work. I’d say you can’t write comedy like that, but you did write it.

          Fill your boots!

        • pedrodelgardo

          You take yourself far too seriously, you couldn’t wind me up in a million years – keep trying though…..

          • ghostrider

            Obviously I’m not trying and have no need to. It seems to be par for the course with you to wind yourself up believing I’m trying to wind you up.
            Sort of counter productive for yourself, don’t you think?

      • paul mclaughlan

        He’s a monkey hanger. Plastic supporter mate. And a grade A bore too.

        • ghostrider

          One day you’ll realise.
          Maybe.

          • paul mclaughlan

            I do realise what you are.

          • ghostrider

            Really?

          • paul mclaughlan

            Yup.

        • pedrodelgardo

          Thanks Paul but I am laughing at him, i’m a bit long in the tooth to take the muppetts on here seriously. Have you seen how much time he spends on here defending the cockney space hopper?

          • paul mclaughlan

            “Cockney space hopper”. 😂

  • Pc07

    If you’re going to write an article about how poor sky’s stats are at least make sure your own are correct.

    • Megatron1505

      If you’re going to post a critique, at least be specific .

      • Andrew Blackall

        Summer 2018

        Bought £3.6m (Sold £17.8m)

        January 2018

        Bought £3.6m (Sold £17.8m)

        Summer 2017

        Bought £3.6m (Sold £17.8m)

        January 2017

        Bought £3.6m (Sold £17.8m)

        Summer 2016

        Bought £3,6m (Sold £17.8m)

        January 2016

        Bought £3.6m (Sold £17.8m)

        Summer 2015

        Bought £3.6m (Sold £17.8m)

        January 2015

        Bought £3.6m (Sold £17.8m)

        Summer 2014

        Bought £3.6m (Sold £17.8m)

        • Danimal

          Consistent at least. Wish we could copy and paste our owner to somewhere else.

      • Clarko

        If you’re going to reply to someone asking about a ‘critique’ they have you should probably try reading the article they are critiquing first or did you just miss the part where the author copy and pasted the same numbers nine times over?

        • Megatron1505

          Yes I did.

          • Clarko

            ‘Your intelligence compels me to call you a big dummy.’

            I didn’t think I would be able to use that comment again so quickly.

          • Superdooperhooper

            Why don’t you call someone a dummy? That’s original. At least think up a new insult

          • Clarko

            I called it a ‘big dummy’, I added the ‘big’ part.

      • Pc07

        I’m not your editor, proof read the your own work.

  • Sing in the Leazes

    well for one thing they haven’t been proof-read…
    and for another they point to a lack of ambition, not to mention some disappearing funds. That’s pretty embarrassing.
    How come you never read two articles or meet two people that agree on the figures? Cos he’s opaque, not mention dodgy!

  • TheFatController

    Beautiful that figures used are those that put the owner in the best light. And still make him look, at best, average.

    Obviously they’re fighting back.

    And people say things don’t get to Ashley, he has a thick skin?

    Inside the billionaire with the hostile business profile and total lack of empathy is a hurt little child, who comfort eats when he feels bad, or if not eating, just makes someone else miserable instead. As they say ‘hurt people hurt people’.

    None with a rudimentary knowledge of psycho analysis would call his behaviour thick skinned. They’d all say it’s a man desperate not to have the person he fears he is exposed.

    Making lots of money is one good way to prove you’re not all that bad really …

    • Desree

      #ifrafagoesskygoes

  • Shep Pet

    I see Andre Schurrles gone to Fulman..

  • jack

    Why don’t they email these true transfer details to sky sports and out Bishop Mr Bishop , we can have pr too can’t we , and at least ours won’t be spin

    • Geordiegiants

      Try it through social media as well. I don’t have any or I would bombard them.

      • jack

        I’ll have a go but not the best with computers etc lol

        • Geordiegiants

          Same here! This is it really for me, sometimes the Ronnie, I don’t do any other forums or social media, mind you The Mag is getting very repetitive.

          • jack

            Maybe somebody like leezes or wezza knows how to do it

  • Sickandtired

    I think Fatty and Barnes taught Putin all he knows about media manipulation…
    Sky seem to be nowt more than a UK Fox News for Ashley as well!

  • Down Under Mag

    Stats shown not to include sales….don’t include comparisons on other clubs spend…doesn’t show spending trends in Premier League…doesn’t show a comparison to the growth of TV revenue….doesn’t show decline in sponsorship due to “freebies” to SD.

    Next!

  • Paul Patterson

    Just a reasonable net spend. Is it too much to ask? This is now blatantly deliberate. #assetstripping

    • Dont stop bobbi fleckman

      Is a net spend important? The quality of the player is surely more important.

      • Geordiegiants

        Your not kidding.

        • Clarko

          *You’re

          • Geordiegiants

            Just for you as always 🤪. Every time!

          • Derek Osborne

            picky!

          • Geordiegiants

            Derek he’s a belta.

          • grantham mag

            You missed the R out its PRICK-Y

      • Desree

        Apparently not to Mike Ashley

        • Dont stop bobbi fleckman

          Well, we aren’t doing bad in the market. Good goalie, good left sided midfielder (I can’t say left winger, reminds me of Corbyn), better support in midfield & centre back and later today we’ll have the first of two strikers.

          • Ram Kishore

            You reminded me of monk’s positive comments lol.
            He’s been missing for sometime

          • 1957

            No I believe he was on here yesterday advising everyone he had renewed his 6 tickets

          • Come&TakeIt1836

            I agree…and the quality of squad is already much better than the one that started last year. I’m expecting 2-3 more incoming players. The team could actually end up to be pretty exciting.

          • Desree

            especially when joselu misses all his chances and we end up losing and drawing in the 90th minute

          • paul mclaughlan

            Idiot.

          • Desree

            Kenedy is on loan. Ki according to Swansea and Sunderland fans goes missing when the heat is on, which is most often the case at NUFC. The strikers you refer to appear unable to score more than 8 or 9 goals a season.

            The Defender looks promising and a good piece of business, the goalie is a great purchase.

            Demand more Bobbi, you deserve it for being such a loyal NUFC follower.

          • Dont stop bobbi fleckman

            Kenedy is on loan but so what? He didn’t lack effort last season because of it. He’s not an unknown in terms of quality and better than we could buy outright.

            I don’t see the worry .

  • Brian Standen

    Anybody except a duck egg would see the flaw in their figures – err outgoing?

  • Desree

    Rather than boycotting SJP how about boycotting Sky?
    #ifRafagoesskygoes

    • ghostrider

      What is achieved by boycotting sky?

      • Desree

        You really have no idea how business and PR works do you?

        • ghostrider

          I’m all ears. Give me a basic rundown on how boycotting sky will rid the club of Ashley and make football to your liking.

  • Kneebotherm8

    Lies, damned lies, and statistics………………..💩Sports backing 💩Direct and Mike 💩shley …………..once again…..

  • drc74

    eeeeee do u know what i heard today, apparently if u get promoted at shxte direct to management level, your FORCED to buy shares in tbe company, however if u get demoted you are stripped of these shares, no cash back

    • Leazes.

      It sounds like a way of avoiding tax to me.

      • drc74

        probs is, the fat ones probs only on 5 quid per annum, untill his dividend payment comes through

  • Vodkamagpie

    Unbelievable , I’ve said a number of times Newcastle have spent on average 50mil on transfer fee’s going out in the past 4 seasons. Even last night I commented on the schar story, saying Newcastle has spent more than most premier league teams excluding the big 6.

    • MichaelMaximusMoose

      You`re a [email protected]@king idiot & would be better served on the Chron.
      BLOCKED

      • Leazes.

        Its only taken you 2 months for that one.

        • MichaelMaximusMoose

          I just coudn`t be bothered, it`s getting beyond a joke how many Trolls are on here

          • Leazes.

            Two…. Kevin and David…. the old man doesn’t post as often.

            You will get umpteen thumbs down from the pair on the chronicle because they see their role as protecting Ryder. The reason for that is that Ryder protects the regime.

          • MichaelMaximusMoose

            they are certainly busy jumping from alias to alias

          • Leazes.

            There is a point to the Lee brothers doing it though!….. they have to make themselves look like a large faction so that Ryder and some of the Mag writers will say

            …’Newcastle fans are split over certain issues’ and it has worked for them lover the last decade.

            I wonder if Jack Lacey Hatton will show his face again?

          • Desree

            what happened to Notts Toon, who is he now? Cos he was a propper stirrer

    • TheFatController

      Nothing makes people motivated to get rid of Ashley more then your posts, it seems.

      So keep up the good work…

  • Steve Smith

    We’ve had a net spend of 6m per season under Ashley.

    • Leazes.

      That’s the problem! Due to depreciation and amortisation of the squad you need to spend about £20m to stand still. The entire squad ages one year a season (I’m good at sums).

      • kingfisher

        Nice one Leazes 👍👍👍

    • 501ninedarter

      Which includes 2 relegation seasons so not really a fair assessment of the clubs premier league spending.

      • TheFatController

        Childish, it’s shocking and two seasons taken out make it only a little less woeful.

        Are you quite young?

  • Toontaff

    This place is nuts!
    The article writer has managed to cut and paste the same figures for 9 transfer windows, making a complete mockery of his article. Some of the previous articles were even worse tosh!
    Meanwhile, most posters clearly don’t even read the article, with the majority being involve in either trolling or trollbusting and calling each other names whilst trying to correct spelling/grammar/punctuation. It’s like a kindergarten!
    Then, to add to the entertainment, Disqus keeps crashing!

    • Toontaff

      With Dave and Gold removed from the Virgin package, this site replaces my comedy fix!

      • Leazes.

        That must be hell…. no Dave?

        There are plenty of Daves on this site

        • Wor Lass

          Not as many as there are Jacks/Jackies!

          • jack

            Nothing wrong with Jack

          • Wor Lass

            Not the real ones!

    • 501ninedarter

      Most of the articles on here are skewed completely just more pointless Ashley bashing.
      I’m no fan of the man but we are a premier league team with a decent squad of players, now we have seen some of Rafa’s deadwood removed from our high wage bill I hope we start getting some incoming.
      We do need players I fervently agree and we need to keep Rafa, MA loses Rafa we are in serious trouble.

      • MichaelMaximusMoose

        Another 1, the Mag needs a Fumigating

      • TheFatController

        Saying ‘I’m no fan of the man’ doesnt lend your support of him any greater credibility.

        It also makes you sound like you do his PR.

        “I like Rafa, he shouldn’t leave, but he doesn’t have deadwood?”

        Childish reverse psychology. If I see it, I’ll keep highlighting it.

      • I Think Therefore I Am, Will

        Lol, I’m no fan of the man, that says it all!

        You utter
        ……………………„„-~^^~„-„„_
        ………………„-^*” : : „” : : : : *-„
        …………..„-* : : :„„–/ : : : : : : : ‘
        …………./ : : „-* . .| : : : : : : : : ‘|
        …………/ : „-* . . . | : : : : : : : : |
        …………„-* . . . . .| : : : : : : : :’|
        …………/ . . . . . . ‘| : : : : : : : :|
        ………./ . . . . . . . .’ : : : : : : : |
        ……../ . . . . . . . . . . : : : : : : :|
        ……./ . . . . . . . . . . . ‘ : : : : : /
        ……/ . . . . . . . . . . . . . *-„„„„-*’
        ….’/ . . . . . . . . . . . . . . ‘|
        …/ . . . . . . . ./ . . . . . . .|
        ../ . . . . . . . .’/ . . . . . . .’|
        ./ . . . . . . . . / . . . . . . .’|
        ‘/ . . . . . . . . . . . . . . . .’|
        ‘| . . . . . . . . . . . . . . .|
        ‘| . . . . . . „_^- „ . . . . .’|
        ‘| . . . . . . . . .’ . ./ ‘/ . |
        | . . . . . . . . . . .” / . ‘|
        | . . . . . . . . . . / .’/ . . .|
        | . . . . . . .| . . / ./ ./ . .

        Apologist!

  • 501ninedarter

    So Swansea, West Brom and Stoke outspent us last season, just remind me what money got them?
    Its not about the money spent its about having a good squad of players, we need a decent striker, LB cover and a no.10, get Rafa those and we will do well next season.
    Lets face it outside the top 6 the rest are playing to stay in the PL something the Mag doesn’t ever mention. Wet Spam will not get in the top 6, neither will Everton despite spending big, my question is whats the point in the current league of spending vast sums of money?

    • MichaelMaximusMoose

      [email protected]@k Off
      BLOCKED

    • Dillon Tovak

      Think who their managers were. Then you have the answers for their relegations.
      Think who our manager is, now combine that info with his history at all other clubs.
      The maths is simple enough.

    • TheFatController

      I think the relegated clubs prove what happen s when you’re badly run, with poor managerial choices etc.

      They’re no different from us with Kinnear, or McClaren.

      Spend will keep you up if you invest well and look after a good manager. Take Bournemouth, Burnley, Brighton as examples.

      Those three would do better if they spent more on players obviously. So you’re point about spending not being good for a club makes absolutely no sense.

  • Wor Lass

    What amuses me is that anyone on the mag seriously thought that Sky Sports had had some sort of epiphany over the Fat Bar Steward just because of one sentence implying he was as awkward as Rafa. It was a slip of the pen and whoever wrote it will probably have the job of keeping Merse topped up all next season.

  • Kneebotherm8

    Reading those stats at the end of the article just makes me realise…………Ashley is even worse than I’ve always thought he was…….hard to believe….😂😂😂😂

    • Dillon Tovak

      You would think they’d edit the articles, but no 🤣
      I don’t think this website is too concerned with quality, once you’ve clicked…you’ve clicked and they get the advertising money.

      • Kneebotherm8

        They’re not so good with percentages either…….

  • Vodkamagpie

    Not quite the response I was hoping for, maybe some praise, a high five, something. I guess pointing out that Newcastle has spent more than most teams in the past 4 years, does ruin the general population claim of Ashley not spending any money, a slight hiccup in your argument .

    • jack

      Just like Ashley’s creative accounting

  • Desree

    The issue is Ashley’s running of the club.

    The money wasted on woeful signings. The lack of investment in youth and reserve set up. The number of players sold at a loss. The 5 year contracts dished out to players who have no chance of making the team.

    It is his gross negligence and contempt for the health of the club that fans protest. NUFC is a part of the community and a professional sports organisation ran like a social club team.