Newcastle fans have had enough of Mike Ashley and nice to see a bit of solidarity coming from the direction of Rangers and Liverpool fans.

Liverpool supporters campaigned against the disastrous Gillett and Hicks ownership of their club.

Whilst Mike Ashley’s malevolent connections at Ibrox brought nothing but trouble to the club, via his part-ownership of the club and the prohibitive merchandise deals he’d managed to get his hands on.

Good to see other fans being supportive of those at Newcastle but no two situations are exactly the same.

At Liverpool, the reality is that for all the fans organised and protested, there was no boycotting of matches and Gillett and Hicks only left in the end because they had run out of money. Difficult at Newcastle when we have a billionaire in charge, who also uses the club to support the rest of his business empire.

At Rangers, it was really all about Ashley’s grip on income from merchandise. It is a whole lot easier to stop buying merchandise than it is to stop going to watch your team. Plus of course the amounts of money you were talking about at Rangers are minute, compared to what Ashley can generate via his connection with NUFC. Plus of course once again, more than anything, you have the fact that he wants/needs Newcastle United to underpin his retail empire.

This doesn’t mean we can’t learn any lessons from what happened at Liverpool and Rangers, especially in terms of what fans could potentially do to have an impact and be a force for change.

However, the rewards of being associated with big Premier League clubs are so far removed from what was the case in the past.

Manchester United fans were rightfully up in arms at the Glazers taking control but they have been at Old Trafford longer than Ashley at St James Park. You might point to the trophies they have won in that time period but the amount of money that the Glazers have taken out of the club, especially in interest payments, is staggering. Without that you could and would have seen a far more dominant Man Utd in this past decade.

Whilst the Glazers have remained, many Man U fans haven’t, just like with Newcastle United they have seen thousands walk away because of those who own the club and the way they run it.

The problem always being that there is always another bum ready to take every seat.

At Newcastle United, we might though very well have reached a tipping point, with the club already well down on season ticket sales this summer. Once/if a point is reached where there is a decent number of empty seats (5,000+ ?) most games, many Newcastle fans won’t see an essential need for a season ticket any longer. Having then the assurance that they can buy match by match and still get in.

Even if more or less filling the stadium each week, far more fans paying match by match means you then have a far more reactive ‘customer’ base. Back in the days when the vast majority didn’t have season tickets, you could get big differences in crowds match by match, then if something happened that the fans didn’t like (usually the team being rubbish and/or nothing to play for), people would vote with their feet.

Once you reach a point where Mike Ashley has no certainty on crowds, the fans will be well on their way to getting what they want. How you manage to get to that point is the big question.



  • Tino11

    Ashley out!

    #IfAshleyGoesWeParty

  • Mirandinha9

    The ‘we support the team, not the regime’ brigade will go despite what mediocrity Cashley puts in front of them. We wouldn’t have put up with it in the ‘80s when the ‘Sack The Board’ drive had some real weight behind it and thankfully John Hall came in. Despite the annoyance I have with John Hall over selling to a person like Cashley, at least he had ambition unlike Cashley. However, there is a large number of the 50,000 who will go to the home matches no matter what, despite the fact that if you do always do what you’ve always done, you’ll always get what you’ve always got and that is a substandard Toon team.

    • Ba ba.

      The sack board was nowt special I was there plus we were lucky to get 18k in the ground… . Mackegg and his mob were offered a way out and they excepted… Ashley wants 400 million he ain’t going anywhere the fatcnt

      • Geordiegiants

        The sack the board was everyone. Yeah we all went and paid our entrance fee and fed Mckeag, but we all stuck together as one and united against him. Getting back to our discussion earlier, everyone just sits like acunt doing fuckall now. They are spectator not fans (FANATICS).

        • SuperDesHamilton

          You can’t reason with him, people like him fuel Ashley they thrive on thinking their a better caliber off an because they love the s*** Ashley serves them. It’s like an abusive relationship

      • Mirandinha9

        Yes, the crowd diminished in the sack the board issue and that’s the primary issue. Fans stopped going and there were protests. A stance that is a million miles from the 50,000 sheep who go every fortnight, are utterly complicit to Cashley’s ways and keep putting money in his pocket, whilst, he laughs at them every time they step foot in the ground.

        • Ba ba.

          Really the fans weren’t going long before sack the board… We were utter rubbish and “football” wasn’t trendy back then unless you wanted a scrape .. No one went I did and me mates and we loved it especially away days… Check the stats I’ve been to games with barely 12k mid week long before sack the board came along…. 🐑 🐑 You’ll never stop me going I fact the more I’m told not to the more I’ll go. Ok

          • Lhc

            I like your stance

          • Ba ba.

            Cheers. 👍

          • Lhc

            Keep going, like I’ve always said it’s a way of life.

          • Geordiegiants

            Yeah it great isn’t it? Feed the machine.

          • Geordiegiants

            I remember 7000 at the zenith data systems games mid week, singing in the benches n that. Like I’ve said, don’t stop going if your going to do something pro active, but please don’t just sit doing nothing in silence like most of them.

          • Ba ba.

            Aye think we played Shrewsbury that night

          • Geordiegiants

            Was more than one, Luton was another I think and Oldham possibly.

          • Ba ba.

            Oldham defo

      • Kneebotherm8

        If someone offers £400 million……..he’ll up the price to £450 million……he has no intention of selling this football club……….unless there is a concerted effort/protest by the fans……

        • Ba ba.

          Your right he will always up his price

        • Mxpx

          I’m not sure whilst the club is profitable I agree if we did stick to our guns and boycott the club may no longer be profitable and as such he might be willing to deal

          • Kneebotherm8

            I don’t think it’s to do with profit of season ticket sales……..that’s a small part of the whole profitability picture……..it’s more about the image of his SD brand worldwide……and make no mistake….this premier league worldwide exposure was a major factor in his purchase of this club…….a full stadium reflects brilliantly on his SD empire……a half full stadium portrays 💩Direct brand…..

          • Mxpx

            I’d estimate season tickets to be about £25m HOWEVER you then have general ticket sales as well as all the merchandise and things like stadium tours the hospitality stuff etc I reckon we’re worth around £100 million a year in total sure it doesn’t all go through the clubs accounts I genuinely don’t know whether removing that much puts him into a loss but I’d guess it would for sure the club would be worth alot less to him

          • Kneebotherm8

            Match day income per season is £25 million that’s documented in the accounts…that includes general ticket sales……not sure where your £100 million a year comes from…..merchandise?…….SD will get the lions share of that…..

    • Geordiegiants

      I had a discussion with ba ba yesterday about them, they are the only reason the fatcunt is still here, it is their fault the fatcunt is being allowed to run the club the way it is. I wrote a little analogy about it, I’ll try and find it and get it to you.

      • Mirandinha9

        They just don’t see it that they are part of the problem in continuing to attend matches. I never knew Toon fans were as apathetic and in many ways, pretty gutless to not be able to stand up and fight back against such a man. Look at the fans favourites we have had in recent years; Shearer, Keegan, Lascelles – all players who had an indomitable spirit in wanting to win and applying themselves with tenacity and resilience. Conversely we have fans who let themselves be walked all over by Cashley and have been allowing it for 11 years.

        • Ba ba.

          You should come to the trent House, crows nest and the hotspur before the spurs game and preach to us about how we are keeping Ashley at the club… You’ll be welcome with open arms In fact some of the lads would love a chat just so we can see where all stand. 👍

          • Geordiegiants

            Ba ba, the thing is he probably doesn’t speak baaaaa. 😀

          • Ba ba.

            🐑 Baaaa Baaaa.. 👍

      • Ba ba.

        Stabilisers and balance bikes… 👍

  • MichaelMaximusMoose

    One day the Pig will leave,
    on that day i will crack open a bottle of Laurent Perrier Rose Champagne
    sit back with a King Edward cigar listening to Beethoven`s 9th in D minor & wish the Fat C nut rots in Hell.

    • Mirandinha9

      I’m teetotal, but, boy will I get rat arsed the day Cashley’s staggeringly sized gluteus maximus leaves Tyneside.

  • kingfisher

    Excellent reasoning on the season tickets Jim. I asked a mate who is a season ticket holder why he kept on going when he hated Ashley and was obviously unhappy with the way things were going, and he said ” well I’ve paid for my ticket so it would be a waste of money if I didn’t go so I might as well go”.
    As you say, there would be a knock on effect if there were empty seats, then there would not be a need to buy a season ticket, and you could cherry pick what games (if any) you go to.
    At this moment, Ashley has no need or incentive to be a proper owner, as he knows that there will be a full house at SJP no matter how he treats Rafa or the fans!

    • Kneebotherm8

      Yeah and doesn’t his brand look fantastic to the worldwide audience when they see his Sports Direct Arena full to the rafters……..it’s exactly why Mike bought the club all those years ago…….this football club is providing a wonderful advertising service for his business empire…..

      • Desree

        I was playing Fifa on the Xbox with my boy, NUFC against Barcelona, even he recognised sportsdirect and we live in Australia.

        The fans apathy that staying awaywill not make a difference is staggering.

        Like Ruud Gullit said, its a goldfish bowl.

        History shows when societies are apathetic dictatorships rise.

        • Kneebotherm8

          In a nutshell…..and his dictatorship of this club worsening due the apathy of 52000 turning up every week…..I was in Spain on holiday a few months ago watching the toon on an American sports channel in a local bar……NBCSN I think……where the commentator pre match kept on referring to a full “Sports Direct Stadium”…….just the image he,and his company,like to project……….

          • Hughie_Gallacher

            I’m really surprised that isn’t the stadium’s official name by now. I’m also surprised the strip hasn’t been changed to SD colours.

          • Kneebotherm8

            Never say never….

  • Ashley bought Newcastle because he seen a wonderful stadium with a support second to no one and I’m a Liverpool fan, he done it to make money, however you are well aware of what fatty is all about, a consortium tried in vain to buy him out not so long ago, but they are in the same boat, they’re only in it for the money that can be made, what’s needed is someone who genuinely loves the club and is it for the good of the club and if this isn’t possible as the idea of the fans buying the club together as some sort of cooperative?

    • Tino11

      Unlike you Liverpool fans sadly we can’t get 10 fans to agree on action let alone the thousands needed. Ashley had divided the supporters against each other where as your fans have managed to agree on a common goal and you stuck to your message.

    • Ba ba.

      Best chairman in the whole football pyramid is Steve Gibson at the boro
      Built a stadium and backs his manager, never seem to be in financial trouble and is a fan. .. Hats off to him.

      • Geordiegiants

        I agree with that.

      • Dont stop bobbi fleckman

        In the 2nd Division

      • glassjawsh-got-banned

        admiring boro annoys me, but that doesn’t make this any less true

  • Steven05

    Please just imagine this:

    Newcastle at home, live on Sky

    40 – 50 thousand empty seats

    40 – 50 thousand protesters around the outside of SJP

    • nufcslf

      Ashley would be made to look the moron he really is. He hates bad publicity and this….empty ground being beamed around the world… would be his worst nightmare. Sadly it will be carry on Mike………

    • Damon Horner

      I like its all got good intentions but on fact, we were a newly promoted team who finished 10th unexpectedly, we have Rafa as manager and the season hasn’t kicked off, yet we’re reacting furiously because….? (they’ve only signed Muto and no superstar, typical toon). Not sure how this reflects badly on Ashley and not on us. If a boycott is ever going to work it needs to be after a football disaster (like when Keegan left citing constructive dismissal) and not so much a predicted disaster, even then I’m not convinced any boycott would work while we’re in the top division. Honestly I’d give anything for us to be rid of Ashley but the timing needs to be right with this kind of thing in my view.

      • Desree

        Can we look any worse than Arsenal or west ham fans?

        • Damon Horner

          Not at the moment but at least they’d get what they pushed for. They have owners who see the bigger picture and act accordingly, we have Ashley who wants the club to operate by generating easy money and he won’t hesitate to use the fans Ill will for his own agenda.

    • Dont stop bobbi fleckman

      Achieving what? The rest of the country will laugh at our sense if entitlement, again.

  • Dont stop bobbi fleckman

    Liverpool fans? Those who murdered 39 Juve fans, thanks but no thanks.

  • Dillon Tovak

    What is the headline and solidarity shown by rangers and Liverpool all about?
    The article mentions nothing, this is a weird website.

  • DeadToiler

    What indeed is this to do with Liverpool fans? Also would they really care about us? More likely to take the p!ss. Especially the ones not from Liverpool.