There is a lot written and said about Mike Ashley.

This has gone into a whole other dimension ever since he bought Newcastle United.

I actually think the NUFC owner sees this as a massive bonus now…because whenever the media mention Mike Ashley in connection with Newcastle United, they invariably also mention Sports Direct.

Even more free advertising for SD.

Most of the conversation at the moment regarding Ashley is to do with Rafa Benitez and the transfer market.

A lot of what is said is along the lines of ‘Why isn’t Mike Ashley backing Rafa Benitez, surely he must know he is the best manager he could possibly get, somebody who could bring success at last, he is running a massive risk of losing him etc etc.’

However, I think the bottom line is that Mike Ashley actually wants Rafa out.

It was only the first transfer window when the owner played along with his manager.

Once promotion looked on the cards in January 2017 he (Ashley) then refused any more cash and that has continued in the next three windows with either nothing or very little net spend in any window.

Mike Ashley isn’t interested in success on the pitch and once you accept that, it then starts to make a lot more sense.

If by some fluke we did win something then he would be pleased because more cash from all kinds of angles would be coming in BUT he doesn’t believe in spending anything he doesn’t have to, on what he sees as something (winning a trophy/getting top four) that is never going to happen.

To back up his thinking, Ashley would no doubt point to 50 years without a trophy for the club and a different playing field these days compared to when we got Champions League in the 90s and 2000s.

He just wants to try and stay in the PL with as little spend as possible and if the worst happens (for the third time under him!), he thinks instant promotion is more or less guaranteed with having the cash saved up from minimal spending when in the top tier AND the parachute payments that would come his way once again if relegated. Newcastle received over £41m in parachute payments for the 2016/17 season and with the new Premier League TV deals kicking in as from 2019/20, those figures are almost certain to go up.

This might sound a little mad considering the current goings on but I COULD see a figure well on the way to £100m being spent next summer, or the one after.

BUT only if we were a Championship club!

Here’s the reasoning….

Remember, we spent over £50m in summer 2016.

Also, you could even see a spend of close to £100m next summer (2019) in the Championship AND Mike Ashley making a profit on transfers.

If Lascelles, Shelvey, Lejeune and Dubravka play this coming season like they did February onwards, very likely they could be sold for a combined £100m+ and Mike Ashley wouldn’t then even have to spend any of the Premier League revenues which he had/has stashed away, if he wanted to allow spending of £100m or so to more or less guarantee (as he sees it) instant promotion

In the meantime, Sports Direct (Mike Ashley) and the rest of his retail empire continue to benefit from the worldwide exposure Newcastle United provide for nothing.

And people wonder why Mike Ashley wants to keep hold of Newcastle United…

To feature like Matthew Robson submit your article to [email protected] and/or for more info go here



  • Fireman Sam

    What we need is a full analysis of ‘likely’ money in and out of the club since the fat lump bought NUFC. The loss of commercial revenue also needs to be quantified. How can the club possibly have more debt now than when he took over? Many more questions need to be asked, but even a 10 year old must be asking the question, where has all the tv money gone ??

    • Clarko

      Those questions get answered all the time, you just ignore the answers because you’re a big dumb dumb.

      • LA toon

        Keyboard warrior with nothing interesting to say. Blocked!!

        • Clarko

          Someone else who wasn’t taught by their parents how to deal with with criticism or being wrong. Just keep ignoring/blocking everyone who tells you when you’re wrong because that will make you a better person…

          • Billmag

            Do you honestly believe everything that fatty does is above board, because there isn’t a billionaire out there hasn’t crossed the line unless of course they’ve won the lottery.

          • Rabid Dog

            Ignore…. The guy is a 🔔end

          • Wezza

            Just block him. That’s one of Man Utd fan brothers who troll here. Other names they use (along with their father) to block are:
            Clarko, Duh, Fleckman, Monkseaton, ghostrider, ComeandTakeIt, Mark Potter, Vodkamagpie, funlovingexpress, Nut, Jonathan Gibson.

          • drc74

            and their family trees don’t fork

          • Ben Jones

            Ben Jones , I believe Leazes has the full list, it’s 30 people big now, yup, two brothers from Manchester have all the time and hatred of nufc to spend 18 hours a day posting on here in different user names, all different writing styles and characters, all made up and remembered by the two brothers from Manchester. Or its 30 individuals which makes a whole load more sense…

          • SuperDesHamilton

            They all say the same s***

          • Dont stop bobbi fleckman

            Apparently it was Jezza, he got a private investigator in to find the IP addresses and found my families’ computer and my brother & myself were outed. It was the brilliance of Jezza who managed this.

            That’s definitely true that.

            Funny, the same Jezza had a charity bet with me last year but the sad sap could not afford to pay Alzheimer’s society the money, perhaps he’d spent it all on private investigators.

            The alternative is that I’m not from Manchester, not a Newton Heath fan and just have a different view to the fat, cross-dressing fantasist.

          • Leazes.

            You have a quarter of his logins.

          • Clarko

            Hey look at that, a completely irrelevant, nonsensical reply.

          • Billmag

            Snap Dumbo🐘

          • Rabid Dog

            It’s not about dealing with criticism, it’s your aggressive replies most people dislike. Still I guess your parents never explained that to you huh?

          • Clarko

            Where was I aggressive? Quote me.

          • I’ve got the Ki

            Reckon I could do it for around £750, mate.

          • Billmag

            Dumb Dumb there quoted.

          • Clarko

            You think calling someone a ‘dumb dumb’ is aggressive? I think that says a whole lot more about you than me.

          • Billmag

            Wouldn’t expect any other answer from someone who obviously has a big fat chip on one’s shoulder.

          • Clarko

            Hey look at that, another completely irrelevant, nonsensical reply.

          • Billmag

            Ha ha ha look at that you’ve replied to a nonsensical reply what a thicko.

          • Danimal

            My parents never got round to telling me how to deal with someone who thinks it’s ok to say ‘big dumb dumb’. What is it, some elephant out of a Disney cartoon?

          • Clarko

            According to your friends calling someone a ‘big dumb dumb’ is far too ‘aggressive’. You guys should really coordinate a bit better.

      • Fireman Sam

        Do you believe the “answers”? Coz nobody else does, muppet

        • Clarko

          Big dumb dumb.

      • Toon Barmy

        Why do you feel the need to constantly defend Ashley? all the criticism aimed at him does not effect you and it certainly isn’t affecting him, I am sure Ashley has upset many people to get where he is today, so do you really think all this criticism is going to bother him?,because at the moment he is the one laughing the loudest. So stop defending him, he really isn’t bothered, he is getting what he wants and I am sure he is perfectly happy without your support.

        • Clarko

          Where did I defend Ashley? Quote me.

          • Toon Barmy

            Sorry, I must have got it wrong, so who or what are you defending? Or are the likes Dillon Tovak correct?

          • Clarko

            You’re the one accusing me of defending Ashley ‘constantly’, you tell me who I am defending?

          • Toon Barmy

            And you accuse others of being dumb. Sorry guys for feeding the troll, but I think it’s had it’s fill for the night.

          • Clarko

            Difference is I’m able to provide proof to back up my claim, unlike you.

          • Danimal

            Ashley.

          • Clarko

            Quote me.

        • Dillon Tovak

          Because he’s a troll and doesn’t believe a word he writes, however the big baby gets the attention he craves so much.
          So day in day out he writes a load of rubbish, I’d block him if I were you.

        • Dont stop bobbi fleckman

          I get accused of doing this too. It’s not defending Ashley but keeping to the facts.

          There is much to be annoyed about re. MA but by making ninsenon up, fans on forums like this end up looking stupid.

          He doesn’t take money out of the club for instance but it’s becoming an urban myth. Boycotting games hurts the club, not MA. Advertising revenues would not be £25m a year if SD paid, the SD element is really worth about £3m

          • cmrowley

            We’ve been here before…
            He doesn’t take money out of the club. Factually this may be a correct statement.
            Maybe what people should say is that he diverts money which could (should?) be the club’s into his other company(s) and therefore takes money from the club.

          • Dont stop bobbi fleckman

            We’ve been here before but those who make the rash claims disappear when the debate gets to factual information.

            In answer to your suggestions of money going to his other companies, no, that’s not the case.

          • cmrowley

            Does Newcastle United Football Club (as opposed to Newcastle United Limited) receive every penny from merchandising?

            As Newcastle United Limited owns the TM for use of emblems on every single class of goods, I’ll be surprised if they do not receive any compensation from sales, or the club (Newcastle United Football Club) does not have to pay an amount for use of such emblems.

            As for shirts and sales and the split between supplier, SD and the club? I’m not able to find this out, but I’d be very interested to know if the club makes more money on shirt sales than SD.

            He can do what he pleases as he has it all, I just find it disingenuous to suggest that he gets/takes/diverts nothing from the club. I agree he may not draw a salary, a dividend, but to say he takes nothing is not true.

          • Dont stop bobbi fleckman

            It would be strange for him as a 100% owner of NUFC to divert 100% of an income stream to a company he only owns 52%.

            As I understand it, NUFC receive the income from all sales less SD’s fee from the fulfilment, retailing etc of the goods. This outsourcing arrangement is very common, most Puma wearing clubs use SD for it’s warehousing, distribution and general fulfilment. NUFC’s deal with SD is said to be beneficial in comparison to others, when Rangers renegotiated it’s deal with SD, it’s board said they were happy as only NUFC had a better deal. SD & NUFC are never going to release the confidential commercial figures of the deal.

            Now, SD obviously do well out of it, that’s their business but the important thing is NUFC do better out of this arrangement than trying to go in-house or using another party.

          • cmrowley

            one question answered..

          • Dont stop bobbi fleckman

            Is that a good thing?

          • cmrowley

            I just mean it addresses one of the points from my comment, addresses not necessarily answers. Doesn’t address the point about the how money is appropriated between various companies..
            It just gets hard to track for the man in the street, with so many companies and not knowing the split between them, it becomes difficult to decipher.

            NEWCASTLE UNITED FOOTBALL COMPANY
            NEWCASTLE UNITED FOOTBALL CLUB LIMITED NEWCASTLE UNITED GROUP LIMITED
            NEWCASTLE UNITED 1892 LIMITED
            NEWCASTLE UNITED FC LIMITED

          • Dont stop bobbi fleckman

            It does but it’s all consolidated in the company NEWCASTLE UNITED LIMITED all those listed are 100% owned subsidiaries / group companies of NEWCASTLE UNITED LIMITED

          • Toon Barmy

            “As I understand it”, so you are basically try to educate the “anti-intellectuals” with guess work and not the actual facts.

          • Dont stop bobbi fleckman

            I hadn’t put you in the anti-intellectuals group but feel free to join. It was very exclusive with Jezza, Leazes’, Fireman Sam, wezza, Mr Kglw and a few others….I digress.

            The details of a commercial agreement are not going to be disclosed for obvious reasons. Rangers’ board referenced out deal as being the most favourable. The point of these outsourcing deals is to use the advantages of companies like Sports Direct to maximise profits for NUFC.

            NUFC did not do merchandise very well pre-Ashley. The costs were very high, mainly due to nepotism with Bruce Shepherd creaming a nice £150k a year for renting out (to the club) a warehouse that cost him less to buy outright. The club actually lost money on merchandise in at least one year.

          • Toon Barmy

            “He doesn’t take money out of the club”, that in my opinion is someone who is defending Ashley. If you are not defending him, then what are you trying to prove?. If we are wrong about the way Ashley runs the club, why does that bother you? our criticism towards him is not aimed at you and it does not effect you in anyway. If we are “anti-intellectuals” then please stop wasting your time trying to educate us, because we are obviously too stupid to learn anything.

        • jack

          Cos he’s a troll that’s why

      • Squintytoonarmy

        When was the last game you went to as a matter of interest?

        • Clarko

          When was the last game you went to as a matter of interest?

      • Danimal

        Why do those questions need answering all the time? No other PL club has this degree of smoke and mirrors.

        • Dont stop bobbi fleckman

          Neither do we, people just don’t bother reading what they don’t like.

          Look at Leazes’ , Jezza and their gang of anti-intellectuals. They actually make a virtue of ignorance.

    • jack

      And I’ve been saying this for ages too , there’s so many things about Ashley’s financial dealings at Newcastle that they need looking at by a financial expert , some of the things money wise have got to be illegal , let’s hope Hm taxes find something or .someone does and he does time .We’ve only had a net spend of 4-6m per season in his tenure , you have this thing about onerous payments , you have him lending himself money and putting it down to club as more debt , you have the missing revenue with the creative accounting his regime perform season after season ., you have the method of letting clubs pay on the drip for players , it’s easy for a smart accountant to move money , find loopholes etc , maybe illegally

      • A Mag from Paris

        We have spent decent sums of money since the summer of 2014. Have we not?
        This summer so far not good enough when it comes our businesses, either in incomings or outgoings.
        But the spends since 2014 haven’t worked out well..
        Abysmal in 2015/16 the season when he stayed away from the club’s dealings.
        I think that season has become a sticking point along with Rafa’s outspoken attitude imho.
        I read mag occasionally and i just felt the need to ask this

        • jack

          Net spends no we haven’t spent huge sums , in 11 years a net spend of only 4-6m per season , that is standing still

      • Dont stop bobbi fleckman

        Do you want to list your concerns?

        • jack

          Don’t be sarcastic Bobbi you know everything already . Not wasting my time listing things which are common knowledge ,your still sticking up for him aren’t you , it gets worse and this season if you can’t see that then there’s no hope for you

          • Dont stop bobbi fleckman

            You actually don’t know, do you?

          • jack

            I read just as well as the next man , but you like all the rest of the trolls on here would argue anything to enable Ashley to smell of roses , and if you could read like all the rest of the Newcastle suoporters who unlike you and your mates keep saying are dummy’s or uneducated you would read in future without the aid of Ashley loving blinkers .and of course I know , but discussing and listing it to you is just not worth the .effort when even if you were shown absolute proof you would argue against it to appease Ashley . I hope you realize when Ashley falls and he will eventually , all you trolls fall with him

          • Dont stop bobbi fleckman

            Not at all, I stick to facts. As for calling anyone a dummy, that ain’t me. If you recall my last debate including you was very much defending you against Clarko.

            I will defend Ashley where I don’t think he’s done anything wrong or if the accusation is factually wrong.

            You’ve just written 123 words and not raised one of your concerns.

            List your top 20 grumbles, 20 words and we’ll see if they are valid.

      • Leazes.

        You actually need a net spend to stay the same because of players aging and amortisation of value….. 4 to 6 million is a decline in the squad as the relegations have shown.

        • jack

          Yeah I agree with you , and 4-6 million net spend each season we go backwards

    • Down Under Mag

      There are certainly some rather grey areas of the financial situation at the club, far too many holes in the money in and out and a major question mark over how the debt has increased when there have been so many cost cutting measures and supposed positive net transfer windows. The big thing though is the free advertising to Sports Direct… Man City gave themselves a huge amount of money for advertising and we have an owner who gives himself it for free because on field sucess is not his priority (it doesn’t even show on his radar other than ensuring survival).

      • Duh

        Don’t you think if the advertising was so important sportsdirect would be on the shirts?

        Perhaps he knows that would be toxic – a quick way to kill shirt sales but not in the beginning.

        If I were him and I wanted free advertising, I would have put it on the shirt.

        I would have charged a load of interest on the loans and used that to pay for the shirt sponsorship, then people likely would not have complained about that.

        • Paul Patterson

          Put S****s D****t on the shirts and some idiots will still buy them.

        • Dont stop bobbi fleckman

          Yep, that essentially is it. The problem is Sports Direct are a plc and the City does not like a majority shareholder seemingly benefitting from a deal like that. Hence free advertising

      • Dont stop bobbi fleckman

        There are no grey areas.
        2007-2009, we made big losses. £129m of loans covered that and the original debt. 2010 in the championship, debt went up, 2012 championship debt repaid.

        2011-2016 better profits, assets increased and business became solvent again.

        2017, championship year, 24m loss and loan given to get us up.

        2018, good profits but cashflow still lagging.

        • Megatron1505

          There are no loans and there is no debt, please stop peddling this nonsense.

          • Dont stop bobbi fleckman

            you keep saying this and then fail to ever explain. There have been loans made to the club from MA and his company. it’s quite clear.

          • Megatron1505

            Yes, apart from writing an article on it and explaining it about 10’000 times on this very forum I have been totally silent on the issue.

          • Dont stop bobbi fleckman

            Yes, and it’s been pointed out that you are wrong.

          • Megatron1505

            No it hasn’t as you are well aware. For someone usually so wordy you are the one who is quite silent on this issue when challenged.

          • Dont stop bobbi fleckman

            Ok, we’ll take another tack.

            He bought a football club in 2007 which was losing money and owed around £118m in debt mainly to banks and football creditors.

            After he took over, the club made losses in the first three years, the bank debt was repaid, the football creditors repaid and the HMRC’s VAT man got his money after the VAT case. The club was also able to continue trading, How was this done without finance?

            if you think I’ve not pointed out how you are wrong, I suspect it’s an example of trying to prove a negative. If the answer is always ‘it’s his club so how can the club owe him money’ you need to look at the other side of the coin and look at why there is a hoo har with the Glaziers.

          • Megatron1505

            The Glazier issue (as you well know) is nothing like this as they financed the club to raise purchase price. They borrowed money.

            Mike Ashley used his own money to pay the cost of his own poor practices and called it a loan.

            Next !

          • Dont stop bobbi fleckman

            his poor practices was to buy the club for such a high amount, a loan was required to cover the immediately pressing debt and he in turn decided to clear the bank debt at the same time.

            Only £15m of the current debt position relates to relegation.

          • Megatron1505

            Still peddling than “didn’t complete due diligence” line eh? A billionaire didn’t complete due diligence on (at that time) his biggest single purchase, despite employing the most expensive legal firm in London? That’s the line you’re going with?

            That would be the poor business practice, and the money paid is a result of that…..not a loan to the club.

          • Dont stop bobbi fleckman

            Quoting me saying something I didn’t say? I don’t know if he did due diligence or not but for some reason he paid £131m for shares that were worth next to nowt.

            I’m told Hall sr would not allow Dougie or Fat Fred near the deal and Hall sr pulled off the facade that there were other interested parties so Ashley had to move fast. The other parties had long since dropped out.

            We don’t know what went on but everyone can recognise it was a bad deal.

            As for the loan, had he bought the club for £1, he’d still have had to lend the club the money. The problem for us is had he paid the right amount for the club, £131m could have been lent to buy players and really make a difference.

          • Megatron1505

            Told by who? Is this the same person who informed you we were bankrupt and showed you the paperwork but you couldn’t possibly say who it was. You’re hilarious mate, you make wild claims with no actual proof and think people will just believe you.

          • Dont stop bobbi fleckman

            Nobody told me the club was bankrupt, nor did I say that. I said the company was technically insolvent which anyone with half an understanding of adding up.

          • Megatron1505

            If you’re going to lie you need to remember all the lies you’ve told, or you just end up looking daft…..like right now.

          • Dont stop bobbi fleckman

            I never will look daft, we were insolvent, that is pretty self evident.

            What I was aware of is the direction of travel of Barclays, there would almost certainly been a change of ownership but it may have been a bit messy.

          • Megatron1505

            Ok matey, keep those whoppers coming.

          • Dont stop bobbi fleckman

            It’s not really a whopper when it’s a fact backed up by audited accounts.

          • Megatron1505

            And it’s not really a fact when you were “told” it by some mystery man.

          • Dont stop bobbi fleckman

            The insolvent position is pretty clear. If you think Barclays would have waited until the club defaulted you are deluded.

          • Megatron1505

            I was “told” different.

          • Dont stop bobbi fleckman

            Were you? If so, you were told wrong.

            Do you think Barclays looked at the situation and thought that’s ok?

          • Megatron1505

            And now you’re editing your comments, so…….blocked !

          • Dont stop bobbi fleckman

            Eh? Which comment? You mean you’ve tried to find where I’ve said we were bankrupt and realised I said technically insolvent?

            Hear no evil.

    • Garry Norman

      Why does it need to be investigated? Ultimately it’s his club and therefore his money to do with as he pleases. Obviously a line in the accounts saying “Mike Ashleys back pocket” would be better,.
      I know I’ll get bashed for this, but the constant need for clarification bothers me.
      He’s a businessman.
      He doesn’t care what any of us mere normal people think about him.
      He has no interest in running an ambitious club.

      He skims off as much as he thinks he can get away with while keeping the club in the premier league.
      Investigation over .

      We all know all of these things, yet the conversation keeps going round and round.

      Unfortunately, until he decides to sell up to a cracking offer (I don’t have £400m, do you?), or he gets it too wrong we’re stuck with him.

      Sadly , I can see it taking a Sunderland-esque fall from grace to get rid of him because the club needs to be making a decent loss or not be beneficial to his adcertising which means at least a couple of Championship seasons.

      Yo-yoing up and down prem to champ won’t be bad enough. The good will outweigh the bad money-wise.

    • Dont stop bobbi fleckman

      I’ve done this for you in pretty much ever season, you are simply too stupid to understand

  • jack

    I’ve been saying he wants Rafa out for the last two years

  • Tweed Mag

    All well and good, but there are cracks appearing elsewhere in Ashley’s empire. The high street is in decline. Gambling with relegation for a third time is plain stupid.

  • Martyn Hancock

    I think the TOON ARMY should do to Sports Direct what Ashley has done to Newcastle United. And we should join up with Rangers fans. Let’s also March to their headquarters and Ashley home…not that he would have the guts to be home. But let the general public realise he hurts people and communities for money.

    • SuperDesHamilton

      You couldn’t pay me to join up with the Huns

  • Billmag

    Ok let’s put things into perspective here fatty will never spend £100ml in a season, and he definitely wants rid of Rafa I mean how dare a manager say he wants to improve the academy and build a modern training facility, and improve the team, Ashley won’t make money doing those things and there lies the problem. He would rather build student flats with the club’s money that’s more up his street.

    • Dont stop bobbi fleckman

      With the clubs money?

      • Billmag

        In a roundabout way he inherited the land which belonged to the club so it was an asset.

        • Dont stop bobbi fleckman

          But his company bought the land from the club. They paid way over the market rate for the land that was useless to the club, the club got cash in the bank over and above the aeets value. It was the most significant transaction that gave the club enough money to get promoted in 2010 and stick to FFP rules.

  • FatParosite

    What an epiphany….. We were all on this page several years ago.

    • Toonarden

      Yes and we’ll all be on the same page in a few years time.
      NOW is the time to get rid of this ar****le or we will NEVER be free of him.
      Is that what these ‘be careful what you wish for ‘ supporters really want?

      • FatParosite

        It seems to have divided and conquered. Thousands of cretins still falling for the jam tomorrow lie.

  • Andynufc

    Of course he wants Rafa gone. Rafa actually has ambition for the club to move forward. Ashley just wants ‘yes’ men who will be happy to go along with his ambition of spending very little and not get relegated.

  • Leazes.

    In May 2016 Ashley closed the last of the club shops the last being the Metrocentre. there was little need as he’d absorbed all of the merchandising for his Shirebrook operation along with the facade of the Strawberry Place outlet, gone was Eldon Square and the Monument outlets for good. No need you see, they were close to his own stores.

    I only remember two distinct promises from him the first being 11 years ago that he would invest only £20m into the squad per year, then there was a sudden downturn in his wealth and the promise evaporated, the chronicle head of sport accepted that as a reason for the broken promise and then said nothing on the economic upturn…. Douglas went silent on the broken promise for the next decade.

    The second promise was that Rafa WOULD have every penny, and now Douglas says he understands Charnley’s position and the chronicle is a great friend to Newcastle United….. well no they aren’t really he’s an apologist for a vulgar malevolent owner who takes pride that his position as ‘neutral’ when its nothing of the sort!

    Douglas is a shameless excuse of an Editor!

    • Geordiegiants

      They have been bought.

      • Leazes.

        Very cheaply…..

        …. they don’t even get an interview out of the deal, although Douglas said yesterday that they’d had several meetings with charnley ‘off the record’. Where presumably they didn’t bother to ask any questions at all!

        • Geordiegiants

          Everything Jabba buys is very cheaply

    • Dont stop bobbi fleckman

      Hmmm, why do we need shops? You may have heard that bricks and mortar retailing has been in decline for quite a while now.

      The retailing was not making money, it does now.

      • Geordiegiants

        Yes and we all know who for.

        • Dont stop bobbi fleckman

          Newcastle United

  • Toonrobbybobson

    This isnt new.

    Whats new is finally more fans are waking up to having enough. We are supporting Ashley at the moment not the club. Time finally is showing he wont ever change nor wants to.

    Skysports are happy to peddle his lies. They should feel a boycott as well.

    • Geordiegiants

      Neither will happen, I’ve had conversations with some longstanding fans on here that have opinions that might as well just say baaaa baaaa baaaa. They are saying, we have been like this ever since they can remember and it’s not going to change, so they are happy to just sit and let it continue.
      It’s the future generations that are going to sit through the same scenario, their grand kids and great grand kids and they seem perfectly happy with it.

      • Ben Jones

        Here’s one pretending to care about grandkids and great grandkids of other people (who have not been born yet)

        Everyone have a laugh and point

  • Dillon Tovak

    Ashley will 💩 on us, but this will be the last time.
    The love for Rafa will ensure that we won’t go quietly after he forces him out.
    Riots and a mass exodus will follow.

    Or not and people will just shrug and continue as per usual.
    Unfortunately the latter is the more likely scenario.

    • Geordiegiants

      It’s not more likely at all, it’s a definetly and the fatcunt knows it.

    • Mike

      aye and shop at Sports Direct, that place should be shunned by all.

  • ghostrider

    Ashley isn’t tishing on the fans. the fans are doing it to themselves because they want big signings and pretend they don’t, so Ashley gets the stick.
    They pretend he spends nothing and does nothing and yet if we do well it’s in spite of him and if we don’t it’s because of him.

    • Squintytoonarmy

      I don’t want big signings just those to improve the squad. Unfortunately even the average player costs these days and would mean breaking the transfer record. Who else then should get the stick?

      • ghostrider

        Rafa.
        He’s the one that’s refusing to add the striker we need.
        He’s the one buying in anything but a striker.
        He’s the one refusing to play a striker who was at the world cup and who became prolific when loaned out after being sent to the doldrums at Newcastle.
        And he’s the one that refuses to sign a contract extension.

        The team that we have is more than capable of holding its own and can be made even better with the right tactical mindset and using players for their purpose.

        As for even the average players costing. Yeah they do cost but the cleverness of managers and scouts is to turn average into good and good into very good…or identify players that potential can been seen in.
        That’s proper manager material and coaching expertise.

        Anyone can fill a team full of top quality if sickening fees are paid for and to those players to entice them.

        • I’ve got the ki

          So, like Lascelles, Dummett, Shelvey, Yedlin, Lejeune, Clark, Diame, Ritchie and Kenedy. You mean use resources wisely like that and make average into good, good into really good?

          You are right. If only there was a manager capable of motivating and tactically improving players like that into a top 10 team somehow? Oh… hang on….

          • ghostrider

            So what’s the issue?

          • Milo79

            I do believe the point he’s making is that Benitez has already brought a massive improvement out of most of those players, and that is may be unrealistic to expect too much more from this squad.

          • ghostrider

            I don’t believe Rafa has brought out a massive improvement in the players.
            If I have to be completely honest I’d say he’s stifled many of them.

            The only time those players really started to look better was when Kenedy arrived, because Rafa was basically forced into changing his set up in order to give Kenedy some free reign to showcase his skills which also gave the rest the opportunity to do likewise…which most did…and we saw the difference.

            Rafa’s major issue is in being too cautious and only changing things up when the tish hits the fan.
            This squad is well capable of challenging for a top 8 place, because most of the rest of the league teams are nothing special, as we are nothing special, equally.

            I’d say some players have gone backwards and others have simply never had any real chance to prove themselves. Mitrovic being one…but there’s many more.

            Any reasonable manager could have done what rafa did with this squad and many could have arguably bettered him.
            That’s my wholehearted honest opinion whether it’s accepted or discarded by the majority.

            Rafa’s been placed on a very very high pedestal…one he does not deserve at this moment in time.
            He’s got a long way to go before he goes up in my estimation.

        • pedrodelgardo

          The sky is green, the Earth is flat there are two moons made of cheese and you are spot on.

    • Ben Jones

      11+ years they’ve been pretending to everyone that they don’t really want a sugar daddy, we don’t want a club that wins we want a club that tries – remember that horse poop? Guys it’s been over 11 years we’ve been laughing into our sleeves at your attempts to poorly disguise what you want….

      You want a sugar daddy – own it!

      • MichaelMaximusMoose

        A Troll answering a Troll, how quaint

        • Leazes.

          Ben Jones yes he’s on my blocked list….

        • Chuck D

          Unless he’s schizophrenic

      • Dont stop bobbi fleckman

        That is true, the faux outrage of Sports Direct’s employment conditions etc will go out the window if a middle Eastern oil state comes knocking.

        • MichaelMaximusMoose

          you still breathing then, Shame about that

      • FatParosite

        Where’s the sugar..?? To$$er.

    • Milo79

      He’s actually spent less than nothing this window if you do the maths.

      • ghostrider

        Just because players being moved out for money covers player in money, does not equate to the club spending nothing.
        You do not buy by spending nothing. Something has to be spent, whether it’s spending cash or using a player as a swap or the cash value of that player.
        It’s all spending.
        The issue starts when people start hanging onto net spends as some kind of argument against a so called zero spend…or less than zero, as you are putting it.

        If you look at how football works at the top, you’ll notice that they are playing swap shop in terms of high monetary player values.

        Take a look at Liverpool.
        It appears that they’re going mental with 68 million keeper and 75 million defender, plus a 60 million midfielders, etc.
        Yet they offset it all by getting silly prices for players like Coutinho and they will further offset it by selling surplus players.
        Net spend?
        Let’s see.

        It’s a little mental merry-go round with these clubs while the rest of the clubs try to follow them by cash spending money they simply cannot sustain for long.

        We do it more carefully. We don’t fall into the trap and I for one am glad we don’t.
        We don’t do much worse than the best of the rest of the big spenders.
        You only have to look at the games to see that we are on par with most of the premier league, apart from the runaway cheating money bag elites.

        • I Think Therefore I Am, Will

          Yes, we sure do it differently!

          We do it with no heart and definitely no ambition 😳

          Zero ambition, year after year after decade! 😱

          So very carefully that we do it ‘WITHOUT Newcastle United’s best interests at heart’ – as under this current regime, with over a decade of history that sure adds credence to this! boring apologist, with more copy paste 💩!! 🙄

          • ghostrider

            No copy and paste here. All freshly typed even if it does nudge on similar ground.
            It’s not too much different to the constant and utter bile directed at Ashley for any and every reason, in any and every article.

  • shimo

    Its just business. Keep supporting us…!!! You guys rock…!!…-BIG mike

  • David2211

    I think it’s time to just walk away full stop. Like someone previously said, it’s an abusive relationship. I think for my own sanity I’ll try my very best to cut all ties, ‘cause this isn’t a football club anymore. It’s just a mess which will continue to go on decaying until MA goes and that won’t be for a long time.

    • Ben Jones

      Thanks for your valued support in the past, best wishes for you and your new team

      • David2211

        Thanks Ben. I appreciate your support and I’m glad you understand where I’m coming from.

        • Toon Barmy

          You are aware he was being sarcastic.

          • David2211

            No mate I thought he was being deadly serious…

  • Lostprofit DBC

    Everyone should get rid of Sky, that’s where he sanitises his inactions and lies and gets away with it. A national platform for his PR.

  • Arty Hume

    For fans who must go to the home games do as someone suggested and take a DW advertisement with you and hold it up on say 11 minutes, the years of hell he has reigned over our club. You will not see me there until he is history! For the guys ifrafaleaves etc maybe contacting away supporters groups to assist us in getting rid of this parasite? Contact them and ask if they could join in with the anti FCB songs and maybe hold up a DW placard? For the love of football and a common ground with supporters, its time to put club rivalry to one side and end this reign of oppression. This is the time to organise this type of protest and maybe if it picks up any momentum TFCB will be made aware of it and decide a sale is the best option rather than face certain ridicule and derision over the course of the season. Now that would hit his precious $hitedirect, and its stock would nose dive like a lead balloon. Just a thought……