Mike Ashley didn’t bother coming to St James Park on the final day of the season.

In fact Mike Ashley didn’t bother coming to a game at St James Park since the opening defeat to Tottenham, the weekend when his interview undermining Rafa Benitez was aired by his mates at Sky Sports.

Well you say ‘interview’ but it was an absolute disgrace as Ashley’s friend, David Craig of Sky Sports, simply gave a platform for the Newcastle United owner to try and justify why he was given the Newcastle  manager minimal backing in the transfer market.

Moving back forward to 13 May 2018 and the 3-0 victory over Chelsea, whilst he didn’t bother turning up in person, immediately after the final whistle the club published a statement from Mike Ashley (see below).

That statement felt like a joke at the time after everything that had gone on and Ashley refusing to even allow Rafa to buy anybody in the January as the squad fought relegation. The manager only allowed loan signings.

Two lines in that Mike Ashley statement really stand out, especially taking into account what has happened since.


“I would like to thank the fans for their unrivalled support of Rafa and the team throughout the season.”

Mike Ashley has shown his thanks to those supporters by in increasing season ticket prices in every stand at St James Park, despite almost every other club once again freezing their prices.

Then followed that up by charging fans top dollar £65 for the new home shirt at both Sports Direct and at NUFC, a whopping £112 for the full kit.


“Rafa, as always, has my full support, and contrary to some media reports that portray me as a pantomime villain, I will continue to ensure that every penny generated by the club is available to him.”

We have now had confirmed by Rafa Benitez today, in interviews with the likes of Sky Sports and BBC Newcastle, that what ‘full support’ and ‘every penny’ actually is in reality, is hardly a penny to spend and he can only buy players in these remaining three weeks if he manages to sell some of his current players.

Mike Ashley said in May he isn’t a ‘pantomime villain’, and indeed he is not, he is something far far worse than that.

Sunday 13 May 2018:

Official Mike Ashley Announcement via Newcastle United:

Newcastle United owner Mike Ashley has thanked Rafa Benítez, the players and the club’s supporters following the club’s tenth-place finish in the Premier League.

The Magpies secured a place in the top half with a 3-0 victory over Chelsea at St. James’ Park on Sunday.

The owner said:

“I would like to thank Rafa Benitez for his magnificent achievement this season.

“I would also like to applaud the players, led fantastically by the captain Jamaal Lascelles. 

“On many occasions throughout the season they have been described as a Championship side, which I personally consider to be derogatory.

“Rafa, as always, has my full support, and contrary to some media reports that portray me as a pantomime villain, I will continue to ensure that every penny generated by the club is available to him.

“I hope very much that Rafa will remain at Newcastle United.

“Finally, I would like to thank the fans for their unrivalled support of Rafa and the team throughout the season.”

  • TheNutJob

    so West Brom rejected Penfold`s offer for Rondon on loan,
    that`s another club that`ll have phone blocker on good old Lee

    • Andy Mac

      Penfold’s been told he can only offer selling clubs Shlte Direct vouchers instead of real money 😂

      • TheNutJob

        and free socks with every deal

  • Leicester Mag

    How about the mag remove the splinters out it’s rs and lead coordinated protests?

    • TheNutJob

      not going to happen, to many Mugpie`s like Monk

  • chris

    Can’t believe we are trying to cobble together such a deal. It’s an insult to the club . The fans and west brom.mike ashey is showing the rest of football the comtempt he holds for them. What a Horrable ignorant man. The faster he is boycotted the better. Let’s get this piece of business out of business .

  • Paul Patterson

    Lies, lies and damned lies from Ashley. Then again, we knew that already..

    • TheNutJob

      his whole life is a lie

  • TheNutJob

    watching the lads tonight wor kid bought a Nufc Tv pass

    • FatParosite

      More in to Ashley’s coffers…..

      • TheNutJob

        aye, not my money

        • Andy Mac

          FFS don’t tell the old buggr its live on YT 🤔

        • Damon Horner

          Na you just shop at Sports Direct!

  • Fireman Sam

    This really is scandalous, why is the tv money not in the clubs bank account to be spent on players? Why is it in MASH?

    • Andy Mac

      Because the official line is we “lost” £90m last financial year 🤔 The fact its been shown we didn’t is neither here nor there for Fatso and his spin team

    • Alreet

      That 90 mill so called loss was total tripe again. For some reason they hive certain revenue off like ticket sales and certain fees from transfers.

      To everyone else we only get TV money which only just covered operating costs and inbound transfers while every thing else is nested away for Ash and his fat a**e.

      He doesnt realise that we know he hives funds and funnels it here and there to avoid tax. Thats why he insists on paying a lump sum for inbound players where only asks for bit payments on outbound. Keeps the tax man off his back and holds a longer paper trail.

      • Wezza

        Yeah that wage bill was a total lie. I had it all worked out on a spreadsheet and it is impossible to get to their alleged figure unless you have all the arriving players on 150k a week. 112M wage bill is a lie.

        • Ram Kishore

          I am no Ashley apologist..
          But the 112 million pounds doesnt include the wages alone..
          It has both promotion bonus and onerous contract payments.
          The wages were around 80 million.
          8 million was promtion bonus
          Remaining was to payoff players contracts and compensation on loans and wages ..
          But despite this we spent more last summer..
          This summer there must be more ..
          Unless someone from the club speaks up we will never know anything

          • Damon Horner

            Why had it increased from the year before? Are they reporting onerous contracts differently?

          • Ram Kishore

            I think so.. maybe the rules have changed in UK regarding accounts which i have no knowledge of..
            But I did check the accounts where the wages have included the bonus and onerous contract provisions..
            Clarko is actually right.
            I don’t know why we aren’t getting few deals done early.. the reasons will be clear only after the accounts for 17/18.
            It’s a bit disheartening for me that the club isn’t communicating a lot but I do understand the reasons though

          • jack

            Onerous contract payments are suspicious straight away

          • Ram Kishore

            The reason it seems suspicious is because the club can’t reveal each and every sum paid as compensation for the players loaned out or for contract terminations.
            Unless and until the club communicates explaining everything it will seem suspicious.
            Just see nowadays almost all PL clubs are not revealing the transfer fees paid or received for players ..
            Such big things for even one player is not disclosed..
            These are more private issues that the club never disclose..
            I think we are obsessed too much on this and I seem to see no other club’s fans talk about it

          • jack

            Let’s hope Hm revenue gets interested , because they can’t deny them ,

          • jack

            I can’t imagine Ashley paying anyone 8 million in bonus. Just look at penfolds wages and you should see that , all I can say is , the government should hire his accountant

          • Ram Kishore

            U have to see the issue at Bolton regarding the bonus payments..
            The club must have agreed on the bonus issue before our championship season must have started..
            It’s based on agreements duly agreed by the club..

            Regarding Charnley..
            I just went through the ages of most of the clubs’ heads.
            Our MD is the youngest and the less experienced compared to others.
            But comparably He’s better than our past heads.. u only have to see the transfer windows since 2015 summer which are really better than the previous ones.

          • jack

            Why do you keep apologizing for this regime , and Charnley is absolutely useless ,

        • Dont stop bobbi fleckman

          You had it worked out? Really? You font strike memas a chap that can cope with basic addition, id love to see your work.

          A spreadsheet? Whatever next?

      • Dont stop bobbi fleckman

        Eh? Have you read the figures?

        • jack

          One day they will catch up with him , he’s a crook

    • Dont stop bobbi fleckman

      It is in the club accounts you idiot

      • jack

        If that’s the case , why doesn’t he spend it , show a bit of ambition , before it disappears

        • Dont stop bobbi fleckman

          where can it disappear?

          • jack

            Straight into his various other accounts , come on Bobbi a good accountant can make black .white and vice versa , I don’t think your thick to realise that , the mafia have done it for years, Maxwell did it for years , governments and high finance does it all the time , they didn’t get Al Capone for years then it was only on a small missed tax bill

          • Ram Kishore

            Accountants can do what Jack has said below..
            U may agree on that though

  • CaptainCaveman

    Is anyone really surprised? It’s the same every season. In a few months people will be speaking of a buy out in the Summer. It’s one big horrendous cycle.

  • Tweed Mag

    It must be either a good laugh or a bit of an irritation when NUFC contacts another club regarding a player enquiry. There is either an embarrassing offer or an insulting offer. Agents must despair when Penfold gets in touch. Same old story year after year.

  • DeadToiler

    It was our club before he came and it will be ours when he leaves. Why should people not go to matches when they always have? I agree with the article Ashley does own it and can do what he wants. I’m certain he hates supporters as we say what we think about him. I sometimes feel the best policy is to ignore him entirely and just get behind the team. It’s not easy though.

    • Megatron1505

      Daft lad

      • DeadToiler

        Ha ha maybe!

    • jack

      You can still support Newcastle without putting money in his pocket , sacrifice one season everyone ,that’s the only way he will leave

  • Wezza

    “I will continue to ensure that every penny generated by the club is available to him.”

    Absolute bare faced lie said in an act of spite.
    When Rafa goes we really must take action or we will never get rid of him.

  • East Durham Mag

    Why waste time analysing this liars words? Most of us know he is a shyster, a liar and hasn’t got a shred of interest or ambition for Newcastle United. He only gives interviews to hooplickers like “Craigy” who nauseatingly kiss his fat cockney @rse. Ashley OUT.

  • die

  • Desree

    If you want revenge just don’t turn up to the next sky televised game at SJP.

    He will be called out on national TV

    • Down Under Mag

      There will still be a full house. I wonder if we could get any numbers on how many bought the live streaming of pre-season friendlies when there are no new players on show??

      • Kevin Stainthorp


    • Geordiegiants

      Still the sheep will flock.

  • SuperDesHamilton

    Don’t turn up. If that man said the grass was green I’d go outside and check. He’s a born liar

  • SuperDesHamilton

    What’s Monkseaton gotta say about his hero

  • GToon

    Where’s the TV money Ashley?

  • Craig Lindley

    #AshleyOut !!

  • Phil Yare

    i reckon instead of going to sjp we should all stand outside s**tdirect and persuade everyone not go in, do it for days on end so they don’t make a penny

  • Soldier

    Bournemouth to sign 2 players this week for a combined fee of £57m

    • I Think Therefore I Am Will

      Wow, don’t you just wish we could be doing the exact same, but we don’t and never have, made any money, MA Botfly 💩 head stated so 🤮🤮🤮

    • HarryHype59

      I wonder what their match day income is, on gates of 11,000?