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Sunderland fans claim victory over Newcastle United in ‘loyalty system’ cup

6 years ago

Sunderland fans have been clutching onto pretty thin straws since their double bottom spot relegations.

Just for information/entertainment purposes, I occasionally look on Mackem message boards and social media to see what they’re having to say.

There is a lot of bravado when talking about the Premier League, a lot of comments about being sick of the whole PL thing, such as the greedy players, the ticket prices, lack of competition and so on. Sunderland fans claiming they are happy to be out of it all for some time etc etc.

I suppose they will now start to claim they were sick of the whole Championship thing, the greedy players, ticket prices etc…

There is also a tendency amongst the Mackems to claim pretty much anything as a victory over Newcastle, no matter how trivial or questionable.

This includes now supposedly having better owners than Newcastle United because they are interacting with them, giving interviews to all kinds of media, including fan websites and podcasts. The two new owners saying seemingly anything to try and convince their new fans, including embarrassingly slagging off Newcastle in one interview with a fan website and saying they had always disliked them blah blah blah.

The interviews/comments have been a success in selling season tickets and the Mackems are very proud that around 20,000 are reported to have been sold already, claimed to be a possible record in the third tier, obviously something Newcastle have never had a chance of doing…

Funnily enough, the comments last season saw an overwhelming number of Sunderland fans claiming credit for not going to games, as some kind of supposedly principled stand against rotten owner Ellis Short, as opposed to stopping away simply because they were rubbish and no longer in the Premier League. Funnily enough, this is the same Ellis Short who was willing to write off massive losses after investing a fortune in the club that was wasted by successive managers, Short even allowing the new owners to pay the £40m asking price in instalments over two years.

Bizarrely, Sunderland fans even claim that their flat pack characterless stadium is better than right in the middle of the city centre nineteenth century established St James Park. I would be very interested to know how many neutrals would go along with that claim.

A Mackem friend of mine has now sent me this below, Sunderland fans claiming they are ‘loyalty system’ cup winners over Newcastle United.

From Sunderland fan site Roker Report:

It isn’t great but at least Sunderland have a better loyalty system than Newcastle!

The loyalty points system we have isn’t perfect, but count yourself lucky… Newcastle fans have it a lot worse than we do. Have you got something to say?

Dear Roker Report,

Can you ask Stewart Donald next time he’s on your Podcast about the loyalty points system?

I’m a season ticket holder and have been for 19 years (and through all the bad times), and I was never in doubt about renewing this season. I have a young family so I can’t get to away games, but I am at the SOL for every home game. However I get no loyalty points, nor does my dad or son for that loyalty over all these years.

So when we get to Wembley or a ‘good away game’ comes up a ‘new’ season ticket holder who’s attended a couple of away games qualifies before me and my family – how can that be right?

My son is older now and this season I’d like to go to Accrington Stanley, but have no chance as the loyalty scheme at present doesn’t qualify me.

Why am I not rewarded for my continuous loyalty? Surely as a long standing season ticket holder my loyalty points should reflect that, and should I choose to attend an away game I should stand a good chance of getting a ticket.

What do you think?

Quenton Carr

Ed’s Note:

We’ve had loads of letters recently about this subject and I think that the one thing you can say about it is that there’s absolutely no way that the club can keep everyone happy. Changing the loyalty system around will upset someone, and unfortunately for that reason I can’t see it being altered in your favour.

It could be worse, of course. At Newcastle they don’t quash loyalty points, meaning that fans who accrued them as long as fifteen years ago still have the ability to get tickets over fans who are just starting out. At least the current system encourages new supporters to attend away games and doesn’t allow fans who travelled away years ago to hold power over those that have significantly less than they do.’

An interesting one, as the supporter writing in wants credit for going to home games and having a season ticket for so long, yet the reply from the Sunderland fans site slags off the idea of Newcastle fans getting credit for going to away games years ago.

Forgetting about the pettiness of the Sunderland fans, the Newcastle United away tickets loyalty scheme has been debated often.

Yes, older fans with a lot of away games in the bank are at an advantage over younger supporters but there is no ideal way.

The facts as well are that whilst Newcastle sell out pretty much every away game, most matches last season still went down to zero points eventually, meaning any season ticket holder could get a ticket.

What has to be taken into account as well, is that in general younger fans have more time and opportunity to get to away games, as opposed to those of us with mortgages, partners, kids….so over a few seasons you could easily build up a fair few points by going to the less glamorous lower demand matches, meaning you get up to a decent level of being able to get tickets for bigger games easier.

The bottom line as well, is that if you are determined enough then you can normally get a ticket eventually for any match.

On this occasion though I am happy for Sunderland fans to hold the ‘loyalty system’ cup and best of luck in getting a ticket for the season’s big game at Accrington Stanley!


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