The new Sunderland owners have put a lot of effort into meeting fans and telling them what they want to hear, including how much they despise Newcastle United.

The former owner of non-league Eastleigh, Stewart Donald, has taken a massive step up in taking over Sunderland, maybe not in terms of divisions, but certainly in terms of the financial repercussions if he gets it wrong.

Much derided Billionaire Ellis Short has done the Mackems a huge favour in terms of writing off as a personal loss to him, much of the money Sunderland owed, but there are still significant financial challenges facing the new owners.

They had promised a load of new signings were imminent but with only six weeks until the season kicks off, the Wearsiders have only signed one free transfer from the Turkish second tier. This is at the same time as selling a number of players, not giving new contracts to others, and continuing to put a lot of effort into shifting numerous big earners they are struggling to shift.

Friday morning has seen The Times reveal just how big a challenge immediately faces the new Directors and appears to explain why there have been no players bought in so far.

The newspaper states that ‘Sunderland are facing cash-flow problems only one month after Stewart Donald’s takeover of the club, with the new owner speaking to seven financiers about securing loans’, The Times say that they could be looking to loan £8m to try and get them through this immediate period, but that no agreement has been reached so far with any lender.

Despite Ellis Short’s generosity in wiping off so much of the debts, they still owe money on outstanding player fees as well as to numerous suppliers.

Sunderland also need the cash so they can reach negotiated settlements with players such as Jack Rodwell.

It has already been reported that Ellis Short has allowed the new owners to buy the club in instalments because they couldn’t afford to pay the £40m up front. The Times have revealed that the new owners paid only £15m up front and now have to pay the rest in two further instalments, one of those next summer but the other in only three months time (September 2018).

The Mackems are still due around £49m in parachute payments, with £34m this coming season and £15m in 2019/20 but around half of that cash is what the buying of the club is secured on AND The Times have revealed that another significant portion of this coming season’s parachute payment has already ‘been accounted for as it is required to pay off a previous bank loan agreed by Short.’

Sunderland are arguably the biggest club/name in this third tier and you could have imagined a scenario where they could have bounced back and showed themselves to be easily the best team in the division with instant promotion guaranteed.

However, you still need the players on the pitch for that to happen and worth pointing out that last season they were by far the worst team in the Championship and as it stands, they have, or are in the process of, losing loads of their better players, with as yet no credible signings added.

They are a million miles away from the Premier League now, and if they get this season wrong, even a return to the Championship could look a massive challenge in the next few years.

Newcastle fans have their own problems to worry about but the last two seasons have seen the club recover up to a point, with a top class manager in Rafa Benitez and the loyalty of 50,000 fans key to that, neither of which Sunderland have had on their side.

Ironically, this summer their season ticket sales (20,000) have been very good (for the third tier), but major trouble could be around the corner if the supporters then discover it wasn’t like it said in the new owners’ brochure.

  • SuperDesHamilton

    No news on us at all but another article on an irrelevant team…excellent 🙄🙄🙄

  • Monkseaton Magpies

    Some very good points. Let this be a warning to all of those on here who would rather be in Sunderland’s shoes and hate Mike Ashley. Mark my words there is a good chance of them going into administration this season. They have only paid £5m off the £40m so not good at all. The season tickets are £3 per game for under 18’s £6 for under 22 and £13.50 for adults so the income brought in is minimal. Lots have just bought them as the price is guaranteed for three years. They are operating like South Shields or Gateshead and the cash flow is unsustainable. For those who moan on here when we finished tenth I despair.

    • MichaelMaximusMoose

      R etard.

    • Shaun Middleton


    • Brian Standen

      Listen like the majority on here I detest Ashley but your warning is fair! You actually quite often make very good points but why you keep bringing Ashley into it is puzzling!
      In my eyes Ashley initially tried to do good for him and NUFC , appointing fans favourites such as Keegan and Shearer but when it went wrong his dummy flew out!

      • Monkseaton Magpies

        I get the accounts and read them carefully. Two years ago we were left with £2m in the bank and the following season we were actually £8m overdrawn. Rafa indeed does get every penny we have and Ashley is the first Chairman not to take a penny out. Yes he gets his free advertising but his interest free loan has saved us over £100m. Having grown up in the days of Westwood, Seymour and McKeag I fail to understand why that the only person ever to put any money into Newcastle is seriously hated. I also believe we will struggle to find a buyer even at £300 to £350m so the grass is not always greener on the other side.
        P.S. Liked your comment that I am a bit excitable. my old friends from Market Street would agree with you on that one. Still am by the way.

        • Brian Standen

          I actually like a lot of what you say, we are both from the same era and I’m 99% sure our paths will have crossed many times, I take some of your points about MA and the comparison with his predecessors!
          However in this suddenly more modern era he is more restrictive than most in my eyes!.
          Exciteable was possibly understating would you not say?

          • Monkseaton Magpies

            When you have time go to the bottom of nufc dot com and read the alternative view of our accounts the one headed the price of football which gives an excellent unbiased summary of our situation. Yes I would like a new rich owner and win lots of things be nice be nice for a change. However nothing will beat the days of seventeen people in the back of a transit all the way to Bristol Rovers. Please go on NUFC dot com and go to the bottom Accounts new view and read excellent article Price of football. That tells the truth of our club.

    • panther

      we operate like south shields and gateshead for the last ten years

      • Monkseaton Magpies

        And finish tenth in the Premier league another fan who hates us.

        • panther

          no hates what youre mate has done to us

  • shellington

    This is all lovely, I’m still convinced Sunderland are on their way out of the football league but maybe it’s time to just let it go.

    They are irrelevant to us on every single level.

    • Shaun Middleton

      Yeah dream on shellington,we could be playing yous in 1 years time that’s how far you’s are ahead of us pal,stop being so obsessed concentrate on your club and staying up !!!

      • Albert Stubbins

        Accrington Stanley- who are they? :)

        • joe mac


      • East Durham Mag

        Are you obsessed why are you on here?

        • Toon

          Stupid comment, if anything this site is embarrassingly obsessed, this comes up on their news now so naturally they click it

          • East Durham Mag

            Not really i don’t visit their sites.

      • porciestreet

        Errrrr, think we just did that. How are you guys doing…?

      • shellington

        You’ll be playing Hartlepool then South Shields, things aren’t looking too good buddy.

        Team’s that are losing millions of pounds per week in the 3rd division are generally in a spot of bother.

  • Wor Lass

    ” … arguably the biggest club/name in this third tier ….” Its embarrassing enough that we have to suffer this Mackem fixation to start with without resorting to such pathetic attempts to do them down even further. Who is “arguably” bigger than them – Fleetwood Town, maybe, or Accrington Stanley? Sunderland can make big enough fools of themselves without any help from you lot.

    • Rich Lawson

      Should make for a fun pre-barbie drinks conversation with the neighbours on Sunday tho’. Do they ever have you round to their place then (bring your own food/drink ! ) ?

      • Wor Lass

        They do, when they`re here, Rich, but they spend more and more time in Blighty – the pull of grandchildren and the NHS!

        • Rich Lawson

          Yes my brother in law has severe diabetes and despite living in France most of the year they have bought a small flat in Ponteland so he can still get treated if things get worse.

  • HarryHype59

    I still think they could emulate Portsmouth and end up in league 2. This new owner is a comparitive pauper in football owner terms.

  • mentalman

    Rodwell should be ashamed of himself i hope when he gets his pay off no other club signs him

    • Monkseaton Magpies

      To be fair to him he wanted to play but they would not pick him as he would not take a pay cut. That’s Sunderland for you.

    • Big Al 1967

      Rodwell was on £70k per week until this month and now on £40k per week until his contract ends at the end of June next year. I understand the idiot Mackem ownership offered him £1.5 million to cancel that contract in January.
      Put yourself in Rodwell’s shoes. Because you won’t take a paycut they won’t play you and they are actively destroying you personality via their PR machine. You can walk away with £1.5 million or actually get the £3.5 million your contract states you are entitled to. Its a no brainer.
      If the Mackems had paid up his contract in full instead of making a derisory offer and trying to do things on the cheap I guarantee he would have been off their books a long time ago

    • SuperDesHamilton

      So are the fans. The police are investigating death threats against Margaret Byrne by Sunderland fans on one of their fan forums, classy

  • Steve Smith

    Maybe we should just stop clicking on these articles and demonestise them. Hopefully they’ll stop.

  • MichaelMaximusMoose

    There can`t be many things worse than being born a Mackem.
    but living next door to Monkseaton Mugpie is 1 of them

    • Monkseaton Magpies

      Iam a good neighbour actually as either away at the match or down the pub so never in. Though when I did move into my current house one neighbour did say of all the people to move next door it had to be him.

    • TheFatController

      You mean, ‘living next door to Monkseaton Mugpie’s Mum’ ? – he never left home.

      • Monkseaton Magpies

        Left home at seventeen and mother passed away shorty after a two nil home win against Chelsea 2013 as the family waited till after the final whistle before turning her support machine off .

    • SuperDesHamilton

      Arent they the same thing?

  • Paul Patterson

    Not our problem . .

  • Brian Standen


  • Dont stop bobbi fleckman

    Some really clever person on here said that although Sunderland may seem a bargain, they have a burn rate of over a million a month and that will need finance.

    How quickly was I….errrm that clever person proved right.

  • John

    Even though there’s £152m in their coffers and co-owner Juan sartoris family ,who are meant to be buying in when Sunderland go up, own Monaco? I wouldn’t believe everything you read.

    • Jeepers Creepers

      Who owns Monaco??

    • Monkseaton Magpies

      The £152m is actually to cover the debt.

  • Billmag

    Can’t understand why they are replacing the pink seats they maybe could have used that money to get a player on loan from Hartlepool.

  • Toon

    Embarrassingly obsessive, mackems actually laugh at the amount of articles regarding them in this site

    • Vincent Gigante

      They can laugh all they like but if you ever have the need/ misfortune or curiosity to go onto any of their sites or forums you will see that by comparison they are far far worse.
      And if you ever need cheering up watch ‘Premier Passions’ which is one of the funniest to ever grace a television screen and which reveals how bitter they really are.

    • jonas

      As a mate once put it “that’s like a rapist calling a burglar ‘scum'”

  • Liam McClelland

    Who cares?

  • Lyle

    Oh dear ! shame but never mind.

  • Rich Lawson

    Stuck with a previous bank loan agreed by Short ? What were they thinking ? Can’t be true anyway because we were told on here that Ellis Short had cleared all debt as part of the sale ?

  • MadMag83

    Only one player signed despite the owners promises, desperate to offload high earners… Are we talking about Sunderland or Newcastle? Both clubs continue to suffer from bad ownership, we might be Premier League at the moment but disaster is always lurking with Ashley in charge.

    • Geordieguy

      Exactly. Let’s not get too smug. We could be playing them in the championship next year