Now I am not a Mike Ashley fan.

He is, as we all know, a businessman. This in itself means that there is a good chance that passion is put to one side in pursuit of finance.

Add to that the perception that he doesn’t care for the fanbase and enjoys winding us up. Shay Given pointed to the hiring of Joe Kinnear.

Then there is the treatment of Rafa etc.

I do agree with Mike Ashley on one thing mind, the price of Newcastle United.

The increased value of our squad, coupled with the £125m or so prize money, makes the £400m asking price look not so bad after all.

Given that most thought it was worth £250m to £300m last season, I don’t think our friend Mike, is far off the mark.

Certainly the top six are all billion pound concerns, so we are worth at least his asking price. We certainly don’t get the hype of the top six and the press have something to answer for.

Surely we are hot property? Just look at our ground, gates and fanbase. Sky coverage last season suggested that Newcastle United were a top six club.

So maybe the fans should stop taking a pop at Ashley over the price and start asking why the media keep putting the club down. We’ve been labelled demanding, unmanageable and a poison chalice.

Why, for simply wanting a club that cares and players who try?

Ask yourself why lesser clubs are seen as more attractive, why are Everton worth almost double.

I put it to you that the press are doing the Newcastle fans no favours at all.

What could possibly go wrong in a Mike Ashley free zone, with full houses every week.

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  • Paul Patterson

    Didn’t really go anywhere with that there. .

  • Monkseaton Magpies

    I honestly thing he would take any over above £350m which considering he has put in £135 for buying the club and is owed £144m for the club. If the loan was from Barclays the asking price would only be round £200m which is peanuts for a Premiership club. Chelsea have turned down a bid of two thousand million and Liverpool a thousand million. However no one wants to buy a North East Club except for a non league chairmen for a set of strips .

    • Big Hairy Man

      If it was marketed at a fair price it would sell. Had your glorious leader invested wisely in the squad instead of overseeing 2 relegations and a few near misses the club would perhaps be worth more.

      • Danimal

        That Barclays loan would also be a lot less than £144m by now, as we were previously paying it off in the traditional fashion. We’ve paid the equivalent of the Barclays instalments and interest via the free advertising and disappearance of shop and other commercial income but 11 years later we find ourselves owing more than the original loan. Suits him down to the ground.

        • Dont stop bobbi fleckman

          We weren’t paying it off at all. We were paying the interest only, the capital was never repaid until Ashley came in.

      • Monkseaton Magpies

        He did invest wisely in the squad with £70m on good players two of which played in European cup finals. They let him down badly.

    • JonMag

      Mental case

  • JonMag

    There`s been no takers so therefore the price is to high, you can only get what people are willing to pay, simple

    • Vodkamagpie

      Every year the price will go up, if someone wants the club, pay the money, Ashley is being generous with the asking price

    • Lostprofit DBC

      Good point but there is time yet!

    • porciestreet

      And anyone doing Due Diligence would only find a twisted mangled wreckage.
      Hence…no buyers.

  • Rabid Dog

    “…are you Ashley, are you Ashley, arrrre you Ashley in disguise?…..”

    • Lostprofit DBC

      If I was I would invest a billion into the club.

  • Sickandtired

    As [email protected] is the Chron is, you should take a read of their piece yesterday regarding values.

    There is not one single financial justification for a £400 million price tag – other than fatty’s greed.

  • Alreet

    Yea…no. you are wrong. Looking at the value of the squad and the tv deals and so on we are not worth 400 million. Ash wants us all to believe that but we arent.

    If thats the case would the potential owners be given the funds in the coffers from the TV deals and all other monies the club has made finishing where we did. I really doubt it.

    400 mill takes all these funds into account as they are classed as assets. However the sale would go through and leave the banks at most level but not with a surplus on transfers and media deals.

    He wants to turn his profit as part of his exit strategy to make it look good on his books and as part of his portfolio. Does anyone really think he is selling at a reasonable price and isnt bothered about a profit…….checkup for those at the back.

    We are just about worth 300 mill with everything included. Oh by the way will jabba give all the promotionary funds back made from the free stadium advertising. Hmmm thought not.

  • TheFatController

    We just released accounts showing we made a loss, and that investment would be tight, barely enough, even if Rafa was given every penny.

    So the club makes no profit. How does the buyer get their money back on £400m therefore ?

    You said Ashley is a businessman. If he thought he could invest and make a profit, being a businessman why would he not invest?

    The big 6 make minimum £40m plus per year more than we do from commercial revenue, that’s before European revenues, overseas tv rights now, prize and appearance money, cup runs etc – they’re on another planet from us.

    • Mark Potter

      We released the accounts for over a year ago, covering the 2016-17 season. It’s old history. We have had a whole financial year (and season) since the period of those accounts, and have now started another one. The old accounts cover a period where we lost well over £50m by not being in the Premiership.

      The accounts covering the most recent financial year, where we received over £100m from TV rights, are being prepared, but won’t be released for nearly a year. Regardless of whether you can see those accounts, they are real, and it’s those accounts which now dictate Rafa’s transfer budget. All of the TV money has been paid, and more of the Wijnaldum/Sissoko money has been paid. And while we spent money on the loan deals in January and now buying Dubravka, a little easy maths shows there is a massive profit since the end of the 2016-17 season, ie. since those accounts. At least as much as Maclaren had to spend, probably more as TV money has increased and we are likely to make £15m+ from selling Mitro.

      • TheFatController

        Thanks, but I do know exactly what dates the accounts cover and what this year has that is different.

        However, you hit the nail on the head when you said we lost £50m down to relegation.

        A relegation that resulted due to it being run by clowns unable to compete with the other PL clubs.

        And you think other businessmen will pay £400m for a clown-run operation that’s had two relegations and two near misses with an under-invested squad, infrastructure and commercial operation?

        Come back to me when it sells for .£400m because if you reply here to justify £400m I’ll just ask ‘where’s your buyer then? Someone needs to put their money where your mouth is surely?’

  • NUFCLX

    If I bought a business and hated it, I would snap someone’s hand off if they offered me my money back. There is no doubt he hates us but is willing to gamble to make a profit, if no bids come he will carry on with the free advertising etc and hope he can get his price in the future. His plan will surely fail and the only thing the fans can take some joy from is the fact he will end up selling at a loss or going into administration. I would be glad to go thru a few relegations just to get rid of that Geordie Hating parasite.

    • FatParosite

      I think that is what it would take…. If we did a $hitland and smoked him out.

  • FatParosite

    If I see another ‘I’m no fan of Ashley’ that then uses the article to ma$turbate over him I’m going to self harm….

    I suggest the author goes and looks at articles with these headings :-

    “Owner Katharina Liebherr confirms sale for around £210m”

    • Lostprofit DBC

      I’m not giving him credit. Most agreed £300m was about right. Since then £125m has gone in plus transfer instalments. Crude as your comments are, I thought you deserved an answer.

      • TheFatController

        Boom! Trolling, wind people up, then be all smug when they react crudely and you can point out how you are above that sort of thing.

        Maybe show this to your mummy and daddy, as they’ll be the ones who didn’t allow you to be angry or crude, hence you provoke it then shame it in others. Wonder where you learnt that from.? …ah, here’s mummy and daddy now! Good boy.

        I knew you’d be smug at some point having spent all night typing up replies to wind people up. Knew it. This site is a trolls’ paradise – all those passionate geordies to target. Wow.

        • FatParosite

          I knew I could rely on you Mr Controller…. Lostprofit DBC = Another self advocating troll licensing their own self image through gratified deferment. Agenda driven tosh of the lowest order. No substance to the article or arguments. Circlejerk.

          • Lostprofit DBC

            Plenty arguments, read it to find out the arguments for the price. Self gratification don’t make me laugh. I love NUFC, do you really?

        • Lostprofit DBC

          It’s called intelligent conversation. Both my parents passed away.

  • Mrkgw

    If someone said they would pay £400m, he would wand £500m. We are lumbered with him. Indefinitely.

    • Andy Mac

      But its down to us to ensure we’re not !

      • porciestreet

        And…..?

    • HarryHype59

      He has never had any intention of selling.

  • X,WHY,Y MAN.

    It’s not worth anywhere near that price for where the club is at this moment !
    Lesser clubs like Everton ?, That club has a better history of being successful in modern times compared to us.

    It will not be popular but this club hasn’t done anything for years apart from a couple of runner up spots in the league, Two runner up F.A Cup final appearances, And a few forays into Europe.
    Okay, they are not bad things to have happened but it has to be backed up by trophies to warrant 400 million price tags imo.

    There is no way Ashley can justify asking that sort of money for a club that has been relegated twice in the last ten years or so.
    Yes, You can argue about buying potential but buyers will only pay top whack for a club like a Liverpool for instance.

    • TheFatController

      Agreed on buying potential. You don’t sell anything that’s had little investment for a decade and had little success commercially or in terms of customer goodwill and then say ‘if you invest it’ll be worth over £400m with luck so the price is £400m obviously ‘

      Well, you don’t unless you’re Ashley it seems.

  • Andy Mac

    This article has no relation to the world as we know it. It’s only in Fatman’s world that the club is worth £400m when Everton sold just under 50% of the club to Farhad Moshiri for £87.5m in 2016. Thus valuing the club at £180m tops.

    Then Southampton sold 80% of the club for £210m which meant the total value of the club was around £260m.

    How the F do we, as fans, accept this pure bullshlt ?

    • Lostprofit DBC

      The players are worth over £100m, the ground is worth a fair bit, Spartak Moscow just paid £400m for theirs. Add the £125m prize money and money to come from transfer instalments and you’ll find it’s not BS.

      • Leazes.

        Ther Newcastle brand was recently priced at £190m add to that tangible assets of stadium, squad and revenue and you get a figure in excess of £420m….. he said the price was ‘debt free’ as we always knew it would be.

        • Lostprofit DBC

          Thank you.

          • Wezza147

            That said 125M TV money has gone. That’s what fatty was sticking around for.

          • Geordiegiants

            It’s not worth a light while it’s associated with toxic brands such as the jumble sale.

      • Andy Mac

        I think you miss the point. You could have a house full of the latest tech wizardry, a swimming pool and two tennis courts but if its based on the Meadowell Estate you’ll get what somebody is willing to pay you not what the going rate is for mansions in general.

        • Lostprofit DBC

          Nowt wrong with Meadowell Estate or SJP. Yes I get your point.

  • Danimal

    Are you suggesting that a new owner will be able to trouser tens of millions each year while also reinvesting enough to keep the club in the Prem? Because apparently the current owner can’t do either.

  • Lostprofit DBC

    As the author I should expand a little. I feel first and foremost that we should have pride in our club and ourselves. To say the club is not worth the money is understandable if you think there are drawbacks but looking at the attendances, potential, fanaticism and history, I see very little snags apart from current history. If that lot down the road are worth £60m in instalments we are at least worth every penny of £400m. If you had a poll into the top 10 clubs in the country, we would be in there every time, love us or hate us. That alone makes us stand out. Personally I love NUFC but not Mike Ashley, we are worth a billion man!

    • TheFatController

      You’re not understanding that to realise the potential of the attendances, fanaticism and history needs investment.

      If you total Mansour’s investment in Citeh, including purchase, it’s getting close to £2bn now. They cost was it? Around £200m

      So that’s over £1.5bn on playing staff and facilities to develop them. And manager’s salaries and coaching staff. Then the commercial team.

      So no, potential doesn’t justify anything, because it’s infrastructure of football and commercial teams that make potential these days. We have a woefully inferior footballing and commercial operation compared to Mansour’s…everyone barring you knows that. Even Ashley knows it – he said himself he can’t compete.

      £300m max plus £300m on commercial side and football side – and that’s for starters, just to be safe in PL, then you can start to invest to attack top 6 – how does fanaticism pay any of those bills?

      • Lostprofit DBC

        If someone wants to invest in a great club with great fans, they will pay £400m. Don’t believe everything you read. City are worth a bit more now.

        • FatParosite

          You are being wilfully thick now.

          • Lostprofit DBC

            Glad you said wilfully!

          • TheFatController

            Why not buy someone like Sheff Weds or Leeds and throw £400m at the football And commercial Side ?

          • Lostprofit DBC

            Because unlike us they aren’t debt free, don’t have a squad worth a couple of hundred million and why take the risk. We are not losing money like the majority. Amanda should buy Leeds!

        • TheFatController

          And if no one wants to invest in a great club with great fans, they won’t pay £400m.

          Which one of us is stating fact currently ?

      • Dont stop bobbi fleckman

        Rubbish, the club can compete as it is. We have a budget of around £30m plus sales, that gets us players to get us around 8th -14th, safe.

  • Dingus

    So, I recently read an article by a ‘fan’ trying to make out Ashley’s endeavours in the transfer market are entirely warranted, fair, and realistically represent NUFC. Now this. The Mag has been bought by Mike Ashley. The writers are now his staff.

    • Lostprofit DBC

      I can assure you, I would like Mike Ashley to sell, I am no fan of his.

      • Geordiegiants

        I would rather he died.

    • Down Under Mag

      You know you can submit your own articles right?? Money where the mouth is time…..

      • Dillon Tovak

        They’ll only publish it if it mentions Aston Villa, Sunderland, Mark Lawrenson or Michael Owen though 🤷‍♂️

        • Dingus

          This

      • Dingus

        That wouldn’t work. I’m an actual fan. Besides, everything I have to say has already been said, re-enforced, and repeated a thousand times by more than one person in the comments threads of this website for some time. I don’t feel the need to waste anyone’s time by repeating what so many others clearly already understand. Furthermore, I have no profound or, frankly, valid opinion on Sunderland, Aston Villa or betting odds.

  • HarryHype59

    The lack of a single credible prospective buyer at £400m, proves the market says this club isn’t worth £400m. Every day the Fat one is still owner, confirms this further.

    • TheFatController

      Don’t use the most obvious economic indicator of the value of a saleable item. The apologists won’t have it. They’re not big on economic reality 101.

    • Lostprofit DBC

      So he might just decide to sell the saleable players, keep the prize money, gate receipts, instalments and sponsorship. That should add up to £400m and he would still have a shell of a club in the premier to sell.

      • HarryHype59

        No…he would have a club that would be relegated and thus fall 50% in value.

        • Lostprofit DBC

          Would it bother him with the money in his pocket even before selling? My point is he doesn’t need to sell to asset strip.

  • Down Under Mag

    The main issues with the clubs value are a) lack of stadium expansion options, b) squad is paper thin and requires serious investment to compete for Europe where the extra cash is, and c) the clubs revenue has been decimated by freebies to Ashley, dented public image and two relegations.

    Any new buyer will need to have significant funds to buy the club outright AND invest significantly and have a long term goal. We don’t want a new owner who thinks a quick injection of his last few dollars will somehow win the league or at least get Champions League and when it doesn’t he loses interest and won’t/can’t invest any more.

    • Dont stop bobbi fleckman

      Really? The issue is the stadium expansion? To what end, what will a bigger stadium give?

      Tickets are cheap at St James, if we need more revenue, the ticket price can go up.

  • funkypoo

    We are only worth what someone (anyone) is willing to pay Mandy was the only credible buyer at 250 – 300 million why on earth would anyone think a buyer will come in at 400 million to sweep us off our feet.
    If u take in to account our at best average squad needing huge investment and the facilities rafa wants to improve it seems like u want a mansour type who would be happy to spend possibly a billion plus just to compete for the top 6

    We might be worth 400 million on paper but prospective buyers arent exactly knocking down the doors to buy the club
    The fat man unfortunately is here to stay

    • Lostprofit DBC

      That average squad is worth £200m alone, add the ground, prize money, instalments to come, gate receipts and it all adds up.

      • HarryHype59

        The squad needs £50m worth of investment net. It doesn’t own the freehold on SJP. HMRC are still investigating tax issues.

        Mostly though, in eleven years Fat Ash has debased and devalued, brand NUFC to the point we are no more than a third tier EPL club, whose sole aim is top flight survival.

        There was one credible buyer at £300m but at £400m no one is interested.

  • bob0411

    Ashley has asset stripped the club for over 10 years now. The inadequate training ground and academy, the lack of staff (and a real board), the hiving of the club shop profits to S****s D*****t, the proposed development of the land at the Strawberry Place – the list is endless. As others have pointed out, here and elsewhere, the club is worth no more than £300M and that’s generous. Where you’re getting £400M from (apart from Ashley himself) is anyone’s guess… He has no intention of selling period. The man is a noted liar.

    • Wezza147

      Spot on!

      • bob0411

        No point replying to any of my posts ‘fleckman’ I can’t read them as I blocked you yonks ago, you’re a troll!

    • Dont stop bobbi fleckman

      Read what you have written. You are saying this business can generate massive profits from merchandise and TV money yet you say that despite returning millions in profit and the secret back pocket money, the club is not worth the money?

  • NUFC9

    Why spend £400m buying a mid-lower table prem club like us when you could spend a small fraction of that on a Championship club with a big fanbase, stadium and top flight heritage? (e.g. Leeds, Sheff Wed, Villa, Wolves, Notts Forest) Spend 50-100M on promotion like Wolves did and you’re back in the Premier league at much less than 400M.

    As an extreme example, the mackems cost only 40M. Even in their laughable state it would cost an investor less than 360M on players/wages to get them back onto the PL gravy train.

    Wolves, Southampton, Leicester and Man City have all come back from the 3rd division in the current era without spending anything remotely near 360m to get into the Premier League.

    • Down Under Mag

      Ashley basically wants back what he paid, what he has spent and what debts he “cleared/loan” as well as a chunk for what the club will generate from TV money. He is not selling it for what it is WORTH, he is selling it for what it COST. There is a huge difference… that’s why he will never sell it and let’s be fair to each other, he doesn’t want to. He is basically saying to a new owner that they need to buy the club for what he has lost on it AND fund any new signings out of their own pocket OR pocket the TV money themselves and do what he has done to run the club on a budget. Time we all realised he is never going to sell…it’s all just clever P.R. to avoid over-spending while still milking every penny he can in dodgy account reports and miscellaneous payments.

      • Dont stop bobbi fleckman

        He wants his money back, sure but it’s worth more than that.

        Look at what you have posted, you seem to think the club generate a sizeable surplus that he personally benefits from by pocketing the TV money. If that’s true, surely £400m for a £100m plus per year return is very good value.

      • Mark Potter

        He hasn’t pocketed the TV money. It’s been spent by the club, mainly on buying players and paying their wages. There have been no dividends declared at any time, he is not a salaried executive or director. And the loans he has made to the club were interest free. Ashley has never made any money from the club. Instead Sports Direct were getting free advertising. We don’t know if that is still the case.

        • Wezza147

          ‘Ashley has never made any money from the club.’

          Words fail me.

    • Dont stop bobbi fleckman

      Why? Take a look at the losses those clubs run whilst trying to get promoted.

      Nufc are attractive, in the EPL, we are making a profit of £30-£60m, we dont need a penny spent in the stadium, the training facilities could do with an upgrade but we have decent attendances, geography counts against us but we’re worth more than any club outside the top 6.

      • NUFC9

        Leeds for example made a small profit for the last year reported (16/17) and were in the playoff spots until the last few months of this most recent season. We lost 90m (on paper) the same season playing in the same division. They have a decent size fanbase and stadium. Their transfer record is higher than ours. Similar trophy cabinet to ours.

        How much would it cost to buy Leeds Utd and get them into the PL? Much less than 400m. Wolves have just proved the point. Leicester and Southampton did it from League 1 also.

        • Dont stop bobbi fleckman

          The two clubs worth buying IMHO are Leeds and Newcastle United.

          We need to compare the same figures, Leeds made a £1m PBT and we made a £46m loss but we also made a £20m provision for future wages, nevertheless a loss of £26m to get promoted.

          This year, Leeds will maybe do the same whereas we’re going to be looking at a profit of around £35-£50m.

          I happen to think Leeds have made a good appointment as manager but they are still in the championship so this coming year a break-even season and we will make another £35-£50m profit. Wolves made a loss in 2007 of £20m, it’s highly likely this was more in 2018 to get promoted. Brighton lost £38m getting promoted in 2007 on the back of a £20m loss the previous year, again trying to get promoted. Huddersfield lost £17m getting promoted and they did it on the cheap!

          Will Leeds get promoted? who knows? They could add a bit of experience to a good youth set up but to do that, it’s going to cost and money would need to be thrown at it. Let’s say they can do it for £17m like Huddersfield.

          So, if it costs £100m to buy Leeds and just £17m to get them promoted, that seems good value. However. the stadium needs £20m to bring it up to standard, the top level of the ground has hardly been used in years and that would still only keep them at 38,000 capacity. To have a comparable stadium to NUFC, they’d need to rebuild the main stand and the end nearest the motorway so at least £100m. So £100m to buy it, £17m to get promoted, £20m to get the ground immediately up to scratch, £100m to get the stadium up to SJP standard (even then, they’d need to rebuild the away end later on) = £240m but all that leaves them with is a team that scraped promotion, even more money needs to be spent on the squad. They then need to buy back the Thorp Arch land (the training ground), I think they need to buy back some of the land around Elland Road – It starts to look less of a bargain and that’s looking on hte bright side of a promotion on the cheap.

          NUFC on the otherhand are already in the EPL, very profitable in the EPL, no need to spend a penny on the stadium, £10 – £20m additional on the squad and steady progress should be assured.

          • NUFC9

            I broadly agree with your figures and arguments. Let’s say 240m gets Leeds back into the PL with a comparable stadium to ours then 10m extra on a training ground = £250m. I agree that would make them a bottom half Premier League team at risk of relegation. Without Benitez, that’s exactly what we would be for an asking price of £400m.

            If I was a rich Chinese businessman or Qatari sheikh with no emotional connection to Newcastle I’d go with the Leeds option and keep the extra £150m for yachts and gold plated Ferraris.

            Even the mackems who cost only 40m. A longer term project to get them back to the PL but a price tag 360m lower than us gives a lot of room to spend.

          • Dont stop bobbi fleckman

            You know what I’ll say about Sunderland. Cost only £40m but with the wage roll, they are burning nearly £2m a week so at the end of this season, promoted as champions, they have cost £140m, then they need to be promoted again, another season, perhaps the wages are a little lower as they get rid of players, a loss of £60m? So that’s £200m but they are not going to get promoted with the side they have now.

          • NUFC9

            All fair points Bobbi. Again I broadly agree. I don’t want to split hairs over hypothetical promotions and expenditure. Just trying to say that what Ashley can expect to receive from a buyer has to be tempered by what the buyer would expect it to cost to buy a “sleeping giant” on the cheap and get them promoted.

          • Dont stop bobbi fleckman

            I know exactly what you are saying and it was a conversation I had in the pub last Christmas (I’m a lot of fun) as to who is the best value for money based on NUFC being sold whilst having the risk of relegation hanging over us.

            At first guess, I thought Leeds were the best bet as they still had the fanbase, relatively easy to expand the stadium etc etc but the more we thought about it (this was not a group of NUFC fans) it was thought that NUFC were the best value, especially if we stopped up.

            Compare to:
            Everton – cost £180 for 49% + Moshir put in a further loan then would have to spend £200m on a new stadium.
            Southampton – £200m for a smaller club, limited but good academy
            Sheff Weds – needs a lot of work, everything is old school.
            Leeds – already mentioned
            Notts Forest – struggled to stay up, losing money
            West Ham – the Blue movies will want more than £400m

            Thereafter, there simply aren’t that many clubs that can offer the larger club appeal nor have the turn key aspect that NUFC offers.

          • Dont stop bobbi fleckman

            The scenario I painted for Leeds was rather rosey. The chances of them getting promoted are well below 50:50 so missing out on the league at a cost of another £17m is quite likely.

            The point I didn’t make very well is whilst this is happening, NUFC are making a profit so £400m has already returned a profit of say £50m whilst Leeds are risking not getting promoted. So at the end of next year, NUFC have really only cost £350m after a £400m ask. Furthermore, Ashley will accept less if it’s all cash so £350m becomes £300m and NUFC seems a bargain. .

      • paul mclaughlan

        Geography is not against us.

        • Dont stop bobbi fleckman

          London and to a far lesser extent Manchester have advantages in terms of commercial income in comparison to ourselves. London clubs have a massive advantage being in the capital as there’s a huge corporate matchday market that simply doesn’t exist elsewhere. As an example, NUFC’s most expensive corporate box is about £70k per season.

          • paul mclaughlan

            Honestly you and your ilk make us out to be Nuuk in Greenland.

          • Dont stop bobbi fleckman

            Economically, I wish it were different but at the same time, the place would not be as nice it it wasn’t set away from the riff raff. However, when it comes to corporate revenues, we are going to be behind the equivalent sized clubs in London.

    • Lostprofit DBC

      Because they haven’t got squads worth £200m or prize money and huge instalments coming in, plus. £52k gates.

  • Philippines

    The value of something is what the next bloke will pay you for it.

    • Dont stop bobbi fleckman

      It is but it’s also what the seller is prepared to sell at.

      • Megatron1505

        No, that would be the price not the value.

        • Dont stop bobbi fleckman

          The actual value following demand and supply rules is where both parties meet. The value of businesses can be assessed in many different ways but the value to Mike Ashley may well be different to the value to Stavely.

          • Megatron1505

            However, in terms of a sale, the only figure which matters is the one a buyer will pay. Without that any owner perceived value is meaningless.

          • Dont stop bobbi fleckman

            Without a willing seller, the purchaser’s value is meaningless!

            The problem with selling football clubs is the tricky issue that there are only so many multi-billionaires around. The Russian one’s seem to be getting a raw deal at the moment so it’s only a small pool of buyers.

          • Megatron1505

            As you have said yourself many times, there are only a certain amount of billionaires out there. Therefore it is most definitely a buyers market, the perceived value of the club by the owner is almost an irrelevance, and definitely an inconvenience to the actual sale of the club.

  • Wezza147

    But the 125M prize money Is now in MA’s holdings companies. NUFC will see none of it. I still think the asking price is ludicrous if he is serious about selling, which he isn’t.

    • Dont stop bobbi fleckman

      That would be terrible if true, fortunately it’s not true.

      • JonMag

        you know this because you`re a genius with a crystal ball.
        money disappears and has done for years, the staff diminish yet the expenditure rises, he`s a [email protected]@king crook

        • Dont stop bobbi fleckman

          I know this because I took the time to read the figures.

          Think about it, if Mike Ashley personally can take millions a year as you claim, whilst still making a trading profit, how can you argue the price of the club is too much.

          If you put £400 into an investment which gave an official return of £30 a year and a brown paper bag of £100 a year, would you not consider it to be a great deal?

          • JonMag

            show me a billionaire that hasn`t fiddled the books on the road to riches. [email protected]@king idiot

          • Dont stop bobbi fleckman

            Be realistic, why would he fiddle the books. He can legally take £144m from the club, tax free so why would he have some scam in the side?

          • TheNutJob

            everybody fiddles the books

          • Dont stop bobbi fleckman

            But he has no reason to do so. He owns all the shares and could take money tax free so why would he fiddle himself.

            If you are familiar with Viz, they have a strip about Elton John who does scans for a few hundred quid, to think Ashley has a scam going with nufc is akin to that.

          • Leazes.

            No ‘everyone’ doesn’t fiddle the books. What they do is lobby parliament for exemptions and drive their company through the loopholes that they help to create, from the point of view of the Chartered Accountant its legal.

            Rich people don’t like paying tax nor do most people, but the super rich have no need for the NHS or pensions, or any of the civilising requirements of a society…. they don’t believe in society just the individuals right to prosper….

            …some don’t pay tax at all and set up accounts in Guernsey and the Isle of Man or one of the Caribbean islands (Man United’s official offices are in the Caribbean behind a letter box in a bland concrete building housing thousands of other companies but strangely only four parking spaces)

            Its not fiddling if you get parliament on your side…. its stealing from the Nation.

          • Dont stop bobbi fleckman

            Btw, speak for yourself in book fiddling.

          • TheNutJob

            😂😂😂😂😂

          • Wezza147

            MA can take anything out of the club – he owns it. Don’t believe the trolls for one second. Do they expect anyone to believe MA only owns NUFC for sports direct advertising and the goodness of his heart? There is a section in the accounts which clearly states certain transactions do not have to be stated in the accounts. Voila.
            Where has the money gone? For 11 years we know where.

          • Leazes.

            It went to pay for relegations of Ashley’s own making….he’s not taking anything out except advertising…. he’s cost United in his poor management and downsizing.

            ….. and I don’t believe we benefit one iota from the relationship with SD as the merchandise seems to have plummeted under him…. very strange that!

            Not even an accountant could look at those accounts and tell you where money is going….what you can do is compare other clubs finances and squads and you’ll see by comparison he’s taken a top six club and turned it into a relegation struggler.

          • Dont stop bobbi fleckman

            There are people who explain the figures but you block them!

          • Wezza147

            Then that would only lead me to assume that he has repeated his business model of asset stripping, shoestring and lowest wages for maximum profits. Only we are led to believe there aren’t any. It is the only answer to the question where has the money gone. Do you honestly believe he has made no money from us like giant other businesses?

          • Leazes.

            Yes but not a fortune by his standards…..Advertising and a chunk of merchandise and he’s stripped the assets to the bare bones out of malevolence.

          • Dont stop bobbi fleckman

            He can, he can do so legitimately and fax free. So why would he not document it legally, why would he risk jail and being struck off as a director for the sake of a scam that he doesn’t need to do?

  • JonMag

    The fat snide enjoys the power & he also enjoys torturing the Geordies.
    i think he`d take 350 mill from a serious bidder but i always thought the blonde was a chancer trying to get the cloob on the cheap.
    the fat [email protected]@ks got everybody demented from the manager down.

    • Dont stop bobbi fleckman

      You know what, that assessment is about right. £400m is the ask but the risk of relegation being eased but not gone away means he is likely to accept £330-£370m depending on clauses.

      Stavely’s lot do seem to have wanted a bargain but nothing else. Surely, had they been serious, having seen survival achieved, a new bid over £300m would be forthcoming.

      • Mark Potter

        “Survival” is only temporarily achieved. It’s an ongoing process. We could just as well be relegated next season as last season. Ask Stoke and Swansea, who both probably thought they were “established” in the Premiership.

        We were getting last season’s TV money anyway. Not getting relegated simply guarantees another year’s money, but the threat of relegation never goes away. Once we kick off the new season no-one cares that we have beaten Man U. Chelsea and Arsenal this year, we have to try to do it all over again.

        So a buyer has to be able to accept that risk. Now, next year and every year.

        • Dont stop bobbi fleckman

          Very true but the risk could be seen as lower than it was this time last year. An assessment is easier when the season starts but to be realistic, if the club does not change hands in the next few weeks, it’s unlikely to see anything happening until December.

      • Weyhhadaway

        Buying the club is the first step but anyone coming in knows they need to spend 100M on the team on top of the sales of players to get us established as a comfortable Prem team.

        • Dont stop bobbi fleckman

          It depends what the expectation / ambition of the incoming owners is. If I were the new owner, I’d be aiming around the 7th place but being reasonably happy to finish 10th in the first season. That should be achievable with a £35m spend (£10m net spend).

          Throwing £100m at it in year one is most likely a bit of a waste.

  • Brian Standen

    You can’t just buy a lower tier club with potential due to financial fair play restraints – yes wolves may have done but spent many years in the doldrums first! Questions are being asked!

    • Leazes.

      Yes your mate fleckman told us about that…. I wonder how many clubs are adhering to FFP?….. or are the majority farming players out like Chelsea and Manure to get around it.

      • Brian Standen

        For once I agree( except still don’t know who fleckman is) – yeah the big clubs do manipulate the system by loaning out players, but the likes of Leeds etc can’t as been down too long
        Look at the mess of Villa, and does anyone really think Sunderland will be back anytime soon?
        Sure the parachute payment may help them a little but under the terms of the purchase Ellis Short wants that!

  • Nut

    The club have money, they are waiting to publish the accounts once they are out money will be released to be spent on players.

    The club is worth every penny of 400 million and more tbh, Ashley doesnt pocket the money, he re invests.

    I would expect he will use the bulk of the money currently in the bank to fund Rafa’s plans and develop the accademy/unders/reserve/training ground setup, with some being set aside for incomings.

    It ultimately depends on how much Rafa earmarks for each area and what his budget is, that may depend upon signing on the dotted line as understandably no one wants to back a manager with 100 milion plus and then see them move on when the going gets tough.

    As most of us know more often than not when one manager moves on the next incumbant more often than not expects backing, thats why the club could be hessitant to back Rafa with a short contract left.

    Personally I can see it from both sides both Rafa’s and the clubs.

    • Lostprofit DBC

      Agreed, yes the squad alone must be worth £200m plus. If he was all bad he would cash in and keep the prize money from last year.

      • TheFatController

        No one said he was all bad, don’t get defensive.

        I’ve heard it said he’s a liar though. I’ve heard him say he won’t put any more money in, and that he can’t compete.

        I’ve heard him say he’s made mistakes. A lot of them.

        I’ve seen his advertising all over the stadium. Coincidentally in a period where our commercial revenue has stagnated whilst others have massively increased theirs.

        I’ve seen him sack good managers and appoint bad ones.

        So no, no one is saying he’s all bad. No, not all bad. Don’t get too caught up in thinking he is being victimised. It’s just he knows and we know he’s been pretty useles for the club.

        • Lostprofit DBC

          He is bad for the club but surely you can see why he wants that sort of money. Are the players not a £200 million asset to start with?

          • TheFatController

            Well, see it more like a fire sale. He’s messed it up, wants out, someone coming in doesn’t want to pay full rate for all the assets.

            It’s currently a case of the buyer being in a position to say ‘look, you want rid, no one else wants it, I’ll take it off your hands but not at that asking price…’

            If he sticks to his valuation, they’ll just stall and walk away. You need buyers if you want to sell high. He’s got none.

    • mactoon

      What do you mean “they are waiting to publish the accounts, once they are out money will be released to be spent on players”?

      The next accounts are made up to 30 June 2018 and are due to be published on 31 March 2019……

      Oh, I see what you mean :D

    • Weyhhadaway

      Most new managers would want backing, but not P45due. Available now at a cut down rate.

  • Dillon Tovak

    This website is absolutely riddled with trolls.
    It’s no longer fun, bye.

    • FatParosite

      Even troll writers it seems.

      • Dillon Tovak

        Increasingly so.
        This website has an ever nearer sell by date I think.

    • Leazes.

      He’s not troll…. I would have blocked him.

  • mactoon

    The thing is, Ashley hasn’t actually set a price has he?

    Sky Sports reported “it is UNDERSTOOD Newcastle owner Mike Ashley will be looking to recoup between £380-£400m from the sale of the club”,

    No actual comment from the owner means there is no actual asking price.

    • Leazes.

      It’s not ‘recouping’ now is it?

      He bought the club with the intention to run it on a shoestring, took free advertising which elevated his SD Empire Online sales and added 3 billion to his personal wealth solely through online marketing not his shops.

      He paid for the club £134m in Shares and another £110m in mortgages for stadium and players making a total of about £250m

      The clubs value increased with Sky revenue despite asset stripping Strawberry Place and Little Benton of land and the club of a top 6 squad to about £400m

      I’d say his initial outlay has made him….aprox

      11 years of free advertising at 3 to 5 million = £33 to £55m
      Increased SD sales £2 billion
      Land stripped between £4m and £5m.

      Recouped very nicely…. and he can still sell the club for almost double his outlay.

      A ‘win win’ situation except for the club and fans….. more of the same next decade!

      • mactoon

        “He can still sell the club for almost double his outlay”

        Apart from the fact that no one wants to pay the asking price, and that was when Staveley was actively involved at £250 to £350 million. Now if the reports are true and he will increase the asking price he won’t get a buyer.

        One question, did he sell off Little Benton cos I can’t find anything about that?

        • Lostprofit DBC

          He could just sell off the best players and keep the profits, then still sell the club for less. This is my real fear.

        • Leazes.

          Staveley was broker without clients as far as I (or anyone else) can tell, and this is just a process of stringing along the fans in the hope of a sale, eventually. But it also serves a purpose of deflecting blame for the penny pinching…

          ….its just a new angle, gone are the models to emulate….first it was the Arsenal model, then the Villa model and then the Southampton model… notice the trajectory?

          Yes he sold half of the land at Little benton for a housing development now complete.

          The club is easily worth the asking price but there are no takers because a new owner would need greater outlay to dislodge one of the ambitious clubs from the European places…..

          Ashley is running a ferrari on paraffin and its all starting to shake and shudder as we are overtaken by a vauxhall cavalier from Watford and a bathtub on wheels from Huddersfield.

          • mactoon

            Catch the Pigeon. The “Ashley stakes” Wacky Races :D

      • S.G.M.

        That’s business

        • Leazes.

          Its not football

          • TheFatController

            It’s more than football. – it’s heritage. On this ‘it’s his club, he can do what he wants with it…’

            Ok, let’s test that. I challenge anyone to buy, say for argument, Grey Street and Monument.

            Now, here’s the trick. Try sticking your name all over it in big white signs in blue and red lettering.

            I mean, you own it all, surely it’s yours to do with as you please? Why answer to anyone’s needs from grey street and monument. They want it back the way it was, they should earn the money and buy it.

            Or Hancock’s museum? Tyne Bridge? Buy them, sell bits of land off, stick eyesores all over them. Make everything about you …

            Shall we all agree to put to bed the ‘he owns it, it’s his business’ argument then?

      • Dont stop bobbi fleckman

        Hold on a moment.

        Are you suggesting that by advertising a business via around 50% of the available Newcastle United FC perimeter advertising over a 10 year period etc you can add £5.5bn to the value of your business? If that were true, the value of NUFC as an adverting vehicle would be worth far more than £400m.

        You seem to forget that the club received £6m for this land [the casino / metro car park] that had been “stripped” but you value it at £4m-£5m so he overpaid by at least £1m??

        He’s tied up £276m in a club that was paying interest on it’s borrowing at 11% and you think Ashley go the best of the deal?

  • Tino11

    Article sponsored by M. Ashley and sons.

    • Lostprofit DBC

      Nee chance bonny lad.

    • TheFatController

      Well, it was written by his mum so probably, yes.

      • Leazes.

        Don’t be silly the premise is right.

        • TheFatController

          No, I’ll be silly thanks.

      • Lostprofit DBC

        From her grave?

        • TheFatController

          Yes. Via ouija board. Or seance.

  • Lostprofit DBC

    Signing off now, thanks for the passionate conversation. I didn’t expect total agreement but at least there is now more understanding out there of why we are the greatest club on Earth (if Ashley free). Howay you billionaires get your hand in your pocket.

    • FatParosite

      Your article could be summed up like this:- Ashley knows the price of Newcastle but the value of Sunderland.

  • Lostprofit DBC

    Like it or loathe it we nearly have 150 comments! The article isn’t meant to cause bad feeling, just appreciation for what is good about OUR club.

  • panther

    There is no right price, everytime it’s met it goes up