Sunderland fans have just watched their team crash through two divisions.
Even better, the Mackems have finished up rock bottom both times.
At the same time their local rivals have won the second tier title and are back establishing themselves in the top half of the Premier League.
Not much mileage for Sunderland fans trying to have a laugh at the expense of Newcastle supporters then…
However, they have still tried, normally some feeble reference to do with winning six derby matches in a row.
This conveniently ignores the fact that the previous decade, Newcastle won five derbies in a row (six out of seven – the other a draw) and yet I can’t remember a single NUFC fan making ‘five in a row’ into some endless taunt.
For most fans, derby matches are just one-off games, with it obviously being great when you win one, very rubbish when you lose – but not any ongoing thing over a matter of years.
Anyway, some genius amongst the Sunderland fans, has come up with a new taunt aimed at Newcastle fans.
Sunderland born Jordan Henderson played his last game for Sunderland aged 20, before walking out on them to play for Liverpool.
This week he helped Liverpool reach the Champions League final, which will be played in Kiev.
This is what the Mackem genius put up on social media…
Only one problem, or rather, two.
Hundreds of Newcastle fans were actually in Kiev on 1 October 1997.
They were amongst a crowd of 100,000 that saw a brilliant Champions League fightback against a star studded Dynamo Kiev side, John Beresford scoring twice after Newcastle went two down, final score 2-2. This was the Champions League campaign when Newcastle beat Barcelona 3-2, just in case any Mackems had forgotten.
Then five years later, Sir Bobby Robson led Newcastle back to Kiev, this time losing 2-0 to Dynamo Kiev on 18 September 2002, once again hundreds of Geordies travelling to the Ukraine.
That was the season Newcastle made history, the first team to lose their first three Champions League group matches and then still qualify by winning the last three.
Newcastle playing 14 Champions League matches that season, including beating Juventus, Dynamo Kiev, Feyenoord away, Bayer Leverkusen home and away, plus drawing at Inter Milan.