The Newcastle United Matchday Revenue for the 2016/17 Championship season was unveiled earlier today.

The NUFC official accounts for that season made public for the first time.

TV and Broadcasting (Media) showed a drop of over £25m (£72.6m to £47.4m), whilst commercial revenues more than halved, from £25.1m to £12.1m.

However, bucking that trend were the Newcastle supporters, their incredible loyalty and support for Rafa and his players, saw an amazing average of 51,108 turning up at St James Park on average, over 23 games.

Newcastle surely the only club that could see crowds actually rise after relegation from the Premier League, up from the 2015/16 PL average of 49,754.

Those vibrant healthy crowd figures helped matchday revenue to stay almost exactly the same despite the drop to the second tier, falling by only just over a million from £24.6m to £23.4m.

Newcastle fans speculated that this surely was the biggest ever matchday revenues ever seen in the Championship.

Well, this chart underlines just how big a difference Newcastle fans made compared to their rivals in that 2016/17 season.

Kevin Maguire lectures in football finance at Liverpool University and also has his own Price Of Football website, with the Newcastle figures now at last available, he was able to finally do a comparison of all 24 clubs who were in the Championship in 2016/17 when it came to Matchday Revenue:

newcastle united matchday revenue

Burton are at one extreme with £1.6m , whilst Newcastle are on a whole other level with £23.4m.

To really sum it up though, Brighton and Aston Villa were joint second highest with £10.7m, which means they were far far closer to Burton than they were to Newcastle United, only £9.1m separating them from the Brewers but £12.7m the gap to the Magpies.

Extract from the 2016/17 Newcastle United Accounts:

‘Relegation to the EFL Championship at the end of the 2015/16 season had a huge impact on the Group’s financial results for the year, as detailed in the financial overview below and clearly indicated by the following key performance indicators, used as a measure of the Group’s performance:

Turnover: £85.7m (£125.8m)

Matchday revenue: £23,449,000 (£24,699,000)

Media revenue: £47,411,000 (£72,673,000)

Commercial revenue: £12,136,000 (£25,101,000)

Other income: £2,689,000 (£3,282,000)

Average home league attendance: 51,108 (49,754)

  • MichaelMaximusMoose

    So what, it makes no difference what the income is the Pig won`t spend it.
    🐖 🐖 🐖

    • pedrodelgardo

      It matters to anyone considering making a bid for the club though.

      • MichaelMaximusMoose

        nobody will pay £400m

      • GlasgowMag

        Clubs never been up for sale just a SD PR stunt!!!

        • Kneebotherm8

          I think the majority know that……we hope it’s gonna happen………but,realistically,deep down we know he’s got no intention of selling his💩Direct gravy train…..

    • Fireman Sam

      He just makes it dissapear.

      Mike Ashley is the first club owner to be able to increase the wage bill by nearly £40m without actually signing anybody.

      To put this into perspective, it is 12 Jonjo Shelveys. Imagine that!

      Ashley is ripping us off big time!

  • Leazes.

    Simon van der Velde (thats you innit Jim)…That was two season’s ago and you are comparing us with a load of smallish clubs you nutcase!

    There you go again…. in the absence of ambition, you big up the clubs supporters looking for positives, you’re not comparing our figures with the likes of the premiership top clubs which is where the interest lies… how far are we from competing….. not how far are we from the gutter!

    • Fireman Sam


  • Alex

    How about a comparison with the likes of Spurs, Everton, Man City and Chelsea in 2006, and then the same clubs today. Now, that would be interesting.

    • Fireman Sam

      It’s very interesting when you compare the commercial revenue. We have fallen well behind those clubs, even West Ham and Everton, simply because Sports Direct doesn’t pay a penny.

      • Kneebotherm8

        Our commercial revenue has stood still since the day he took over…….whilst every other club has rocketed…

    • steve

      That’s already been done multiple times on this site.

  • Wezza147

    Where has all the money gone. Straight into MASH Holdings.
    This was in the small print:
    ‘Transactions between the company and its group undertakings are not disclosed as permitted by section 33 of FRS102’

    • Fireman Sam

      Eventually the full extent to which he is ripping us off will come out. The advertising and club shop are just the visible ones.

      • Kneebotherm8

        He’s a vampire sucking the blood out of this football club……a club with exponential potential,but being held back and used as a profitable vehicle for his business empire…….

    • Cockneytrev

      Shame there’s not an ombudsman for football clubs…..

  • Paul Patterson

    Didn’t I read that Newcastle United paid S****s D****t a substantial figure? What for?

    • TheNutJob

      good question, you`ll never find out though

    • Fireman Sam

      To use up all the advertising space around the stadium for us, and for selling NUFC branded merchandise in what was our club shop for us. A brand now owned by Mike Ashley.

    • GlasgowMag

      Amazing how 1.3m goes out to SD but nothing comes in from SD for advertising!!! Rafa gets every penny generated my @ss!!!

  • JonMag

    How the [email protected]@k does he get away with it, accounts with duplicity written all over them, unaccounted cash going to S/D of over a million & nobody blinks an eyelid.
    does our local paper question the figures, oh no they paint a picture of everything`s rosy & poor old Mike is doing a sterling job. money means power & power has got that lot at the chron schitting themselves. what a mess

  • Monkseaton Magpies

    The accounts are correct and have been audited by Grant Thornton. The match day revenue is correct and spot on. What is your problem.

    • glassjawsh-got-banned

      if PSG can get away with funneling a portion of the wealth of an entire nation into their side and claim it as “ad revenue” then what makes you think NUFC couldn’t do something similar but in the other direction?

      • Monkseaton Magpies

        Correct re P.S.G but the wages will have tested and reconciled by the auditors for payments to players. Interesting that there were sixteen more staff than the previous year. I do believe that there are round £15m provisions in the accounts which relate to future accounting periods for players who are going or will be out on loan

        • glassjawsh-got-banned

          do you even read what you say on here? this is completely incoherent

          • Monkseaton Magpies

            Not to me it’s not but I work in Finance.

  • Down Under Mag

    So actual los of 20m, proceeded by a profit of 116m over the previous four years according to the summary online. Where has that other 96m gone then?

    Also, there are still those on here as well as the club line that claims Ashley has propped up the club with his own money, putting 15m of his own money in to keep the club running. Let’s be clear, he hasn’t put anything IN to the club, he’s loaned the club it, added to the debt and wants all that money he has had to pay (to protect is own investment and from his own mistakes in how he runs the club) back when/if he sells (which I honestly believe was never an option and never likely to happen).

    I have said before and i’ll say again, i’m not asking Ashley to spend his own fortune on the club he clearly cares not one iota for, i’m not asking for a billion pound spending spree like Citeh. All we have ever really asked for is that we are run on the back of the clubs own revenue and potential…which is hard to do when the rules seem to blur with Ashley and creative accounting always has things in his favour AND we can’t exploit all the revenue avenues due to his freebies for his own company and failure to thrive on the pitch.

    I’m all for a little bit of secrecy over what we have to spend, we don’t want to announce we have X amount or suddenly all players prices go up accordingly…but until we see some resemblance of honesty and Ashley playing above board with how he runs (or should let Rafa run) the club then we are never going to trust the owner. This isn’t a vendetta against him, it’s a track record that needs to change so the fans can start to trust, if not forgive.