The Newcastle United Matchday Revenue for the 2016/17 Championship season was unveiled earlier today.
The NUFC official accounts for that season made public for the first time.
TV and Broadcasting (Media) showed a drop of over £25m (£72.6m to £47.4m), whilst commercial revenues more than halved, from £25.1m to £12.1m.
However, bucking that trend were the Newcastle supporters, their incredible loyalty and support for Rafa and his players, saw an amazing average of 51,108 turning up at St James Park on average, over 23 games.
Newcastle surely the only club that could see crowds actually rise after relegation from the Premier League, up from the 2015/16 PL average of 49,754.
Those vibrant healthy crowd figures helped matchday revenue to stay almost exactly the same despite the drop to the second tier, falling by only just over a million from £24.6m to £23.4m.
Newcastle fans speculated that this surely was the biggest ever matchday revenues ever seen in the Championship.
Well, this chart underlines just how big a difference Newcastle fans made compared to their rivals in that 2016/17 season.
Kevin Maguire lectures in football finance at Liverpool University and also has his own Price Of Football website, with the Newcastle figures now at last available, he was able to finally do a comparison of all 24 clubs who were in the Championship in 2016/17 when it came to Matchday Revenue:
Burton are at one extreme with £1.6m , whilst Newcastle are on a whole other level with £23.4m.
To really sum it up though, Brighton and Aston Villa were joint second highest with £10.7m, which means they were far far closer to Burton than they were to Newcastle United, only £9.1m separating them from the Brewers but £12.7m the gap to the Magpies.
Extract from the 2016/17 Newcastle United Accounts:
‘Relegation to the EFL Championship at the end of the 2015/16 season had a huge impact on the Group’s financial results for the year, as detailed in the financial overview below and clearly indicated by the following key performance indicators, used as a measure of the Group’s performance:
Turnover: £85.7m (£125.8m)
Matchday revenue: £23,449,000 (£24,699,000)
Media revenue: £47,411,000 (£72,673,000)
Commercial revenue: £12,136,000 (£25,101,000)
Other income: £2,689,000 (£3,282,000)
Average home league attendance: 51,108 (49,754)