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Newcastle United turnover to increase by at least £85m from last season

3 years ago

The Newcastle United turnover for 2017/18 was always going to increase dramatically.

The Premier League TV deals always a game changer for clubs coming up from the Championship.

However, the true scale of the leap from last season may be far far higher than any of us anticipated.

Mike Ashley has failed to file the of

On Monday I had an article published on The Mag, in which I explained what the Newcastle United turnover was set to be as a minimum.

The money from TV and Broadcasting is forecast to be £126m, thanks to a double boost from a higher (10th) than expected league position and the number of times (18) chosen for UK live broadcast – only seven clubs having been shown more times in 2017/18.

By then looking at the figures in the most previous Premier League season (2015/16) for Gate and Matchday (£25m) and Commercial & other income (£25m), we are surely looking at a figure of at least £179m of Newcastle United turnover this 2017/18 season.

In fact, the figures for Matchday and Commercial income should surely have gone up as well, compared to two seasons ago, when taking these various factors into consideration:

Crowds have increased from 49,754 average in 2015/16 to 51,992 in 2017/18 and tickets prices have gone up.

The FUN88 shirt sponsor deal was claimed to be NUFC’s highest ever, whilst with MRF the club gets extra money from sleeve sponsorship.

With the feel good factor provided by Rafa and the players, especially compared to that McClaren relegation season, we should surely be looking at more money coming in from every direction.

Whether that is shirt/merchandise sales, even programmes and matchday spend on food and drinks etc etc.

As another piece of the jigsaw to help when looking at Newcastle United Turnover and finances overall, Thursday morning has seen Kieran Maguire lend a hand.

He is a lecturer in football finance at the University of Liverpool and has his own Twitter presence called PriceOfFootball, where he publishes all kinds of info about the world of football, especially with regard to finances.

Today he has published a comparison of the turnover of all clubs who were in the Championship in 2016/17.

As Kiaran points out in his additional note alongside the table, he has had to estimate Newcastle United’s turnover because the 2016/17 NUFC accounts are already seven weeks overdue as Mike Ashley keeps us waiting, for whatever reason.

PriceOfFootball 2016/17 Championship clubs income (turnover):

#Championship financial summary for 2016/17.  #NUFC figures estimated as Mike Ashley thinks he is above the law & hasn’t submitted a/cs. Total income £738 million, compared to £550m in 2015/16 due to increased parachute and solidarity payments, and ‘big’ clubs being relegated.

As you can see, no surprise to see the three clubs who had been relegated with the biggest turnovers: Newcastle, Norwich and Villa all receiving a £41m parachute payment for that 2016/17 season.

The estimated Newcastle United turnover of £95.4m is at least £20m higher than the other pair, basically due to two things, the main one being…the fans.

With Newcastle having an average of over 51,000 in the second tier, it was almost twice as high as the other two relegated clubs. It isn’t just gate money but having more fans brings more income in many other areas. The other main factor is that Newcastle got far more money (£7m) from TV and Broadcasting from their Championship season compared to the rest – due to finishing top and how many times shown on live TV.

So when comparing this estimated £95.4m Newcastle United Turnover with my educated guesstimate of at least £179m for 2017/18, we are looking at an increase of at least around £85m in 12 months.

Though as I have explained above, I think it is fair to assume that the true figure for this 2017/18 season will be significantly higher.

At any normal club, you would expect any decent owner to recognise what is bringing the results, momentum, positivity, and make sure you do everything you can to keep things heading the right way.

However, this is Newcastle United and Mike Ashley.

The Premier League Summer Transfer Window opened this morning and still seemingly nowhere near Rafa Benitez being convinced by Ashley’s ‘promises’ so far this time.

The clock is now ticking very loudly.


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