Shortly after confirming that they had sacked Chris Coleman, Sunderland have announced that the club is to be sold.

The Mackems revealing that a consortium headed by the owner of Eastleigh has agreed a deal with Ellis Short.

Stewart Donald will now give up his controlling interest in the National League club, Eastleigh currently 14th in that division.

Maybe he might have been better leaving it a little while longer to see which of the two clubs is a better bet…

Although the new owner’s experience of handling life in the National League could yet prove useful with his new venture.

The deal sees both parties confident that ownership will change hands without any issues.

Announcing the news, Ellis Short said:

“It is no secret that I have been trying to sell Sunderland, but I have waited until the right group came along that have the experience, finances and plan to take this great club back to where it deserves to be.

“Overall, my chairmanship has not gone the way I would have wished; the many high points of a decade in the Premier League have been overshadowed by the low points of the last two terrible seasons. I was therefore determined to ensure that I leave Sunderland in the best possible hands and in the best possible state to turn the corner. To achieve this, higher offers from less qualified buyers were rejected, and I have paid off all debts owed by the club to leave it financially strong and debt free for the first time since years before I owned it.”

“Assuming that Stewart (Donald) and his group win EFL approval, it only remains for me to wish them, and all associated with the club, the very best for the future. I will be a Sunderland fan for life, and hope to return as a fan to watch them climb back to where they belong.”

Stewart Donald:

“All of us involved in this bid believe that Sunderland represents an extraordinary opportunity. Our group have all been involved in building – or re-building – football clubs to reach their potential and we believe that over the last decade we have acquired the necessary skillsets to overcome the many challenges that will face us at this huge club.”

“Eastleigh and Oxford are different cases to each other and, of course, smaller than Sunderland. The similarity, though, is that there is also a lot that needs to be addressed here, and it needs to be addressed with realism, focus and dedication. For a club with one of the best fanbases, stadium and academies in the UK to find itself in League One is unacceptable.

“We have a carefully thought-through plan to restructure the club, make it sustainable and, with the help of the fans, to restore its sense of pride and re-connect it with the local community. In short, we are rolling our sleeves up to do what needs to be done to ready this club to start competing again.”

Sunderland official statement continuing…:

“Out of respect for the EFL process, neither Sunderland AFC, Ellis Short nor Stewart Donald will be making any further comment on the sale of the club until approval is granted.”



  • TheNutJob

    i hear the bidding went as far as £1.99
    😂😂

    • Rich Lawson

      Poundworld are closing shops !

    • Kneebotherm8

      Hopefully a warning to Ashley……..how far a clubs value can plummet in a,relatively,short(no pun intended)period of time…..

  • Rich Lawson

    ”I will be a Sunderland fan for life ”. will you be going to the games now then ?

    • gallowgate26

      You’re joking, he’ll get in his fancy car to leave ASAP and then realise all the alloys have been nicked. 😂

  • Rich Lawson

    Come on Sid,”What a carry on” .
    this is Panto’ gold for you at The Empire.

  • Rich Lawson

    Will it be like an NFL franchise where he just moves the whole of the Eastleigh team to another town ?

    • Ram Kishore

      The same thing happened for Wimbledon right?

      • comment

        Hi ram welcome to post I actually meant it and your still welcome it is good to have overseas freinds perspective

        • Ram Kishore

          Sorry lol.. after seeing your comments to Jezza ..I thought of that way

  • Peaky

    Need a little help here….that photo up top……which one is the new owner and is the other one the new manager ???

  • Paul Patterson

    Down down, deeper and down . . .

    • Peaky

      Don’t have any sympathy at all for them me….I remember in the early 90’s I was unfortunate to be based in Sunderland for a short while with my then employers….my allegiance to NUFC was well known amongst my peers and I can give/take with the best of them but a line was crossed when my 5year old son was given loads of abuse…yes 5 year old…..I’ve long since moved on since then and I can honestly say they deserve all they get….as Greenday sang “Good Riddance”…..

      • Leazes.

        Well they have ‘a lifelong Oxford United fan’ as owner…excellent!

      • kingfisher

        I’m with you there Peaky.A bit of banter’s fine, but abusing a child crosses the line.Something like that stays with you and your son for a long time.If those abusers were on fire, I’d dial 998, furking tossers!
        Sympathy for the unwashed don’t (and never has done) lived here at Kingfisher Towers.They deserve all they get and then some.

        • Peaky

          😂😂😂😂 Dial 998 😂😂😂😂
          I often feel like returning to see if the same morons are around and if they’d say the same thing to him now….he’s 25…6ft 2”….15st…????

      • Hebburn

        So the abuse was only verbal then, as opposed to George Ormand who was a youth coach at your club for 9 years who did so much more & ruined the hopes & dreams of youngsters brought there by parents in good faith. Pot & kettle yet sing your Adam Johnson songs if it makes you feel any better?

        • Albert Stubbins

          What’s that got to do with football rivalry you sad pleb!!

        • Billmag

          Unlike you lot the hirachy at NUFC didn’t know about the scumbag, people where to frightened to come forward, but AJ played when the hirachy knew about his filth.

          • Peaky

            Well put…👍

        • Peaky

          Different subject altogether….clutching at straws now SMB…..keep reading and I’ll post directions to Fleetwood & Accrington Stanley….

    • Kneebotherm8

      Hopefully that’s the status quo for them….

  • Leazes.

    I love that peculiar ‘British understatement’ as a source of humour, but I didn’t know the Americans did it as well……“Overall, my chairmanship has not gone the way I would have wished’…..

    It must rank alongside Hirohito’s speech after the atomic bomb was dropped…..’the war situation has developed not necessarily to Japan’s advantage’

    Nice one Yankee!

  • Sid James

    Here we go again, another right Carry On in a North East club

    • Leazes.

      Carry on Screaming Sid….

  • Danimal

    While their plight is amusing, I note that unlike us they are now owned by someone who actually wants to run a football club. I hope we’re still able to laugh at them in two years time.

    • Leazes.

      He’s made noises about ‘reconnecting with the community’ and ‘restructuring the club’, basically that means PR to cope with the rationalisation that will follow….. and they have made a start with Coleman.

      • Danimal

        Yes, probably.

    • Albert Stubbins

      With no real money behind them!! They’re winning nowt. They’ll be there for years.

  • Billy Ellwood

    I cannot help but think that a key detail in this sale is that the club would be entirely debt free. They now have whatever parachute payments coming in which could potentially buy an entire team to get them straight out of the that league.
    If they can jettison the high earning rot in their squad, they’re in a decent position in all honesty.

    • Leazes.

      Now that is spin!

      • Billy Ellwood

        According to UEFA Intelligence Centre’s financial sustainability report of 2016, Sunderland had €180m of debt (ours was €179m). Now they’d be debt free. Am I missing something?

        • Leazes.

          Yes they’re in League one, and will get the second year of premiership parachute payments, but their income will plummet. Coleman has been paid off for 2 years for 6 months work.

          …..and no we do not have any debt, we never did, we had mortgages for players which is normal for all football clubs but player amortisation never happened under Ashley he invented ‘debt’ out of this and the outstanding payments of interest for the stadium and players….. he’s said if a buyer comes in it is a ‘clean’ sale with no debt, which is fair. Charging a new owner for losses due to his inept misrule and subsequent relegations would have been unfair.

          The invention was cover for the downsizing and asset stripping which the press lapped up…. Lowes Anderson and Ryder forcing United fans to wear a hair shirt for the tenure of this animals reign!

          It has gone….vamoosed, as I always said it would…. clean sale for anyone wanting a club…. minus its development land.

          • gallowgate26

            ‘he’s said if a buyer comes in it is a ‘clean’ sale with no debt’.. the only problem for us is that he’s no intention of actually selling… I’ll show my a*se in Fenwicks if he sells this summer… Why would he? He’s on to a winner.

          • Leazes.

            Yes there is that part to the ‘witches prophecy’ as well :)

          • Come&TakeIt1836

            “We do not have any debt, we never did.”

            This is simply wrong. MA bought the club when it was already mortgaged to its eyeballs.

          • Guest 2

            NUFC owes St James Holdings / MASH £144 million. Makes no matter if you think the numbers are made up or not.
            As the poster below rightly points out, the ground was mortgaged when he came in, and had a sizeable overdraft.
            Every penny he can associate with buying the club, or meeting relegation costs – including the personal loans he repaid himself – is now a NUFC business debt.

    • gallowgate26

      They only get £35m this season and next and then £14m before it runs out. All that covers is the wages of the Rodwells, O’Sheas, Ding Dong, Clattermoles and Kones. If they could sell some of those players though it would potentially buy them a strong L1 team….

    • Albert Stubbins

      Utter total shyte. Decent position? Were you sadaam Hussain’s PR man in denial as the tanks were heading into baghdad!!

      • Geordiegiants

        Tariq Azzeez I think his name was.

        • Albert Stubbins

          Lol shot mate. That’s the man.

      • Billy Ellwood

        Ha ha Wake up Albert. Smell the coffee – it’s also debt free.

        • Geordiegiants

          I’m sure I’d rather be in £400m debt like Manure.

        • Albert Stubbins

          Ok Tareek whatever you say. Enjoy being debt free in the old third division. That coffee sure does smell nice!!

          • Billy Ellwood

            Oh Albert, that was uncalled for. I couldn’t enjoy their finances.
            If Ashley copies Short’s gesture by selling us debt free, I’d drink to that mind.

          • Albert Stubbins

            Sorry mate I assumed your were the unwashed. Apologies.

    • Football fan

      At last someone talking sense

  • Billmag

    Short must have really wanted shot of them he’s wiped the debt off, it’s a pity Fatso couldn’t do the same.

    • Wor Lass

      He will, Bill – all the debt`s to him/his companies!

  • robbersdog

    Good luck to Stewart Donald; he’ll soon discover that you can’t make a silk purse out of a sow’s ear.

  • whitleylad

    I hope Donald doesn’t duck all the pressing issues that need addressing there, or they will be Donald Ducked.

    • Kneebotherm8

      He must be quackers to buy the mackems…..

      • Mike

        howay he only paid a quid! well ok he was robbed

  • Andy Mac

    “Overall, my chairmanship has not gone the way I would have wished” Don’t worry Mr Short its gone the way we all wished 😁

  • HarryHype59

    Shorts ownership has been a disaster for him and the club. Credit to the guy for clearing the debt even if most was to himself! Does this remind you of a certain someone!

  • Hughie_Gallacher

    A lot of pi** taking on this thread as I would have expected, but at least the Mackems can start again with a clean slate. On the other hand, we’re stuck for all eternity with that fat waste of oxygen.

  • Mr wobert

    What a pantomime you couldn’t make it up,your dead right start again if possible.there is so much greed in football from the top all the way down,
    The Ellis shorts and the Mike Ashley’s to name two who don’t give a sh**e about football or the fans should be lynched from a high place, time for my tramadol
    Gulp that’s better zzzzz.

  • Monkseaton Magpies

    A complete joke that a Chairman of a conference side takes over the club.
    It is not an April fool but true. Jezza, the Fat Controller, Guest 2 and a few others must be on the phone to the Samaritans tonight. Long live Mike Ashley for keeping us safe.

    • gallowgate26

      They are just preparing for conference football, with the monkey hangers and the ‘heed. Can’t blame them for getting the right people in early!

    • Guest 2

      Nearly as funny as a sweat shop sports store owner owning it.

      • Monkseaton Magpies

        You and Jezza are some blokes put the boot into Newcastle at every opportunity but any one have go at Sunderland and you have a hizzy fit. Be cheap season tickets for you two this season that’s one good thing.

        • Guest 2

          I couldn’t give a flying F about the Mackems and would happily see them in non league football.
          I don’t put the boot into NUFC – only fat Mike Ashley. The same parasite you spend everyday trying to support through your idiotic and moronic comments.
          Short wrote off debt, all of it. Fat Ashley, supposedly desperate to sell, unwilling to invest a personal penny, and admittedly unable to do anything with the club still wants all of his £144 million of debt + his purchase price back.
          I reckon someone put the boot into you when you were a kid as you are very clearly brain damaged.

          • East Durham Mag

            MM’s brown tongueing Fatties sweaty @r.se continues.

  • gallowgate26

    How about tommorows Sunderland article being a piece of investigative journalism, into who this Donald bloke is, what companies he directs, his background, time at Eastleigh, etc. etc. Instead of just S***nd are shyte… Ashley is greedy…. zzzzz Now that would be a pleasant surprise.

    • Billmag

      Here here.

  • Albert Stubbins

    They should have never got rid of Coleman. He was and will always remain Mustard!!