Maybe a perfect litmus test of the health of Newcastle United will come by September (2018), with the whereabouts of Kenedy.

Obviously, this is presuming that Newcastle have survived this season, which was given a massive boost on Saturday afternoon.

Two excellent Kenedy goals setting the Magpies on their way to a 3-0 victory over Southampton, a vital win which put United five points above the relegation places.

Any position above 18th will be seen as success this season, the way Mike Ashley has treated Rafa Benitez is a joke.

No buys allowed in January 2017 and January 2018, whilst Summer 2017 saw Rafa forced to shop in the bargain basement, with gambles on the likes of Manquillo, Joselu and Atsu, around the £5m mark.

All three of them have played a part, to a limited degree, in Newcastle’s survival bid, but none of them are at the level of being regular Premier League starters.

No surprise maybe then, that since the January transfer window closed, that trio of players have only one start between them. Atsu selected at Liverpool as Rafa Benitez picked an unorthodox team which included three wingers.

The Newcastle Manager going for mobility to try and curb the scousers – Atsu and Murphy playing, as well as Kenedy (as a wing-back).

One thing has been shown about Kenedy, he is definitely not a defender, or at least his strengths aren’t there. Rather it is his ability to go past people and create, and score goals…, that catches the eye. Which of course makes him more useful and…valuable.

I have seen mentions in the media that Newcastle might be able to get Kenedy on loan once again next season.

However, surely our desire to improve and move on must be greater than that.

I don’t mean demanding better signings than Kenedy, more the fact that surely if Newcastle stay up and are looking to improve be more competitive next season, the likes of the Brazilian have to be gone for as permanent signings.

In only six starts, the Chelsea loan player has scored two goals and got one assist for Newcastle, which incidentally is the exact same return from Christian Atsu in 26 NUFC appearances (19 starts, 7 from the bench) this season.

Newcastle have nobody else who takes their man on and creates danger, apart from very occasionally DeAndre Yedlin on charges forward from full-back, Kenedy has given Newcastle a whole new dimension and in six games NUFC have only lost at Liverpool.

If we are to progress, and start to look like a normal club, loan players such as Dubravka and Kenedy HAVE to be signed on permanent deals.

The one for the keeper looks straightforward, reported to only be a £4m fee needing to be paid if Newcastle wish to keep him beyond this season.

No permanent deal fee has been agreed for Kenedy but so what!

To not sign him permanently would instantly mean that Newcastle were weaker for next season (before any other signings) compared to the team that ended the 2017/18 campaign.

Providing the 22 year old is up for moving long-term to Newcastle, the club should be putting £20m down and saying to Chelsea let’s get this deal done now.

Yes £20m would be Newcastle’s biggest ever transfer fee (paid out) but in today’s money, that is just a common place deal.

I can’t believe Kenedy has any long-term future at Chelsea, they have no real interest in progressing young players and only want to progress them, with the aim of later selling on at a profit. Even after scoring loads of goals at West Brom and Everton, the Blues were still happy to sell him on.

Newcastle (Mike Ashley or whoever else owns the club) needs to back Rafa Benitez this Summer and especially with signings he wants to get in early, before other clubs might get involved.

You had Nathan Ake who was on loan at Bournemouth for half a season in 2016/17 and after impressing, they instantly laid out £20m to get the deal done last summer.

That is what Newcastle need, deals like Kenedy, and others, in early to show Newcastle are looking to move forward.

Both Rafa Benitez and the Newcastle fans need to have confidence that the team are going to be increasingly competitive after this season of getting a foothold back in the Premier League.

Players such as Kenedy can make a difference and Newcastle need to add star quality, with the Brazilian being a perfect place to start.

Rafa Benitez asked about Kenedy after two goals against Southampton:

“He is a different kind of player to what we had.

“Comfortable on the ball with his left foot – his deliveries, passes, shooting, quite comfortable with his left foot.

“Still a young player who is improving, he has the potential to grow, be a much better player.

“It’s the challenge for him to be ready for the next team (match), or whatever, but we are happy to see him here and playing well for us.”

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  • Mrkgw

    Have to like Kennedy as he looks an excellent prospect. Would be a great signing if he could be prised away from Chelsea.

    • Jezza

      He could well be prised away from Chelsea this summer, it just won’t be by Newcastle.

  • FairsCup69

    If it wasn’t for Kenedy, I suspect we’d be a couple of points (at least) worse off just now. His debut vs Burnley beimg typical. Hit the post (Atsu should have converted the rebound). Made the penalty (Hoss, what more can I say). Got the assist for the goal. Went off and then we reverted to type and conceded.

    • Jezza

      We’d probably be safe by now if only Rafa had been allowed to bring in Kenedy in the summer when he first wanted him.

      • Paul Patterson

        Imagine Kenedy and Dubravka from August 2017. I’d guess we’d be at least ten points better off . .

        • Jezza

          Yes but think how much better off financially Ashley is having saved paying 5 months wages to each of those players because we all know that’s the only thing that matters at NUFC these days.

  • Monkseaton Magpies

    The way he took his first goal was pure class back to the days of Super mac fantastic play the way he chested it down turned the player and put the ball in the net happy days.

  • Dillon Tovak

    If he plays like this for the rest of the season, all sorts of clubs from the PL and around Europe will easily lay down more than £20m I reckon. Let’s hope he’s enjoying it here with Rafa.

  • whyayeman1955

    Pointless article, unless the takeover happens if the greedy parasitic FCB is still in charge, Rafa ain’t getting any serious money to spend whatever division we’re in come next August.

  • East Durham Mag

    The club will never be normal until Fatty sells up and b0ggs off into the sunset.

  • Come&TakeIt1836

    3 summer predictions:
    * MA does not sell the club
    * current transfer record is exceeded in at least 3 deals, all offense positions
    * at least 7 players are brought in (so that is 4+ deals for squad talent upgrades but not immediate starters)
    Bonus prediction:
    * Rafa signs a new contract of 3-5 years

    • nufcslf

      Unless your being completely sarcastic……dream on……Fat c**t needs to f**k off or nothing changes.

      • Come&TakeIt1836

        No sarcasm. You must have forgotten that MA allowed the team to spend a lot of money the last time they had cash… actually 2 transfer windows in a row back then. That money (and the club in general) just had really poor caretakers in the coaching position. This summer will be the first time there is any cash in over two years and so they will spend again… at least that is my prediction.

        • nufcslf

          After 11 years of the fat clown taking the micheal and pocketing money as far back as the Andy Carroll sale, I just don’t see your prediction coming true. We will see and don’t mind being proved wrong. Not holding my breath all the same.

          • Come&TakeIt1836

            My belief is not that he pocketed the money from Carroll but used it to shorten the time frame needed to fix the books. It took several years to do so with austere investment. Once complete, he opened the till quite wide but Carver and McClaren wasted it. He is responsible for them and so is no less culpable for the relegation failure but his history is actually to spend money when the club has it. It just has had it for only two windows the whole time of his ownership.

            His failure is not in the club’s finances including whether to spend or not. It has been with his management decisions, public relations, ability to close transfers quickly or at all, and in many ways his general football IQ as it relates to whom to trust with these matters.

            He wants his investments to grow in value. Making NUFC into a perennial top 8 side with regular forays into Europe would do that. Why wouldn’t he want a team with a worldwide brand that is worth £750M? That is the hope for MA and the fan. If Rafa stays, we are 2-3 years away from this dream really taking hold.

            Rafa can see it and would have fun (yes fun) completing it. That is why he wants this to work out and will stay. What a resume! He didn’t take over a top team and win. He will have built one from the Championship. Has Mourinho or Pep or Ferguson done that? I think this is his dream and he can see the potential is there. This is my long range prediction. Just a few things need to fall correctly.

          • Geordiegiants

            I think that crack you have been smoking must be very strong.

          • TheFatController

            Your argument ignores just about everything MA said in his Sky interview last summer.

            He said he wants to sell, doesn’t understand football business’ very different operating practices, and can’t compete.

            Never a better time to sell than this summer. Three further years of tv deal money are contracted if you stay in PL, he’ll not miss this window of opportunity to finally be out at a profit .

          • Arty Hume

            Hope you are right….

          • Come&TakeIt1836

            I believe his interview had some posturing in it based on the timing. The transfer market had changed significantly during the year we were in the Championship and he knew we had no cash. Relegation was a real threat which would devalue his asset. The prudent business decision was to sell, maybe slightly discounted but to avoid dealing with a complete devaluation again. Unfortunately, the only offer was at a value as if the club was devalued. He literally could not afford to accept that offer. The better business decision was to live with the risk as relegation was not assured. He seems to likely have won that gamble.

          • Won’t compete because the market evaluation is insane. I will always agree with that. Look at teams spending 30-40m on flops. You cannot ask 40m for a 20 year old barely beginning his career. Doesn’t matter if he’s English or Jamaican.

          • Down Under Mag

            He failed to do his due diligence due to greed in trying to get the deal done quickly while Freddy was in hospital and has taken it out on the club ever since bar maybe a few months before the Keegan saga when instead he tried to play the party boy. The clubs debt has constantly risen, its revenue from advertising has gone down and due to 2 relegations caused by mismanagement from the very top. Saying all that I struggle to see where he has got the clubs books in order, or where he will spend any of the amounts required to buy even one player of the quality of Kenedy (by the way… i wouldn’t think Chelsea likely to sell and even if they do he will go for a great deal more than 20m on his current showing for us…there will be more than enough clubs ready to blow us out of the water in both fees and wages should he become available).

          • Lord

            It’s a thoughtful post but I fear misguided. Please clarify what you mean by Ashely fixing the books?

            Any bad books were fixed immediately by his initial (and not insignificant) loan to the club. After that, our accounts have always been financially healthy. No bad debt, no ongoing losses – a business being run prudently, even when disrupted by two relegations.

            But that debt hasn’t gone down. And TV revenue has gone up significantly in the same time frame.

            What’s happened to the money? With an average net spend of £6m per season, there’s no sign that Ashley has any intention to grow NUFC into a worldwide brand worth £750m.

          • Come&TakeIt1836

            Fix the books – clear out wage bill issues, reorganize financial agreements the club was contracted in, payoff some club debts, etc… ultimately, set the organization to maximize financial throughput on the income statement.

            “After that” was the two windows when the club was only out spent by Man City. But then relegation. We were not in bad shape from a balance sheet perspective but the has been no Cash Flow. I predict the pending income statement release shows we lost a lot of money last year. How could we not? Tv revenues were less than £15M for the year.

            The tv revenue went up significantly while we were in the Championship and we’ve yet to see it. We’ll get our first payout in May and thus my suggestion we will spend some of it.

          • We made some bad transfer calls, but the market wasn’t inflated back then and we didn’t exactly break the bank for anybody. We made more than the sum of the players bought from the ones being sold really. If we survive this year with the team we have it would balance the negative books from the whole Championship season ( imagine lost quite a bit there on salaries ) and put us back on the big green.

          • Jezza

            Fatso was pocketing the money as far back as the James Milner sale.

          • Dont stop bobbi fleckman

            He didn’t

        • With the TV money and we selling Mitro/Mbemba/Hayden and maybe more we are surely to get a 35-40m to spend on 2-3 players. All we really need is a proper striker to compete with Gayle and another decent winger to create more chances. Yes, we could do with a number 10, a left fullback and holding midfielder, but we can get somebody on loan and give him a go first.

    • Jezza

      Here’s what will really happen.
      Ashley stays.
      Rafa goes.
      Pardew returns.
      Lascelles sold for £30 million.
      Mitrovic sold for £20 million.
      Nothing but loans and free transfers coming in.

      • Lhc

        Nothing but optimism there mate eh! But I fear you may be correct.

      • Lhc

        Minus the Pardew I couldn’t see that happening

        • TheNutJob

          do not discount Pards

          • Lhc

            Plus John carver

      • Lord

        You’re right about Lascelles, I’m surprised not more has been made on this site about him going in the summer. Young and English, therefore contributing to the home grown quota that the big clubs struggle with.

        We might get lucky and hold onto him for another year but only if Rafa stays otherwise I think we’ll get an offer the club thinks will be ‘too good to refuse’.

        As for Pardew, I think Ashley would have him in a flash but I genuinely don’t think ‘Pards’ would come back here after the abuse he got. He’s got a thick skin but everyone has their limits!

        • Has to be a silly money deal like 35m+. Ashley knows he can get 50m for him if he gets called for England.

      • Leazes.

        Don’t think Pardew will ever be back…. we chased him out!

        • Steve Smith

          He fort we wuz a fret.

      • Arty Hume

        Unfortunately i agree mate…..

        • Dont stop bobbi fleckman

          Jezza has never been right yet.

      • Lakeland Mag

        With the exception of a Pardew return, I think that’s pretty close to spot on.

        • paul mclaughlan

          Alan Pardew will be back spouting “unfinished business” in the summer.

          • Lakeland Mag

            By unfinished business I assume you mean relegating us .

          • paul mclaughlan

            Most likely.

  • Geordiegiants

    He won’t be here the end of the season, no way.

  • TheNutJob

    Fatty won`t be spending any money, ever !

  • Leazes.

    Loans only from now on Dean

  • Desree

    What planet has this lad been on since 2007

  • Wezza147

    So if loans are all we get where is the money going that the club generates? TV money? What more proof do the Ashley apologists need that Ashley is taking ALL money from the club. Of course they will deny and make excuses.

    • Monkseaton Magpies

      Ashley has not taken a penny out of the club except a repayment of a loan he put in the first place. Every penny generated has either gone on transfers or operation costs. There has simply been no money left to buy big name players over the years but we should have some cash in the Summer to buy players. However one fact is that Ashley does not take money out of the club.

      • Steve Smith

        I counted 5 companies on the electronic pitch side hoarding on Saturday.

        Two of them, flannels and SD, owned by Ashley, one of them puma, another that he benefits from personally.

        That leaves 40% of the hoarding for external income opportunities. One of those 2 were our shirt sponsor…

        • Monkseaton Magpies

          He has given Newcastle United interest free loans which since his tenure at the club equates to savings of more than £80m if he had left the loans with Barclays. This more than compensates for free advertising. Ashley has done well to put the club on a sound footing and will be a dream for any new owners with no external debts and plenty of debtors.

        • Dont stop bobbi fleckman

          Enterprise, Stanley, Bet 365 and a foreign advert that wasn’t Fun88.

          I’m not sure of your point. 2/7 of the ads were Sports Direct related, the value similar clubs get from advertising is about £4m-£5m a year so the value of that advertising is about £1.4m which is a little less than Rafa costs the club in 3 months.

    • Dont stop bobbi fleckman

      How does he do this magical & mythical siphoning of money?

      I mean, we’ve had buyers all over the books looking at Due Dilligence and they haven’t found anything, the accounts show Ashley puts in rather than takes out.

      He could legitimately take £144m out of the club, tax free. Why would he set up some strange scheme to get his money?

      It’s not denying and excuse making, it’s looking at facts.

    • Wezza147

      Don’t bother replying to me as I have blocked the trolls!

      • Jezza

        I’ve blocked all the ID’s used by those two trolls too. It makes reading this forum a much more pleasant experience.

  • Rich Lawson

    Kenedy would be a fantastic signing but it wont happen unless there is a new owner next season.Also if we do get him there seems little point in keeping Atsu who doesn’t look in the same class ?

  • NUFCDan

    I think we probably have a 50% chance of keeping him on loan next season. But if Chelsea do decide to sell him this summer it will be a club much bigger than us and for much more than £20m.

    • 1957

      Sorry didn’t see your comment before I posted

    • That depends on how much the player wants to push the transfer and if other parties are interested and are willing to offer 20m+ which I doubt. Last I checked Brazilians are not highly rated in the Premier League, except a few odd successes.

  • 1957

    I think Kenedy is more likely to move to the continent and for more than £20m, the other alternative is Chelsea get a new manager who will want to give him a chance. The only certainty for me is he won’t be playing for us.

  • MadMag83

    Whilst I agree with the sentiments, if Newcastle stay up and if Chelsea are willing to loan Kenedy to us for another season then I think it’s win win. We get Kenedy and that £20m could be used to buy another player/s to add more depth to the squad. That’s providing the £20m is spent rather than disappears!

    • Jezza

      That £20 million could be used to buy players but in reality it will be used to line Ashley’s pockets. We won’t be able to loan Kenedy again next season because some other club will buy him. He’s a bargain at £20 million in today’s transfer market and there will be no shortage of takers.

      • MadMag83

        It would be interesting to know if the loan deal contains an option to buy as we had with Atsu. I actually think there will be finds available in the summer should we stay up, Ashley did give Rafa around £20m last summer (although it wasn’t as much as some rival teams spent).

        • Jezza

          There is no option to buy with Kenedy. There is an option to buy Dubravka for £4 million but nothing for either Kenedy or Slimani. To be truthfull I can’t see there being any funds for players at all in the summer. All the indications are that it’s loans and free transfers only from now on.

          • Dont stop bobbi fleckman

            All indications? Sorry, where are all these indication you talk of?

  • Dont stop bobbi fleckman

    It would be lovely to buy Kenedy but in this case it takes 3 to tango. NUFC would like to buy him but I doubt Chelsea want to sell him and I doubt Kenedy wants to stay.

    All we can do is make him love his time here and there may be a chance.

    • After not having a sniff of Football for almost 2 years Kenedy will jump at the chance to stay and play for Newcastle in the Prem. He has not benefits to g to Chelsea and warm the bench or not even be in the team sheet, especially with Emerson Palmieri being bought.

      • Dont stop bobbi fleckman

        I hope you are right, if he enjoys his time here, we have a far better chance.

        There will be a lot of change at Chelsea, with Conte almost certainly going in the summer, Kenedy may just want to wait to see if he gets his chance but with luck, he may realise he’s not first choice.

        • I think he was really frustrated with Conte and won’t wait to prove himself again to a new manager who will most likely bring players who sell shirts and lead to followers on social networks rather than playing football.

      • Jezza

        True Kenedy won’t want to go back to Chelsea to sit on the sidelines. Then again he won’t be signing for Newcastle either because Ashley will not dip into the profits to fund a permanent transfer. The most likely outcome is that after Kenedy’s performances for Newcastle some other much more ambitious club like Bournemouth or Watford will come along and give him the regular first team Premiership football he wants.

  • mactoon

    The club will never be run as a normal club with Ashley in charge, he just doesn’t care about the footballing side, just finance.

    While ‘wanting to sell’ there will be no money paid out for transfers other than loan deals and this may be what is the last straw for Rafa when he is ignored again in the summer.

  • I think if we offer anything above 12m Chelsea will take it and sell.I hope we stay in the Prem to see this through.
    We are likely to get rid of Mbemba, Mitro and Hayden to fund at least 2 decent quality signings which should make us challenge for the top 10.