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Opinion

Revealed what Newcastle fans think is acceptable price to sell St James Park naming rights with new owners

2 years ago
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On Wednesday we asked Newcastle fans the question –  What would be an acceptable naming rights price for St James Park if ambitious new owners were in charge?

This followed the release of a new report giving figures on what naming rights are worth for each Premier League club at the present time.

Those valuations go from £300,000 per season for Huddersfield at the bottom end, to £26.2m for Manchester United’s Old Trafford at the top end (see all 20 valuations HERE).

Newcastle were ranked 9th at £3.6m per season for Newcastle United.

Obviously these figures are largely just guesstimates and whether it is naming rights, buying a player, or buying a football club, something is simply worth what somebody else will pay.

However, as Newcastle fans, what would be an acceptable amount for you, if naming rights for St James Park were sold off, by new ambitious owners?

Any new owners of a football club will immediately be looking to bring in more cash, whether through increasing amounts banked via current revenue streams, or by opening up new ones…

It has happened in the past where new owners go into a club and the fans have been desperate for that change to happen, only to find that these new owners may have ideas on raising cash which clash with how you ideally see your club being run.

Clearly, Mike Ashley’s idea of handing the naming rights for free to his Sports Direct brand was something no Newcastle fan thought was a great idea.

However, if the Amanda Staveley bidders, or whoever, put out the idea of selling St James Park naming rights to help raise extra funds for Rafa Benitez to invest on players, what amount, if any, would be acceptable to you?

A range of options were given, from the £3.6m per season valuation suggested in this new report, up to the £26.2m per year Old Trafford is valued at, plus indeed an option to choose no amount of money would be acceptable.

These are the results to the question – What would be an acceptable naming rights price for St James Park if new ambitious owners were in charge?:

5% £3.6m per season

4% £5m per season

8% £10m per season

6% £15m per season

6% £20m per season

4% £26.2m per season

67% No amount is acceptable to rename St James Park

A pretty resounding response, with two thirds of Newcastle fans who responded saying they wouldn’t want naming rights to St James Park sold at any price.

As for those who would accept the idea, only 9% would be agreeable for a price less than £10m per season.

With European football an essential to be able to feasibly get a deal of £10m a season or better, clearly the idea, for Newcastle fans, of selling off naming rights, would be a non-starter no matter who is in charge of Newcastle United.

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