So, the mind-numbingly fake and Sky Sports engineered Transfer Deadline Day has passed and Newcastle United are the poor relations of the Premier League once again.

For me, you can break the transfer window down into three parts…

The pre-window, where normal clubs do their scouting and compile various options for various positions and the costs of the deals.

The second part is when the window actually opens, this is when normal clubs do their business, signing players and negotiating to get transfers done as soon as possible, to get players into the club and playing games.

The final part of the window is the stupid bit – Deadline Day itself, the bit that causes the most panic with supporters of clubs like ourselves and those struggling.

There is no logical reason why a club should leave deals until the last days of the window, unless that is they are a selling club and have no intention of buying. Put simply, if your club has left its buying that late, your club is either buying nobody or it’s going to be paying way over the odds for whoever they do buy. If Newcastle were serious on buying anyone outright it would have happened days/weeks earlier.

The one time that the club got the January window right was in 2012 when we paid £9m for Papiss Cisse and he went on to be a sensation while we finished 5th that year. If you spend money you reap success, funny that.

Fast forward six years and it’s not about building a side to compete and push on for Europe (remember those days), at the minute we are all about self-preservation under this regime.

Will Slimani and Kenedy prove to be good additions? Only time will tell, the latter looking rather good last night before his lack of match fitness came through. How good Islam Slimani will be is a little more uncertain. We were linked with him a few years ago but backed out because of the fee he was going to cost (now where have we heard that before?).

Naturally at this club, there are flaws to any business done. With both Slimani and Kenedy, Newcastle have no ‘option to buy’ in the deal, meaning (Premier League safety permitting) we will be back to square one in the summer and STILL be looking for two players just to stand still. Slimani is injured for a reported couple of weeks and again can’t play against parent club Leicester in April, whilst Kenedy can’t play against Chelsea on the final day of the season.

There’s always a catch at this club, always a problem. We never seem to get a side built ready to go from the off in August and then are left scraping around in January wondering why it’s difficult all of a sudden, to get players in to arrest a slide in form or pull ourselves out of the clarts. Imagine if we’d had Slimani or whoever in from the start, we’d be comfortably top half by now. But then again, our owner does like a gamble on these sorts of things.

As an aside to all this, the sheer lunacy of Mike Ashley reportedly wanting £400m for this club is a sad indictment of the man. What price would he accept now if someone was daft enough to bid for the club in its current position, a team currently keeping itself out of the relegation zone only by a solitary point at the time of writing.

The asset that is Newcastle United will be worth at least £100m less if we are playing Championship football again this coming August. It beggars the question, why didn’t he sell up last month and relieve himself of the hassle? Whilst £250-300m might not have been what he wanted in an ideal world, if he isn’t going to spend what is required, then let someone else do so.

It makes me think he actually enjoys what he is doing and/or he is doing it on purpose – nobody can be that short-sighted/naive or stupid without a reason and it looks like (and not for the first time) he’s having a high stakes gamble with the future of the club, while at the same time getting his revenge on them fans for daring to challenge his ownership.

So that’s it I’m afraid, this will be the squad charged with preserving our Premier League status. Hard grafters and players that just aren’t good enough to cut the mustard in the Premier League.

I hope that Slimani and Kenedy can provide the firepower needed to get us another five wins and keep us up. I hope that come the summer we have someone ready to buy the club and rid ourselves of this depressingly monotonous cycle we have had for the last decade, a cycle of failure that only one man is responsible for.

***A cracking show of defiance from those responsible for the Flags before kick-off last night, featuring a quote attributed to Kevin Keegan in 2008.

If it is to be their last showing then it has been great to be sat in amongst it.

Hopefully it will return one day when we are run properly on and off the field.

Hopefully ‘One day (we) will get (our) club back and it will be everything (we) wanted it to be’ and hopefully it isn’t too long in coming.

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  • John

    Yeah mr Ashley, it’s your fault Benitez plays boring pap tactics and we can only score from set pieces. Get your No.10 on and get out there and start scoring goals.

    • MichaelMaximusMoose

      😂😂😂

  • MichaelMaximusMoose

    It`s a failure to us, but from his standpoint it`s a success, he`s not interested in football only promoting his tat Empire.
    it`s making money no matter what league we are in and as long as the books are ok he`s happy

    • Georgia Peter

      Porciestreet
      There’s no other way to put this. …He’s a 845tarday.

  • molend

    Don’t know why he’s doing it, but he’s a disaster. Thing is, do we want to to go down? For those who don’t, there’s no other way: support the team and the manager. Hoss is useless, but a bit of support for him last night after the penalty might- might- have helped. The squad is now what it is and the crowd’s reaction at home games might make all the difference. Same with Rafa. I happen to think he’s very good. Others disagree. Fair enough, but absolute support until the last match of the season.Time to set aside differences until the end of the season and get behind the club we love

    • MichaelMaximusMoose

      how could it have helped, the guy is totally useless

      • Duh

        you don’t have to be good to score a pen or put away the chance he had

  • Peaky Magpie

    What’s he laughing at on that photo ??? Penfold dancing buck naked again….

    • MichaelMaximusMoose

      No, Us

      • Peaky Magpie

        Very very true Moose…

    • Jezza

      It was probably taken when he got the news that Andy Carroll had passed his medical at Liverpool.

      • Peaky Magpie

        That reason won’t be bettered 🤣😂

  • Michael Clements

    Agree with Paul. Ashley is more thin skinned than he would like people to believe. He is scarred by our insults. Logic and business rationale seems to have gone out of the window. He is a gambler. Worryingly an intuitive one who hired Wise and Kinnear. For fans the ultimate roller coaster ride. We will out survive him.

    • MichaelMaximusMoose

      looks scared schitt less in the picture doesn`t he

    • Cockneytrev

      Hiring kinnear and Pardew was more to gambling than you’ll ever know,,,

    • Georgia Peter

      Porciestreet.
      Amen Brother Michael

  • Mrkgw

    Have to agree in that it seems that Ashley is using the weakening of the squad to hit back at those (the supporters) that dare to defy him. Some of the insults go a tad too far however, fact of the matter remains that we desperately need him gone. After all, only the insane would argue against the fact that he has been an absolutely shambolic custodian of the club. That said, given the above, do any of us really believe that he will sell to a credible buyer? Or, will he wait for the next lot of bandits to ride across the horizon, take their money and enjoy Inflicting a further pop upon us already suffering supporters. I fear that the outcome will be just that.

    • Duh

      that really is cutting off your nose to spite your face. He does strike me as spiteful but not at his own personal expense to the tune of a 100mil

      • Mrkgw

        I hope that you are right but the manner in which he runs things at the club leads me to fear just that. Why the heck did John Hall sell to him of all people.

        • Cockneytrev

          John hall was looking after John hall,,
          As every chairman we have ever had had done,, self serving cnuts,,,

          • Danimal

            How did you get away with C u next Tuesday? My perfectly reasonable response was blocked.

          • Cockneytrev

            Check the spelling

          • Danimal

            Same again, “waiting to be blocked”

          • Danimal

            No, still no good.

          • Mitros gotta start

            Kunt…..lol

          • Danimal

            Ok one more try. Surgeon Hall sold to someone who made a decent offer. Mashley refused to sell to someone who made a decent offer. Who’s the knut?

          • Danimal

            I give up

          • Jezza

            True but at least John Hall brought us good times while looking after himself. Fatso only brings us utter misery while looking after himself.

          • Cockneytrev

            yep, I agree with you, I just don’t like when John hall and Freddie Shepard are held up as pillars of virtue, they were anything but and if they had not been so greedy we would have won a trophy,, but again I agree with you, they were like mother Teresa and Gandi, compared to Ashley,,

        • Georgia Peter

          Porciestreet.
          Purely and simply because he had taken his 10 pieces of silver and cut while the going was good.
          No-one has ever doubted that the Halls were good for NUFC and put a heap into what we now have, but they also took a hell of a lot out. Just another millionair businessman and they’re all the same.

  • Duh

    yeah, yeah it’s a mystery has to how someone – even a billionaire – could be so ambivalent in protecting a 300m quid asset especially history has told him that it will lead to relegation.

    it’s speculation why he acts as idiotically as he does, only Mikey and those close to him do.

    Interestingly Rafa does not seem particularly arsed, he knows things we don’t but that is a bit obvious.

    I doubt it’s personal though, he clearly has no empathy for the fan base. I suspect he wants to keep the finances tight and sell the club at maximum profit at the end of the season.

    If there is relegation, he has all of the 17/18 tv money to buy promotion back and, with any luck (from his perspective) compensation from losing Rafa. Maybe he’ll sell after trousering the TV money, maybe he won’t and it will depend on the price.

    If there is survival, great, he can sell at maximum profit and if a satisfactory offer does not come in, he has probably plenty of money 17/18 TV cash + guarantee of 18/19 cash and can give Rafa and the fans just enough to keep them engaged and still be running at a considerable surplus.

    • StevieB

      I’m sure there is no way PCP would allow him to transfer the tv money to MASH holdings in May then pay him 300m for the club without that coming in ,

      • Duh

        yeah, I meant the 17/18 and sell after that money is in. Regardless, of the mechanism, he gets more money whether through higher sale price, paying back loan instead of cancelling etc

  • TheFatController

    That Ashley is a hard-nosed business man who has a thick skin flies in the face of any evidence of his behaviour against psychological analysis.

    At a broad psychological level., most people are in some way driven by childhood pain – we set up defensive behaviours to avoid feeling that pain. Defences can range from simple ‘numbing’ – addictions – alcohol, drugs – or compulsions – Adrenalin from shopping, social media, gambling, to far more complicated mechanisms.

    However, some from a young age learn the defence mechanism of ‘attack first, and you’ll never be left hurt and feeling out of control/fearful’ – anyone else hurt is therefore just collateral damage as you have every right to ‘get yours in first, it’s dog eat dog’

    Obviously money gives you a certain amount of control. Ashley relies on it, hence he’s ensured he’s made a lot of it. But he can’t control us with money, so he feels out of control, probably linked to some childhood trauma(s)

    So, to get back some control over us, hey presto, He’s messing with our emotions.

    Not convinced? Consider the 11 years of a very public battle between one man and a million or so football fans. ‘You don’t get rid of me, I get rid of you, for £400m’

    Attack is the best form of defence. But if you do attack, obviously you have to win – he only wins if we’re miserable or he’s happy rolling in NUFC profit….he’s achieved the first part.

    • FatParosite

      It is not just his money that allows him that power. He would not still be at the SJP if it wasn’t for 52,000 complacent fans. That is a fact. He relies on that complacency.

      • TheFatController

        Agreed, but part of his make-up is he’s astute at just giving enough hope that better lies ahead – like the wife beater who is going to change, give up drinking, seek counselling

        Admittedly he’s played some cards so often they’re running out of plausibility (spend what we make, record signing coming, up for sale, cart before the horse, 5 year plans Mk I, Ii, III, not leaving til we win something…….) but he’s clever enough to play on the hopes and fears of the fans and will do until he gets over £300m

        He’s actually given up on the old ‘if Some Geordie billionaire wants to come along…’ ‘if someone wants to invest and join me…’ routine, which was basically a ploy to make us feel humble and lucky to have him, akin to the wife beater trick of convincing the wife no other man would have her, ‘you’re better off with me, at least I put up with you, no one else would …’

    • Peaky Magpie

      Good post.

    • Jc

      I reckon he was bullied at school, always the last to be picked at football. The school captain was probably a Newcastle fan!

      • Jezza

        No, he is far more likely to have been a bully.

    • Jezza

      Are you a first year psychology student by any chance?

      • TheFatController

        Well, I could just use a self help book style, suggest positive thinking is all that Ashley needs, and say ‘each and every one of us is beautiful inside and out’, but that’s quite a hard sell….

  • Desree

    I am beginning to think the PCP deal was a joke. If Ashley wanted rid of the club 250m cash is a big deal.

    Consider the lack of assets, infrastructure etc. The team itself has no real value as replacements would cost more. There are no assets coming through a youth setup.

    Anyone buying is buying a profitable business. But investors are not buying a business, they are buying a sportsclub. And to see return on investment requires being able to compete for cups and champions league. Ashley has no track record of doing so.

    Knowing he would have to spend at least 20m in Jan would mean 20m less profit.

    When my clients are about to sell their business, there is no hiring as it has a massive impact on the balance sheet, impacts profit and therefore devalues the business.

    Ashley clearly wants to sell, hence the loans.

    Looking back, the talk of rival bidders perhaps was flushing out if Stavely had backers or not. Maybe Mike accepted the deal in principle but Staveley couldnt get the money together

    Now MA is faced with so many headaches, a third relegation being the biggest.

    The bloke has been desperate to sell for a decade. No serious buyer has presented themselves in 10 years.

    There is no saviour for this club. Groundhog day, Feb 1st!

    • bob0411

      I don’t believe he is desperate to sell at all. I believe he’s desperate to maintain the illusion he wants to sell, which is an entirely different position. Hence the bad mouthing and attempt to discredit Amanada Stavelely/PCP. He’s taken that approach before (e.g. the ill fated trip to the Middle East which was well documented, that party going on to buy Man City). The only thing he will respond to is massive, unrelenting bad publicity. A good start last night, but it needs to be maintained and built on.

      • Cockneytrev

        Your exactly right,,
        He has no intention of selling ,
        as you said he could have sold to the mansours if he had even bothered to turn up for the meeting,,,

  • FatParosite

    Newcastle United and a cycle of failure that only 52,000 & 1 man is responsible for

  • Monkseaton Magpies

    I often wonder if the Newcastle fans look at our rivals in the North East. Middlesbrough have spent most of their years under the very good chairman Steve Gibson in the Championship despite his efforts. Ellis Short likewise has put a lot of money into the club just like Ashley his reward a team in the relegation zone in the Championship. Newcastle 14th in the Premier league. Only one set of fans protesting us led by the Mag and George from the Times you could not make it up.

    • Danimal

      Did someone say something? No? Must have been the wind.

    • Chuck D

      “I wonder if the Newcastle fans look at our rivals” let slip there?

      “Put a lot of money into the club just like Ashley” say no more

    • wheyayeman

      Troll off somewhere else Mackem

      • Jezza

        Funnily enough, he’s not a Mackem, he is actually a season ticket holder at Old Trafford.

        • Cockneytrev

          whoever, whatever he/they are, they’re typical keyboard cowards,, no bottle to face up to anyone in person,,,

          • Jezza

            They are just a sad little pair of nobody’s with no friends but each other and the other 40 year old virgins they see at the fantasy game conventions. Trolling on the internet gives them a sense of common purpose, a buffer in their co-dependent relationship, brightens up their empty little lives and boosts their fragile self esteem.

          • Cockneytrev

            s😂😂😂
            I wish I could have put it so elequently,,,

      • ghostrider

        The truth hurts.

    • TheFatController

      You’ve used that one before Shirley, didn’t work then, doesn’t work now….

      • ghostrider

        It’s true though.

  • Sadman

    More like a fart in the wind. Strange that non of the national press have commented on the excellent flag display last night.

    • Cockneytrev

      Almost like they were getting paid,,,,
      Very strange!!!!

    • Danimal

      They did, to be fair.

      • Cockneytrev

        Not the tv companies,,

        • Danimal

          Sky mentioned it on their online commentary I think. But not on tv. You’re right, if the downtrodden fans of Man Utd, Liverpool or Arsenal were complaining it’d be big news.

          • Cockneytrev

            That is also strange, why the media choose to favour some teams above others,,
            That’s not paranoia!!!!!

  • Sadman

    Apologies if i missed it.

  • Danimal

    While the dust is settling on another transfer window and our usual late flurry of outgoings, did we manage to send Pedro’s racism/bullying tribunal out on loan to West Ham until the end of the season?

  • fistsofsteel2

    So Rafa’s team selections and stubborn insistence on playing Joselu get a free pass no matter what??!!!!

    • Cockneytrev

      I don’t think he should get a free pass,, but honestly tell me who we could get in that is better? because I can’t think of anyone anywhere near him that would come here’,,,