Today we are asking the question – What would be an acceptable naming rights price for St James Park if new owners were in charge?
A new report has given an up to date figure on what naming rights are worth for each Premier League club.
They go from £300,000 per season for Huddersfield at the bottom end, to £26.2m for Manchester United’s Old Trafford at the top end (see all 20 valuations HERE).
Newcastle were ranked 9th at £3.6m per season for Newcastle United.
Obviously these figures are largely just guesstimates and whether it is naming right, buying a player, or buying a football club, something is worth what somebody else will pay.
However, as Newcastle fans, what would be an acceptable amount for you, if naming rights for St James Park were sold off, by new ambitious owners?
Any new owners of a football club will immediately be looking to bring in more cash, whether through increasing amounts banked via current revenue streams, or by opening up new ones…
It has happened in the past where new owners go into a club and the fans are ‘over the moon’ with the change, only to find that these new owners may have ideas on raising cash which clash with how you ideally see your club being run.
Clearly, Mike Ashley’s idea of handing the naming rights for free to his Sports Direct brand was something no Newcastle fan thought was a great idea.
However, if the Amanda Staveley bidders, or whoever, put out the idea of selling St James Park naming rights to help raise extra funds for Rafa Benitez to invest on players, what amount, if any, would be acceptable to you?
A range of options are given below, from the £3.6m per season valuation suggested in this new report, up to the £26.2m per year Old Trafford is valued at, plus indeed an option to choose no amount of money would be acceptable.
Vote now please.