Today we are asking the question –  What would be an acceptable naming rights price for St James Park if new owners were in charge?

A new report has given an up to date figure on what naming rights are worth for each Premier League club.

They go from £300,000 per season for Huddersfield at the bottom end, to £26.2m for Manchester United’s Old Trafford at the top end (see all 20 valuations HERE).

Newcastle were ranked 9th at £3.6m per season for Newcastle United.

Obviously these figures are largely just guesstimates and whether it is naming right, buying a player, or buying a football club, something is worth what somebody else will pay.

However, as Newcastle fans, what would be an acceptable amount for you, if naming rights for St James Park were sold off, by new ambitious owners?

Any new owners of a football club will immediately be looking to bring in more cash, whether through increasing amounts banked via current revenue streams, or by opening up new ones…

It has happened in the past where new owners go into a club and the fans are ‘over the moon’ with the change, only to find that these new owners may have ideas on raising cash which clash with how you ideally see your club being run.

Clearly, Mike Ashley’s idea of handing the naming rights for free to his Sports Direct brand was something no Newcastle fan thought was a great idea.

However, if the Amanda Staveley bidders, or whoever, put out the idea of selling St James Park naming rights to help raise extra funds for Rafa Benitez to invest on players, what amount, if any, would be acceptable to you?

A range of options are given below, from the £3.6m per season valuation suggested in this new report, up to the £26.2m per year Old Trafford is valued at, plus indeed an option to choose no amount of money would be acceptable.

Vote now please.




  • Leazes.

    Bloody idiot…. How much to sell your granny?

    • MichaelMaximusMoose

      😂😂😂

    • East Durham Mag

      SJP forever.

      • pedrodelgardo

        You and me aren’t going to call it anything else, I don’t care that much what they say on the TV they can call it what they want – it will still be St James’s. Money can’t buy everything.

    • Wor Lass

      It“s what he would be selling her FOR that I`d worry about!

      • Leazes.

        What is he doing on a United fan site…. click baiting?

        • Wor Lass

          We need Steve Pearce back on here – I used to love his posts ripping in to Porter. Presumably he was banned.

          • MichaelMaximusMoose

            Pearce looms large at the Chronic

          • Wor Lass

            Yeah, but his missives to Porter were class.

          • Dillon Tovak

            I miss his grammar, it made me feel more intelligent.

  • Antenociticus

    This is a trolling piece.
    Get back under your bridge.

  • East Durham Mag

    If NUFC moved to the Town Moor as previously proposed years ago renaming would be all well and good but SJP is SJP not some corporate name.

  • Wor Lass

    I never imagined the day would come that someone would be proclaimed as a bigger heap of Schitte than Lee Ryder but step forward Graham Porter. Twice in one morning as well – that takes some doing, lad.

    • Kev Newcastle England

      Totally endorsed.Absolute wan kers

  • paul mclaughlan

    Don’t citeh receive £200 million per season for naming rights for their ground?

    • ghostrider

      They pay “flout the fair play rules stadium renaming pretence” rights.

    • Phil Yare

      just adds to their fakery

  • Wor Lass

    Don`t Man U play at Old Trafford, Chelsea at Stamford Bridge and Liverpool at Anfield? Who pays for their naming rights? Unless we build a new stadium and move then we need the sort of deal they`ve got.

  • Geordiegiants

    Never move and never rename!

    • Danimal

      It’s nice that we have a historic ground in the centre of town but I think the proposed move a few yards up the road in the 90s would have been a huge success. Sadly those two miserable old bats ruined it.

      • Geordiegiants

        There was no need to move, our stadium could still be extended even with the car park being sold.
        I don’t think there would of been many complaints if we had of moved to the bit of waste land next to the RVI but we didn’t and didn’t need to so I’m more than happy we stayed.

        • Dont stop bobbi fleckman

          It can be extended but cripplingly expensive.

          I think the most we could see is a remodelling if the Gallowgate.

          I actually saw some drawings last week that had been done for the East Stand in 2012 aiming at allowing the Leases Terrace to get day light, sjp more capacity but it was still said to be expensive.

          • Geordiegiants

            Signing a top player is crippilingly expensive these days.

          • Dont stop bobbi fleckman

            It is but as long as the player is not a dud, he can be sold in for a return or give you wonderful performances on the pitch.

            A stadium that gives 3,000 seats at a cost of £200m (minimum) at £30 (or less) a ticket will not give a return within the lifetime of the stand.

          • Geordiegiants

            You come up with some ridiculously estimates prices. £1m a season for the jumble sale advertising and £200m for a stand extension. Howay man Bobbi nee wonder everyone is always on your back. £200m?????! FFS.

          • Dont stop bobbi fleckman

            Apparently, that’s what the Gallowgate would cost, the throw away quote was twice as much as the Milburn & Leazes extension.

            The reason is the Metro is in the way to the extent the West Corner could not be redeveloped properly which is why the exec boxes are there.

            I’d love the Ronnie or the Mag to do an interview with the architects of the 1999-2000 development, they are still there on Team Valley. They will explain the problems, why the ground was extended in such a lop-sided manner and if there really were proposals to develop the Gallowgate end.

            Ashley was said to be very keen until he saw the figures!

          • Geordiegiants

            That means nowt, if it was more than a fiver he wouldn’t want to know.
            It would be interesting to find out, but it would be no where near £200m, the Emirates wasn’t much more than that.

          • Dont stop bobbi fleckman

            Arsenal was a new build brown field site and none of their individual stands are as big as the Milburn or Leazes end, SJP is still the biggest canterlever construction in Europe. Arsenal’s was budgeted at £400m with a decent contribution from the sale of Highbury.

            The cost is all down to the metro issue which is why the ground was built as it is.

            It would be very interesting to get an architects view on it but from what I’ve been told, to replicate the Leazes end is not possible financially .

          • Geordiegiants

            I understand the implications of the metro, but you aren’t trying to seriously tell me it would be half the cost of the Emirates to build an extension on one of our stands. I know it would be expensive, but £200m is just a balmy guess.

          • Dont stop bobbi fleckman

            it’s certainly getting warmer (balmy ;-) ).

            The figure mentioned to me was £200m, it does seem far too much but then again the prices are shooting up, Tottenham’s is silly money. The other comment i had was twice the cost of the 2000 extension which would be anything from £86m to £120m depending on which estimate you read.

            As both you & I allude to, it would be fascinating to get the detail from someone who knows the pitfalls and costs involved and moreover, put some of the myths to bed.

          • Geordiegiants

            Ha ha barmy! (Predictive text eh)
            Bobbi at least you are starting to sound half sensible these days, with the Clarkos, and Mackemseaton etc.
            I think with a proper investor we would find out. I believe that Hall or FFS had a real desire to do it and the only reason it wasn’t done was because they weren’t sure the demand was that big, and it was going to be left until they knew it was going to sellout.

  • Mxpx

    I think it really depends on what someone wants to do branding wise for example I think “St James Park Guinness stadium” is something that I can live with “the wonga arena” is not

    • Dillon Tovak

      The Cash-4-Gold Mike Ashley Stadium has a nice ring to it.

  • Paul Patterson

    Under this regime it could be £100m a season, it still won’t be re-invested in the right way . .

  • Dillon Tovak

    It didn’t have the option but £50m a year.

  • relaxed

    Ashley does not look at NUFC as a football club, in his eyes NUFC is a business arm of Sports Direct and IMHO he will only sell NUFC if and when when he sells Sports direct

  • GToon

    Well I never called it the Sports direct arena anyway so they can call it way at they like for me as long as the money goes into the squad….wherein lies the problem. I would imagine Ashley would get his mitts on it instead. SJP = SJP regardless of what other people call it. A lot of us call it Gallowgate anyway.

  • steve

    3.6 million is a drop in the ocean compared to the TV money so why bother.

    • Phil Yare

      just what i’ve said mate

  • Mrkgw

    For heavens sake, why even discuss this. It”s been done and found to have been an immensley unpopular initiative. Consign the idea to history, don”t upcast it again. Ridiculous.

  • MadMag83

    It would need to be at least £20m per year with that money reinvested in the squad. Fans will still call it SJP anyway.

    • Dont stop bobbi fleckman

      Eclipsing the £6m that London based, Champions league, Fa Cup winners, Uefa cup winners and regular league champions Arsenal get for their Stadium that has concerts and Brazil’s international games?

      Returning to the real world

      • MadMag83

        Alreet Penfold! £6m is nothing now. Two things to consider in the real world, number one that deal was for naming rights to a NEW stadium where there is no history etc. Number two, I suspect Arsenal will demand a significantly higher sum when the deal comes up for renewal.

        “Back in the real world”, don’t make me laugh.

        • Dont stop bobbi fleckman

          The fact sjp is essentially established makes the naming of rights less attractive although Bournemouth seems to have been able to rename theirs easily.

          Arsenal may well ask more next time but they are far bigger than Nufc.

  • thewildchimp

    A bullet.

  • Martin Rooney

    Sanctimonious righteousness, from folks with FUN88 ON their shirts

  • Down Under Mag

    I have no problem with a naming rights deal to help pay for a new stadium such as the Emirates – after all, we can’t all have a ground built for us by the tax payer and handed to us for nothing ala Man City and West Ham. However I don’t see many clubs like Liverpool or Man Utd renaming their grounds and it would be a shame if all the old grounds started to lose their heritage because of money…football has already lost enough of its soul to the pound note. Besides, we aren’t going to be able to compete with Man City anyway so if a deal to lose the ground name is that neccessary to compete with the likes of Southampton, Watford and Burnley then you need to question any new owners financial power in the first place and we may as well all just give up now!

  • Blackburn1066

    St James Park, change it to what you like, I for one will still call it St James Park!

  • Phil Yare

    this is why many people are growing disillusioned with the modern game, £3.6m is a drop in the ocean compared to TV money and its more important that we keep our pride and identity
    the same people who are not bothered about changing the name are typically the same people who don’t think we should bother in the FA and league cup

    a better idea would be to pull down every sports direct advert in the ground and replace it with general advertising

    • Dont stop bobbi fleckman

      Which would bring in about £2-3m

      • Geordiegiants

        Bobbi must we????

        • Dont stop bobbi fleckman

          I think we’ve done that one!

        • Dont stop bobbi fleckman

          I’m afraid we must, my figures are based on what we and other similar clubs take in.

  • Zack Korth

    no amount. it’s cool. ‘St. James Park’ is cool

  • Billy

    I think we should call it ‘Adam Johnson’s Playground’? What do you reckon lads?

    • MadMag83

      Sunderland is down the road pal

  • Tino o

    It’s ok with a new stadium but if I had to put a figure on it 1billion a year

  • FairsCup69

    Those who are willing to sell know the price but not the value…..

  • Elsa

    Shouldn’t even be a thing, I get that new stadiums without any history usually have sponsorships but you can’t imagine Old Trafford or Anfield being renamed after sponsors so why should St James’ Park?

    • Dont stop bobbi fleckman

      Dean Court?

  • plmzaq

    What about some kind of hybrid? For example: “Bellway’s St. James’ Park”. I’d be ok with that for enough money.