Get your daily update and weekly newsletter by signing up today!


Every Premier League shirt sponsor deal as another club agrees £40m+ per season deal

4 years ago

The Premier League shirt sponsor deals see a massive variation from top to bottom.

The very lowest ones see some clubs bank only 3% of what the top club receives, showing what is perceived as the relative worth of the various clubs and being connected with them.

With Wonga (thankfully) not able to afford to make an offer to renew their deal, Newcastle United had to find a new sponsor for this season and beyond.

In the Summer it was revealed that agency SportsQuake had sourced the new sponsor for Newcastle, with the little known online bookmaker FUN88 agreeing a deal.

The value for the sponsor was perceived to be increasing their exposure/profile to the Asian betting market, rather than generating very much extra money/exposure in the UK or Europe.

It was widely reported that Newcastle would be getting around £6m per season from the new FUN88 deal but that is dwarfed by the latest Arsenal deal that has been announced.

They have been with Emirates since 2006, the longest running partnership in the Premier League.

A new five year extension has been agreed and this starts in 2019/20, with Arsenal said to be in line to bank over £200m in total, which works out at over £40m per season.

The Star have published a table of all Premier League shirt sponsor deals per season and they are listed below- only eight clubs received less than Newcastle United.

£1.5m Huddersfield (Ope Sports)

£1.5m Brighton (American Express)

£2.5m Burnley (Dafabet)

£3m West Brom (Palm)

£3m Watford (FXPro)

£3.2m Stoke (Bet365)

£3.5m Bournemouth (M88)

£4m Leicester (King Power)

£4.5m Swansea (LeTou)

£6m Newcastle United (FUN88)

£6m Virgin Media (Southampton)

£6.5m Crystal Palace (ManBetX)

£9.6m Everton (SportPesa)

£10m West Ham (Betway)

£30m Liverpool (Standard Chartered)

£35m Tottenham (AIA)

£35m Man City (Etihad)

£40m Chelsea (Yokohama)

(Over) £40m Arsenal (Emirates – currently £30m)

£47m Man Utd (Chevrolet)


If you would like to feature on The Mag, submit your article to [email protected]

Have your say

© 2021 The Mag. All Rights Reserved. Design & Build by Mediaworks