It hasn’t been the most inspiring week for Newcastle fans.

Hopes of consecutive wins were dashed when a poor effort saw the team fail to beat bottom club Swansea, in the end grateful for substitute Joselu preventing a disastrous defeat.

Another week without any transfer window reinforcements isn’t exactly unexpected but that doesn’t prevent it still depressing matters further.

Rafa Benitez said in December that he wanted all signings completed by 15 January, or by 20 January (Saturday) at the very latest. Cynics may say that we have indeed already seen all the signings that are going to be made this month…

A report yesterday showed that in the 10 years of Mike Ashley’s reign, Newcastle have a smaller net spend in January windows than all other 19 current Premier League teams.

In fact, Newcastle have made a £30m profit over the course of the last 10 years in January windows, only a true optimist or fool would bet on any serious dents being made in that statistic in the next 13 days.

However, far worse, or should I say – more important, than everything above, is this week’s latest updates on the Newcastle United takeover.

Both sides have been busy feeding the media, with Sky Sports and others quoting Mike Ashley ‘sources’, then others publishing what Amanda Staveley spokesperson/people have told them.

Not sure what to believe? You are not alone.

We are all guilty when it comes to this Newcastle United takeover saga.

That is, guilty of believing what we want to believe.

We want to have hope of something better ahead, so it is only natural to believe what certain journalists/newspapers say, and not others.

We give more weight, maybe even just subconsciously, to those that are telling us what we want to hear.

The reality is of course also, that the newspapers/journalists know this, so if they know absolutely nothing and still have to publish something, then they are all but certain to come up with something that has a positive angle. They know that is what Newcastle fans want to hear.

So your typical report will mention that ‘talks are continuing/ongoing’, that ‘NDAs (non-disclosure agreements) is the reason nothing has been said/reported for sure because neither party wants to break that but we understand blah blah blah’.

So what is the truth?

Well, the latest update maybe is the one that we can count on, at least as much as you can count on anything these days…

David Conn of the Guardian doesn’t write articles/headlines for clicks, he doesn’t write transfer gossip, his usual diet is more serious pieces about the business of football and the finances of the sport.

He has revealed (read here) the Reuben brothers as backers for Amanda Staveley, with official spokespeople for both Staveley and the Reuben family confirming to David Conn that this is/was the case.

His article detailing that they backed an offer from Amanda Staveley that was made in November but that once that was rejected by Mike Ashley, nothing has happened in the six plus weeks that have followed. Plus, it/they add that they don’t expect anything to happen for the foreseeable future and their involvement is at an end unless something changes/happens in the future, apparently.

So out of all the acres of coverage I think that is something that I believe and which makes sense, an offer was made, Mike Ashley knocked it back.

Then nothing has happened since November.

It doesn’t mean that all journalists who have reported since then are lying. Of course some of them have but others simply pass on information from sources which they have no reason to believe isn’t true.

Exactly the same with transfer stories. Whilst clearly many transfer tales are invented, there are obviously many that report genuine interest which then doesn’t end up with a transfer actually happening to a particular club.

As for the Newcastle United takeover, surely once no quick agreement was reached on price in October or early November, Newcastle picking up only one point in the following nine weeks means that logic tells you an agreement was all but impossible, even if you had a willing buyer and seller.

If a club is sitting in or around the relegation zone, is the price agreed going to be for a Premier League or Championship club?

Newcastle are currently only three places and three points above the relegation zone, by the end of the month they could be in the relegation zone and without a single transfer window signing to help fight off relegation. or be all but safe after six points against Man City and Burnley with Mike Ashley having handed Rafa Benitez three £20m signings.

They say player transfers are difficult to do in January compared to the summer, so surely common sense tells you that the summer is when Newcastle United will change hands, if it ever does.

Until then, keep reading the headlines…but not necessarily believing them.

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  • MichaelMaximusMoose

    An ultimatum to the Fat Fella`s like waving a red flag in front of a bull
    if there is a signing by the 20th it`ll be purely accidental by the fool Penfold

  • mactoon

    They had a curry in December which I am sure took place because of their only mutual interest, the sale of the club so to believe nothing has happened since November may be a bit off the mark

  • Billy Ellwood

    I think most of us are pretty sceptical on what we read. The older fans anyhow. We’ve suffered disappointment often enough to know that print adds up to very little.

  • ross richardson

    We all know deep down there won’t be any new faces coming in

  • Peaky Magpie

    Here are my 3 predicted signings,see if anyone agrees……………….and……………….and………………..???

    • Soldier

      here`s mine, larry, Moe & curly

      • Peaky Magpie

        Mmmm…..wages too high me thinks 😂😂

    • Kneebotherm8

      Here’s mine…….Tom,Dick and ‘Arry………….hopefully not fckn Redknapp.

    • kingfisher

      Chancers,footpads and ne’er do wells. Fur king shyte the lot of them !😚😚😚

  • TheFatController

    Yes, most investors would want to know what they are buying, so summer would be the only time to buy given that’s the only time if they are buying a PL club they can influence that status for next season by investing in players.

    Which begs the question – why did Ashley put the club up for sale just after the optimum period for selling had gone?

    Yes we were top half, but everyone knows promoted clubs generally start in better form than they finish.

    Every negative in this whole saga can be traced back to the timing of the very public sale. And the inflated asking price. All controlled by Ashley.

    Thanks for that. Great.

    • Soldier

      does anyone know the figure he want`s, it`s certainly more then £250m.
      is it 300m, 350m ?

      • Geordiegiants

        I would think the little dwarf will be about right, they are really good pals and that little pr stunt would of been well orchestrated.

    • Alex

      Ashley’s advisors advise what advice they know wants to be heard. All of his men are ‘yes men’.

    • Mark Potter

      He didn’t put the club up for sale during the season. It was up for sale before the summer transfer window. He had appointed his fixer to arrange a sale earlier in the year. By June there were rumours of a possible sale. By July mention that some potential investors had signed NDAs. But some fans chose to ignore this, until Staveley turned up at St James for the Liverpool match.

      • TheFatController

        I thought the fans knew it was up for sale when Ashley’s legal team confirmed it was up for sale on Sky Sports news ?

        He wanted everyone to know so chose to use SSN. This was before the Liverpool game. So I doubt fans chose to ignore the fact that on SSN it was announced it was up for sale? Fairly hard to ignore in these internet times.

  • dannymc21

    I think PCP should take their share of the blame for what’s now happening/not happening.
    NUFC has basically been up for sale since the FCB bought it, so their bid timing was really poor. We’ll probably never know why they didn’t jump in before the season started, maybe their finances weren’t sorted, but they are obviously aware of season dates, transfer windows etc so they should have timed it better.
    As far as I’m concerned the price is completely immaterial, but to Ashley and PCP the price is everything. He wants as much as possible, they want to pay as little as possible.
    PCP seem serious so I’m guessing fatty has spat his dummy out in the hope of getting them to up their offer. His “source” also bitches on about the deal being done so publicly but is very quick to go public to announce it’s all over.
    I really, really hope they do. This gambling monstrosity of an owner has to go.

    • Soldier

      hardly serious with a bid amounting to a £100m under what he wanted & was he supposed to wait forever, i think he compromised in the price and in the manner it was to be paid, they didn`t

    • Mark Potter

      The reports about the Reuben Brothers mention they weren’t even approached by Staveley until Nov, and they were only willing to offer part of the money, other potential investors covering the rest.

      Staveley could never buy the club herself. And it’s clear now that she never had a single super rich client who could afford to buy the club, and therefore they could never have bankrolled investment in the squad to the level that most fans hoped. At least one of those investors had enough doubts about parting with their cash that they insisted on the stupid clauses. If they were anywhere on the level of Chelsea or Man City owners they wouldn’t have haggled over price, and they would have given the club the funds now to secure the transfers required to buy the players to guarantee they stay up.

      It’s also clear now that sent packing by Ashley in Nov, she couldn’t come back to the table to negotiate, without finding more investors. In fact, probably new investors, because just like Dragons Den, the more people who invest the lower the proportion of the shares and therefore profits each of them get. It seems that the Reuben Brothers immediately pulled out at that stage. She’s got an offer on the table, but a wholly irrelevant offer because she seemingly hasn’t got the backing to make good on it. The Reuben Brothers are 100% clear they have no intention of investing.

      So this is even worse than the time waster turning up to buy your car for sale at £1000 And offering only £750, but someone who doesn’t even have £750.

      Why does anyone think Staveley can bankroll the club, to invest in the squad to the level required to push the club to the top level of the Prem? She absolutely can’t. She is in exactly the situation of Ashley, when he admitted he is not wealthy enough to ever compete with Man City owners. No, worse because It’s not her money she’s using. Imagine every transfer having to be agreed by several groups of investors? And they all want their noses in the trough to feed on the profits of the club.

      • TheFatController

        Hi, that’s amazing level of detail on PCP and their wealth, mode of operating over transfer decision making etc

        What is the source out of interest? I’ve not seen anything like that detail in the press online ?

        • Mark Potter

          You didn’t read the reports about the Reuben Brothers? Google it.

          Mode of operating over transfers – check NUFC before Ashley, where Hall Jr. and Shepherd had to see a player personally before they were bought. The board made the decision. Now in NUFC “the board” is Charnley, and he answers to Rafa on transfers. Multiple people don’t need to sign off on the deals.

  • Leicester Mag

    Given the track record of Lonsdale Mike hardly surprising many including myself wanted to believe

  • Rob

    If pcp can’t afford £300 million they simply aren’t the big investors we so desperately need.

    As miserable as life is under Ashley we are financially stable.

  • chuck

    A long winded boring and barely understandable article about nothing in general

  • Mitros gotta start

    The fat knacka been made to look like more of a total bell end than usual after caulkins interview with stavely this morning….the fat slug couldnt even lie straight in bed….hope he goes bankrupt