It isn’t quite as obvious as Mike Ashley turning up on your TV with his latest joke of an interview on Sky Sports.

However, in their own way, it is even more telling when the club’s owner has his PR people spread mischief by putting the message out via briefing the media.

Mike Ashley has put out three big messages since the Newcastle Takeover saga was put to bed, for the time being.

That in itself was a total joke as Ashley ruthlessly used the media to try and tell the world that Amanda Staveley and the bid she was leading had been a ‘complete waste of time’.

Whilst you would struggle anyway to find a Newcastle fan who believed Ashley’s side of things in the takeover debate, there is surely no doubt as to his neglect and risk-taking in the running of NUFC once again.

Rafa Benitez stated in December that he wanted all signings to be completed by 15 January and at the very latest by 20 January, the Newcastle boss then later revealing that Mike Ashley had told him back in December that there was definitely no takeover happening.

Despite that, nothing at all happened by the time Rafa Benitez’ 20 January deadline has passed.

Then as if by magic…we have had three big angles put out by the Mike Ashley PR machine, the media slavishly repeating what they have been briefed on by the NUFC owner’s representatives.

These three tales that have been put out in the media in the past few days/week are:

‘Newcastle United will beat their transfer record in January.’

‘Rafa Benitez is set to agree a new extended contract at Newcastle and talks have already started.’

‘Mike Ashley is backing Rafa Benitez with whatever transfer money it takes to stay up.’

These aren’t a coincidence, there is a concerted effort by Ashley to put out a message that he is doing everything he can now to do things right.

Do we/you believe it though?

Well, as with everything else Mike Ashley promises, both Rafa Benitez and the Newcastle fans have learnt to believe it when they see it.

Newcastle United to beat their transfer record?

The story was leaked to the press that Newcastle were going to pay £20m for a mystery striker, the name kept under wraps so other clubs didn’t swoop and interfere with NUFC’s coup.

It then transpires that rather than a £20m striker signing breaking Newcastle’s 13 year old transfer record at last, United had actually offered just £12m for Feyenoord’s Nicolai Jorgensen who THEY value at £20m. Easy to get these things confused….

Rafa Benitez to sign a new extended contract?

This all seemed very strange considering Newcastle are in the middle of a relegation battle and having been let down so often, including in this current transfer window, why would Rafa be rushing to tie himself to Mike Ashley for even longer?

Nevertheless, the media put Ashley’s story out, even claiming that talks had already started. The clear impression for me being of trying to make out that Rafa was interested in signing a new deal and that by insinuation, he is happy about how things are going behind the scenes at Newcastle United.

However, when this subject cropped up at a press conference, Rafa Benitez was quick to kill it, saying no talks had happened and the only thing he is concentrating on, is fighting relegation.

Mike Ashley backing Rafa Benitez with whatever transfer cash it takes to keep the club up?

The last two transfer windows Mike Ashley had totally undermined Rafa Benitez and not backed him.

In the current one, we are 25 days in and nobody has been bought by Newcastle.

No wonder that in December, Rafa said he needed all signings made ideally by 15 January and at the very latest by 20 January, basically calling out Ashley yet again – saying surely he had to back him this time.

Whilst the press have been happy to repeat this Ashley PR line in recent days, of ‘whatever cash it takes’, none of them have bothered explaining why anything has suddenly changed,

The first three weeks of January (and in December) it was obvious Newcastle had to buy some better players, why would Mike Ashley belatedly agree now that any money could be spent?

In this time results have actually been far better than anybody could have expected, leaving aside the two Manchester City matches, Newcastle in their last four games have beaten two other relegation strugglers and drawn against the other two.

Newcastle may be only one point above the relegation zone now, but compared to before we played West Ham on 23 December (after picking up only one point from the last 27), this is a pretty decent position considering.

Newcastle back then were screaming out for players to be bought and now it is really desperate – but not as bad as back then.

Can you honestly see any player being bought in by next Wednesday night before the window closes?

If I’m honest, I reckon there is more chance of Newcastle/Mike Ashley making a profit in this January transfer window, as there is of breaking the 13 year old Michael Owen transfer record.

As for Rafa Benitez agreeing to tie himself down to Mike Ashley for longer, that is surely an even bigger laugh.

Rafa is just about holding the club together single-handedly and Mike Ashley is abusing that, taking for granted that the manager isn’t going to call enough is enough and walk away, which no Newcastle fan would blame him for doing.

I can guarantee you that when we reach February, the NUFC transfer record will still be intact, Rafa will not have agreed to extend his contract, and the manager will not have been backed with whatever transfer funds were necessary to aver relegation.

Only when Mike Ashley has gone, is there any possibility of Newcastle United not being a joke club anymore.

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  • Toonarden

    And so say all of us.

  • Monkseaton Magpies

    Yet more negativity from the Mag. Talks are underway with at least three players and we will know by next Wednesday night what the outcome is. The fact that Ashley got Rafa at all was great and to offer him a longer contract might not be every ones cup of tea but is good news for most of the fans so well done Mike Ashley on this one. Again no credit is given to him trying to extend his contract beyond belief. One player Rafa wanted all season was Kenedy and we got him so again well done to the club for that. This site looks at all the negatives but not the good things we will see next week who is right.

    • MichaelMaximusMoose

      A $$hole

    • relaxed

      R You you are having a laugh ?

      • Monkseaton Magpies

        No look at our friends down the road got £90m sky money last season and spent £1.5m in the Summer on transfers the mag thinks money grows on trees.

        • Paul Patterson


    • 8prestondave

      Thing is mate this is about the truth and no one really knows what that is outside of the club. And this is purely down to Ashley making statements but then not doing it. So, people get peed off and voice their opinions which isn’t negativity but more frustration. The fact that the footballing world are now talking about NUFC and how Ashley must back the manager with money for players now before it too late (again) tells you all you need to know.Ashley would get all the credit due if he was making us as competitive as the rest of the bottom 6 teams but hes not. The fact that we are having to wait until the last day/minute of the window to see what happens is the way we have been run for years. Most other clubs don’t run like this.

    • Mrkgw

      Come wednesday night when the Sky Sports reporters are interviewed from the training ground or, St James the lights will be out -as per usual. And consequently, we will be left disappointed. Only this time, the clamour to oust Ashley will be greater than ever before as most are well and truly fed up.

    • John Partland

      One player Rafa has wanted since January last year is a new striker that is better than what we have already got, and we still haven’t got that. Joselu doesn’t count and was no real improvement on the other strikers in the club. Joselu over 2 seasons in the premier league 8 goals in 42 games, Mitrovic 10 goals in 40 games. But you’re right Ashley deserves the credit here, we should give big Mike a pat on the back and say well done for not signing a proper striker in the summer and instead wasting 5 million on a sub standard bargain. Who granted is our top scorer with 4 goals in 21 appearances and according to BBC sport averages a goal every 368 minutes! That’s 4 full football matches to score a single goal. Well done Ashley you definitely deserve a lot of credit for ensuring Rafa had the tools to ensure he had a squad capable of staying up. If we hadn’t massively over performed at periods this season whilst other teams massively underperformed we’d already be down. The fact we’re not down is total luck and nothing less. But our owner does like a dabble in the local casino so I get he feels there’s nothing wrong with getting lucky. Let’s just hope the luck continues, hey perhaps if we avoid relegation we should praise Ashley for being our lucky charm? We can just repeat the same again next season because obviously luck never runs out if you’ve got Ashley as your owner. he definitely deserves the credit. I feel like I should get his name printed on a shirt and buy a big SD cup to celebrate his brilliance as the saviour of Newcastle United FC. I don’t know what we’d do with an owner like Amanda Stavely, maybe invest a little and make a little progress without always having to rely on Luck? But whilst we still have our lucky charm / transfer genius we need to bow down and worship him so he knows how much of a god he is to us. There will be tears when he sells the club because he’s done such a fantastic job for the club, the hardest thing will be deciding where to place a statue of him to celebrate his time in charge.

      • Peaky Magpie

        🤣🤣 “Joselu doesn’t count..”

      • Wor Lass

        I know where I`d like to place a statue – it wouldn`t need to be of him, though.

        • Blackburn1066

          under ground my friend

      • Monkseaton Magpies

        To be fair we spent nearly fifty million pounds in the Summer more than a lot of teams in the Premier league Murphy twelve million Merino ten Million a centre half eight million so not the bad guy you make out. Sunderland down the road with their £90m sky money from last season spent £1.5m so count your blessings.

    • FatParosite

      Oi Buffalo…. here is where Ashley’s PR money is going. Monkseaton Magpies = Keith Bishop

    • TheFatController

      We can’t talk to any players until bids are accepted. Which three therefore are we talking to having had bids agreed ?

      • Blackburn1066

        hang on I will get my Ouija Board out, No not getting a chat F-ck all.

    • Wor Lass

      As I always ask, “How can you tell when Mike Ashley is lying?” Answer: his lips move.

    • East Durham Mag

      Perhaps you could elaborate on the positives you can see? Alarmingly close to the relegation zone, a group of players that even with organisation and the best will still aren’t up to the standard needed. A fat, lying, ignorant Shyster of an owner. Benitez and the supporters (most of them) are all I can see. Enlighten us go on.

      • Blackburn1066

        I love it, I love it, He is Sh-t and needs to go, I think the fans are a part of the blame for what we have today.

      • Monkseaton Magpies

        Rafa would not want the people on this site within one hundred miles of the ground I would not want them within two hundred miles.

        • TheFatController

          I think your failure is in understanding that people who can tell it as it is (ie negative) on here, are capable of not being negative, but supportive, to the team on match days.

          Most people are capable of complex thought processes and a mixture of emotions, and control them in different circumstances and dependent on context.

          • Monkseaton Magpies

            The ones who sing anti Ashley songs at the match are not supportive of the oposition, want us to get beat and relegated.

          • bob0411

            Don’t feed the troll.

            “Thank you for your comments, which we shall give due consideration.”

          • bob0411

            Nailed it.

        • bob0411

          Ah bless, and the majority of people on this site don’t want you on it, at best you’re an Ashley apologist, at worst you’re either a wind-up merchant or on his payroll.

          • Monkseaton Magpies

            The people do not want me and a few others on this site because we support the club something the people of the Mag do not know what the word means.

    • Georgia Peter

      Blind Apologist fool.

    • bob0411

      Yes the outcome will be no signings. And you’re still a wind-up merchant.

      • Danimal

        His fellow cave-dweller Ghost of Clarko announced this morning that Ashley had backed Rafa in every transfer window. I can’t remember how he polished up the no signings window but it was quite something.

    • GToon

      Rafa coming to join us is great. I do think that with hindsight he wouldn’t have even returned the call never mind said no thanks. I also think that rather than looking at the negatives this article merely states what 99% of us think. To be honest these players we are talking to should have been bought in the summer. This is purely a knee jerk reaction to a situation that again 99% of us predicted back in August. It’s not so much the hope that kills me it’s the absolute inevitability of what would happen if Rafa didn’t get the necessary backing in the summer. So here we are. A point off relegation, trying to throw money at players while making sure they get their “Townsend” clause inserted in their contract. Shame. All easily avoidable.

    • Cockneytrev

      Do you ever read articles before you spout off? You fekin moron,,,

      • Monkseaton Magpies

        Yes read them all but with the exception of Bobbi Fleckmens article on our wage bill being capped at £81m most are just anti Ashley same old rubbish in a different format most of the time you do not even need to read them as same old story day in day out.

    • Blackburn1066

      1, He had to keep Rafa as we were becoming another Sunderland, Rafa will not sign another contract because the little fat man wants him out the club. you and your 3 players dream on my friend.

  • cc

    look I don’t care anymore I’m just looking forward to Christmas day next week apparently the days changed to January, I believe it caus mike and bishop have said its true so it must be, lets face it its not like they’ve ever strung us a line to keep us living in hope and off their back
    mind you if its not Christmas next week they will have tried everything possible to get it over the line but then it was just too late to act.
    funny how we can sell in a player in a day but cant buy one in a day
    the 16m might get broken but that will include fee wages and clauses that will never be met
    wonder what the 16m owen fee would be worth in real terms today and what it was with wages etc, funny thing was that was a big signing whereas 16m today gets you ???

  • guest

    Hard to believe, didnt think it was possible but
    Ashley’s getting worse,
    its getting worse

    • Blackburn1066

      it’s much worse.

  • Mrkgw

    Shockingly bad regime at the club. You would think that we had a dictatorship in place. I only wish that I could walk away from it and not care one jot. Easier said than don though.

    • MichaelMaximusMoose

      there is a dictatorship in place

      • Blackburn1066

        No he’s a C-nt

    • Peter Stabler

      Patience young Skywalker, patience,

    • Georgia Peter

      Tell me about it mate, I’ve given myself 61 years of this 5hight.

      • Blackburn1066

        I will tell you something my friend if we the fans were not in seats and we were not black mailed into season tickets this ground would be half full on most games.

    • Blackburn1066

      52.000 sheep in the hills coming down soon to pay out there wool to the little fat farmer of cr-p.

  • Buffalo

    My daughter worked in the chairmans suite for many years for the shepherds/ halls and then for Ashley she has a degree in PR … Ashley told her he is too rich to employ any PR people he doesn’t need them… So your story of PR people pushing 3 items is bull.. Not defending Ashley at all just saying there ain’t no PR people in his organisation

    • FatParosite

      What do you think Keith Bishop does every day for Ashley?

      • TheFatController

        Don’t ruin fantastic theories with facts…!

        Also, on the issue of use of PR, most PR people are employed to release information to enhance the relationship (public relations?) with customers/public by showing the company/ organisation/ person are being transparent and open about new developments and thus building trust.

        What is suggested here is that the PR dept are releasing non-attributable stories to press to (potentially) deceive the customers with half truths and misinformation.

        So are we right to call it PR? More fitting would be ‘propaganda’.

        • Paul Patterson

          The Ministry of Misinformation.

    • Paul Patterson

      I worked in one of the bars at St James’ and after one defeat when everyone had gone, Ashley and Llambias came in and ordered a couple of cocktails and declared ‘That’ll p’**s them geordies off’ and ‘They still aren’t getting a new striker’ and laughed.
      Now prove to me that it didn’t…

      • Mitros gotta start

        “You have no idea how horrible we can be”
        Derek llambias

    • Paul Janes

      Keith Bishop??

  • East Durham Mag

    Listen carefully to anything Ashley and co. say can you hear it?
    Jackanory Jackanory ………….

  • Taz

    The two things I believe to be true that come out of Ashleys mouth are lies and sh1t3

    • East Durham Mag

      You forgot about vomit.

      • Taz

        That’s what I do when he speaks :-)

        • East Durham Mag

          Good point.

    • Georgia Peter

      I wouldn’t trust his dying breath if it came out of his mouth.

      • Danimal

        If only

      • Gareth Marshall

        Why do you always write “Porciestreet” before every message? Curiosity has got the better of me and I have to ask. Cheers.

  • X,WHY,Y MAN.

    From day one of his tenure there has been a concerted effort by him and his “People” to spread misinformation to fans and anyone else associated with the club in general.
    Even when “S****S D****T” launched their website a few years ago one of his minions dropped the ball when testing the new site with a fake news story concerning Newcastle putting in a bid for Wayne Rooney.
    Okay, It may have been tongue in cheek to an extent and not for public consumption but it gives an incite into what lengths the man will go to in his pursuit to mislead the public !

  • TheFatController

    Just on this subject, surely the best physical object we could ever lay our hands on would be the written warning sent to McClaren telling him desist from talking transfers…

    ‘We refer you to the manager’s manual given to you on your first day, where all questions asked about transfers will be fielded with the following;-

    ‘Bids in…selling club raised price beyond our valuation…not quite over the line…despite best efforts…back from injury like a new signing…no value to be had’

    Rinse and repeat.

    • Mark Potter

      And yet he spent a fortune in both windows. Was he sacked for buying players then?

  • TC Toon Army

    Do you think It’s possible Ashley thought he would get what he wants from the sale, and now he hasn’t he’s trying to look committed to the club. If so, maybe he will have to splash out on transfers. If we go down, he loses big. And it was reported Rafa was a factor in the sale. That might have something to do with him being offered a new deal. Just a thought.

    • X,WHY,Y MAN.

      The thing is last time we went down there were a lot players brought in and we still ended up going down so maybe he thinks the club has as much of a chance of staying up without bringing in reinforcements.
      Add to the fact with the fans turning up to the tune of 52,000 in the second tier, Is he really that concerned ?

    • Blackburn1066

      Dream on my friend, this man does not think like you and me, he is a con man and does not think of NUFC like a football fan. that way of thinking does not make money. People/ the fans, think, ( the fat man) is like you and me a fan of NUFC but he is not.

  • mactoon

    Basically I don’t believe ANY of those statements. Hasn’t it been leaked that we have bid £12 m for a £20 m rated striker? nothing changes with this bloke. We will ‘struggle to get players in because it’s hard in the Jan transfer window’ and gamble on staying up

    • magpiefifer

      That’s where Ashley is consistent – he doesn’t like spending (investing) on new players and is always prepared to gamble.This is likely to be the third time his gamble has failed miserably in 11 cr’p years as an NUFC fan!!

      • Blackburn1066

        He does not invest or care for the people he employe’s in his cheap rag trade shops so NUFC is in the same boat.

    • Blackburn1066

      And he will still get 52.000 people giving him loads of cash soon. TV money, free advertising, shirt deals, world wide merchandising does he care what you and me think ?

  • Darren moat

    Great article, I think all Newcastle fans are so suspicious of mike Ashley and his side kicks that no one actually believes a word that comes out the mans mouth, we have 6 days to sign the players to keep us in this league and I for one am not holding my breath

    • Blackburn1066

      He is a Tw-t

  • Waxi

    Come the day after deadline day we will get the same message as always we just couldn’t get them over the line. What the hell has Charnley been doing since the last window closed as he must be the only bloke in football who thinks we don’t need new players.

    • huntforbeer

      What the hell has Charnley done since he got the job/?-an over promoted office boy/yes man

    • Blackburn1066

      Newcastle are a championship club with no money to spend on ambition.

      • Jordan Peterson


        • Danimal


  • Lhc

    If we sign nobody significant or anybody else at all, Is Rafa then a yes man? like Pardew McClaren etc

    • magpiefifer

      I am surprised that Rafa appears to be accepting of the farce that is Ashley’s reign – I just keep hoping that there is,somehow, a surprise outcome,but all I can see is relegation – again!!!

      • Lhc

        Personally if Rafa puts up with the third transfer window in a row being messed about, he losses abit of respect from me, cause he’s a blatant yes man only thinking of his contract money.

        • Paul Patterson

          He has a loyalty to his job and the fans. In the summer he will be poached by a club that will spend and pay his get out clause.

        • Paul Smith

          Yes men don’t publicy call out owners on their broken promises. That is the opposite of a yes man.

    • Blackburn1066


    • FatParosite

      It will cost him 6 Million to say no.

    • Paul Smith

      No because Benitez has consistently called the owner out… Told us about promises he has been given and which have not been kept. Pardew always gave Mike Ashley an easy ride.

  • Desree

    Words will not score goals.

  • Mr wobert

    Sorry but I can’t see top players wanting to come up north of Watford gap,while fatty is still the guv,

  • anyobrien

    Ashley out