I recently wrote an article suggesting that the tenure of Mike Ashley was a failure.
Now, in keeping with the idea that if you criticise something you should also suggest a solution…
Here are some ideas of mine.
I have tried to think of all of the things to bring back the feel good factor to Newcastle United and try and build a successful club on and off the pitch, so here goes.
Develop academy satellite centres around the country to get young talent into our club, even if they aren’t within immediate traveling distance. Man Utd do this to great effect.
Update and improve the academy and first team training facilities so they are on a par with the best.
Incorporate a school, employing the best teachers available into the academy building, promoting education alongside footballing excellence.
Invest in the best coaches to run the training at the club from top to bottom.
Develop links with a local athletics club and employ a renowned sprinting coach. All players from every age to the first team should do sprint training with the best sprinters the region has to offer. If you want to be the best, train with the best.
Develop links with the Great North Run and any other sporting events in the region.
Put on free football in the community events and develop a link with every primary school in the region.
Insist that every first team player visits at least one school in the region every month.
Sponsor and contribute to the running of local charities.
Buy and develop and run a house to help the homeless.
Insist that players and other representatives of the club visit hospitals in the region and aim to raise at least £1m a year for them.
Improve relations with the media and invite them to see the good work the club is doing on and off the pitch.
Use the land at the back of the Gallowgate End to help expand the capacity, or look to relocate to a ground that holds a minimum of 65,000 fans.
Encourage players not to zoom out of the ground without signing autographs.
Manage the commercial side of the club properly (like it was before Ashley arrived), employing the best business people available.
Reinvest any money made from player sales back into the playing squad.
Aim for a top four finish every season and back the manager to try and achieve this.
The owner should communicate with stakeholders/fans on a monthly basis via TV or interviews with the media.
Take every opportunity to promote the club and create “a club that cares”.
I don’t see most of that breaking the bank but it could make a huge difference.