The Newcastle takeover saga has once again become headline news this week as fans continued to hope that an Amanda Staveley led bid would succeed in helping them be free of Mike Ashley.

The past 48 hours had seen Mike Ashley use Sky Sports to claim that talks with Ms Staveley had proved a ‘complete waste of time’ and there was no prospect of a deal, with no offer on the table and no ongoing talks.

This was countered by ‘sources close to’ Amanda Staveley telling media that there definitely had been a written bid made, believed to be £250m, and the implication being that this bid was still active and Ashley could still choose to accept it.

Bottom line being, what many/most of us already accepted, that certainly no deal was imminent at least until the relegation issue was sorted one way or another.

With such single-minded focus on simply getting rid of Mike Ashley, the actual identity of who could/would be Newcastle United’s new owners had taken up very little attention.

Whilst some believed claims that Amanda Staveley and her company PCP Partners could be conducting the attempted Newcastle takeover on their own, the majority assumed that as usual her role was trying to broker a deal on behalf of investors.

An interesting development now then with the well-respected David Conn of The Guardian, a serious football business journalist not prone to speculative reporting, revealing the identity of the Amanda Staveley backers in the Newcastle deal.

Rather than investment from the Middle East, it turns out Newcastle United’s new owners could have been more middle of London.

David Conn saying that Amanda Staveley had authorised her spokesperson to reveal that the Reuben family were co-investors in the Newcastle takeover attempt.

David and Simon Reuben lead the ‘Reuben Brothers’ business (In 2016 the Sunday Times rich list put their combined wealth at £13bn), which is involved in property, private equity and venture capital, David Conn saying that the Staveley spokesperson had said that David Reuben’s 31 year old son Jamie had been the main man in working with Amanda Staveley on the attempted takeover.

The Guardian article has seen Newcastle fans quickly track down the fact via social media that Jamie Reuben is a Chelsea fan, having some fun in particularly drawing attention to the fact that when Rafa Benitez was at Chelsea, Reuben made clear on Twitter – along with many other Chelsea supporters – how he didn’t want the now Newcastle manager at his club.

David Conn also got confirmation via an official spokesperson from the Reuben family to say that they had indeed been interested in investing in a Newcastle takeover but that after the November offer was rejected ‘the deal was off’.

Whilst Newcastle fans understandably hoped that a way could be found for Mike Ashley to leave as soon as possible, mid-season, an agreement on the club’s value was always going to very difficult when relegation is a real fear.

The main optimism has to be that at last it does appear that Mike Ashley was/is interested in selling and that there was genuine interest from a party in buying the club.

Whether anybody will ever match Mike Ashley’s valuation at any particular moment in time is anybody’s guess.

Hopefully once the relegation issue is sorted, we will see positive movement on this.

What a club to support.

It now looks certain we will complete an eleventh season under the control of Mike Ashley.

David Conn writing for The Guardian:

‘A major British family investor, the first to be named by the businesswoman Amanda Staveley as a financial backer of her £250m bid to buy Newcastle United, has said they are not now planning to invest in the club. According to both parties, the Reuben family did agree financial terms to support Staveley’s bid in December, but after her offer was rejected the family has not been involved with it since.

A representative of Staveley, asked by the Guardian how she is proposing to fund the planned takeover of the club from the Sports Direct owner Mike Ashley, said on Wednesday that he had been authorised to reveal that the London-based Reuben family is one of her co-investors. Staveley’s representative said that the Reuben family’s proposed investment in Newcastle had been led by David’s son Jamie. 

A source close to Jamie Reuben confirmed that they were approached by Staveley in November, and they did agree financial terms for their involvement. Then in December they understood that the deal was off because Staveley’s offer had been rejected, and the family has had no further engagement with it since then.

The official spokesman for Reuben Brothers confirmed that the family did consider whether they might invest in Newcastle, but said Simon Reuben is unequivocal that they are not doing so. “It is true that we did have a look at it, but nothing actually happened,” the spokesman said. “We are not investing in Newcastle United either as Reuben Brothers or as any individuals, including Jamie.”

The Reuben Brothers’ official spokesman said Simon Reuben was “pretty emphatic” that the family is not investing and said that, as Jamie Reuben had led on the talks with Staveley, Simon had called Jamie and confirmed that was correct. “They had a look apparently, but it didn’t go anywhere,” the spokesman said.

Staveley’s representative said there was an agreement with the Reuben family, and there had been no need to engage further with them since December, or for them to commit any funds, because no further progress had been made with Ashley.’



  • TheNutJob

    He`s here forever, it`s like being on death row, he`s the son of Satan
    a bad, bad man
    😈😈

  • Hopey

    With the TV money rising all the time, there will definitely be more investors ready to buy the club, just hope we get the right one this time

    • MP01

      Agreed – more tv money = more potential suitors. Not convinced PCP was the correct move, but then we all expect a deep pocketed sugar daddy investor which i don’t believe is going to happen!

      One of Newcastle’s biggest problems has been that no real talent (potential or otherwise) has come through in recent years (except for Andy Carroll who couldn’t divert his attention away from bigger money deal in Liverpool). a strong academy would breed a much stronger first team but we haven’t seen that talent come through.

      Who in the first squad came through our Academy? Rolando Aarons ins’t a starter and Paul Dummett doesn’t turn many heads! Other than Freddie Woodman who desperately needs first team game time possibly at a championship side, theres been nothing really! Remember when Manchester United and Chelsea were sniffing around Haris Vucknic? look where he ended up. There is something not right with the set up which is stiffling young players coming through in the North East!!

      • Mitros gotta start

        Bit harsh on carrol….was fairly obvious that he didnt want to go….was practically kidknapped by fatty and pushed out the door

        • MP01

          i wouldnt go that far. my recollection of it all was that he went in and asked for more money contract wise (which after half a season seems a little unreasonable to me… but then i dont know the full details) and the club didnt baulk so he took his payday.

          Dont get me wrong, i loved watching the lad play! him and Kevin Nolan just worked together. and id take him back in a heartbeat if he could stay fit!

          • Mitros gotta start

            You dont remember him texting steve wraith begging him to let people know he didnt want to leave and was being pushed out by the fat cancer?

          • Austin Brownlee

            His girlfriend at the time told my mate that he was just waiting for a big money move didn’t really care who it was

          • Martin Rooney

            Of course he did because he didn’t want to lose faith, or and Steve Wraith there’s a top bloke for ya

        • Martin Rooney

          You can look back at the actual truth if you like, having not scored many goals for Newcastle he was awarded a contract in November 2010. At the time he then said “All I have ever wanted to do is play for Newcastle,” said Carroll, 21. “That’s been the case since I was a teenager, playing for the juniors and reserves, and it’s still the same now.
          He then moved into Nolan’s house, and sacked his agent. What he did not know was that his new agent couldn’t actually represent him for a year. So that agent who worked for a company which was part owned by guess who Kevin Nolan and Sam Allardyce. He then went to Liverpool and yes you’ve guessed it started representing them in an approach to Newcastle.
          Yes thats right the liverpool agent working for a company owned by a scouse footballer who had one of Britain’s brightest footballing talents living with him. Whose playing for his home town club that he’s just got a bumper incremental contract with. And all of a sudden he now wanted to go to that, if you believe Ashley pushed him out of the door you’ve lost your mind.
          The actual turn of events was as follows, Andy Carroll approached Alan Pardew at the training ground on the day before tramfser deadline day and said I want a pay rise and I’m not palying for Newcastle again until I get one.
          Alan told him to take the rest of the day off, A meeting was arranged for the next day at SJP at which Andy having sacked his agent was represented by guess who YEP Kevin Nolan to ask for an increase.His reason for wanting an increase was that Liverpool would give him £70K per week. At the time though Liverpool had not been in touch with Newcastle Andy’s soon to be agent hadn’t made the call to NUFC which is why they said you have to put a transfer request in or we will report Liverpool for an illegal approach, and thats how NUFC got a staggering £35m for a player who proved not to be worth half of that just 18 months later.
          Thank ***k they did or we’d have been stuck with him.
          Mitro when people like you start mouthing off ***t to try and do the club down then that just makes me a proper toon fan think your a mackem on a wind up or you could just be thick

      • Charlie Dickens

        It’s true that youngsters don’t progress at Newcastle. Must be a number of factors – scouting, coaching, not getting a run in the side and adjusting to first team football because managers need results to avoid relegation. We buy average players as short term solutions rather than invest in youth who could surpass them if developed properly. Academy set-up needs revamping. Entire club, really. It’ll never happen, though. Like the club being sold.

        • MP01

          Yeah definite revamp needed. How can Southampton produce players for both themselves and Liverpool and we can’t produce a handful for our own first team???

          The problem is, short term solutions are needed be that to avoid relegation or regain promotion when we are relegated. its a vicious circle and one we’ve been stuck in for years!

      • Martin Rooney

        Not a single buyer has came into wrench NUFC away from Mike in 11 years. In that time, Man City, Liverpool, Arsenal, Southampton West Brom, West Ham, Everton, have all had new owners but not one has come to look at us.
        Maybe we should start to ask why?
        Could it be the fans are never happy?
        Could be the pathetic local media and fanzines?
        Could it be the perception there’s no money in the Northeast?
        Or even that the massive crowds pay hardly anything for their tickets?

        • MP01

          Well to be fair, in the last 11 years we have been under new ownership. who rightly looks at buying a club which has just been taken over? There is definitely a bigger draw to “big city clubs” like your liverpool/London/Manchester clubs rather than the North East (IMO at least…).

          In other circles of fans, Newcastle fans are always revered as the best in the country (and further a field)! So i wouldn’t pin this on the disgruntled fan base!

        • Cockneytrev

          A consortium of Arab businessmen came for a meeting with Ashley, he never turned up and did not even inform them,,(I was told of a reliable source that he wasn’t in a casino, but I can’t verify this) this consortium went on to buy Man City in the September,,

          • Martin Rooney

            you can’t as it is untrue

          • Cockneytrev

            and you have inside information?
            you sound like fleckman? or one of his other aliases,,
            You’re a very sad f*****r

        • HarryHype59

          Or that the asking price is too high!

        • Cockneytrev

          The mansours did,,,
          Fleckman!,,

    • Martin Rooney

      Not agreed, it seems strange, the TV money has been rising every three years for the last 18 and hasn’t brought any investors to the table. The only investor that came to the table was never interested in the money the club could make just the advert space. So guess what that means, nobody is coming to buy the toon

  • Oooh bobbi fleckman

    So Stavely doesn’t have the money lined up to conclude a deal. The collapse of the deal is frustrating in the extreme but pointing the finger at Ashley, while a useful venting process, doesn’t fully recognise facts.

    These guys have wealth but it’s not liquid, the anticipated spending spree would not have happened.

    • Damon Horner

      Assuming this is true of course. Still baffles me how three months of negotiations can be had with a buyer who isn’t credible.

      • HarryHype59

        Perhaps she was a stalking horse buyer after all!

        • Damon Horner

          Possible but there are questions for me.

          Why imply buyer exclusivity for the deal when they did?

          Why bring up a stumbling block in a relegation clause? it almost invites complications.

          • 1957

            I suspect she sold it to investors as a £250m deal and she couldn’t raise more funds from those groups involved (I’ve heard 5) and or they wouldn’t accept a diluted stake ( thereby a reduced profit/dividends) by bringing in someone to make up the difference.

            She would have known Ashley wouldn’t accept the relegation clause and I said before she would accept his alleged compromise. The relegation issue is a way for her to back away without appearing to have misjudged the owner’s desperation to sell

          • Martin Rooney

            Dividends Dividends Dividends something Mike has never had!!!!!

          • 1957

            Mike took his pound of flesh in other ways.

            Nobody would have cared if he had allowed the club to invest in playing staff, it was a win win situation as far as I could see, better team = better league positions = possible European involvement each season = more money coming into the club = higher profile for SD.

            I’ll never understand him

          • Martin Rooney

            You can’t blame him for santon and taylors co*k ups in the europe qtr finals?????

          • 1957

            Don’t get where I’m blaming him for player’s mistakes in games just stating the obvious, steady continuous investment (rather than the occasional splurge) could have been of benefit to him.

          • HarryHype59

            TV money,TV money, he had had at least half a billion during his tenure as owner!

          • Martin Rooney

            and it’s all gone in players managers and agents wages and they have nearly all been pap

          • HarryHype59

            Fair point, but pray tell who appointed the people who bought the pap and gave them silly money!

          • Martin Rooney

            Nail on head

          • Martin Rooney

            Nobody released any statement of ‘buyer exclusivity’ however a statement was made on multiple ‘NDA’s being signed

          • Damon Horner

            I never said a statement ws released mate. Newspaper articles have been written about it and nothing contradicted regarding it from either side. A stalking horse arrangement would surely meant that the club would have clarified this was not the case.

          • Martin Rooney

            So where was the implication???????? If it wasn’t part of it why would the club make anything clear, do you think these people sit and read all this sh** about them.

          • Damon Horner

            Not sure why this is winding you up.

            Google it, there are articles suggesting PCP were seeking exclusivity and deals are close. If they were a “stalking horse” intended to drum up more buyers (which I’m stating I don’t believe) then that suggests a close deal and will put some potential investors off, investors who may have no inside track.

            I don’t have a clue mate. I’m only saying I don’t believe they were a “stalking horse”.

      • Oooh bobbi fleckman

        TBPH, the article in the Guardian is a bit ‘Guardian’. What is interesting is the fund were investing, it’s not on behalf of a specific client, middle East or otherwise. This means that It is unlikely that Stavely was funding her bid from a single source, such as the Ruebens and the Ruebens do not appear to be liquid enough to buy a football club.

    • Desree

      You said it was as good as done Fleckmeister

      • Oooh bobbi fleckman

        It was, the only issue was this £50m for relegation. the reports from both sides are a little disingenuous.

        • Cockneytrev

          Mug!!!!

        • HarryHype59

          What’s a mere £50m between friends eh!

          • Oooh bobbi fleckman

            Seems quite a lot as this appears to be the breakdown.

          • Oooh bobbi fleckman

            Seemingly quote important to both sides.

      • HarryHype59

        He did indeed!

    • HarryHype59

      Looking at this farcical takeover objectively, it is obvious there is no interest from any credible buyer for NUFC at present! We now need to move on accept he is still owner and deal with the massive problem of surviving in the top flight!

      • Oooh bobbi fleckman

        For right now, That’s what Ashley is doing, he’s permitted some transfers, get us up the league and a deal will be back on. However, if I were MA, i’d want more money once we’re guaranteed in the top division next term.

        • HarryHype59

          I can see this farce continuing next season even if we stay up! Ashley will no doubt bump up the price to over £400m.

          No one will pay it, and this whole tedious saga will rumble on! We will be in another relegation scrap for sure as he positions us at 15/16th the every season!

          • Oooh bobbi fleckman

            I would be amazed if Mike Ashley still owned the club on 31st August. If he does, you are right.

          • HarryHype59

            For the benefit of our club we desperately need new owners! However this is Newcastle, so I expect this tedious saga may well roll on and on and on ad nauseum!

          • Oooh bobbi fleckman

            I agree we need new owners. MA fell out of love with owning a football club when KK resigned. He got interested again in the 5th place finish season but once we got back promoted last summer, he’s not been interested.

  • Phil

    So at this moment in time we have nobody lined up to buy us.

    We have an owner who admits he can’t compete. I don’t mean with man city before anybody pipes up!!

    We have a championship squad.

    And we play Manchester city at the weekend!!

    But it’s ok. Dennis wise. The guy who eats the private parts of exotic wild life. He says Mike has our best interests at heart. That’s reassuring at least

    😳🐊

  • Mitros gotta start

    Yawn….this again?
    We should be concentrating on stopping man city putting 10 past us or figuring out how to beat chelski…..oh sorry we have no chance with a championship team do we Rafa(well done norwich decent effort)and dennis wise you can f00k off you poison m0ng eyed short4rsed troll

    • Damon Horner

      The way Chelsea have been lately I fancy our chances.

      • Mitros gotta start

        Not when Rafa lines up 6-4-0 and plays for a draw

        • Damon Horner

          He does play with a striker though… Joselu is statistically our best player so far this season according to SkySports haha

          • Mitros gotta start

            Like i said 6-4-0
            Joselu is no striker

      • mus

        i think chelsea might also think that of newcastle

        • Damon Horner

          Obviously, Chelsea will definitely think we’re beatable considering they’ve beaten us already…

          One goal in four games for them though so we do stand a better chance considering their form.

          • Charlie Dickens

            And it’ll be their incohesive reserves against our first team.

  • Wor Lass

    All that`s been revealed is that some rich guys briefly considered investing but just as briefly decided not to. She hasn`t got the money, Fatty knows that and has called her bluff big style. You can`t kid a kidder!

    • MichaelMaximusMoose

      Not when it`s the King of Knaves

  • Peaky Magpie

    Can anyone recommend the latest best tv to buy cos I swear if that fat c**t pops up on SKY talking s**t in the next couple of weeks my current one is a goner ???

    • Mitros gotta start

      Not if….when…..dennis wise has already jumped to his defence today….odious little w4nkstain

      • Peaky Magpie

        So it’s already started with his minions ? Great,can’t wait to hear Beardsley’s defence……”eeerrrrrrrr obviously,eeerrrrrr obviously”………..

    • kingfisher

      I usually buy 4 or 5 small screen basic T.V.’s in August which under normal circumstances should last me all through the season until May, however considering this seasons depressing results and the recent failed (?) takeover, I’m already onto my third and all things considered,I suspect I’ll be visiting Curry’s before the seasons end. I think you are right Peaky in assuming that something is strange about all of this takeover situation, so I think it’s a case of watch this space!

  • Desree

    Mike is stuck with us. Not a single serious bidder.

    You dont put a 300m business up for sale unless you had solid, concrete interest.

    Mike Ashley took Stavely for a curry to say thanks. She played her part to perfection in giving fatty an excuse to Rafa.

    • HarryHype59

      The theory that she was no more than a stalking horse buyer has credence
      Ultimately no serious buyer is interested in us at anywhere near Ashley’s asking price!

      • Martin Rooney

        If she was his stalking horse the language would not have been so curt and disrespectful or would there have been a retort. Think about it man

        • HarryHype59

          Maybe, or perhaps it was part of the cunning plan to attract other buyers! Something was never quite right about it!

    • Martin Rooney

      What on earth are you on about? businesses make themselves available all the time.

  • X,WHY,Y MAN.

    I’m sure eventually someone will want to buy a football club and you never know what is around the corner.
    People will give Ashley stick for the so called deal collapsing but Staveley was no more than a Walter Mitty character who had no real backers, And it seems she was running around trying to drum up interest.
    Personally I am glad we are not getting someone like her because deep down she had Kamikaze written all over her !

  • Martin Rooney

    Now we know Staveley’s money was coming from the Rueben brothers,Richard Desomnd and others we know that there was middle east barrels of cash and these are people people who make Ashley like an apprentice at being ruthless.
    We dodged a bullet big time.

  • Cockneytrev

    Ashley has never had any intention of selling, the club is worth to much to him,,
    He wants it both ways, says we can’t compete (or infers we can’t) with the likes of WBA, Southampton, Watford, palace, Swansea, ,Bournemouth, Burnley, stoke,Leicester , yet he values the club at more than these clubs,, it’s one or the other,,
    Before he took over we were worth more than Spurs, Everton, Man City,( Man City are an exception) West Ham , due to neglect and the running of the club to advertise his retail empire, we have slipped further and further, until now we have a squad that is practically worthless,,
    If he had wanted to sell , he could have in 2008 to the Mansour consortium,,

    • Martin Rooney

      Mansour consortium, I thought he was one man? Is that not right, If you look into that you will find that his company bought City was called, United Football company, which had he had set up a year earlier, which we later found out had failed in the purchase of Manchester United. So confident he was that he had organised a whole load of merchandise with AAbar and man u branding on to be produced. When he was rebuffed with a price of no less than £2bn he bought city to f them off, paying just £210m. He wasn’t even embarrassed when he took them over to the UAE and his staff there used all the branded gear to promote ‘AABAR and Manchesters finest team’ with Man United logos every where, and yet folks round hear think Ashley’s a TW**.
      He wouldn’t sell to him as he was never interested man u was his club and he couldn’t have them so he’s hell bent on doing them over.

      • Cockneytrev

        A consortium which included Dr. Sulaiman Al-Fahim opted to switch their attention from Newcastle United to Manchester City in September 2008 after an arranged meeting was not attended by Ashley, he did not notify the Arabs who were left waiting for him, (this is the arrogance of the man).
        He had a chance to sell and he didn’t want to.
        This same consortium had tried unsuccessfully to buy Liverpool 2 years early,,

        • Martin Rooney

          No Dr Sulaiman Al Fahim, was Staveley’s front guy and you are mixing these all up in one basket, one of the liverpool bids from Satveley was for Muhammad Alashaya.

          • Cockneytrev

            I’ll stand corrected on that point,,(although several articles mention him being heavily involved )
            but the point I was making was that Ashley could have sold and didn’t even show for the meeting.

    • HarryHype59

      Good point, if this club cannot compete financially with the likes of Watford et all, it is surely nonsense to suggest the club is worth more than them!

  • thewildchimp

    To be honest, I wouldn’t be surprised if, at the end of the day, Ashley hired Staveley to fake interest in order for him to garner some media attention and “show” how his club is still a hot deal. Like those “snake oil salesmen” from America who used to bring with them their cronies who’d get miraculously cured. I don’t claim it’s like that, just that I won’t be surprised if it was.

    • Cockneytrev

      Very possible,,

  • HappyToons

    Haven’t the same Reuben bros bought the fire station and developing that and other buildings in Newcastle? Their story is pretty amazing how they made their money!

    Unless Mike knows them and got them into investing in Newcastle and they are then just a gimmick for the pretend takeover.

    Motcomb Estates, owned by billionaire entrepreneurs David and Simon Reuben – ranked the 60th wealthiest people in the world in the 2016 Forbes List – are seeking an operator to work with them to deliver a high quality hotel and food and beverage offering at the prominent site.
    The multimillion-pound plans would represent the first phase in a far-reaching scheme to regenerate the Pilgrim Street area, also bringing back jobs into buildings which have lain empty for many years. July 2017

    Dennis dimwit Wise, what a reason not to read any article.

  • Alreet

    Wtaf. How many mental cases on here. PCP have confirmed their bid so if its claimed that the Rubens didnt want thr club how can it be claimed that they are the bidders.

    Ash and the media are taking the P out of all of us and its pathetic. Getting column inches on a fake exclusive.

    If it happens it will be the next day for the start of life at toon. Until then we all know that ash doesnt care about football. The club. The town or the fans. Its a business deal nothing more. Money and power is all he cares about and he gets both being in charge.

    He now wants a 300 mill buyout and there arent many takers.

    What a crock.

    • Martin Rooney

      Can you not read, the Reubens were interested and backing it when the bid went in, When that bid was rejected, as any first bid should be, then they pulled out. Pot calling kettle me thinks.
      It was always 300m