Mike Ashley has deliberately stalled in trying to sell the club and/or having further discussions for the time being.

The Mail say that analysts they have spoken to are ‘convinced that Ashley is deliberately stalling on negotiations with Staveley’ because he believes that if the new TV deals rise, he will be able to increase his asking price for Newcastle United.

Interestingly, the newspaper says that analysts also believe that Mike Ashley going very public in his attack on Amanda Staveley, claiming talks had been a ‘complete waste of time’, was a ‘classic negotiating ploy, as he waits for the new TV revenues to be known’.

It is already for certain that overseas TV deals will significantly rise for the next three seasons starting 2019/20 as many countries/areas of the world have already agreed prices.

However, the UK rights are set to be tabled in early February and the winners announced by the end of February 2018.

Amazon are widely expected to enter the bidding and regardless of who is or isn’t putting in bids, it is expected that revenues will be far higher from the UK deals than currently is the case. The Mail say that analysts at Berenberg Bank believe that if they retained their current deals, Sky Sports would end up paying 35% more for the same arrangements, whilst BT Sport would be paying an extra 18%.

The Premier League also recently revealed that more matches than ever before would be sold off to Live TV and for the first time, it will mean a majority of the 380 Premier League matches being screened by live TV and moved for the inconvenience of match-going fans.

The positives in this report are that despite Mike Ashley allegedly holding on to see how much higher a price he could put the club for sale at, The Mail claim that the Amanda Staveley led bidders are prepared to also wait and potentially pay more than they are currently offering, if the TV deals revenues increase AND of course Newcastle reach safety from potential relegation.

The Mail:

‘Newcastle United’s financial future hinges on the imminent new Premier League TV deal, with would-be owner Amanda Staveley’s next offer to Mike Ashley dependent on how much cash the broadcasters are willing to pay, Sportsmail can reveal.

Staveley has no intention of walking away from her attempt to buy the club – despite public attacks on her by Newcastle owner Mike Ashley this week.

But Sportsmail understands that it is now unlikely that a renewed offer will be made by her and PCP Capital Partners until the winners of the 2019-2022 domestic rights are known, by the end of next month.

Analysts believe that the new deal will bring a further increase on the current £5.1bn domestic rights and are convinced that Ashley is deliberately stalling on negotiations with Staveley, knowing that a big new settlement will drive up the price of the club. Staveley had hoped to do a deal before 2018, ahead of negotiations for the new TV deal.

Falling viewing figures for live games has created uncertainty about this round of TV rights, though some sources believe that there may be a 10 per cent uplift. That would mean Staveley having to improve her offer to Ashley, which she is ready to do.

‘If Ashley sits and waits for the new TV deal, he knows the value of the club will probably go up,’ one analyst told Sportsmail.

‘Staveley will also have thought that she would get it cheaper by buying it now, before the new rights are known. If you are looking at the value of a club, it is dependent on revenue. The core revenue of clubs is TV rights money.’

Ashley’s public attack on Staveley this week indicates that no alternative discussions have been successful and analysts believe that such a public play is a classic negotiating ploy, as he waits for the new TV revenues to be known.


But analysts at Berenberg Bank also believe that Sky will face a 35 per cent rise in the amount they pay out for rights and BT an 18 per cent rise, if they retain the same number of rights packages that they currently hold.’

  • Paul Patterson

    What? It’s took an analyst to come to this conclusion?

    • Mark Potter

      No, it took more than one. And not just any analysts, but analysts from Berenberg Bank. Berenwho?

  • Monkseaton Magpies

    The analysts are right in one way the value of the club will go up if the future revenue stream goes up significantly. He only went public as her party gave so many leaks to the press with the we have put an increased offer in which was false being the straw that broke the camels back. The club would have been sold by now if the asking price of £300m had been met but it has not so it’s Amanda and her backers fault that is if she has any. Even if she takes the club over it does not sound like a rosy future with limited funds to buy players.

    • FatParosite

      Bishop Bee… buzz buzzz

    • Guest 2

      Muppet. Every leak was attributed to ‘sources’ close to the club or Ashley. She has a right to speak out and defend herself.
      He went public when he put the club up for sale and set the rules for the process. Morons like you seem to believe a sale process was commenced with PCP without them meeting the basic guidelines fatso asked for.
      Then again, you believe everything from his perspective.

    • TheFatController

      The value wouldn’t go up if the world and it’s investors knew in advance of the likely increase in revenue.

      Values go up when you go ahead of your market, not when valuations already anticipate the whole market increasing due to a universally known watershed moment…

      So our value goes up when we stay up, but not when higher revenues that were anticipated are confirmed…

      • Monkseaton Magpies

        If the T.V revenues go up significantly the value of all clubs will go up know one knows what the figure is but if you are say getting an extra fifty million a year for several years the club will be worth more.

        • TheFatController

          Everyone who is interested in buying a club will know roughly what the increase will be.

          There’s not huge profit in football. End of year profits prove that.

          If there were, we’d have been sold by now. Staveley wasn’t being cheap, she was just reflecting it would take millions on players to make us profitable and then investors want a return.

          Unless you are Chelsea or Man City, you have to run to make profit. It’s tough to do that, and increased tv revenues will only increase the biggest overhead, player fees and salaries, and thus make little impact on profit.

  • Mrkgw

    MA will continue to rake in millions year upon year. As long as the golden carrott hangs, why would he do otherwise? Not good news for us.

  • MichaelMaximusMoose

    It was always going to go up, that`s why he wouldn`t take the £250m & now that Amazon has entered the fray anything could happen.
    Amazon can blow BT & Sky out of the water & Sky could lose out big time.
    what scares me is the bids will be that big the Pig won`t sell.
    he`ll then be down the Nags Head with Cockeyed Den & JFK giving it large.

    • TheFatController

      Why would investors come to Ashley after he puts the price up?

      Surely before was the time to buy the club? When he only (allegedly, according to him) had one low bid ?

      Who waits for the price to go up to bid for something ?

      • MichaelMaximusMoose

        who said anything about putting the price of the club up, not i.
        the Tv deal may be that good he won`t sell at all, that`s what i`m getting at.
        the blonde may well regret not going the extra mile with the bid
        it`ll all pan out next month

        • TheFatController

          Most PL clubs make less than £15m annual profit before tax, unless they sell a big player and keep the money rather than buying new players.

          Most of the increased revenue will go to players and agents as ever.

          Why would she regret not upping by £50m when the margins in football are so small?

  • Guest 2

    He knew all this when he publicly put the club up for sale and outlined the type of buyer he wanted and the framework of payments he’d accept.
    He seems intent on once again making people jump through hoops and then change his mind.

    • FatParosite

      He’s never changed his mind, he never wanted to sell in the first place.

  • TheFatController

    Given most investors will have very good analysis of likely revenue increases, i doubt the details of the new deal will make too much difference in terms of numbers of bidders.

    The time for investors to bid was BEFORE the new deal was done, not after!

    I’m not sure Ashley will be expecting new bidders just because the market, as expected, is up.

    How many investors would have said ‘let’s stall our bid, letting PCP have a free run, until it’s confirmed that the price will be higher once the tv deal is done…’

  • Rich Lawson

    As someone who in another life was a high profile negotiator,if I wanted a deal now and I new a better position was down the road I would simply state this to the other party and offer a compromise settlement agreeable to both to push things through.certainly not rain abuse on them and further distance ourselves.

    • Paul Patterson

      Yeah but Ashley doesn’t like conflict when it comes back at him. He parks tanks on competitors lawns and fires ammunition when he see’s fit and stays silent the rest of the time letting myth and speculation run wild.
      Play him at his own game and he hates it like a spoilt child.

  • robbersdog

    Mike, just buy some f*cking players, or the TV deal won’t mean anything as we’ll be in the Championship.

    • HarryHype59

      Too true! It amazes me how so many people, assume our place at the Premiership trough is guaranteed next season.

      We are 50:50 to go down yet fatso is sitting on his hands refusing to spend!

  • Alreet

    Its the only reason. He wanted either a 350mill buyout or to get the TV money then lower the price to garner more interest and get a few loanees to cover the back.

    He has been called out by PCP and he doesnt like it. Lets see now if his biggest investment will still be viable after another failed window.

    Come on ash u plum. Get out of town.

    • MichaelMaximusMoose

      I don`t think he was called out at all, every man & his dog knew the new TV deals were due in February, he was never going to take £250m

      • TheFatController

        If every man and his dog knew of the tv deals being due, why would investors not bid in advance when the price was bound to be cheaper …?

        • 1957

          That’s something I don’t get either…can PCP simply not get enough funds up front to take it off his hands

          • TheFatController

            You’ve missed my point, I meant that no bidder would wait on the tv deal.

            Firstly, they’ll have a good idea of what the new tv deal will bring, and secondly most of the tv money goes to players and gents and not the bottom line as profit.

            Givenckubs make minimal profit, just upping a bid by £50m is ludicrous for any investment firm. Once any investor has valued something, they stick to it. Hence PCP offering £300m in stages or £250m up front and not budging, they’re investors not in toy town.

          • Phil

            I used to work within safc (not by choice) you are 100% right about the lack of profit in owning a football club. The day to day running costs are crazy. And that’s before you pay the players, chief execs and agents etc

          • TheFatController

            There are many lists of year end profits. They ratify that yes.

            2014/15 QPR lost £46m – that’s a fifth of the PCP bid obviously! No wonder the FA knocked on their door last year with FFP charges …

  • Megatron1505

    Apparently Netflix are also considering bidding, so with Amazon bidding as well it does look like the tv gravy boat will be even bigger next time around.

  • TC Toon Army

    Ashley’s holding out until we win the league. Then he can get all his money back from the current transfer window.

  • Oooh bobbi fleckman

    Read the same report in the Mail and Staveley is apparently waiting to see the TV deal.

    • HarryHype59

      What’s it going to be in the Championship?

  • glassjawsh-got-banned

    no schchchhhhhhit

    • Peaco

      Amazing that it’s taken “analysts” to draw this conclusion. They must have had the top team working on it….

      • glassjawsh-got-banned

        Sky Sport exclusive – water is wet

  • Peter Stabler

    I saw that facebook have taken on one of Eurosports top execs as they get into live sport. Kerching.

  • Megatron1505

    Wait a minute, an article concerning finance without a comment from Robert Flickchimp? This is a novelty.

    • HarryHype59

      He has been a tad quiet since his “source” proved to be incorrect regarding the takeover! 😂😂😂

      • Megatron1505

        You misspelled sauce, HP or Daddies for Robert 🙈😂

        • HarryHype59

          I did crack the same gag last week! 😀

          • Megatron1505

            Great minds (clearly not Roberts) 😎

  • StevieB

    I told yous the other day , he’s rolled the dice on the last 4 months of this season as if Rafa delivers then it guarantees mikes 300-350m asking price and Staveley can have no complaints about payingit Either. That’s why he is having no qualms about finding a couple of players now cause he knows the price is going way up in May if we remain a premiership outfit.

  • Yes people, Ashley and PCP aren’t stupid. They both knew about the possible new deals and that’s why there was interest and that’s why Newcastle’s asking price is still 300m. Ashley can cough up 50m now and save us from relegation which he will then recover by selling some of our players and getting a cool 100m or more for the club in the summer.
    Ashley will spend this transfer windows, because it will bring him more profit later on.

    • HarryHype59

      “Cough up £50m now”
      If only.

      • He knows if he doesn’t he might lost 100m+. Not that daft.

        • HarryHype59

          I totally agree that is the logical thing to do! However, history has shown us Fatboy pursues his own logic!

          • Let’s hope I’ve learned his logic after all these years and I’m right :)

  • HarryHype59

    It won’t matter how much the new EPL deal is next season if this club is back in the Championship in May!

  • nufcslf

    Fat Cash…..never……money before football….he wouldn’t…..ch, ching.

  • Desree

    I am not so sure about the tv rights being as lucrative. Tv companies and telcos have lost a load of money and it is easy to watch without a subscription.

  • Jordan Peterson

    And what happens if Newcastle are relegated again.

  • magpiefifer

    Ashley is gambling again,and he will probably be a 3 time loser (so will we!) as we get relegated in May!!