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The 2018 Deloitte Football Rich List Top 30 revealed

4 years ago

The 2018 Deloitte Football Rich List has now been published.

The annual report that provides focus on the football clubs generating  the biggest revenues in the world.

The 2017 Deloitte report covered the season 2015/16 and Newcastle United missed out on the Top 20 due to the total failure of Mike Ashley to grow commercial revenue and matchday revenue in his time at the club.

A decade after taking over, Newcastle United’s commercial and matchday revenues are actually no better than when he took over, despite every other club seeing their revenues increase, massively in many cases.

The only thing that saved Newcastle in the last report was the ever increasing TV revenues, which every Premier League club has access to.

Newcastle United a year ago were named 21st in the Deloitte Football Rich List with revenues of €168.2m, Sunderland were 29th with revenues of €144.4m.

A year later and the 2018 Deloitte Football Rich List (see below – all totals in Euros) sees both Newcastle United and Sunderland missing from even the Top 30.

Mike Ashley achieving a second relegation in eight Premier League seasons ensured that Newcastle would miss out. We are still waiting on finding out the accounts for the Championship season, as Newcastle are always one of the last to make their figures public, usually published in the following April. However, Deloitte always have access to the headline figures for the purposes of their report, so if by some miracle NUFC had generated enough money to make this Top 30, they would have been named.

The mess Sunderland are in, is summed up by their failure to even make this new Top 30, 14 other Premier League clubs make the list, including Bournemouth, West Brom and Crystal Palace – the Mackems relegated in 20th place and that obviously affecting their revenue from TV last season, compared to the other 19 PL clubs.

A properly run Newcastle United run on ambitious lines, both on and off the pitch, would guarantee a Top 20 position in any future Deloitte Football Rich List and then it would be simply down to ability and luck as to how high in the Top 20 NUFC could go, dependent on that coordinated success on and off the pitch.

This is part of the overview from the 2018 Deloitte Football Rich List:

Premier League dominate:

‘This year’s Money League sees a record ten English clubs in the top 20. The number in the top 30 increases to 14, although this does not get close to the existing record of 17, set in 2014/15.

The increased number of English clubs owes much to the start of the Premier League’s record three year broadcast arrangements, but also the significant growth in revenue of its biggest clubs.

AFC Bournemouth, the only debutant amongst clubs ranked 21 to 30, highlight the impact the increase in broadcast revenue distributions has had upon clubs.

The Cherries appear in 28th place with revenue of £136.8m having been the 82nd highest revenue generating club in the UK in 1996/97 with revenue of just £1.1m.

Bournemouth emphasise the financial rewards available at the highest level of English football, and the scale of the opportunity for clubs that successfully navigate their way up English football’s competitive league pyramid in the future.

Next year, we expect the €8 billion barrier will be broken, but revenue growth is not expected to be as significant as seen in 2016/17.

Germany’s new domestic broadcast deal commences and will increase revenue, but Premier League and La Liga distributions will remain relatively stable, as both enter the second year of existing TV deals.’

Moving Forward:

‘Looking further ahead, the long term composition of the Money League is an intriguing topic.

English clubs’ dominance will depend on the outcome of the Premier League’s ongoing tender for the next three year TV deal starting from 2019/20.

Further increases would maintain, if not improve, the positions of English clubs. However, if growth is marginal, other countries may have the opportunity to close the gap, particularly in Spain who will also be negotiating new broadcast deals.’


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