The 2018 Deloitte Football Rich List has now been published.

The annual report that provides focus on the football clubs generating  the biggest revenues in the world.

The 2017 Deloitte report covered the season 2015/16 and Newcastle United missed out on the Top 20 due to the total failure of Mike Ashley to grow commercial revenue and matchday revenue in his time at the club.

A decade after taking over, Newcastle United’s commercial and matchday revenues are actually no better than when he took over, despite every other club seeing their revenues increase, massively in many cases.

The only thing that saved Newcastle in the last report was the ever increasing TV revenues, which every Premier League club has access to.

Newcastle United a year ago were named 21st in the Deloitte Football Rich List with revenues of €168.2m, Sunderland were 29th with revenues of €144.4m.

A year later and the 2018 Deloitte Football Rich List (see below – all totals in Euros) sees both Newcastle United and Sunderland missing from even the Top 30.

Mike Ashley achieving a second relegation in eight Premier League seasons ensured that Newcastle would miss out. We are still waiting on finding out the accounts for the Championship season, as Newcastle are always one of the last to make their figures public, usually published in the following April. However, Deloitte always have access to the headline figures for the purposes of their report, so if by some miracle NUFC had generated enough money to make this Top 30, they would have been named.

The mess Sunderland are in, is summed up by their failure to even make this new Top 30, 14 other Premier League clubs make the list, including Bournemouth, West Brom and Crystal Palace – the Mackems relegated in 20th place and that obviously affecting their revenue from TV last season, compared to the other 19 PL clubs.

A properly run Newcastle United run on ambitious lines, both on and off the pitch, would guarantee a Top 20 position in any future Deloitte Football Rich List and then it would be simply down to ability and luck as to how high in the Top 20 NUFC could go, dependent on that coordinated success on and off the pitch.

deloitte football rich listdeloitte football rich listThis is part of the overview from the 2018 Deloitte Football Rich List:

Premier League dominate:

‘This year’s Money League sees a record ten English clubs in the top 20. The number in the top 30 increases to 14, although this does not get close to the existing record of 17, set in 2014/15.

The increased number of English clubs owes much to the start of the Premier League’s record three year broadcast arrangements, but also the significant growth in revenue of its biggest clubs.

AFC Bournemouth, the only debutant amongst clubs ranked 21 to 30, highlight the impact the increase in broadcast revenue distributions has had upon clubs.

The Cherries appear in 28th place with revenue of £136.8m having been the 82nd highest revenue generating club in the UK in 1996/97 with revenue of just £1.1m.

Bournemouth emphasise the financial rewards available at the highest level of English football, and the scale of the opportunity for clubs that successfully navigate their way up English football’s competitive league pyramid in the future.

Next year, we expect the €8 billion barrier will be broken, but revenue growth is not expected to be as significant as seen in 2016/17.

Germany’s new domestic broadcast deal commences and will increase revenue, but Premier League and La Liga distributions will remain relatively stable, as both enter the second year of existing TV deals.’

Moving Forward:

‘Looking further ahead, the long term composition of the Money League is an intriguing topic.

English clubs’ dominance will depend on the outcome of the Premier League’s ongoing tender for the next three year TV deal starting from 2019/20.

Further increases would maintain, if not improve, the positions of English clubs. However, if growth is marginal, other countries may have the opportunity to close the gap, particularly in Spain who will also be negotiating new broadcast deals.’



  • TheNutJob

    Fatty Oot, sack the board

    • Rich Lawson

      Both of them !

  • Oooh bobbi fleckman

    Jim could have made his point that Nufc have fallen down the list with valid points. Instead he goes on about commercial income which would be forgivable if it were ignorance but people in here have explained the accounting for outsouring commercial income but he still published a misleading article.

    Poor show, Jim

    • HarryHype59

      Look on the bright side. We are in the top twenty….for debt!

      Great owner this man Ashley.

      • TheFatController

        Ashley’s lawyer said in October there was obviously value in a 150(sic) year heritage PL club, and valued it at over £350m as a result.

        With liabilities of just £120m in loans to Ashley, that means we are swimming in value that can easily be liquidated as cash to buy the players to get us in Deloitte top 20 territory.

        Either that or he was lying through his teeth, and PCP’s £250m valuation is far more accurate. Meaning the ‘wasting time’ accusation is also a lie.

        Lies lies lies….

        • HarryHype59

          The fact that the PCP £250m offer was the only one made, indicates it reflects the true value of the club at this point!

          No one values Newcastle at £350m at this point, apart from Ashley!

          • TheFatController

            Apparently it indicates PCP don’t have any money.

            Well, that’s from people who pay £10 for a pint to prove to the locals they do have money…

        • Oooh bobbi fleckman

          The valuation of £350m is arguably cheap for a business that has good control over costs and now accesses income streams some £40m more than before. Theoretically, in the EPL, we should be generating £40m p.a of profit.

          If you put £350 in the bank and got £40 interest, that would be seen as great. There are risks attached but if you expect the club to be sold at £50m because we say so, you are naive.

          • HarryHype59

            You don’t grasp the laws of supply and demand do you?

          • Oooh bobbi fleckman

            There are two lines on a supply and demand graph. The club has been on the market for a limited time. You know, in the summer, if we’re in the Premier league, PCP will be jumping at the chance to buy at £300m, MA may just fancy £350m at that point.

          • HarryHype59

            The club has been on the market unofficially since the last relegation!

          • TheFatController

            Why would Ashley get more if we stay in the PL? Had an investor bid in Oct they could have kept us up be spending in Jan. The situation when it was put up for sale in Oct (top half PL) is the same as it will be in the summer.

            And no one bid in Oct so why should it be different in the summer ?

          • Oooh bobbi fleckman

            I’d say things were moving in October, DD was started at that point AFAIK. The problem with interest in October is that the buyer only has January to to arrange funding and support the transfer window to ensure the club is safe. That is on Ashley / Chanley’s shoulders now but even had a deal gone through 1st December (that’s a tight timetable) the likelihood of Rafa & scouts having a significantly different shopping list is low.

          • TheFatController

            I’ve looked at PL profits – none are making close to £40m profit annually, you have just made that up to win an argument I suspect.

            If £350m is cheap, why is no one bidding?

            If the club is worth £350m, that’s £100m equity, yet we have no money for players – that’s a financial fallacy therefore.

            Not quite so naive am I?

          • Oooh bobbi fleckman

            If you looked at PL profits, you are looking at 2016 accounts for all clubs. The TV deal in 2017, 18 & 19 is a minimum of £30m better than 2016. Under FFP, our wage is restricted (subject to other income streams being constant) to £7m increase year on year. So, with TV money up around £40m (based on premier league survival and our TV appearances being higher than the likes of Bournmouth, Swansea etc), it should be possible to make around £40m profit as we’d made a few million in 2016, 2015 and before.

            Why is no one bidding? Everton took 4 years to find a buyer, 3 months is pretty good to get interest. Having got the interest, why not bidding £350m? Because we have the threat of going down.

            MA’s valuation if £350m seems to me to be his price to exit. i.e. Pay back the £144m loans to him & his company and the shares that he paid £133m (?) for . Of course, that is not new money, if PCP were prepared to pay £250m and then £200m on players and training ground (over 2 windows), £350m only gives £100m. A new owner could of course borrow from external sources and fund in that manner.

      • Oooh bobbi fleckman

        He’s provided the debt you idiot. What else did you want him to do? His money kept us going.

        You seemed to want more debt in any case.

        • HarryHype59

          ” My sources tell me the deal is done”

          Tell me who is the idiot now?

          There actually isn’t a real debt, just a notional figure created by Ashley!

          For an alleged accountant you obviously don’t grasp the won’t be anywhere near £40m profit!

          • Oooh bobbi fleckman

            We’ll see re the takeover.

            Rising transfer fees does not really effect profit unless we buy badly. The transfer fee will be amortised but then the sell on fee will be higher.

            Wages are limited to a £7m increase year on year. A £20 – £40m profit should be possible with NUFC/

    • Monkseaton Magpies

      Please see my comments above last time we were in the premier league source the Guardian from Companies House these guys do not know what they are talking about.

      • Oooh bobbi fleckman

        Until the accounts are in public domain, these lists cannot be made.

        • Monkseaton Magpies

          Just checked the Deloitte figures for 2015/2016 against the clubs accounts at companies house and they miles out so these figures bear no relation to the turnover in the accounts. Newcastle’s figure is forty million out very strange.

          • Oooh bobbi fleckman

            You should tell them, Deloites charges start at £350 an hour, i think they owe you!!!

  • TheFatController

    Very few of those clubs near the bottom of the 30 will make profit, as they reinvest profit in players to both avoid tax and compete.

    Mike Ashley is only interested in making profit. He doesn’t make it through annual profits. But does quite well through SD exposure.

    His other profit comes through selling for over £260m, which for ten years now he has proved to be spectacularly unsuccessful at.

    So given the club makes no profit, has been relegated twice, has no cup runs and only finished top half once, and given he can’t sell us at profit, the only thing he has been successful at in his time is promoting SD.

    Cue the Ashley apologists with some banal twist on those simple facts that encompass everything you would judge any club on that list by….profit, on field success, commercial growth.

    • Paul Patterson

      If/when he goes, it will be like a new lease of life for the club but we will have effectively been set back ten years. The only positive is we have a top manager and the tv revenue has gone through the roof- neither of which Ashley has any effect on.

  • Monkseaton Magpies

    Apart from the top six English teams in the list very little of the income will be commercial revenue it’s T.V. money and getting into the Champions league which counts. Even if Ashley got an extra £10m deal for commercial deals per season which would be going some it would not make much difference to the way the club was run. T.V. Money and the Champions league dictate this league table very little else so a bit pointless really. You will see Newcastle back in the top twenty when this seasons figures are produced in a couple of years.

    • TheFatController

      That sounds very good.

      Could you however explain the anomaly where Southampton and Everton have £210m turnovers?That’s not explained solely by tv money?

      You also mention £10m from
      Commercial deals, which is an entirely realistic expectation given we don’t actively seek extra commercial deals as we don’t have an experienced CEO or a team in place. Could you explain how a club with a turnover of £120m that has a -£20m spend in the last 3 windows can be unaffected by an extra £10m in revenue …..?

      • TheFatController

        Struggling with the Fisher price calculator? Come back to me later, no rush…mention Portsmouth and Coventry maybe?

      • Monkseaton Magpies

        I wlll give you example of the 2015/6 figures and update you when I get last years figures.
        Turnover total Newcastle £126m Southampton £124m Everton £122m
        Match day receipts Newcastle £25m Southampton £19m Everton £18m
        T.V Broadcasting Newcastle £73m Everton £83m Southampton £90m
        Commercial other income Newcastle £28m Everton £21m and Southampton £15m.
        So in reality we were a head of both these teams when we were in the Premier League last time out except T.V money as we got relegated. So both Everton and Southampton have a worse commercial set up than us do there go on about it no.

        • TheFatController

          Yes, I notice the Guardian did criticise Ashley for having top 10 income with only the 16th highest wage bill 2015/16.

          Allied to not spending big on players like rivals, they seem to be inferring ‘is it any wonder they get relegated when your penny pinching kills positivity at the club, when every other owner is smart enough to see positivity and momentum as more vital to survival than saving a few grand here and there’

          They cite John Carver as an example of idiot penny pinching decisions …

          • Monkseaton Magpies

            The word was loyalty I heard but he was never a number 1 but a good number two as manager These Deloitte figures are made up by the way and do not reflect what is in clubs accounts.

  • HarryHype59

    We maybe no longer in the top thirty rich list due to yet another relegation! We are however, in the top twenty for club debt!

    How misguided people on here, can defend this indefensible regime is beyond me!

  • Jimmy

    Someone explain to monk mag , that fat lad is robbing the club , he’s as bright as two makems

    • Cockneytrev

      Him and fleckman are one and the same,,, Actually agreeing with himself, below,,, a psychologist could write a whole thesis on this bloke,,,,,,,,,,

  • Cockneytrev

    We were way ahead of Spurs when Ashley took over,,
    He is not a fit and proper person to own a football club,,,,

  • Monkseaton Magpies

    As the accounts for most clubs have not been filed where did they get these figures from. Please see the figures for the season before from companies house and these new figures are not based on actual accounts it is not possible for Everton and Southampton to nearly double the turnover in one year.