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Sportquake confirm deal with 3 Premier League clubs including Newcastle

4 years ago
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Even though there was no mention by Newcastle United at the time, their shirt sponsorship deal with FUN88 was actually arranged by agency Sportquake, not by the club themselves (see below).

Newcastle using a middle man to find a sponsor, which is hardly surprising when there is such a skeleton staff running the club.

Friday morning has seen Newcastle United belatedly announce a sleeve sponsor, with Indian tyre company MRF doing a deal for the 2017/18 season.

However, once again the official Newcastle United announcement failed to mention that it had once again turned to Sportquake to sort a sponsor.

The agency themselves revealing that they had sorted out three different Premier League clubs with a deal, West Ham will also have MRF as a sleeve sponsor, whilst for West Brom the Indian company becomes their ‘official tyre partner’.

Sportquake:

‘MRF HAT TRICK

Today (Sept 8th), India’s leading tyre brand, MRF Ltd, announced a multi-club partnership with three Premier League teams; Newcastle United, West Ham United and West Bromwich Albion.

MRF’s become the Official Tyre Partner and first Premier League multi-club sleeve sponsor of Newcastle United and West Ham United, while also becoming the Official Tyre Partner of West Brom.

The partnerships ensure MRF will receive huge exposure in the biggest and most watched league in world football, with 3.3bn global fans. The MRF brand will be present at all three Club stadium’s throughout the season. This historic deal was created, planned and negotiated by SportQuake.’

The Mag – 14 June 2017:

‘Last month a new Newcastle United sponsor was revealed.

Little known Chinese betting company FUN88 announced as taking over from Wonga, after the payday lender didn’t have the cash to try and extend the sponsorship deal, following the UK government at last tightening the rules on how these companies were operating.

At the time, local media praised Newcastle United Managing Director Lee Charnley for sourcing the deal, even though nothing has been made public about how much money the deal will bring in.

However, it has now been revealed by SBC News that it wasn’t Lee Charnley/Newcastle United who sorted/sourced the deal.

Instead it was sports marketing agency SportQuake who put together the three year FUN88 shirt sponsorship deal with Newcastle United.

Not the greatest surprise, with unlike other major clubs, Newcastle having no proper business team off the pitch trying to bring in major business deals/partnerships, instead the club still mostly given over to giving Mike Ashley’s retail empire free exposure, despite a pledge in the NUFC official accounts a year ago that stated Sports Direct were going to start and pay a market rate for the promotion/advertising.’

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