Mike Ashley has once again shown that he has no intention of doing things in any kind of a normal way where Newcastle United are concerned.

Throughout the summer the Newcastle players have been trying to get the club to agree a bonus scheme for this season, in line with what other Premier League clubs are offering.

Refusing to pay the market rate (usual story!!), Mike Ashley and his minions have let the situation rot into the playing season.

The Shields Gazette revealed last month the current offer the club have put on the table, would mean that each player will receive less than the average week’s wages if they keep Newcastle United in the Premier League by finishing 17th.

The newspaper reporting that the players would share £1m and with a 25 man senior squad, that would work out at £40,000 each, at the most. The likes of Freddie Woodman and Mikel Merino qualify as Under 21 players, so when the 25 man Newcastle United Premier League squad was announced, that pair are additional. Each additional position above 17th would see another £1m added to the bonus pot.

Each extra Premier League position sees a club given £1.9m more from the end of season PL TV payout, so if you finish bottom you get £1.9m and if say you end up 17th, a club receives £7.6m.

So if the Newcastle players agreed to the offer, it is obviously a win-win for Mike Ashley if NUFC for example ended up 17th instead of 20th – 20th would equal £1.9m to NUFC/Ashley and no bonus to the players, whilst 17th would give NUFC/Ashley £6.6m extra (£7.6m less £1m for the squad).

Yes it is ridiculous what players receive these days but it is false economy not to pay the market rate on bonuses, or else otherwise they are in reality not acting as…incentives.

On the eve of the Swansea match though, Sky Sports have revealed two things.

Firstly, that the players have requested a meeting with managing director Lee Charnley, as well as Mike Ashley if possible, to sit down and work out some kind of compromise, like a normal club would do..

Secondly, Sky Sports report that instead of doing this, Mike Ashley (via his PR flunkies) has told them he will ‘donate £20m to the players if they win the FA Cup this season’.

Only Ashley would do this – starve Rafa Benitez of a proper realistic budget (only £11.5m net spend compared to Brighton’s £48m and Huddersfield’s £43m) to try and build a squad capable of staying in the Premier League, then come out with such a crass PR message to try and benefit himself.

It is surely no coincidence that he does this once again on the eve of a Sky Sports televised match for maximum PR publicity for himself, just as the quotes from the ridiculous stage managed ‘interview’ with his Sky associate David Craig (‘Craigie’) were released in the 48 hours before the Spurs game – the full ‘interview’ screened only hours after the final whistle.

In that shambles of an ‘interview’, Mike Ashley said not a penny more he would put into the club and that he had no cash to put in anyway as his wealth was only on paper (despite him continuing to do business investment after investment elsewhere and continue to starve NUFC of funds by Sports Direct still not paying anything for the massive exposure they get via the club).

So instead of doing the right thing and coming to an agreement behind closed doors to help get the players incentivised to the max, Ashley instead does this £20m PR stunt for his own purposes, cash that he knows full well will never have to be paid (apparently he will also pay £200m if Newcastle win the Premier League this season, as well as £500m to any player who can win the Great North Run this morning and then also score a double hat-trick at Swansea).

The NUFC owner hasn’t given Rafa Benitez the support to build a squad to have the best chance of Premier League survival, never mind to deal with the diversion of a cup run.

The last couple of days had seen reports that if Rafa Benitez does make the Swansea match, it will be by helicopter rather than car, as he is still feeling unwell. As an aside, the PR campaign continued with Sky Sports running it as a news story, that it will be Mike Ashley’s own helicopter that will transport the Newcastle manager – I wonder how they found that out…

(All contributions from Newcastle fans welcome, send articles (as well as ideas/suggestions) to [email protected])



  • Paul Patterson

    Nobody cares what Mike says anymore. But this doesn’t help the squad and that concerns me..

  • Leazes Ender

    His money is as safe as Lester Piggot on a donkey and to win the Grand National.

    Is he for real or just a figment of someones imagination?

    • Mark Spark

      Hi.Do you have any idea why 2 of my comments have been deleted by mods?I would like to know the rules to avoid wasting my time.

      • MadToonFan&VitalAshleyDroveOut

        I’ve had similar, maybe check your account to see if there’s anything there, good luck.

        • Mark Spark

          Thanks,i will.Im also suspicious that both the comments have been critical of a particular poster on here who is obviously here on false pretences and is a wum just trying to wind fans up with his pro Ashley rhetoric.makes me wonder if he is a mod trying to drum up debate/controversy

          • MadToonFan&VitalAshleyDroveOut

            Anytime, yet mine has also just been deleted. The only thing I can think of is I had, accidentally, included a little swear word, well more a cursing word tbh, but it also has gone. Obviously if your aim abuse or troll peeps, it’ll dissappear into the æther never to be seen again 🙈

          • ghostrider

            Calm down and think rationally.

  • Mrkgw

    We have become a budget, cheapskate club which has lost nearly every ounce of class. Ashley out!

    • Mark Spark

      The Parasite`s plan from 6 months before he bought us.

      • Mrkgw

        The club will never recover until he is gone.

        • Mark Spark

          I genuinely have a heavy heart when i say this,we will have him for a long time yet

          • Mrkgw

            I have said it before but Sir John Hall did us a very bad turn when he sold to to him. Yes, he was probably in ill health which contributed to the hasty sale but surely, there were better options out there. Ashley has had way too many chances to put things right and fails at each and every lame attempt. We need him gone, soon as.

          • Mark Spark

            Agreed,but Ive never liked Hall or Shepard.they robbed the club blind.Not long ago someone on here critised Daglish when he was manager.with reference to his poor signings in his 2nd season.but they forget that hall and shepard payed themselves a 30m dividend from the clubs bank accounts.Which I believe was well in excess of the transfer record of the world at the time,and left daglish having to sign Rush and barnes on a free and nowt else

          • Toonrobbybobson

            Halls and Shepherd made themselves rich off the back of Newcastle. They built the stadium really to line their pockets with construction business but the club could have been huge had they had a bigger vision than piggy backing off it. Whilst Newcastle progressed it was never as much as they could as the always had their personal money making interests. Ashley is the billionaire version of those robbers. Would be nice to have an owner with a real growth strategy for the club.

          • Jezza

            Where would NUFC be if John Hall had not bought the club in the early 90’s?

          • Oooh bobbi fleckman

            Where would it be if Ashley hadn’t rescued it?

          • Jezza

            Higher up the league table and with better players on our books.

          • Oooh bobbi fleckman

            With Leeds

          • Jezza

            Oh come on, surely you can do better than the old “Another Leeds” cliche. Now I never cared for Fat Fred but we were never relegated when he was in charge and we also remained competitive in the transfer market. There is no doubt in my mind that had Ashley not taken over NUFC our fortunes would have been a lot better over the past ten years. We would not have had those two seasons in the Championship, we would not have had a series of no hopers off the football scrapheap as club manager, the football on offer at St James’s Park would have been of a higher standard and we would have probably have seen European football.

          • Oooh bobbi fleckman

            I think we’d have seen the 2008/9 season in the championship as we’d have been docked points for administration.

          • Jezza

            I doubt it very much. I don’t think the club’s finances were ever anything like as bad as Ashley supporters would have you believe.

          • Oooh bobbi fleckman

            I’m afraid it was.

            We were mortgaged up to the max but that wasn’t the only problem, we had liabilities that were not going to be paid unless we had an injection of more money and there only seemed to be one person prepared to do that, the alternative was administration.

            Leazes’ was saying a few days ago that we were bidding for Rooney in 2004 but by 2007, the club had lost another £50 odd milliony, distributed £14m in dividends and Directors had taken £4.5m of wages.

            NUFC were financed by external lending where by 2007 the club was technically insolvent. The bank wasn’t lending, creditors were about to take all of the 2007 August instalment of TV money, Shepherd had already got some more high wage earners on pre-contract signed up (Geremi) and a golden hello for Sam Alladyce. Who was going to pay the wages?

            The clever money was that we hit the buffers in October of 2007, the clock had nearly stopped ticking.

          • Jezza

            I can’t see it myself. I don’t think the club was ever in that much financial trouble.

          • Oooh bobbi fleckman

            The figures are all there, we had £17m more liabilities than assets, the wage bill was 75pc of turnover, losing £36m a year and old regime just carrying on as if nothing was up. Two funds had blown us out after looking at the books.

            There isn’t any other way if looking at it.

          • Jezza

            NUFC are now in much deeper debt than when Fatso took over.

            As for Fatso’s supposed shrewd financial management of the club, how do you explain being in the Championship without Premiership television money and paying out £3.5 million a year in wages to a deadwood player like Colback?

          • ghostrider

            No, there were no better options.
            The club was mortgaged to the max. No more cap in hand bank begging.
            This club was in serious serious trouble and would have more than likely been sitting in the lower leagues with crowds of a 15,000 or less if Ashley hadn’t took it on.

            Be careful what you wish for, because only a Sheikh like owner, or similar can provide the unrealistic fans with what they really desire.

            We all want more but so does all the other clubs’ fans, most of who are in a worse position than we are in terms of potential and in house financial security.

            Until we get the Sheikh and become football cheats, then we’ll have to accept what we get given and hope that we can get some better seasons to go with the few decent one’s we’ve already had under his tenure.

          • Leazes Ender

            David….I think there were many better options than Ashley,

            History has taught us that a cheapskate Chelsea fan was not best for the clubs future, it was the best for a quick return for Hall.

            There is no evidence that the club was financed any differently to any other club, but it did have the advantage that a large captive fan base which allowed the purchase of a stadium rebuild.

            If we were mortgaged to the max do you think Shepherd would have bid £27 million for Rooney at the start of his career.

            If you understood Denis Cassidy’s book you would have come to the conclusion it could have been renamed….’Stop fleecing the Club’ instead of ‘the more catchy ironic ‘the day the promises had to stop’…. it was an indictment of the way those families were misusing their privilege positions to feather their nests…. not a belated castigation of over ambition.

            The only serious trouble this club has had in my lifetime is an owner who supports another club and refuses professionalism and ambition, and whom has sold its future by selling off land assets both at Strawberry place and Little Benton.

            An owner who plays Russian Roulette with the club is a bigger danger than those who milked it.

            Ashley is not good for anything he touches, OI don’t believe in evil but this guy comes as close to a master of purgatory as you will find anywhere.

            Ashley Out.

          • ghostrider

            I said Shepherd and them couldn’t go further because they’d no more cash to borrow. This was after Rooney.
            And yes, I do believe Shepherd would have used the last at the time to bring in Rooney.
            He thought like a fan. He wanted success like a fan but also chased his losses like a gambling addict.
            He lost and sold his home to the highest bidder, kind of thing.
            One bid later and Ashley was, and is, our owner.

            Ashley isn’t playing Russian roulette with the club. Ashley is playing roulette but only betting on two colours, none of which he truly knows the outcome of but does know that the implications of a bad run will be offset by a good one.

            Ashley IN.

          • Guest 2

            Aye and even Cassidy changed his tune on Ashley. “Cassidy said in an interview with The Newcastle Chronicle. “I wrote an open letter at the time, urging fans to give him a chance. What’s followed has been mayhem. It’s tragic.”

          • Oooh bobbi fleckman

            You misunderstand both the book and figures. Yes, Cassidy places the blame on the dividend policy and although he didn’t actually reference it, the deals that benefited individuals rather than the club.

            However, there were no other options than Ashley, Belgravia and Polygon had come to have a look, did the due diligence and announced they would not be continuing with their interest.

            We were mortgaged up to the max but that wasn’t the only problem, we had liabilities that were not going to be paid unless we had an injection of more money and there only seemed to be one person prepared to do that, the alternative was administration.

            It’s all very well saying we wanted to buy Rooney in 2004 buy by 2007, the club had last another £50 odd million and as you say, distributed £14m in dividends and Directors had £4.5m of wages.

            Yo are correct in saying hte method of borrowing was no different to other clubs, when it comes down to it, there are only 3 ways of financing, take money from Shareholders by issuing shares, take money from shareholders by taking loans from them or borrowing from an external source. The latter is the riskiest method for the overall organisation as external sources do not have a vested interest in protecting their shareholding, NUFC were financed in the latter years by external funding.

            The club was technically insolvent in 2007, it’s liabilities exceeded by £17m and although £14m was dividends for those last 3 years, it’s not easy to argue that things were about to improve as the losses were £36m a year.

            So, the bank wasn’t lending, creditors were about to take all of the 2007 August instalment of TV money, Shepherd had already got some more high wage earners on pre-contract signed up (Geremi) and a golden hello for Sam Alladyce. Who was going to pay the wages?

            The clever money was that we hit the buffers in October of 2007, the clock had nearly stopped ticking.

            The mystery is not why Ashley had to take over, it is why he paid anything but a token amount for the shares.

            I’ve explained this to you a number of times but you still persist in posting such naive rubbish.

          • Oooh bobbi fleckman

            Exactly, I think the right thing to do is for fans to put money in themselves and then they have nobody else to blame.

          • ghostrider

            Aye. That would put the cat among the pigeons.

          • Oooh bobbi fleckman

            No mate, the game was up, simple as that

        • Jezza

          It will take the club a long time to recover even after he’s gone.

    • ghostrider

      We have become a club that has been rife for haters and bandwagon jumpers to get aboard for long enough, even through the better times under Ashley’s tenure.
      The only thing wrong with this club at the minute is,we cannot compete with the top clubs. the money no object clubs.
      The rest of the big spenders are working on a wing and a prayer, just for the privilege of being known as a premier league club.
      We have a lot more going for us than many of the way out gamblers..

      • East Durham Mag

        Your still out on the drink aren’t you? “Better times under Mike Ashleys tenure” are you related to the Fat Farker or an SD employee? Give your head a shake Fatty buying this club was total disaster. We can’t even hope for mediocrity as that seems a bit too ambitious under the rule of the Fat liar.

        • Mark Spark

          A job?You give ghostrider to much credit.

        • Leazes Ender

          Its fleckman EDM

        • ghostrider

          I think you’re living in the Keegan age aren’t you?
          Are you living off the entertainers where we were going to rule the world?
          I loved that time but to do what Keegan done you have to accept that it has to be kept up to that level, because expectations have risen to it from the fans.
          Shepherd and co tried to do that when Keegan left and gave us the mercenary squads.
          Imagine allowing a manager to buy Rush, Pearce and Barnes and what not.

          Imagine an owner binning SBR because the dressing room went up in arms and our players decided to have a school yard scrap on the pitch (Dyer and Bowyer).

          And you seriously think we’re badly run?
          What we aren’t, is Man City.
          What we aren’t, is Chelsea.
          What we aren’t, is Man Utd.

          And so on.
          But tell me something.
          How many of those clubs are really able to sustain what they have if you take away the cash cow owners who are personally bankrolling them or (in the Glazers case) bank BORROWING.

          The answer would be none.

          • East Durham Mag

            We can’t even compete with Bournemouth whose average attendance last season was 11,277. Nobody thinks we can compete with City, Manure and Chelsea.

          • ghostrider

            What do you mean by compete with Bournemouth?
            Where are we not competing with them?

          • Oooh bobbi fleckman

            How many places above us are Bournemouth?

            Do you know how Bournemouth are financed? What did the Bournemouth directors do in August?

            Watch Bournemouth very closely, if you haven’t been to Dean Court, it may be worth going this year as it may not exist after that.

          • East Durham Mag

            If you say so. 6 points on the board and tenth great stuff. I still hope Mike and his chums sell up and go.

          • Oooh bobbi fleckman

            Why hope, why not get involved in raising money?

          • East Durham Mag

            What the people’s club with thousands and thousands of shareholders? Nice thought but do you think it would be viable? It won’t happen and do you think Mr.Ashley would sell to the supporters? I doubt he would and can’t see him going anywhere for sometime. It’s certainly not a smooth ride for Newcastle fans but that’s nothing new.

          • Oooh bobbi fleckman

            He’d sell to anyone who game him the money.

          • Pelican

            Nonsense. Man Utd is a global marketing force. Man Utd have so much turnover, they pay out one of the lowest percentage of wages against GDP. Chelsea is now making profits due to being able to sell fringe players for substantial amounts – also Abramovich has converted debt to equity at Chelsea. Man City are not living beyond their means either. Once you get to the top of the chain in English football, the money from marketing is a whole different league.

            If anybody is in trouble concerned with what they make from revenues and what they owe in debt, it is Newcastle, thanks to Ashley.

          • ghostrider

            If you think those clubs are running within their means then you carry on.
            As for us being in any financial trouble, we aren’t.
            We are one of the few clubs that are literally living within their means.

          • Pelican

            I don’t “think” those clubs are running within their means, they simply are. What do you think happens when you convert debt into equity (Chelsea’s case)? Once these clubs attain regular Champions League football, they are in a big enough bracket to stay there. The only thing a new owner(s) would have to do, is carry on investing similar amounts into the squad. Champions League football guarantees the top 4 clubs are the 4 at the front of the queue for the best players.

            The only reason Ashley has the club living with its means, is due to the fact he is not calling in his loan, yet, and those means are attributable to 2 relegations with a third possibly on the horizon, in view of the net-spend, and the precarious position of the manager.

            There are plenty of clubs living with their means in the lower tiers. Obviously the objective is to grow the club? or is the objective just to survive every season and live within Ashley’s protocols of “means”.

          • Oooh bobbi fleckman

            No, if Chelsea drop out if a champs league position and the Russian goes, they are finished

          • Jezza

            I agree 100%. NUFC under Ashley are at far greater risk of going under than any of the huge spending top end Premiership clubs.

          • Oooh bobbi fleckman

            Explain that? The debt pretty much ensures Mike Ashley will support the club financially

          • Oooh bobbi fleckman

            Bit naive mate, Chelsea are still bank rolled, transfering debt to equity dies not make them less at risk.

          • Jezza

            I don’t think supporters of Man City, Chelsea and Manchester FC are unduly worried about their clubs’ finances.

          • ghostrider

            Of course they’re not.
            Neither were the fans of Newcastle when Keegan was given carte blanche to bring in what he wanted, as well as allowing the youngsters to go to the dogs.
            The fans weren’t worried when we were buying the Shearer’s of the time or the Owens at record breaking prices on high wages.
            Why?
            Because the fans were getting pacified before they could get up a head of steam when things didn’t pan out.
            Not to mention little social media to stoke up the discontent.

            Wait till one of those clubs lose their sugar daddy and no equal comes in to carry them over.
            It’ll happen and when it does, let’s see how long it takes for them to show their discontent to their new owner when everything doesn’t look anywhere near as rosy.

            Take a look at the Arsenal fans as a sort of inkling as to how it’ll all pan out when the spending has to be shelved or reigned in for a while.

          • Oooh bobbi fleckman

            Man Up and Liverpool have that reach, Arsenal and Spurs are well run. City and Chelsea would fold if the benefactors lost interest.

          • ghostrider

            It would be very interesting to see what would happen to any of them if the blank cheques were taken away and they all had to actually run from what they literally generate.
            It doesn’t take long for the plastic fans to start looking for other avenues if their trophy team struggles to provide for a sustained period of time.

      • MadToonFan&VitalAshleyDroveOut

        Lol, one could say that it’s also the case Mr Ashley choosing not to ‘waste’ money, possibly his opinion?
        He is using every excuse in the book to not put in any more money he deems viable, hoping that we’ll always remain up around at the top levels, again, for as little investment feasibly possible, yet being paid gazillions for maximised world wide advertising of his said businesses, of which again, I applaud Mr Ashley for with his solid business sense. Now I’m not saying he hasn’t invested monies, I’m just saying that maybe he tries to keep it as possibly low as possibly possible 🙃

        • ghostrider

          But that’s you just deciding what Ashley’s doing when you have no real clue.
          The man has said Rafa can have all money generated by the club to build his squad.
          He backed him massively for the championship and in keeping the high wage earners Rafa needed.
          What has he refused Rafa that you absolutely know of, this season?

          You know how the premier league money works. Go gung ho with it and you could end up in a lot of trouble.
          I keep asking this question and never get an answer.
          Maybe you could answer it for me.

          What do you want the club to spend on players and how much of Ashley’s personal fortune would you require him to use for players to pacify you?

          Or simply answer this question:
          Tell me an owner that you would have at the club that has to run the club in house and not from his personal fortune.
          And then tell me what you expect that owner to do for the club.

      • Jezza

        When you say we cannot compete in the transfer market with the top clubs, I presume you mean the top clubs in the Championship.

        • ghostrider

          is that it?

          • Jezza

            No I’ll give you some more. As the final week of the transfer window began Rafa made it clear he wanted four new players, a keeper, left back, attacking midfielder and a striker. Fatso would not let Rafa sign a single player never mind the four he needed. Fatso even pulled the plug on a loan deal for a Southampton reserve. Not only that but as the window drew to a close Fatso tried his hardest to sell our top striker Dwight Gayle. That is the extent to which Fatso is not supporting Rafa.

          • ghostrider

            Ohh really.
            I’ll tell you what.
            You show me where Ashley put the block on these signings and also tried to sell Gayle against Rafa’s wishes.
            If you can’t do it then I’d suggest looking at a bigger picture, maybe.

          • Jezza

            Give it a rest Bobby, we all know the score.

          • ghostrider

            I’m just about to. Rush and get me confirmation of what you said earlier and I will certainly be giving it a rest.

          • Jezza

            If you are sensitive to any criticism of Ashley, this really isn’t the site for you to be truthfull. I genuinely thought you were our resident Ashley loving wind up merchant Bobby Fleckman posting under a different ID. If not then there are plenty of other NUFC related sites on the net that you will find more to your liking.

          • ghostrider

            I was kidding with you.
            It obviously went over your head, but never mind.

          • Jezza

            You are Fleckman aren’t you. Should have known.

          • ghostrider

            No. I’m ghostrider from footymad. I’m me and nobody else from here.
            I’m taking about when I said I’ll leave if this site is all about bashing the club and Ashley.
            Hahaha.
            I’m too long in the tooth to be worried about comments.

          • Jezza

            It’s all in the public domain, Flecko. In particular it was made abundantly clear by Ashley friendly hacks in the media that Dwight Gayle was up for sale during the final few days of the window.

          • ghostrider

            Yeah, Dwight Gayle might have been up for sale but not by Ashley. By Rafa and maybe Gayle himself maybe wanting out for whatever reasons.
            You’ve attributed it to Ashley because your blinkers are firmly rooted in Ashley’s direction no matter what happens….unless something good happens to the club, then it’s everyone else who takes the plaudits and Ashley is never mentioned.

            Unless of course you can point me in the direction of the truth, the whole truth and nothing but the truth about what you’re telling me.
            Can you?
            Can you?
            Over to you.

  • Thefootballerwhocouldfly

    Keep it real Mike…..#AshleyOut

  • Toonrobbybobson

    *Subject the T&Cs.

    Another empty words promise by Mr Mike Ashley. Really does think everyone is a mug who he can outsmart.

    • Mark Spark

      lol,there is one on here who is a mug.he will be along soon lauding the wonderful Mike Ashley

  • MadToonFan&VitalAshleyDroveOut

    Oh dear, this man has no idea! Why is it so far he always choose to vomit his mantra before a televised game? Atho, in all honesty, who actually gives a donkey’s doo at what comes out of his odious mouth!
    Regarding bonouses; I always thought likes of these were individually unique as when a player negotiates a new contract, all bonus details would not then be in said new contract? Unless he does most things on the fly, as it’s been reported many a time how this he’s inclined not to put pen to paper with deals, yet even a verbal contract can be contested, boy would you definitely need the evidence!

    • Mark Spark

      its a deliberate attempt to destabilise the club to drive Rafa to quit.He then would then happily bring The Yes Man back on 250K a year then roll the dice on whether we stay up

  • ghostrider

    Why should players be on a bonus for positional finish in no mans land?
    A Europa place or a cup, or better, then yeah, give them a nice bonus.
    They’re already paid handsomely to actually give 100% for the club.

    How about giving them all a better incentive.
    Win and you get your full wages.
    Lose and you get half your wages.
    Draw and you lose a third.

    I’d say that’s a much better incentive for the molly coddled over paid stars of the football world’s top divisions.

    • MichaelMaximusMoose

      Every club pays a bonus, do you know anything at all about football
      try cricket mate

      • ghostrider

        I know every club pays a bonus. I was basically saying that players are paid enough money and shouldn’t have to be paid a bonus for finishing in no mans land.
        Try reading mate.

    • Toonrobbybobson

      Whilst I agree with this in principle if the rest of the clubs are doing this you have to in order to compete and attract.

      Mind Mike Ashley just doesnt care about that and makes our club a laughing stock. We used to be an attractive club. We are anything but these days :( Disgusting how much he is tainting the Newcastle United brand.

      • ghostrider

        Yeah, in a way all clubs would have to set a precedent in order for anything like this not to cause issues.
        I’m not saying don’t give the players a bonus in line with the rest, I’m saying that, no club should in terms of positional finishes, unless that finish guarantees something with potential, like a Europa or higher place finish.

        Ashley might not care about a lot of things but I’d sooner have the club running like this than have a club running on a whim like Ellis Short’s been doing for Sunderland for long enough.

  • Mark Spark

    Since Ashley has took over there has many problems with bonus payments,3 times that i know about.i dont hear of it at other clubs,The Parasite is not to be trusted.Ask Houghton,ask Keegan,ask rafa,Ask Guiteriez,ask his staff on zero hour contracts,ask the MPS who investigated his factory and found that he was secretly recording there conversations

  • Steve Pearce

    Will no one rid us of this fat stinking bag of southern pus?

  • Steve Smith

    I did actually have to fact check to ensure we were still in the FA Cup.

    • Rich Lawson

      At least until the 3rd round when we play a largely reserve team !!

  • Andy Mac

    Yet another reason to oust this unfit and improper person from owning this great club

    • morryJR

      We all ( nearly all) ) agree on that one…but how?
      Surely the time is long overdue for the FA or some new organisation to have the authority to take owners to task when they bring a club into disrepute.
      It’s beyond belief that any individual can own a premier league club for all the wrong reasons….upset and/ or embarrass everyone who cares about the club….and unlike players.. coaches or managers behaving badly….doesn’t have to answer to anybody. Our only hope is that the Inland Revenue investigation turns out to be a serious offence.

      • Toonrobbybobson

        Only way is a sustained silent campaign to stop him demanding over the top for the club.

        That would involve just not turning up, not buying anything related to the club, cancel DD’s no one renew, no buying from Sports Direct and a concerted effort to get other clubs fans to not buy from Sports Direct. It would take a build up but it would need to be a campaign to unite against bad ownership of clubs where the club has been bought for the wrong reasons. He would be backed into a corner by the fans as his asset depreciates. We might have to harm the club to wrestle control from him.

        He needs to realise the clubs fans are not sheep. Rangers fans concerted efforts paid in the end. He only reacts to money. Its the only thing that talks to him. He needs to realise fans want a cure to his Sports Direct cancer that has drained this once great club of its core. He only kept Rafa on board to draw the fans in again but hes failing to find a buyer at his price. He WILL be worried that the Direct Debit drop off this time around will hurt especially if Rafa walks. That forecast cashflow helps him to demand a higher price for the club.

        He has been very clever to loan the club money for ‘its shortfalls’ he creates by Sports Direct not paying its advertising over a decade. That black hole would be filled if SD actually paid.

        What he is effectively doing and he thinks he is a clever so and so is that a new owner who buys the club effectively ends up paying his SD advertising bill by the debt that is owed to him for the decade of free advertising hes had. He honestly thinks hes a smug so and so who can outsmart anyone business wise. For all he has made a fortune in business he done it in the way where he would sell his grandmother to turn a profit. He just does not care and is a gambler/chancer.

        If any fan believes other they never will change now its plain for all to see.

        It now needs fans to start joining together in a sustained ‘professional’ manner to drive him out so we can begin removing the rot and begin treating it. No mass protests. That doesnt help and just makes us look stupid. The best protest is silent where the protest is financially damaging to him. Its the only way it will sink in to him. Football in general needs a reminder that fans are the core. They hold the power.

        The great thing about Newcastle fans is that when United the club flies. Hes had plenty chances to tap into that. Id see the club go to the dogs for the fans to return the moment hes gone to help it recover for the better. It will as well. The power of 50k turning up will always provide financial clout for the club to recover. Even if it went into League 1 the 50k turning up would give it the finances to walk the league. Id happily see it happen for the greater good of the club long term especially if it ended up being ran by the fans.

    • Oooh bobbi fleckman

      Yes, we don’t want players incentivised to win anything.

  • Antenociticus

    Ashley offering 20 million, how many pints has he had?
    Remember the recent court case where it was alleged that he offered 15 million to Jeff Blue for the increase in S***** D***** share price?
    I’d stay away from any fireplaces. . . .

    • Toonrobbybobson

      Small print will say whilst having a leg tied behind their back.

  • Jimblag23

    At least the players might try and win the FA Cup, but that is ridiculous.
    The author claims it’s win-win for Ashley, but it’s not. It’s actually dumb, if he wasn’t so thick he’d give small increases for finishing higher in the league, no increase means nufc receive less money.
    How did he become a billionaire?

    • Oooh bobbi fleckman

      How did he become a billionaire?

      incentivising staff

      • Jezza

        Not incentivising them, terrorising them like he does at Shirebrook.

        • Oooh bobbi fleckman

          Yet still he employs thousands there, it can’t be bad at all

          • Toonrobbybobson

            Vulnerable people

          • Oooh bobbi fleckman

            Eh? Mike Ashley has bought more jobs to an ex coal mining town than any other project.

            These vulnerable people are flocking to work there, sometimes travelling 1000’s miles, stop believing the Guardian and get real.

          • Keeganontherebound

            Exploiting people who desperately need money doesn’t make you a generous benefactor.

          • Oooh bobbi fleckman

            Nobody said anything about being a benefactor, just creating wealth by doing business, its the only way to create prosperity.

          • Keeganontherebound

            The only wealth being created is the kind that pays for Ashley’s boozing sessions.
            As far as the people working in his factories are concerned it doesn’t make them wealthy, it keeps them in poverty.
            And spare me the ‘private sector wealth creation’ mantra. The only way companies like SD get away with paying such low wages is because the state steps in to pay benefits to those on low wages…

          • Oooh bobbi fleckman

            Utter utter rubbish. People who work don’t need benefits, they are working.

            Factories are places of work, they employ people, thw wages paid goes into the economy allowing other businesses to thrive. Mansfield even voted in a tory mp, the place is working again.

            How else do jobs get created if it’s not through enterrine?

          • Keeganontherebound

            You clearly aren’t very well informed. There’s about a million people in work who get housing benefit because their income is so low for starters. And you’d struggle to create jobs in a country with no schools, police, fire service, judicial system…All part of the public sector.

          • Oooh bobbi fleckman

            I know people do get in work benefits but they get these benefits because they make lifestyle choices that needs more money, I’d prefer people to work hard enough to meet their lifestyle choices, not for the state to fill the gaps.

          • Oooh bobbi fleckman

            If people get in-work benefits, it’s because of their own lifestyle choices where the state steps in, it’s not the employers job to pay to the lifestyle of their employees, the employer pays for what the employee brings to the business.

            There is a need for the public sector, of course but it’s more important that there is a productive sector as without the tax contributions that business creates, the country cannot afford the schools, fire service, etc.

          • Tony Mann

            The atmosphere is poisonous – I’ve been there.

          • Jezza

            He employs people there who are absolutely desperate and have got no alternative. I personally know people who have worked there. I know how bad it is.

        • Martin Rooney

          You really know nothing

          • Jezza

            Nothing apart from personally knowing people who have worked at Shirebrook.

    • Rich Lawson

      I’d like to think so,but the reality is that as per usual we will not play the 1st team in the 3rd round game we get ?

    • Martin Rooney

      Have you thought about that? Smaller incremental deincentivise it should be the other take last game of the season if they are able to jump three places but it would only be worth 50k each of whichv50% goes in tax and NI then why would they really go for it

      • Oooh bobbi fleckman

        The problem is with the tax system in that case.

    • Guest 2

      Ask the staff who work for him – or those made redundant in order to avoid paying legitimate debts.

  • Oooh bobbi fleckman

    Good for him, there’s a bonus lads if you win something tangible. The FA cup is your best vet, go for it.

    Personally, if I were him, I’d say they need to stay up & win the FA cup.

    • Oooh bobbi fleckman

      If someone does a vet joke, they want shooting

      • Albert Stubbins

        The horse has already bolted on that one!

        • Oooh bobbi fleckman

          And the kindest thing for a vet to do is shoot that old nag

    • Leazes Ender

      More left hand slips on your keyboard David.

      • Oooh bobbi fleckman

        Yes Wayne, I knew someone would do the most obvious joke since Miranda was given a TV contract, well done, it was you.

  • Pelican

    I couldn’t be anymore anti-Ashley. I just do not see how these bonus payments are unfair. The players do not deserve a bonus if the club is relegated, and further to that, Ashley does not pocket the prize money if the club goes down; it goes back into the club coffers.

    Considering that each place higher in the PL is worth £1.9 million – the players receiving £1 million of that is extremely fair. Now we have reports of offering £20 million to win the FA cup.

    From what has been reported, everything seems to be fair, but as is common, we are unlikely to be getting the full story.

    Do I believe that Ashley is being fair and the players are being somewhat greedy? Absolutely not. Something is amiss here.

    Btw, not attempting to catch anybody out here, but what is the alleged “market rate” for bonuses anyway?

    • Toonrobbybobson

      The problem is his word means nothing. Everyone knows that now.

      • Martin Rooney

        However it does they can take him to court if he doesn’t pay and the F.A. can relegate as well as players being able to leave for nothing if its not paid as this is part of the renumeration agreement.

    • Leazes Ender

      Unachievable bonuses aren’t really bonuses.

      • justchampion

        Exactly, here is a thought. If we win the FA cup I will personally give Ashley £20m from my own pocket. Can’t say fairer than that.

      • Pelican

        Winning the FA cup is achievable, just unlikely. If we were talking about top 4, yes, nigh on impossible. The point remains about bonuses. A 13th place finish would give the players the same bonus that Chelsea players received for winning the league – so I wouldn’t call that unfair. As I mentioned, this is all based on rumour, so I will wait to see if the problem with bonuses isn’t something else.

      • Martin Rooney

        Leicester prove that anything is possible

        • Guest 2

          Your idiotic posts prove not.

  • Geordiegiants

    I watched a show on Trolling Celebs. Is Jabba on any of these social media sites? They couldn’t hunt you down and say you were being unfair trolling him.

  • Toonrobbybobson

    Can I point out he wants us knocked out of the FA Cup. He knows its never going to happen so he never going to pay this out. The squad hasnt enough depth for Rafa to field a team that will get beyond round 1 if the draw isnt favourable. This suits Ashley.

    There are no depths this man won’t go to and drag this club down with him.

  • Martin Rooney

    What a bunch of idiots you lot are, complaining that players are not being incentivised for failure of relegation, then complaining about the massive incentive of £20m for real achievement of winning something. Schizophrenic, its really sad you should get help.

  • TheFatController

    Sadly Ashley is never cross examined

    ‘So, the bonus is £20m to win the Cup? And how do the players feel when four U23s are lined up for the third round as the club make ‘staying in the PL’ a priority?’

    ‘Wouldn’t you be angry as a player if the club didn’t take the ‘bonus competition’ seriously? Wouldn’t you think you were mocking them by offering the £20m and not taking those games seriously?’

    No wonder he won’t be cross-examined !

  • Rob Brown

    I think you’ll all find that somewhere along the line someone has a wager on us to win the cup, the league and whatever else..
    Obviously not in Ashley’s name but at 2000/1 for the prem its worth laying a spare 200K on it

    • Martin Rooney

      Very silly

  • Dutch

    How can you promise that sort of money when you might not even own NUFC next year. Another broken promise.

    • Martin Rooney

      Because he does now

  • George

    It is not a promise of anything. PURE PR for the fat fool. Some people will swallow anything, not me. I can always tell when he is lying, his mouth is open.

  • paul mclaughlan

    the only good thing the pie man has done is to stop this pathetic practice of rewarding averageness with big fat bonuses. Other PL teams should follow suit.

    • Leazes Ender

      Charnley gets a bonus for keeping wages down, this imparts upon the team…. Charnley was rewarded for relegating the club… this is the surreal world of Ashley’s regime.