Sky Sports revealed in June that last (2017/18) season there had been a 14% fall in viewing of Premier League matches on Sky Sports live TV channels.
As part of a major restructuring to help counter the falling numbers, the broadcaster has announced new channels being launched in eight days time.
From 18 July 2017, it will see Sky Sports dedicating channels to specific sports.
Of most interest for Newcastle fans is the newly branded Sky Sports Premier League channel.
This will be the new home of English top flight football and feature 126 live Premier League games in the coming season, as well as a new nightly Premier League debate show.
For Sunderland, Middlesbrough and other lower league teams, there is the Sky Sports Football channel.
This channel will be the place to watch the 127 EFL live games scheduled for next season, alongside more live matches from the Carabao Cup, SPFL and La Liga. In addition it will have all of England’s matches and the remaining World Cup Qualifiers for Scotland, Wales, Northern Ireland and the Republic of Ireland.
Sky Sports Premier League and Sky Sports Football are among 10 Sky Sports channels that will launch and as well as football, there will be further dedicated channels for Cricket, Golf and F1.
In their official announcement Sky Sports also state:
‘The best international rugby union, rugby league, boxing, darts, NFL, tennis and more will feature on the new Sky Sports Action and Arena channels, while our Main Event channel dedicated to the biggest live events – exclusively available to customers with the full range of Sky Sports channels – means you won’t miss the big moments, whatever the sport.’
Last week saw the choice of Live Premier League TV games up until 1 October 2017 and Newcastle United have five of their first seven league matches chosen by Sky Sports, more than any other club in these opening couple of months.
The full list of Premier League Live TV Games up to 1 October are listed below (including the BT Sport choices), with the five Newcastle matches highlighted.
Friday 11 August
7.45pm Arsenal v Leicester City (Sky Sports)
Saturday 12 August
12.30pm Watford v Liverpool (Sky Sports)
5.30pm Brighton & Hove Albion v Manchester City (BT Sport)
Sunday 13 August
1.30pm Newcastle United v Tottenham Hotspur (Sky Sports)
4pm Manchester United v West Ham United (Sky Sports)
Saturday 19 August
12.30pm Swansea City v Manchester United (Sky Sports)
5.30pm Stoke City v Arsenal (BT Sport)
Sunday 20 August
1.30pm Huddersfield Town v Newcastle United (Sky Sports)
4pm Tottenham Hotspur v Chelsea (Sky Sports)
Monday 21 August
8pm Manchester City v Everton (Sky Sports)
Saturday 26 August
12.30pm AFC Bournemouth v Manchester City (Sky Sports)
5.30pm Manchester United v Leicester City (BT Sport)
Sunday 27 August
1.30pm West Bromwich Albion v Stoke City (Sky Sports)
4pm Liverpool v Arsenal (Sky Sports)
Saturday 9 September
12.30pm Manchester City v Liverpool (Sky Sports)
5.30pm Stoke City v Manchester United (BT Sport)
Sunday 10 September
1.30pm Burnley v Crystal Palace (Sky Sports)
4pm Swansea City v Newcastle United (Sky Sports)
Monday 11 September
8pm West Ham United v Huddersfield Town (Sky Sports)
Friday 15 September
8pm AFC Bournemouth v Brighton & Hove Albion (Sky Sports)
Saturday 16 September
12.30pm Crystal Palace v Southampton (Sky Sports)
5.30pm Tottenham Hotspur v Swansea City (BT Sport)
Sunday 17 September
1.30pm Chelsea v Arsenal (Sky Sports)
4pm Manchester United v Everton (Sky Sports)
Saturday 23 September
12.30pm West Ham United v Tottenham Hotspur (Sky Sports)
5.30pm Leicester City v Liverpool (BT Sport)
Sunday 24 September
4pm Brighton & Hove Albion v Newcastle United (Sky Sports)
Monday 25 September
8pm Arsenal v West Bromwich Albion (Sky Sports)
Saturday 30 September
12.30pm Huddersfield Town v Tottenham Hotspur (Sky Sports)
5.30pm Chelsea v Manchester City (BT Sport)
Sunday 1 October
Midday Arsenal v Brighton & Hove Albion (BT Sport)
2.15pm Everton v Burnley (Sky Sports)
4.30pm Newcastle United v Liverpool (Sky Sports)