In figures revealed today, the total set to be banked by Premier League clubs for shirt sponsorship this coming season, is some £282m.
There are of course some wide disparities between the 20 clubs.
The highest earners pockets some 30 times more money than those at the bottom.
Manchester United are at the very top with £47m from Chevrolet, whilst Huddersfield (Ope Sports) and Brighton (American Express) are at the other end of things with only £1.5m each for the coming season.
There is a marked difference in the nature of the businesses sponsoring the top earners compared to most of the rest.
Chelsea (£40m) have tyre manufacturer Yokohama, Manchester City (£35m) have Etihad airlines, Tottenham (£35m) AIA insurance, Arsenal (£30m) Emirates airlines and Liverpool (£30m) with Standard Charted bank.
Your typical middling/lower Premier League club having to rely on online gambling companies.
This is the category of course that Newcastle United have to rely on, with an agency having organised their £6m (according to Sporting Intelligence) a year deal with Fun88.
Sports finance specialists Sporting Intelligence compiling the following table:
Newcastle fans are still waiting to hear who will be the shirt sleeve sponsor this coming season, Premier League rules allowing clubs to have their own sponsor there for the first time.
Many supporters fearing Mike Ashley will simply take the opportunity to put Sports Direct there, adding to the vast free promotion the club give to his retail empire.