I know all my previous contributions are around this theme but I have come to a conclusion for my own piece of mind…
Mike Ashley is not interested in football, or indeed sport in general, just brands that have seen better days and are willing to sell out to survive and be used to push a business model of keep costs low/stack them high, sell quick and cheap.
I’m sure along with Lonsdale, Slazenger etc, NUFC was bought for that reason, but hasn’t increased in brand value and has been relegated twice.
So why does he hold onto it?
I think that as a man who has played the City (of London) with flotations and various means of winding up the establishment, he dare not wind them up again.
So, in order to continue in his role of wind up merchant who can sit and have a giggle at the masses, his only outlet is us.
He isn’t making any money on a £300million investment so he thinks ‘I will show you who is in charge’. Simply so he and his inner circle can gloat – which can be his only motivation for still being here.
Acting in a provocative manner, say nothing and sit back and watch the show, mainly because he has nothing better to do .
He doesn’t tweet but occasionally sends out a goon to reassure the fans…keep the hope and therefore the entertainment going .
What we have is a bored billionaire getting his fix the only way he can.
Once you accept that and realise there is nothing you can do about it, July will be bearable .
(All contributions from Newcastle fans welcome, send articles (as well as ideas/suggestions) to [email protected])