Manchester United and Manchester City lead the way…when it comes to ripping fans off with the price of replica shirts.
Making up the top four, of replica shirt rip-off chancers, are Newcastle United and West Ham.
In fact, it is quite a surprise to find such a disparity in terms of what the various Premier League clubs – and other retailers – are charging supporters.
For example, Manchester United and Manchester City are charging their fans 50% more for shirts, than Lancashire rival Burnley.
The two Manchester clubs are charging supporters £60 for their latest replica shirts, £70 for a long-sleeved one!
Newcastle United and West Ham are next highest at £55, which is £15 more than Burnley and £10 above Stoke and Crystal Palace on £45 a new top.
As football fans we get a bit immune to what we spend following our team, most of it we subconsciously see as essential spending – a bit like paying the mortgage/rent and electric & gas – you have to pay it so what is the point of moaning/thinking about it.
People say that it is a choice thing if you want to buy the new Newcastle shirt, which it is up to a point – but the reality is that your club knows they have got you by the short and curlies because whilst you do have the ‘choice’ of whether or not to buy a replica shirt, the bottom line is that if you do want one then you have no choice – as you aren’t going to buy a Burnley one instead.
These are adult prices that are quoted above BUT as most parents will tell you, you are very lucky if you have a teenager who can still fit into the kid/junior sizes, so it is adult size/price for you as well when it comes to your kids.
With kids more than any others, many/most of them will also want the whole kit, not just the shirt.
If you wanted to buy the full NUFC kit from the Newcastle United club shop it would be £55 for the (short-sleeved) shirt, £25 for shorts, £11 for socks – a total of £91 for the full strip.
That is what it would cost to kit out most teenage kids.
If you move £91 into the real world outside football, then what could you get for your money…?
It is ironic that our club’s owner presides over a retail empire that shows more than any other just how cheap kit is to make (and buy) if it doesn’t have a popular branding on it.
The Chronicle put these shirt prices together for the various clubs to have brought out their 2017/18 replica shirts/kit, with a number of clubs still to declare:
£60 Manchester United
£60 Manchester City
£55 West Ham
£55 Newcastle United
£50 Liverpool, Everton, Leicester, West Brom
£45 Crystal Palace