In an official club statement, Newcastle United have confirmed the design of the new Newcastle home shirt.
The leaked image of Dwight Gayle (see below) we featured this morning, proving to be the real deal.
This season sponsor logos are allowed to appear on the sleeves of Premier League clubs as well – but in the images released by NUFC, nothing is showing, as yet.
Newcastle United official statement – Monday 15 May 2017:
Newcastle United has revealed its new 2017/18 PUMA home kit ahead of the club’s 125th anniversary season.
Featuring a new commemorative crest to honour the club’s milestone year, the kit also features the Magpies’ new sponsor – FUN88 – for the very first time.
The Far Eastern gaming company has agreed a three-year deal with the club and will feature on all adult shirts and training wear.
The new home kit and sponsor were revealed in a special video, with some of the Magpies’ legendary former players teaming up with members of the current first team for a photo shoot.
PUMA has created a classic version of the club’s famous black and white stripes for 2017/18, adding black shorts and black socks with a white turnover – a familiar look to some iconic home strips over the years.
The club has also selected red numbers and lettering on the reverse of the shirt for its anniversary campaign, a nod to the style worn by many of the club’s greatest ever players and teams over the years.
Lee Charnley, managing director at Newcastle United, said: “We have worked closely with PUMA to deliver a design that celebrates our history.
“The anniversary crest, simplicity of the design and the red numbers on the back of the shirt are just small touches that make it a special kit for a milestone season.”
Newcastle United’s 2017/18 PUMA home kit will go on sale at the stadium store and nufcdirect.com from Thursday 15th June. The club’s away and third kits will be officially revealed on club channels this summer.
As part of gambling regulations, junior kits will remain unbranded.’
Earlier today (Monday 15 May) on The Mag:
There are claims that the new Newcastle home shirt has been leaked.
An image (see below) is now circulating which is allegedly the new design.
In April, Newcastle United confirmed that a special 125 year badge would be part of the new look kit for the 2017/18 season, celebrating the formation of the club as we know it in 1892.
The shirt design below includes that badge, plus potentially the identity of the new club sponsor.
The Chronicle recently claimed that they knew that replacing Wonga was going to be a Chinese betting company and that is what is also shown on this circulated image.
With no league sponsor now, Premier League clubs are also allowed to have a separate brand on the sleeve as well as the main sponsor on the front of the shirt.
Though of course clubs can choose to sell the whole package just to one sponsor.
On this Dwight Gayle image you can’t see if there is indeed a sleeve sponsor as well, though it would be a surprise if the new kit doesn’t include this extra sponsorship/advertising.
News of a potential sleeve sponsor if/when back in the top tier, had already seen some Newcastle fans worrying that this will be Mike Ashley’s first route into putting Sports Direct branding on the NUFC kit.