The latest Sunday Times rich list has published its headline figures and Mike Ashley remains top in the North East.
He is also claimed by various other areas such as the East Midlands, where he also tops their local rich list.
Mainly due to Sports Direct losing almost 20% off their share price in the past year, Mike Ashley sees his estimated fortune drop £270m.
However, that still keeps him well ahead at the top with £2.16bn, with football also meaning that Ellis Short is counted amongst the region’s wealthiest.
The Sunderland owner sees his £1.25bn fortune place him second in the list.
Middlesbrough owner Steve Gibson also creeps into the top 10, placed tenth with £195m.
The North East Rich List as published by the Sunday Times;
£2.16bn Mike Ashley
£1.25bn Ellis Short
£730m Mark Fenwick & family
£432m Peter Stephenson & family
£424m Alistair & Michael Powell
£406m Jonathan Ruffer
£370m Duke of Northumberland
£345m Barbour family
£225m Duncan Bannatyne
£195m Steve Gibson
£185m Stuart Monk & family
£177m Peter Vardy & family
£170m Michael Cannon
£161m Chris Whitfield
£160m Graham Wylie
£160m Raj Sehgal & family