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Sunderland up for sale

4 years ago
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Sunderland are up for sale according to reports on Wednesday night.

Owner Ellis Short has circulated a brochure to ‘advertise the benefits of buying Sunderland’.

The Telegraph report that the brochure has been produced by New York-based investment bank, Inner Circle Sports, on behalf of Short.

Whilst Sunderland have been claimed to be unofficially up for sale in recent seasons, this latest development suggests Ellis Short is stepping up his efforts to desperately try and find a buyer before their relegation position worsens.

The Wearside club are currently bottom of the Premier League with only eight points.

The Telegraph say that discussions have taken place recently with interested parties but there has been a sticking point.

An asking price in the ballpark of between £150m and £170m isn’t thought to be a problem but the owner’s insistence on a guarantee of another £70m bonus if they then avoided relegation, is thought to be a sticking point.

For Newcastle fans, the production of the brochure brings back memories of when Michael Owen produced his own, in an attempt to promote his attractive points to other clubs after deserting Newcastle on relegation in 2009.

The Telegraph say that the Sunderland brochure forgets to mention a yearly relegation battle in each of the last five seasons, or the fact that they are one of only two Premier League clubs to have made a loss last season (No confirmation either as to whether the brochure features photos of Newcastle quayside and a list of estate agents on Tyneside…).

As for David Moyes, the newspaper says he has been assured he will have some money to fund new players in January for the relegation fight but it won’t be much.

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