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Kevin Keegan names three key factors if you want to be promoted to Premier League

4 years ago

Kevin Keegan has been asked what the three key factors are, if you hope to get promoted out of the Championship.

The former Newcastle boss listing them as ‘money, money, and money’.

Keegan says that without money you can put a bit of a run together but that it is impossible to sustain it without having cash.

Reflecting on how he started off at Newcastle when saving the club from the third tier, Kevin Keegan says that it is then very hard to move on from there without spending money.

Obviously you don’t always need to have the most money, as Keegan showed at Newcastle, spending relatively little on key players such as Paul Bracewell and Barry Venison, then as the season progressed making inspired signings of players such as Rob Lee and Andy Cole, both of who would go on to be England internationals and two of the best players in the Premier League.

Kevin Keegan was speaking to the Welsh media ahead of a speaking date in Cardiff and says spending money will be essential for Neil Warnock if he is to turn the club around properly.

Rafa Benitez may have spent a relative fortune this summer but just as Keegan did, the key fact is that the Newcastle boss is bringing in value for money players, many of who look as though they could do a job longer term in the Premier League, as well as the here and now of the Championship.

Kevin Keegan speaking to Wales Online and asked what three key factors are needed for promotion to the Premier League:

“Money, money and money.

“You need money to buy players because if you’re a side in the bottom half, with the greatest of respect, any manager will find it hard to change that without fresh blood.

“You can get a run together but to stay there it does take investment.

 “And then you need money to pay the wages to attract the right kind of players. It’s not easy and clubs have to be careful of not getting into a dangerous financial position, but that’s up to the manager to give the owners confidence.

“It’s a difficult one because you know many clubs are a little scared and worried about finances, but what you have to do is give owners that bit of confidence in you to go and buy players that can help you grow.

 “Neil Warnock knows this league and knows how difficult it is and it is very different from the Premier League.

“People may laugh at that, asking how it can be more difficult than going to Old Trafford or Anfield, but the players are the big difference because they don’t have that consistency.

 “You can look world beaters one day and then think you have no chance the next. That’s the challenge and Neil has done a good job wherever he has gone. He’s not a manager without criticism but he’s very experienced and knows that league in particular.

 “And I think something could happen for him at Cardiff because it’s a big club, almost a Premier League club in waiting.”


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