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Mike Ashley set to change Newcastle badge – Reports

5 years ago

As the team were losing to West Brom on Monday, claims began circulating that Mike Ashley is set to change the Newcastle badge.

The reports claim that the tender for the new Newcastle badge has been put out to various design studios, as well as universities, including Northumbria Uni.

The current badge (see above) has been used since 1988 but Mike Ashley is said to want something less complicated, that is more simple to create and add to the products he churns out for the ever decreasing number of supporters still prepared to give him extra cash.

If these claims of a new Newcastle badge turn out to have substance, it isn’t the length of time that the current one has been in existence (in fact many fans of a certain age are quite nostalgic for the previous ones…) that is the main problem for the fans, in my opinion.

Rather, it is the fear of what kind of monstrosity Ashley could visit on us, as well as the fact of why fix something that isn’t broken and so many people love it.

It could be quite apt though, as when this latest Newcastle badge was introduced for the 1988/89 season, United were relegated…

This is what appeared from a contributor to the Newcastle-Online fans forum:

‘A new Newcastle badge has been put out for tender to a number of design studios and to Northumbria University.

All studios and unis wishing to take part will be asked for their best designs to be put forward into a competition.

The club want a less complicated design that is simple to draw and to add to products.

The club are wanting a design similar to Spurs’ and Liverpool’s logos with either 1 magpie or 2, possibly perched on top of or by a traditional football.’

This is the information on the current Newcastle badge that appears on the official club website:

‘NEWCASTLE United’s badge is modelled on the City coat-of-arms. The two sea-horses represents Tyneside’s strong connection with the sea, while the castle links with the city’s Norman keep.

The flag is similar to the City crest, a version of the cross of St. George and the shield signifies the club’s black’n’white striped shirt.

The present crest of Newcastle United was first used for season 1988-89 after the club had occasionally used the City of Newcastle upon Tyne coat-of-arms during their history, specifically for FA Cup finals.

During the mid 1970s decade and following 1980s era, the Magpies used two different badges of a modern design on their famous shirt, then produced a new crest.’


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