An analysis of Premier League ticket prices and other relevant statistics, such as percentage of season ticket holders, have been released by…the Premier League.
As always, when an organisation wants to get their message out and uses ‘statistics’ to back them up, you always need to be vigilant, but nevertheless there is some interesting information included.
Though after the scandalous ‘analysis’ last season by BBC Sport that Newcastle United (based on information supplied by the club…) was the cheapest Premier League day out with normal adult tickets regularly available from £15, I can understand why you would approach the information below (using information from the clubs..) with a cautious eye (Table via Sky Sports).
As you can see from the above info, only three clubs have a smaller proportion of season ticket holders than Newcastle United.
A far cry from the days when there was a waiting list for season tickets, only 61% of those attending St James Park have a season ticket.
This equates to only around 30,000 season ticket holders at Newcastle United now.
The club relying on attracting football tourists, away fans, corporates, casual fans and cheap tickets that they quietly offer to the likes of students, civil servants and the police amongst others, to try and fill the ground.
Interestingly, Sunderland (54%) and Aston Villa are two of the three with a lower percentage of season ticket holders, the other two clubs currently cut adrift with Newcastle in the bottom three and perennial relegation fighters these days. The other being Liverpool, though they keep the level low on purpose as they hope to make more money selling single tickets to distant fans who will then spend big money on merchandise etc.
I think the average prices claimed for Newcastle United of £519 for a season ticket, working out at £27.31 per match, look a little on the low side.
The lowest adult ticket price of £365 refers to the Family Enclosure, whilst the next level of £525 for this season was for category 3 sections which account for only a couple of thousand at most in a section of the corner between Milburn and Leazes.
Your standard season ticket area ticket price is £578 for the Gallowgate and Leazes ends, whilst prices for the East Stand and part of the Milburn are £710.
The Premier League information claims that across the League:
Adult season ticket holders spend on average £32.50 per game this (2015/16) season.
Grounds were a record 95.9 % full in the 2014/15.
Junior season ticket holders are said to pay on average £10 per game.
On average, 66% of Premier League match attenders in 2014/15 term were season ticket holders.
The average adult fan age is now 41.
40% of match attenders in 2014/15 were 18-34 years old.