Sky Sports have analysed the viewing habits in half a million households around the country, to find out which Premier League club dominates the TV viewing habits in 118 different postcodes.

Not surprisingly, Manchester United lead the way with 49 regions – including their Torquay stronghold, as well as the likes of Shrewsbury, Birmingham, Teesside, Stoke and Sunderland(!), despite the last two having their own Premier League clubs to watch on Sky…

Next most dominant was Arsenal with 33 (mainly around London/South East), Liverpool 21 (big in Bristol , Truro, Gloucester and Derby), then Chelsea with 8 (Inverness, Dundee and other Scottish areas – presumably with their Rangers links)….

Then we have Newcastle United!

Yes Newcastle control 3…..Newcastle Upon Tyne, Durham and the mighty Lerwick in the Shetland Islands!

No surprise that United control the NE postcodes, whilst painting the map black and white in the Durham postcodes undermines Sunderland fans who claim that they are most dominant when you get further South than Gateshead.

Leicester, Swansea and West Brom are the only other ones to dominate their local areas, with the Foxes bizarrely taking the Outer Hebrides as well.

Bit of a surprise that Tottenham don’t feature, whilst Manchester City’s wealth seemingly doesn’t buy TV fans, just as it doesn’t guarantee them filling the Etihad.

The colour coded map below, helpfully illustrates the point…

Sky Sports

Which is the most-watched Premier League team where you live?

Sky Sports analysed the viewing habits of 500,000 Sky homes in 118 postcode areas across the United Kingdom to find out which Premier League team had been watched live three or more times the most often last season.

Matthew Roberts, Sky Sports’ Head of Sports and News Research, said:

 “This data is invaluable for Sky Sports as it allows us to understand what our customers enjoy and want.”

(***Which in Sunderland is most definitely NOT watching Sunderland.)

sky sports

Manchester United (49 regions): Bath, Birmingham, Blackburn, Blackpool, Bolton, Bournemouth, Bradford, Cambridge, Carlisle, Colchester, Crewe, Darlington, Doncaster, Dorchester, Dumfries, Galashiels, Glasgow, Halifax, Huddersfield, Ilford, Kilmarnock, Kirkcaldy, Kirkwall, Leeds, Lincoln, Llandrindod Wells, Manchester, Nottingham, Oldham, Oxford, Peterborough, Portsmouth, Reading, Redhill, Sheffield, Shrewsbury, Southampton, Stockport, Stoke-on-Trent, Sunderland, Swindon, Taunton, Teesside, Telford, Torquay, Walsall, Wolverhampton, Worcester, York

Arsenal (33): Brighton, Canterbury, Chelmsford, Coventry, Croydon, Dartford, east London, Enfield, Exeter, Guildford, Harrow, Hemel Hempstead, Ipswich, Luton, Milton Keynes, north-west London, north London, Norwich, Plymouth, Rochester, Romford, Salisbury, Slough, south-east London, south-west London, Southall, Southend-on-Sea, St Albans, Stevenage, Sutton, Tonbridge, Watford, west London

Liverpool (21): Aberdeen, Bristol, Cardiff, Chester, Derby, Gloucester, Harrogate, Hull, Lancaster, Liverpool, Llandudno, Newport, Northampton, Paisley, Perth, Preston, Truro, Twickenham, Wakefield, Warrington, Wigan

Chelsea (8): Bromley, Dundee, Edinburgh, Falkirk, Hereford, Inverness, Kingston upon Thames, Motherwell

Newcastle United (3): Durham, Lerwick, Newcastle upon Tyne

Leicester City (2): Leicester, Outer Hebrides

Swansea (1): Swansea

West Brom (1): Dudley



  • fireflyuk

    I haven’t looked into it too deeply but it doesn’t make sense to me, manure are the most watched because every one of their games, league and cup are televised. Its fair to say that I have seen more manure games than any other (bar NUFC) and only because I stream our games.

  • Lost Soul 1

    Interesting that Man City have none

  • LeazesEnder

    Lost Soul 1 It’s a first past the post system

  • maruti1

    fireflyuk

    why manure,what a label from haters…

  • LeazesEnder

    maruti1 fireflyuk Everyone calls them Manure…. didn’t you know that?

  • DownUnderMag

    1) Doesn’t take into account the number of games they are televised
    2) Obvious glory hunters are obvious!

    Just imagine if we were still playing Keegan’esque footy and in Europe.  We may even have scraped another region :)

  • Andgeo

    Why are we do far behind Liverpool and spurs in commercial revenue? Surely the TV coverage would justify a greater income from advertising, sponsworship and other commercial deals. We are literally tens of millions behind these teams. One would think we were giving it away for free or something!!!

  • 1957

    The one that really stands out, Man U the most popular premier league team live on sky in Leeds !. I would never have guessed that one, some people I know from that part of the world will be mortified by that exclusive. in fact they would watch anyone but.
    Another piece of rubbish from sky.

  • Artie Fufkin

    Andgeo  To put things in perspective, our Wonga deal was the biggest
    sponsorship deal at £6m and in comparison, Tottenham’s is £16m with Liverpool
    at £20m. Liverpool’s Sky TV audience was 22m with Spurs 15m, ours 5 1/2m, overall
    (incl BBC) was 35m, 25m & 11m respectively. Our average audience for a live
    game is just 807,000 compared to Tottenham’s 1.03m & Liverpool’s 1.3m.
    Given that Tottenham have the advantage of being close to 3 of Europe’s busiest
    airports, great infrastructure etc. Liverpool is served by two airports, one
    that handles a little more flights than Newcastle and another handling 10times
    the flights of Newcastle, we start to get a picture that Newcastle United does
    pretty well in generating it’s commercial income.
    Other income is outsourced at NUFC so the profit figure hits
    the accounts, not the turnover. 

    You have to be realistic.

  • keeganRescueUs

    What’s the name of the other airport that serves Liverpool? I can only find reference to John Lennon airport

  • Artie Fufkin

    keeganRescueUs Manchester Ringway is very convenient for Liverpool and very good well connected. For reasons best know to Newcastle City Council, our airport is a bit rubbish.

  • keeganRescueUs

    To say Manchester airport serves Liverpool is stretching it a bit to say the least. You might as well say we’re served by Heathrow as it’s only a 45 minute flight to Newcastle. Newcastle council has little to do with the airport, its owned by a private company and considering our population it’s actually a pretty decent airport. Did you have a bad experience and the airport? Or with the council?