Get your daily update and weekly newsletter by signing up today!


Sky Sports 500,000 household survey reveals Newcastle 5th most dominant in TV coverage areas

6 years ago

Sky Sports have analysed the viewing habits in half a million households around the country, to find out which Premier League club dominates the TV viewing habits in 118 different postcodes.

Not surprisingly, Manchester United lead the way with 49 regions – including their Torquay stronghold, as well as the likes of Shrewsbury, Birmingham, Teesside, Stoke and Sunderland(!), despite the last two having their own Premier League clubs to watch on Sky…

Next most dominant was Arsenal with 33 (mainly around London/South East), Liverpool 21 (big in Bristol , Truro, Gloucester and Derby), then Chelsea with 8 (Inverness, Dundee and other Scottish areas – presumably with their Rangers links)….

Then we have Newcastle United!

Yes Newcastle control 3…..Newcastle Upon Tyne, Durham and the mighty Lerwick in the Shetland Islands!

No surprise that United control the NE postcodes, whilst painting the map black and white in the Durham postcodes undermines Sunderland fans who claim that they are most dominant when you get further South than Gateshead.

Leicester, Swansea and West Brom are the only other ones to dominate their local areas, with the Foxes bizarrely taking the Outer Hebrides as well.

Bit of a surprise that Tottenham don’t feature, whilst Manchester City’s wealth seemingly doesn’t buy TV fans, just as it doesn’t guarantee them filling the Etihad.

The colour coded map below, helpfully illustrates the point…

Sky Sports

Which is the most-watched Premier League team where you live?

Sky Sports analysed the viewing habits of 500,000 Sky homes in 118 postcode areas across the United Kingdom to find out which Premier League team had been watched live three or more times the most often last season.

Matthew Roberts, Sky Sports’ Head of Sports and News Research, said:

 “This data is invaluable for Sky Sports as it allows us to understand what our customers enjoy and want.”

(***Which in Sunderland is most definitely NOT watching Sunderland.)

Manchester United (49 regions): Bath, Birmingham, Blackburn, Blackpool, Bolton, Bournemouth, Bradford, Cambridge, Carlisle, Colchester, Crewe, Darlington, Doncaster, Dorchester, Dumfries, Galashiels, Glasgow, Halifax, Huddersfield, Ilford, Kilmarnock, Kirkcaldy, Kirkwall, Leeds, Lincoln, Llandrindod Wells, Manchester, Nottingham, Oldham, Oxford, Peterborough, Portsmouth, Reading, Redhill, Sheffield, Shrewsbury, Southampton, Stockport, Stoke-on-Trent, Sunderland, Swindon, Taunton, Teesside, Telford, Torquay, Walsall, Wolverhampton, Worcester, York

Arsenal (33): Brighton, Canterbury, Chelmsford, Coventry, Croydon, Dartford, east London, Enfield, Exeter, Guildford, Harrow, Hemel Hempstead, Ipswich, Luton, Milton Keynes, north-west London, north London, Norwich, Plymouth, Rochester, Romford, Salisbury, Slough, south-east London, south-west London, Southall, Southend-on-Sea, St Albans, Stevenage, Sutton, Tonbridge, Watford, west London

Liverpool (21): Aberdeen, Bristol, Cardiff, Chester, Derby, Gloucester, Harrogate, Hull, Lancaster, Liverpool, Llandudno, Newport, Northampton, Paisley, Perth, Preston, Truro, Twickenham, Wakefield, Warrington, Wigan

Chelsea (8): Bromley, Dundee, Edinburgh, Falkirk, Hereford, Inverness, Kingston upon Thames, Motherwell

Newcastle United (3): Durham, Lerwick, Newcastle upon Tyne

Leicester City (2): Leicester, Outer Hebrides

Swansea (1): Swansea

West Brom (1): Dudley


If you would like to feature on The Mag, submit your article to [email protected]

Have your say

© 2021 The Mag. All Rights Reserved. Design & Build by Mediaworks