Newcastle United have admitted that they use the club’s preferred media partners to ‘…control and re-enforce the positive messages the club wish to deliver’.
Mike Ashley’s policy of banning the press from normal access, was most recently seen when Steve McClaren was unveiled as the new Head Coach.
Instead of a proper press conference where journalists could ask Steve McClaren questions, only Sky Sports and The Mirror were invited to take part in staged interviews.
The end result is that rather than a frank and open examination of McClaren’s approach to the job, you get a sanitised version via the media partners so the club can put out the ‘positive messages’ they wish to deliver.
A bit like The Mirror then telling fans that Charlie Austin was a ‘done deal’ and would sign in mid-June, with Saido Berahino to follow!
NUFC Fans Forum member Steve Cole asking:
“Can the club expand on why only Sky Sports and the Daily Mirror spoke to Steve McClaren first?”
The club’s reply
‘Alongside Sky Sports and the Daily Mirror, SMc also gave interviews to the club’s media channels followed by local written media and BBC Newcastle. The club felt that this was the most appropriate way in which to announce SMc’s appointment to fans and best control and re-enforce the positive messages the club wished to deliver to them.’