Figures released this morning show that Mike Ashley’s Sports Direct have posted a 21% rise in profits, with the help of the free advertising/promotion provided by Newcastle United to the owner’s retail empire.

SD reported that their underlying pre-tax profit for the year to April 26 was £300m which is up from last year’s £249m profits, this latest figure was higher than the forecasts of £293m.

Mike Ashley’s company also enjoyed a rise of 5.5% in sport retail sales as the company goes from strength to strength.

Whilst it would be daft to put down Sports Direct’s ever increasing success simply to the free support Newcastle United provide.

It would be equally daft not to accept that it plays a key role in helping to drive the ever increasing sales and profits.

Especially when you take into account that Ashley’s advisers told Sir john Hall that this was exactly the reason why he was buying Newcastle United, to promote and grow his retail empire worldwide.

Mike Ashley must struggle to believe just how well his plan has come together in terms of the reach of the Premier League worldwide TV deals, alongside the massive increases in cash with each successive round of broadcasting contracts.

As Newcastle fans  we just have to hope that the club’s owner accepts that he has to keep his golden goose relatively healthy with an increase in the meagre rations (transfer spending) he feeds it this summer. As relegation would be a disaster for Ashley with the loss of the Premier League TV exposure.

sports direct

Georginio Winjaldum was a great start but even that was predicted to an extent, when earlier this year it was reported that Mike Ashley could target Dutch players, as Sports Direct are targeting Holland as a big growth area for expansion.

Newcastle now have five Dutch players with four (Wijnaldum, de Jong, Krul and Janmaat) of them sure starters if fully fit.

Little wonder that Mike Ashley appeared on TV in advance of the West Ham match, saying that he was going nowhere and would not be selling Newcastle United under any circumstances.

Feed that goose Mr Ashley.



  • Black Star 69

    What a ridiculous article.  Anyone who seriously thinks that Sports Direct have NUFC to thank for their success is delusional. We get it you don’t like Ashley. I don’t give a damn about how well Sports Direct are doing.

  • desree

    I wish advertising would lead to a 21% rise in profits of my business, especially as we sponsor the kids local rugby club.
    this site is turning into propaganda. Any chance we can get back to talking football and not sports direct.

  • Homersdouble

    Couldn’t agree more with previous posters….I’d have had more faith in imthe article if the writer had sought to back up the increase of £50 million plus profit in Sports Direct as having been factually down to our club, but that’s just complete fiction…..and the writer has embarrassed us by putting out such a weak article…
    I think we all believe we need CBs and Strikers ( as well as more FB support in my opinion) .. I think we all know that we are carrying some players that dont have the ability or will to succeed in the EPL..I also think we were all shocked and pleased at the quality of Gini as a first signing , as long as he is in addition to filling the above gaps, and not instead of filling those…I think the vast majority of us have been pleased with how Stevie Mc has started with his approach to fans, media and most importantly the players development…
    Hope articles reflect that general impression going forward…

  • v0ices

    Black Star 69 what  silly statement the article is about how free international publicity has helped promote sports direct perhaps you should get your ashley is perfect tunnel vision checked.

  • Homersdouble

    BS69…the article is about the INCREASE in profits of sports direct year on year…and linking that to the free advertising / merchandising within ST JAMES…
    The point is that the same things were already there in previous years , so how exactly has our club added £50+m to the bottom line this year…we haven’t.
    The likelihood is that negative league, European and cup runs, as well as the Ashley out campaign impact on merch sales, have all , if anything, decreased the revenue from these streams in the past year…
    It’s simply blinkered journalism that does us no favours as a fan base.
    So perhaps you should look at your own tinted glasses rather than supporting articles that show no evidence of fact…
    NB. If Ashley increases his business empire profits, I’d rather look at it that perhaps he will allow an increased release of the purse strings to fill the player gaps we ALL feel need fixing…

  • desree

    I increasingly get the feeling there is a group of fans that are militants. No matter what happens they have to create a ruckus. I am no fan of Ashley and He either invests in the club and runs it with the intent to be successful or leaves. But this constant spin on Ashley taking money out the club or the club losing 100s of millions in advertising is insulting peoples intelligence.

  • wor monga

    …The only way a company can increase it’s profits is by
    selling an increased number of the products that the public want at the price they
    want to pay for them…the advertising only tells them where it’s available…so he’s
    probably happy you keep telling the Dutch public he’s over there, Jim!!

    …Has nobody ever told the writers on this site that there’s
    no such thing as bad publicity…once something is publicised for whatever
    reasons…it becomes fully lodged in the public’s awareness, and they’re not in
    the dark any more…

    …so all of these articles plastered on here could actually be indirectly
    helping Ashley to increase his profits…

  • WAYNEANDCATH1

    wor monga  good i hope he keeps making loads of money
    so he can keep supporting nufc

  • WAYNEANDCATH1

    Homersdouble  spot on ..anyway this site is called the mag 
    erego nufc ..football should be the topic ..nothing else 
    no wonder access to nufc facts from nufc is limited  to a couple of journos

  • WAYNEANDCATH1

    desree yes yes yes i have been banned from a couple of sites for saying just that a couple of years ago

  • v0ices

    WAYNEANDCATH1 Homersdouble it is about football and he has taken millions away from the clubs revenues once again you happy clappers are making up your own arguments did anyone say hundreds of millions? The article even states that it would be stupid to say the growth in SD is due to Nthe free advertising but that it must have helped. Try reading it.

  • WAYNEANDCATH1

    v0ices Black Star 69  if you have nothing good to say about Newcastle re  FOOTBALL…give your venom a rest we are not interested in anything else.
    have look at the number of readers and the content of commentators 
    go support another team,,,cos you show NO support for this one

  • Homersdouble

    v0ices0ices WAYNEANDCATH1

    its an article on 1 year increase in profits against another year….over £50M NOT hundreds of millions…i did read the article..you clearly didnt…
    We will NOT have increased the margin this year in that increased profit,  if the margin was ALREADY there in previous years…

    and im proud to clap my team…you should try it for a change instead of being one of the idiots that turns players off…

  • WAYNEANDCATH1

    v0ices WAYNEANDCATH1 Homersdouble 
    the article as you put it it is NOT about football its about a business man ..football is about the team the players 
    the games transfers  skills itc etc
    we are not interested in pointless garbage anything else 
    of course you should own nufc
    you should pay the wages buy the players be the coach the manager select the team scout for new blood 
    because your a fkn genius  of a barrack room lawyer 
    filled with poisonous ill conceived  vitriol …go away

  • Magnus51

    WAYNEANDCATH1 Can you explain to us how Ashley profits from SD in the past have supported NUFC?

  • v0ices

    WAYNEANDCATH1 v0ices Black Star 69 what a wonderful fantasy land you live in where you invent what others say. If you dont like the articles write you own dont complain about others with your negative garbage. So tiring watching people like you help Ashley damage the club.

  • Demented_Man

    wor monga It is a fallacy to say that there is no such thing as bad publicity.  If that were the case, why do big companies, including Ashley’s, spend so much on PR?
    Ask Gerald Ratner.  He made one throwaway comment about his chain selling ‘crap’ and his whole cheap jewellery business collapsed.
    Trust me.  He’d close this site down if he could.  Instead, he just employs the occasional plant to spread disinformation.

  • wor monga

    Demented_Man        Why should I trust you on that…if he’s been getting nothing
    but bad publicity from this site for years, and his profits are increasing…why would
    he want to close it down?…doesn’t make sense.

    …It’s a bit different the head of a company going on record
    saying he’s selling crap…that’s always been tantamount to business suicide…I
    don’t know how much Ashley spends on PR, but I suspect it isn’t much seeing as
    he doesn’t mind causing a great deal of upset to us NUFC supporters, and he’s
    only once showed any intentions of changing things that I’m aware of…

    …as for ‘plants’
    writing on here…why?, this site has always been exclusively dominated by Ashley
    haters wanting him out, but he’s already told the world himself he has no
    intention of leaving , so why are you so frightened of different opinions?

  • WAYNEANDCATH1

    wor monga is right …live with it 
    go to another site  leave this to proper nufc fans

  • v0ices

    wor monga Demented_Man Wor Monga when it comes to what ashley or his representitivesm say always try and remember the man is a proven Liar.

  • WAYNEANDCATH1

    wor monga Demented_Man ashley haters indeed 
    a fitting title for 5th columnists
    trying to undermine the good name of NUFC 
    those who peddle hate are the most hateful

  • wor monga

    v0ices         How could I forget it?…you tell us that on just about every
    one of your postings!!

  • WAYNEANDCATH1

    yes yes

  • Duke Fame

    Magnus51 WAYNEANDCATH1 well, the profits and value Sports direct created, up until it’s share issue went to Mike Ashley. with some of that money, Mike Ashley bought an insolvent Newcastle United, paid the loan for the stadium up and a whole load of creditors. He also bankrolled a few years of loss-making (some of which he was complicit) and got us to where we are today.

  • Duke Fame

    Demented_Man wor monga If he’s employed you, the disinformation you post is not too helpful for him.

  • Duke Fame

    desree Exactly, i made the point elsewhere that comparable sized clubs charge around £4m for stadium advertising. If that’s the gift to Sports Direct instead of interest, Mike ashley is making 1.7% on his loans to NUFC.  I’m sure he could get a better rate than that invested elsewhere, this FREE advertising argument is a red herring.

  • WAYNEANDCATH1

    thats true 
    and i prefer him to many other owners long may he continue

  • WAYNEANDCATH1

    wor monga Demented_Man  he upsets some so called supporters ..some so called supporters upset the r majority of decent fair play genuine supporters  who just want to enjoy the games 
    and decent banter on sites like this
    others it seems are hell bent on sowing the seeds of self destruction 
    and depression and misery

  • WAYNEANDCATH1

    all this talk about a man.s business activities is this a site for budding entrepreneurs or 
    is it about nufc football club
    have you looked at other sites like sunderland the boro man u 
    they dont press the self destruct button every day

  • WAYNEANDCATH1

    good man and you give  facts and figures well done BUT the venemous empty heeds who populate
    this so called mag ..[anti mag more like]
    will not stop.. the only way is for the thinking folks to outnumber them with intelligent discussion ..providing it is about football the magpies the team the players the games but not about the business end of it …i will continue to read and comment on the above BUT! WILL NO LONGER be drawn into
    stupid endless pointless gobshite by these dopey inflammatory headline grabbing splurges

  • WAYNEANDCATH1

    v0ices WAYNEANDCATH1 Homersdouble 
    its an article dummy no facts no truth just some clown agitating to grab a couple of bites and you bit 
    ask the author for some statistical verifiable facts
    BEFORE you swallow the whatever this merchant of venom puts in you mouth

  • WAYNEANDCATH1

    v0ices WAYNEANDCATH1 Black Star 69 what a load of toss..have a look at my olg mugshot son note my glass is more than half full ALL THE TIME get ithe idea genius

  • v0ices

    WAYNEANDCATH1 v0ices Black Star 69 your glass is certainly more full than your brain keep taking the happy tablets old chap.

  • amacdee

    There is no doubt that SD’s profile as well as that of Fatman has risen as a direct result of the association with NUFC. When Fatso bought the club his company’s share traded at around 130p each and now they’re well over £7.00. Recently they reached an all time high of £7.37 per share.

    Does he own the club and therefore do wtf he wants ? Absolutely
    Does he give a shlt about NUFC ? No of course he doesnt
    Do we, as fans, have every right to criticise the Fat Pillock while the club suffers ? Yes we have every right to do so. In fact if we dont we’d be seen as nothing more than collaborators in this monumental get rich scheme.
    Either the Fatman does right by this club or he has to accept the criticism that comes his way every season until he finally fecks off.

  • amacdee

    Duke FameFatman paid off the mortgage because it was within the terms of the sale from SJH. However he’s added it to the “debt” that NUFC owe him and therefore strictly speaking he hasnt paid it off at all.
    Additional costs from relegation and a year in the Fizzy Pop were covered by Fatso an added to the “debt”. If he hadnt screwed with his first manager of that dreadful season its arguable we’d never have gone down. So I see Fatman being wholly complicit in adding those costs to the debt pile.

  • Duke Fame

    amacdee To be a little pedantic, it was because the bank required the loan to be re-financed if the club ceased to be a PLC. 

    The debt to him is larger than the loan but the liabilities are now lower. His loan included paying off creditors and moreover, paying up the instalments sue on certain player transfers. 

    The debt went up as NUFC were losing money as they had committed to paying wages that they could not afford along with transfer fees, that’s why Ashley has the club,

  • WAYNEANDCATH1

    ok ok you insist on blabbering and blubbering on about a man and his very successful business
    you also resort to name calling witch i am sure is beneath your intellect
    so please refrain from stooping so low 
    consider this ..when ignorance predominates vulgarity invariably asserts itself .
    so STOP  being vulgar i think you are envious of Mike Ashley undoubted success 
    AND THE MORE YOU KNOCK HIS BUSINESS  ACUMEN  the more you show yourself up & we can detect an anger in you tone you should take up yoga  shake of some of that tension and stress you are harbouring ..now then be a good lad go get some hot chockolate and off to bed for a good nights sleep ..i notice you dont display a picture of yourself..

  • WAYNEANDCATH1

    i am sure that took a lot of thinking up ..or did you get help..
    ha ha well i dub thee the merchant of venom

  • amacdee

    amacdee  “To
    be a little pedantic, it was because the bank required the loan to be
    re-financed if the club ceased to be a PLC”
    To be even more pedantic it was because the mortgage on the stadium was held in the name of SJH’s Newcastle United so when the cllub was sold the mortgage was cancelled and Fatso had to stump up the dosh and they say he had performed due diligence ???

    Indeed Fat Freddie went as far as to say ““It’s absolutely ridiculous; everything was covered. But what Ashley
    didn’t realise was that he had to pay off the mortgage on the stadium.
    If the Halls lost control, that debt had to be paid immediately. The
    largest part of the debt was the stadium and I think he had to pay
    around £57m.”
    The money he loaned the club during the Championship year was as a direct result of his stupidity in getting the club relegated. Despite selling several top earners and making a few bob along the way he had to pay the wages and associated costs of a club which, albeit temporarily, lost their Premier league windfall payments.
    So if you take the £57m and a guesstimate of around £40m for the relegation year Fattie could have more than halved the debt pile as it stands today – but he hasnt.

  • desree

    reading this thread it feels like fatty was made for us. 40 odd years without a trophy, the only thing we have left are our opinions. There seems to be an awful lot of uneducated, narrow minded Newcastle Militant supporters out there. Is it because football violence is no longer in vogue?

  • WAYNEANDCATH1

    well desree i applaud your observance iam quite rotund in shape and dont like being regarded a fatty 
    that’s school-yard stuff  yes i am fat [in places] but like mike ashley its is not a depiction of me as a person i am also old and retired with cop d from smoking too much many years ago 
    but thats not me and its not mike ashley 
    he is a generous man a gambler a business man and holds the record in England for highest voluntary
    devoice settlement  ..so please look beneath the skin never comment on face value 
    or with limited knowledge ..my name is wayne his is mike and you are ?

  • v0ices

    WAYNEANDCATH1 generous? indeed tell that to the hundreds who have lost work because of his negotiating tactics. As for limited knowledge how do you feel about your heros Polish recruitment policy for his main warehouse does it fit in nicely with your little briton anti european attitude? Please if you insist on being a idiot try and be consistent with your own ideals.

  • DavidDrape

    amacdee spot on

  • DavidDrape

    Demented_Man  >>>>also add the fact he plants spies at away games who report back to the club. I know this as a fact as happened to a regular away fan who trying to get rid of spare ticket at face value. he had to fight with them to keep his ST. our club is nothing but shameless and i wouldn’t put anything past the Big Man

  • WAYNEANDCATH1

    DavidDrape Demented_Man  ha ha ha lol lol 
    damn if that’s not the most paranoid shite ..you must be one the few remaining members of the flat earth society..
    get off the i hate Ashley fat man Ashley bandwagon..and just support the team..its boring boring very very boring
    AND i am sure that by the time this window closes and the extent of spending and influx of new blood is realised ..you and a few other
    flat earth conspiracy theorists with be choking at a large plate of  humble pie