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Hope is a four letter word

7 years ago

I  feel positive about NUFC!

We all know what’s wrong with the club at the moment off the field but I’ll be at St. James Park next season and no doubt the one after that and the one after that…

(Paul is just one of our ever expanding team of regular/irregular writers, send in your original articles for our website to [email protected] and share them with the world – all views are the author’s own etc etc)

This represents a real change of tune on my part. I can still list a load of negatives but despite those I still feel the need to be walking up those Gallowgate East Stand Corner stairs come the 1st day of the season, that’s football.

I’ve heard/read people describing NUFC as a product and the service level expectations that go along with making a purchase, as a basis for argument against going to the match. I see the point of view but the emotional connection is often not considered.

Following NUFC isn’t a tangible item you go to the till with and pay for, then return because it’s faulty or fails to meet standards – how many of you started going to the match during a season deemed as a poor one?

Were you happy with the ownership at that time?

Did you immediately stop going due to its poor standard or faults?

Now I know there’s much more going on than just what’s on the pitch and it would be a very simplistic approach to make decisions on spending a percentage of salary based solely on that, but over the summer that’s how I’ve tried to view things.

You know what, I feel refreshed and ready for the season!

Whinging and negativity gets you down and achieves little. You get stuck in a rut of shooting down anything positive said. The NUFC related groups/pages on social media are a prime example of this. When did we become so negative (or is that just an internet thing)?

Trouble is that fans of NUFC have been burnt (many times) before and are reluctant to stick their necks out, for fear of being wrong or ‘another deluded Geordie’ – stuff them!

I’ve found the typical traits of a Geordie; we are usually very personable, jovial with a generally positive outlook on life regardless of circumstance. Now I realise generalising like that can be dangerous…I’ve stopped short of flat caps and whippets here, but we’re a canny bunch aren’t we? We like a laugh, a drink and love wor football team.

NUFC’s media broadcasts have certainly improved over the summer. The video of Georginio Wijnaldum’s reaction to seeing St. James Park for the first time was a nice touch.

Wouldn’t it be great to see him make his debut in a packed SJP in full voice, the crowd decked out in black & white? The same debut afforded to summer signings of the past.

Like I say, it’s not perfect at NUFC (when has it ever been?).

I have a son due to be born in October but I’ll be breaking the time honoured tradition of buying him a Toon top because of the awful W*ng* logo on the front. The type of company the logo represents and the sheer size of the advertising on a bairn’s baby grow is horrendous! I’ll be looking at alternatives.

I’ve never seen so many balance sheets, charts and graphs explaining the club’s finances. They either look good, bad or confusing depending on your outlook.

Maybe that’s modern football for you, finance/accounting is very high on agenda these days and although I understand its importance, it has no bearing on my decision to carry on going to the match.

I’ll probably get labelled as being ‘pro-Ashley’ here, as I may be seen as ‘part of the problem’.

I want change too, I want the Club to have the same feel and connection as it has had in the past. I want to able to go into the Club shop and buy the season’s new shirt, without concern of who’s on the front of it and into which black hole/back pocket my money is going.

I’m all for a positive and principled approach to change. You wanna club to be proud of? What values would the Club have to adhere to, to make you proud of the club?

My view is the Club needs to represent the City and its people and have the supporters’ interest at heart. It needs to acknowledge the Club’s past and strive to reach the standards they achieved in cup wins. Most of all we need a strong identity, a badge you’re proud to put on your chest.

Once you have these values then you have a rationale for an argument if/when the club isn’t portraying them, regardless of results on the pitch.

I sincerely hope we have a good season and we have a good go at the cups as promised.

We’ve made one signing so far and if the recent reports are correct, hopefully a couple more are on their way by the time you read this.

There’s a new coaching set-up with a view to make the team competitive again.

I just used the ‘hope’ word there, it’s not one often used re NUFC at the moment but without hope you’re hopeless. I’m just gonna crack on with willing the lads to a win regardless.

Howay me bonny lads!!

You can follow the author on Twitter @lyon1892


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