It’s something of an understatement to say that the majority of Newcastle fans are somewhat underwhelmed with this summer’s lack of transfer activity from the club.

After, what some took to be, a speech which promised much from the owner, we have yet to see any actual action aside from appointing a sacked Championship manager and (allegedly as it is yet to be confirmed at the time of writing), some coaches who may or may not be any good.

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So what to do if the summer progresses as it has begun?

What to do if the much needed signings either do not arrive, or are of blatantly insufficient quality or quantity?

What to do if we find our more saleable assets ruthlessly shipped out late in the window and not replaced?

What to do if the longest running practical joke in professional sports just keeps on rolling?

In the last couple of days we have read that up to a third of season tickets remain unsold for the first time in decades.

We have heard our proposed transfer bids laughed at publically by selling clubs, plus we have heard the Newcastle have ‘pulled out of the race’ on no less than 5 supposed transfer targets.

This does not look good whichever way you cut it, people have had enough of Newcastle United and its charlatan owner, not just fans but other football clubs too. This once great club is now regarded by many as a pathetic annoyance, trading on past reputation only.

newcastle fans

As I have stated on here many times, I gave up my season ticket five years ago when I was first offered a ‘long -term deal’. For me the writing was well and truly on the wall that this would be a long battle and the last thing I needed to be doing was funding the enemy, so what about everyone else?

If last season and a barren summer is to be a watershed for supporters then will you finally make your stand? If so, how will you do it?

For me, the non-attendance of matches is where it begins, not handing your money over to the people destroying the football club should be where it begins for us all – the least we should do.

From there, a supporter’s level of involvement is their own. From lending their support to another local team, to boycotting all Ashley owned businesses, to actively protesting outside the ground, it all counts, it all helps.

The small number of remaining apologists are still banging the same drum of ‘tell us who will take over?’, they know the answer.

Nobody knows who would be the next custodian if Ashley were to be removed, just as we didn’t know that Ashley would take over from Shepherd and Hall until it was all but done, but this is far from a reason not to act.

So the question is, if this summer is indeed to be filled with more bitterness, lies and ultimately disappointment, what will you do come the start of next season?

Will you continue to hand your money over and obediently take your seat for the dross on the pitch, silently filing out 10 minutes early to vent your spleen in the pub and on the internet?

Or will you finally say that enough is enough, that you will no longer be an accomplice to the murder of a football club and walk away?

City Hall Gifts - shop.themag.co.uk


  • LeazesEnder

    Those who have renewed their season tickets are indeed accomplices… even Shearer has jacked it in….

    …. it took a while for it to sink in….. but it still hasn’t sunk in to everyone!

  • Andgeo

    It seems inevitable already that we are not going to get in the players we desperately need. Ashley and co simply have the wrong attitude and just havnt got what it takes to move the club forward. Despite having billions of £ at his disposal. Total muppet!!
    He needs to be ridiculed for his failure! Maybe we can shame him into signing a few players.

  • Grumpyoldmag

    So what will you do our glorious leader other than not go which is what you’ve already done for years……

  • DavidDrape

    Great assessment. The word amongst agents and club’s us to Aviod Ashley and nufc as they are cheap skates – no wonder qe buy abroad and even the French are into us

  • Jimmywayhay

    Walk away ! Run more like !

  • JohnyH

    So don’t go back to be ripped off by the ba&@£?d
    If you pay up your money he’s gonna give you nothing back in return!
    We’ll all be there long after he’s gone.

  • JohnyH

    Absolutely spot on.

  • magpie9

    Stay away from ground & most of all his rag shops, have people no pride at all after the t.v. show on S.D. that they still finance fatty by buying his knock offs. Do anything one can to cut off the love of his life  MONEY

  • Excellent read, 40 years going has now ceased for me. It appears his first interview since his takeover of the club was possibly to do with season tickets not being purchased! I must admit im saddened but not in the least suprised that so many others are not being taken for a mug anymore, while I would not knock those that have payed up, I have had the enthusiasm kicked out o me.

  • Andgeo

    The fat man only has himself to blame. He clearly does not know how to run a football club and is completely out of touch with supporters and the rest of the football world. Maybe he should stick to his tat shops, slave labour and zero hours contracts, sell up and [email protected] off!!

  • Andgeo

    Anyone walking in or out of his tat shops should be jeered and mocked. Similarly anyone walking around town with a tat shop carrier bag should be branded a judas.

  • Andgeo

    It’s going to take a significant boycott of the stadium and a total boycott of his northern east based tat shops. He also needs to be public ally humiliated at every opportunity by supporters and ex players. The fact is mike ashley does not know how to run a football club. Despite having billions of £’a he continues to fail. Total failure! Pathetic! Stick to what you are good at fatty and get our of our club!

  • Fozzyworld

    It really is starting to look like the predicted serious illness has taken hold. Despite the apparent change of strategy they get rubbished at every turn by clubs and players who wouldn’t touch us with somebody else’s. It’s starting to look terminal! Stating the obvious the only cure is the amputation of the massive tumour!

  • BillytheFish

    We as the supporters, not fans, but supporters who actually go to the games have to decide do we want to get behind this team, or do we add to the toxic environment which will almost guarantee failure next season, maybe relegation and maybe rid of Ashley.

    This decision is personal, I made mine……But please don’t be one of those idiots protesting while wearing your wonga shirt, it just gives the press more bullets to fire at us.

    I used to work for a company who got such a bad reputation for a toxic environment that they now struggle to recruit anyone, and look like going under, so if we do get rid of Ashley be prepared for what might come after.
    Myself, I will support the Toon in division 2, or the champions league. It will still be my day out with my pals and still NUFC…